70% of people in Ireland believe the Covid-19 outbreak will last beyond September and into 2021 – Core Research

  • 62% of people are optimistic that Ireland will overcome the outbreak of Covid-19
  • Level of public concern about the outbreak has dropped from 75% to 68% in the past four weeks
  • 69% of people approve of how citizens are handling the outbreak

70% of Irish people believe that the Covid-19 outbreak will last beyond September and into Spring 2021. This is according to research from Core, Ireland’s largest marketing communications company, about the crisis. The survey results are based on the views of 1,000 participants, interviewed online and representative of the adult population.

The results of the research comes four weeks since the closure of schools across the country, and offers insight into how people are coping with life during the ongoing public health emergency and their thoughts on how the crisis has been handled to date.

The research also revealed that after weeks of staying at home, people have adapted to their new way of life, as 62% said they were optimistic that Ireland will overcome the outbreak of Covid-19, while only 51% were optimistic that the rest of the world would recover.

This level of positive optimism is revealing a ‘Pragmatic Population,’ with the study showing how Irish people have remained hopeful, resilient and realistic about the pandemic. 66% say they are currently enjoying the simple, everyday pleasures of life, while four in ten said relationships with family have stayed the same in recent weeks. Almost fifty percent (47%) said their relationships had improved.

The research also revealed that the level of concern about the Covid-19 outbreak had declined slightly in the past four weeks from 75% to 68% as the nation was told to stay at home to flatten the curve. While the population have experienced increased levels of stress and anxiety, overall, the many have taken a pragmatic approach to the pandemic. This is further evidenced in the public’s approval of the collective handling of the situation, with 80% public approval of local businesses, 61% of large companies, 75% of the Government and significantly, 69% of people approve of how other citizens are handling the crisis.

Finian Murphy, Marketing Director at Core, says the results indicate that people are being very pragmatic about the situation they find themselves in: “Overall, the research reveals that the majority of Irish people are hopeful for the future, post COVID-19 and have taken a pragmatic approach to the pandemic.”

Furthermore, this public perspective reflects the growing understanding about the timelines on vaccine development, on how “flattening the curve” leads to long term use of physical distancing and the various responses across the globe. Despite the public looking up to a year ahead, they are optimistic, and in many ways positive about managing their day to day life.

Core Research is part of Core. Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To view the full findings of the Core Research report please visit www.onecore.ie/covid

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