Advertising Standards Authority for Ireland release latest Complaints Bulletin

18 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Prices and Alcohol

 

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 20 case reports on complaints recently investigated by the ASAI.

18 of the 20 advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Prices and Alcohol. The advertisements complained of related to Internet, Social Media, Radio, Leaflet, Direct Email, Press, Brochure and Email. The ASAI Complaints Committee chose not to uphold one consumer complaint and one intra industry / interested party complaint.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors.  See further details here – http://www.asai.ie/about-us/complaints-committee.

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated: 

As we approach the busy Christmas and New Year period, it’s important that consumers know that the ASAI is committed in their best interests to ensuring that all advertising is legal, decent, honest and truthful.  

The latest complaints bulletin from the ASAI highlights the ASAI’s commitment to protecting consumers and holding advertisers to account when their advertising is not compliant with the requirements of the ASAI Code.  

The ASAI approach is to work with all advertisers, rather than against them, to ultimately ensure that all marketing communications are legal, truthful, decent and honest. The ASAI provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. If an advertiser has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service. This is especially important coming into the hectic promotional period seen at this time of year, an area heavily protected under the ASAI Code of Standards for Advertising and Marketing in Ireland.” 

Below is a list of complaints which have been found to be in breach of the ASAI Code:

 

Company/Organisation Complaint Category Further Details
 

Italia Bauhaus Furniture Limited

 

Principals / Misleading

(7th Edition)

 

The complainant considered the detail of the complaint and expressed concern at the advertisers failure to respond

Complaint Upheld

http://www.asai.ie/complaint/business-office-furniture/

 

Dublin Tint

 

Principals / Misleading

(7th Edition)

 

The complainant considered the detail of the complaint and expressed concern at the advertisers failure to respond

Complaint Upheld

http://www.asai.ie/complaint/motoring-21/

 

Click.ie

 

Principals / Misleading

(7th Edition)

 

The complainant considered the detail of the complaint and expressed concern at the advertisers failure to respond

Complaint Upheld

http://www.asai.ie/complaint/telecommunications-58/

 

 

Frisby Homes

 

Misleading

 

The independent complaints committee considered the ad was likely to mislead

Complaint Upheld

http://www.asai.ie/complaint/property-houses/

 

 

Eir

 

Misleading

(7th Edition)

The independent committee considered the ad to be in breach of sections 4.22, 5.5, 5.15 and 5.16 of the Code

Complaint upheld

http://www.asai.ie/complaint/telecommunications-59/

 

 

Eir

 

Misleading

(7th Edition)

The independent committee considered the ad to be in breach of sections 4.1, 4.4 and 4.6 of the Code

Complaint upheld

http://www.asai.ie/complaint/telecommunications-60/

 

 

Paddy Power

 

Misleading

(7th Edition)

 

The complainant considered the subject line of the email was misleading

Complaint Upheld in part

http://www.asai.ie/complaint/leisure-betting-5/

 

 

Minding Frankie (BC Productions)

 

Misleading

(7th Edition)

 

The independent committee considered the ad to be in breach of sections 4.1 and 4.4 of the Code

Complaint upheld

http://www.asai.ie/complaint/leisure-10/

 

 

The Wellness Champions Cork

 

Misleading

(7th Edition)

 

The independent committee considered the ad to be in breach of sections 4.1 and 4.4 of the Code

Complaint upheld

http://www.asai.ie/complaint/health-beauty-9/

 

 

 

 

Designer Rebellion

 

Misleading

(7th Edition)

 

The independent committee considered the ad to be in breach of sections 4.1, 4.4 and 4.9 of the Code

Complaint upheld

http://www.asai.ie/complaint/household-furniture/

 

 

12 Quail Farm

 

Misleading

(7th Edition)

 

The independent committee considered the ad to be in breach of sections 4.1, 4.4, 4.9, 4.10, 11.1 and 11.5 of the Code

Complaint upheld

http://www.asai.ie/complaint/food-and-beverages-3/

 

Totalminddynamics.com

 

Misleading

(7th Edition)

 

The independent committee considered the ad to be in breach of sections 3.10, 4.1, 4.4, 4.9 and 4.10 of the Code

Complaint upheld

http://www.asai.ie/complaint/health-beauty-17/

 

 

Musgrave Group (SuperValu)

 

Misleading

(7th Edition)

 

The independent committee considered the ad to be in breach of sections 4.1 and 4.4 of the Code

Complaint Upheld

http://www.asai.ie/complaint/retail-supermarket/

 

Dublin-Plumbing.ie

 

Misleading

(7th Edition)

 

The independent committee considered the ad to be in breach of sections 3.10, 4.1, 4.4, 4.9 and 4.10 of the Code

Complaint upheld

http://www.asai.ie/complaint/household-6/

 

Munster Roofing

 

Misleading

(7th Edition)

The independent committee considered the ad to be in breach of sections 3.10, 4.1, 4.4, 4.9 and 4.10 of the Code

Complaint upheld

http://www.asai.ie/complaint/roofing-contractors/

 

Digital Food Limited Thetaste.ie

 

Misleading

(7th Edition)

 

The independent committee considered the ad to be in breach of sections 4.1, 4.4, 4.9 and 4.10 of the Code

Complaint Upheld

http://www.asai.ie/complaint/leisure-11/

 

University College Dublin UCD

 

Prices

 

The complainant considered the advertisement had breached section 4.22 of the Code

Complaint Upheld

http://www.asai.ie/complaint/education-7/

 

The Benner Hotel

 

Alcohol

 

The complainant considered the advertisement to be in breach of section 9.4 of the Code

Complaint Upheld

http://www.asai.ie/complaint/alcohol-20/

 

The following complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints.

 

Company/Organisation Complaint Category Further Details
 

Sky Ireland

 

Misleading

 

Complaint Not upheld

http://www.asai.ie/complaint/telecommunications-broadband-3/

 

 

The following complaints made by consumers were investigated and following investigation, the ASAI Complaints Committee considered that it was more appropriate to deal with the matter by way of a statement.

 

Virgin Media

 

Decency and Propriety

 

Complaint Not upheld

http://www.asai.ie/complaint/telecommunications-61/

 

 

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

 

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