Entries by uniquemedia

Advertising spend in Ireland expected to increase by 8.9% to €983.6 million this year despite negative impact of COVID-19 according to ‘Outlook 2021’ report from Core

Continued growth expected for online video which is to increase by 13.1%, TV spend to increase by 6.6% Print spend to fall by 5.3% to €74.7 million but digital revenue for national titles expected to increase by 8% Overall online market to increase by 12.9% to €539.4 million, with Google and Facebook growing by 14% […]

New children’s book aimed at explaining the Covid-19 pandemic in a child friendly way unveiled by children’s stage school owner and entrepreneur Alison Vard Miller

The Naughty Little Germ’ will help parents and guardians explain the concept of germs and transmission to kids – while also offering a positive and hopeful outlook for a ‘post-Covid’ world Available now in Dunnes Stores, Tesco and Circle K outlets nationwide for just €9.99 A new book aimed at educating children about the Covid-19 […]

Mediaworks appoints Caroline Hughes and Alan McAuley to the Board

Mediaworks, part of Core, Ireland’s largest marketing communications company, has appointed Caroline Hughes and Alan McAuley to the Board. Having successfully partnered with many of Ireland’s leading brands over the past 25 years, these appointments mark an important next phase in Mediaworks’ ambitious plans for the future while continually meeting the evolving requirements of its […]

AFFIDEA GROUP EXPANDS IN NORTHERN IRELAND THROUGH THE ACQUISITION OF ORTHODERM

Strategic acquisition accelerates Affidea’s ambition to become one of the leading healthcare providers on the island of Ireland This acquisition will accelerate the development of the Affidea outpatient surgery capacity in Ireland following on from the successful launch last year of their surgery centres in Dublin and Cork Affidea Group, the leading European provider of […]

Enet and Fastcom connect ManorHUB in Leitrim with world class fibre connectivity to facilitate increased innovation for local companies

Manorhamilton based digital hub co-located with Merenda, a local family run manufacturing business New state of the art video facility installed in ManorHUB will enable video conferencing and unified communications Enet, Ireland’s largest open-access network operator, has announced it has delivered fibre connectivity to the Park Road Industrial Estate in Manorhamilton, Co. Leitrim where the […]

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Food and Non-Alcoholic Beverages, Misleading /Promotions 2nd March 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 7 case reports on complaints recently investigated by the […]

Have you a plan in place for your pets should anything happen to you? The DSPCA’s Pet Guardian Programme is a service available to loving pet owners across Ireland

Our pets are valued members of the family and it can be hard to think about what might happen them, should anything happen to you. The DSPCA’s Pet Guardian Programme provides pet owners with peace of mind that ensures a solid plan is in place for a family pet(s) in the event of a death […]

Over half (51%) of people in Ireland say they are concerned by a lack of transparency in influencer marketing according to research conducted by the Advertising Standards Authority for Ireland

Nearly 3 in 4 (73%) are familiar with the practice of influencer marketing 59% consider influencers who do not seem authentic to be ‘annoying’ while 57% get ‘annoyed’ at seeing too much sponsored content Over 40% believe influencers to be more responsible with advertising today compared to three years ago 23rd February 2021 Just over […]