Agency to start work on iconic Irish Brand Bulmers this Spring Bulmers Ireland have this week joined forces with Starcom, part of Core. The Media team will initially focus on the Bulmers brand along with Five Lamps, San Miguel and Seven Summits. Starcom will initially manage a Summer campaign built on the new brand platform […]
Continued growth expected for online video which is to increase by 13.1%, TV spend to increase by 6.6% Print spend to fall by 5.3% to âŹ74.7 million but digital revenue for national titles expected to increase by 8% Overall online market to increase by 12.9% to âŹ539.4 million, with Google and Facebook growing by 14% […]
The Naughty Little Germâ will help parents and guardians explain the concept of germs and transmission to kids â while also offering a positive and hopeful outlook for a âpost-Covidâ world Available now in Dunnes Stores, Tesco and Circle K outlets nationwide for just âŹ9.99 A new book aimed at educating children about the Covid-19 […]
Mediaworks, part of Core, Irelandâs largest marketing communications company, has appointed Caroline Hughes and Alan McAuley to the Board. Having successfully partnered with many of Irelandâs leading brands over the past 25 years, these appointments mark an important next phase in Mediaworksâ ambitious plans for the future while continually meeting the evolving requirements of its […]
Strategic acquisition accelerates Affideaâs ambition to become one of the leading healthcare providers on the island of Ireland This acquisition will accelerate the development of the Affidea outpatient surgery capacity in Ireland following on from the successful launch last year of their surgery centres in Dublin and Cork Affidea Group, the leading European provider of […]
Manorhamilton based digital hub co-located with Merenda, a local family run manufacturing business New state of the art video facility installed in ManorHUB will enable video conferencing and unified communications Enet, Irelandâs largest open-access network operator, has announced it has delivered fibre connectivity to the Park Road Industrial Estate in Manorhamilton, Co. Leitrim where the […]
6 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Food and Non-Alcoholic Beverages, Misleading /Promotions 2nd March 2021 â The Advertising Standards Authority for Irelandâs (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 7 case reports on complaints recently investigated by the […]
Our pets are valued members of the family and it can be hard to think about what might happen them, should anything happen to you. The DSPCAâs Pet Guardian Programme provides pet owners with peace of mind that ensures a solid plan is in place for a family pet(s) in the event of a death […]
Nearly 3 in 4 (73%) are familiar with the practice of influencer marketing 59% consider influencers who do not seem authentic to be âannoyingâ while 57% get âannoyedâ at seeing too much sponsored content Over 40% believe influencers to be more responsible with advertising today compared to three years ago 23rd February 2021 Just over […]
Private equity was key player in volume of market acquired – accounting for 50% of transactions Nearly one fifth of sales were conducted off-market in 2020 The reduction in the overall volume of sales of licensed premises continued for the sixth consecutive year coupled with many businesses remaining closed for almost 10 months in 2020 […]