Advertising Standards Authority for Ireland release latest Complaints Bulletin

ASAI

  • 11 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Decency and Propriety, Health & Beauty and Alcohol Advertising

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 14 case reports on complaints recently investigated by the ASAI.

11 advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Decency and Propriety, Health & Beauty, Sales Promotions and Alcohol Advertising. The advertisements complained of related to the internet, radio, television and outdoor.

One of the upheld advertisements complained about related to complaints from Intra Industry / Interested Parties while the ASAI Complaints Committee also chose not to uphold three consumer complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors.  See further details here – http://www.asai.ie/about-us/complaints-committee.

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

The ASAI approach is to work with advertisers, including bloggers, rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest. The ASAI provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. The ASAI is also engaging with advertisers, agencies, third level students and advertising graduates by discussing the Code in a bid to further increase advertising standards in Ireland.

The ASAI is celebrating 35 years of self-regulation in Ireland this year and is also a founding a member of the European Advertising Standards Alliance, highlighting the important role self-regulation plays not only in Ireland but across Europe and beyond. Earlier this year the updated ASAI Code of Standards for Advertising and Marketing Communications in Ireland came into effect to ensure the Code will remain, at all times, credible and relevant. In updating the Code, the ASAI have been able to address emerging advertising trends such as the growth of social media and its various platforms.”

Below is a list of complaints which have been found to be in breach of the ASAI Code:

 

Company/Organisation Complaint Category Further Details
Energia Misleading

(7th Edition)

The Committee found the advertising had breached Sections 4.1, 4.4, 5.5 and 5.16 of the Code

Complaint Upheld

Link: http://www.asai.ie/complaint/household-3/

 

Ireland 1916 Commemorations Limited Misleading

(7th Edition)

The Complaints Committee considered that the advertising was in breach of Sections 4.1 and 4.4 of the Code

Complaint Upheld In Part

Link: http://www.asai.ie/complaint/leisure-exhibition/

 

Laser Vision Eye Clinic Misleading

(6th Edition)

The Committee concluded that the advertising was in breach of Code Sections 2.9, 2.22 and 2.24

Complaint Upheld

Link:

http://www.asai.ie/complaint/health-beauty-10/

 

 

 

Eir Misleading

(6th Edition)

The Committee considered the advertising to be in breach of Sections 2.22 and 2.24

Complaint Upheld

Link: http://www.asai.ie/complaint/telecommunications-40/

 

 

Coca Cola Ireland (Sprite) Decency and Propriety

(7th Edition)

The Complaints Committee considered the advertising to be in breach of Sections 3.16 and 3.20

Complaint Upheld

Link: http://www.asai.ie/complaint/beverages-4/

 

ReikiinIreland.com Health & Beauty

(7th Edition)

The Committee noted that the advertiser had not offered any substantiation for the claims

Complaint Upheld

Link: http://www.asai.ie/complaint/health-beauty-9/

 

 

CocoRidge Ireland Health & Beauty

(7th Edition)

The Committee noted that the advertiser had not offered any substantiation for the claims

Complaint Upheld

Link: http://www.asai.ie/complaint/beverages-3/

 

 

Evoke.ie Sales Promotions

(7th Edition)

The Committee considered the advertiser had breached Code Sections 5.5, 5.18 and 5.32

Complaint Upheld

Link: http://www.asai.ie/complaint/competition-3/

 

 

Evoke.ie Sales Promotions

(7th Edition)

The Committee considered the advertiser had breached Code Sections 5.5, 5.18 and 5.32

Complaint Upheld

Link: http://www.asai.ie/complaint/competition-4/

 

Diageo (Budweiser) Alcohol

(7th Edition)

Following a review, the Committee affirmed their decision to uphold the Complaint, The advertising was considered in breach of Sections 9.1 and 9.7(c) of the Code

(Review) Complaint Upheld

Link: http://www.asai.ie/complaint/alcohol-13/

 

 

 

 

The ASAI upheld complaints made by Intra Industry / Interested Parties in the following cases:

 

Company/Organisation Complaint Category Further Details
Ecocem Misleading/Comparisons

(6th Edition)

The Committee considered advertising was in breach of Code Sections 2.9 and 2.24

Complaint Upheld In Part

Link: http://www.asai.ie/complaint/building-products-cement/

 

 

The following complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints.

 

Company/Organisation Complaint Category Further Details
Nestle Nutrition Misleading

(7th Edition)

 

 

Complaint Not upheld

Link: http://www.asai.ie/complaint/food-beverages-5/

 

AIB

Misleading

(7th Edition)

 

 

Complaint Not upheld

Link: http://www.asai.ie/complaint/financial-5/

eReceptionist Decency and Propriety

(7th Edition

 

Complaint Not upheld

Link: http://www.asai.ie/complaint/business-service-2/

The ASAI’s updated Code of Standards for Advertising and Marketing in Ireland (7th edition) came into effect on the 1st March 2016. The updated Code is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies; consultations with consumer groups and other NGOs; and consultation with the advertising industry including advertisers, agencies and the media.

The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications. Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

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