- Dublin’s premier department store now features Benetton’s colourful new A/W collection designed by renowned creative Jean-Charles de Catelbajac
- By 2025, Benetton will be using 100% sustainable cotton – organic, recycled or sourced from Better Cotton Initiative (BCI) farmers
This Autumn/Winter Arnotts has welcomed the iconic United Colors of Benetton brand in-store, one of the newest additions to the ever expanding womenswear department. The new location for the well-known fashion brand features a handpicked selection of United Colors of Benetton’s latest collections, set against a specially designed interior in the heart of Arnotts, which welcomes over 10 million visitors each year.
The new concession showcases United Colors of Benetton’s latest Autumn/Winter collection, which draws on the brand’s ultra-bright colour palette and features appearances from well-known cartoon characters including Snoopy and Mickey Mouse.
Designed by the renowned creative Jean-Charles de Catelbajac, who has had a distinguished career working with the likes of Andy Warhol, Miguel Barcelo, Keith Haring, Jean Michel Basquiat, M.I.A and Lady Gaga, the collection remixes the original brand features that fans love – such as the Benetton logo, strong colour palette, and easy chic attitude –– to produce an ultra-modern pop vibe that screams creativity.
Catherine McDonagh, District Manager Ireland at Benetton Group, said: “Arnotts is Dublin’s most famous, historic and well-regarded department store – and we’re delighted to launch this concession and continue to build our presence across the country. Customers can look forward to the full United Colors of Benetton fashion experience in one of the best shopping destinations in Dublin city centre.”
Audrey Owens, Business Development Director at Arnotts said: “The womenswear offering at Arnotts aims to meet the demands of the modern Irish woman of every age and we will continue to do this with the newest addition of United Colors of Benetton. The eco-friendly ethos of the brand is an element we very much welcome, with their journey towards 100% sustainability by 2025 being something we will support.”
To highlight respect for the environment, Benetton says it is working towards offering customers the same unique vibe but in a more sustainable way. By 2025 the group aims to make all its clothing from 100% sustainable cotton – made by recycled or organic products. As a member of the Better Cotton Initiative (BCI) since 2017, Benetton will also be using cotton from BCI farmers who are trained to reduce the use of fertilizers and pesticides, use water and soil sustainably as well as treat their workers equally.
Benetton has 11 stores in The Republic of Ireland in the following locations:
St. Stephens Green SC
Arnotts Department Store
Liffey Valley SC
Anthony Ryan’s Galway