The Pregnancy and Baby Fair announce new title sponsorship deal with Boots Ireland as the event celebrates 10 years in business

Next exhibition takes place on 6th / 7th April in RDS Simmonscourt, Dublin

The Pregnancy and Baby Fair, Ireland’s biggest, best and only exhibition covering all things pregnancy and baby related, has announced a new title sponsorship deal with Boots Ireland, the leading pharmacy-led health and beauty retailer.

Now called The Pregnancy and Baby Fair with Boots, the exhibition is this year celebrating its tenth year in business as Ireland’s leading fair for parents and those expecting a new baby soon. Taking place on the 6th and 7th April in the RDS Simmonscourt in Dublin, the event will offer exclusive access to hundreds of Ireland’s leading retailers and product specialists as well as the world’s biggest baby brands – all under one roof. A range of Ireland’s top pregnancy and baby professionals will also be available to give the best and latest advice on a wide range of pregnancy and parenting related topics.

The Pregnancy & Baby Fair was co-founded by Claire Finnan and Jennifer Shaw a decade ago. The duo first came to national attention on Dragons Den, where they went down in history as the first ever candidates to secure backing from all five Dragons for their exciting exhibition idea, The Pregnancy & Baby Fair. After the phenomenal success of the first event, Claire and Jennifer bought out all five Dragons.

The biannual Pregnancy & Baby Fair with Boots is now a highly anticipated event that gets bigger and better every year. It features exhibitors from every aspect of the pregnancy and baby world, including Cybex, Baby Elegance, Tommee Tippee, SuperValu, Peg Perego Bella Baby, Tony Kealys, Mothercare, Aveeno and Quinny, Maxi – Cosi, Besafe, Uppa Baby and many more. 

Speaking about the new partnership Gillian Hennessy, Head of Marketing at Boots Ireland, says: “With 87 stores across the country, customers are at the very heart of our business and we do everything we can to help them look and feel better. Many of our customers are parents to be or have toddlers and they come to our stores for advice and information from our pharmacists and store colleagues. That’s why it made total sense to us to partner with the Pregnancy and Baby Fair to share this advice and information with new mums and dads. We are also delighted to be joining the event as it celebrates ten extremely successful years in business.” 

Jennifer Shaw, Co-Founder of The Pregnancy and Baby Fair with Boots, says: “We are delighted to be celebrating our 10-year anniversary with Boots as our new lead sponsor. Each year we deliver a fantastic visitor experience by sourcing the latest products, the most relevant speakers and top industry brands. We bring everything you need for you and your baby under one roof at exceptional prices.” 

Attendees at The Pregnancy and Baby Fair with Books on 6th and 7th April can also enjoy the following:

  1. Discounts and special offers on amazing products and services from a wide range of retailers
  2. The biggest and best retailers in Ireland all under one roof
  3. Ireland’s leading baby experts, such as Lucy Wolfe – the well-known ‘Sleep Expert’ who will tell you everything you need to know about a sleep routine
  4. Face to face seminars with qualified healthcare professionals on the Boots Main Stage
  5. Free samples and expert advice from leading baby brands
  6. The opportunity to meet unique online retailers and try, test and buy their unique products

Other sponsors at this year’s exhibition include SuperValu, Peg Pérego, Baby Elegance and Tommee Tippee. 

Tickets available at the door on 6th and 7th April or via

Instagram: @pregnancyandbabyfair




Guaranteed Irish urges businesses to prepare for new food labelling transparency requirements

New EU Regulation will require packaging to provide more information on origin of food from 2020

Guaranteed Irish is the national symbol of trust and provenance and supports businesses that create Irish jobs and supports Irish communities 

Guaranteed Irish, the not-for-profit business membership organisation championing 550+ homegrown and international businesses in Ireland, has called on businesses in Ireland to prepare for new EU regulation that will ensure greater transparency in food labelling.

Provenance of food consistently ranks as one of the most important issues for EU consumers, and Guaranteed Irish is urging all businesses operating in the food and beverage sector to familiarise themselves with the new regulation and prepare for its implementation, which is due to take effect from April 2020, and require packaging to provide consumers with clear information about the origin of food sold in the EU.

The new regulation will ensure that the origin of the primary ingredient of a food must be indicated to a consumer if it is different from the origin of the food itself. In future, for example, the cocoa beans used in chocolate’s production will have to originate in Belgium if it is to be labelled as “Belgian Chocolate.”

However, it will not apply where geographic terms are used as part of customary or generic names that do not indicate the origin provenance of a food – such as Bolognese sauce or Turkish delight. Food names that are protected geographical indications or registered trademarks are also not affected by the regulation.

Describing the options available to businesses, Michael Finn, Partner at Matheson, a Guaranteed Irish member company, said: “Under the new regulation, there are two options available to food business operators in order to fulfil their information obligations to consumers. The first option is to provide a clear statement warning consumers that the primary ingredient does not originate from the country of origin or place of provenance of the food. The second option is to provide information on the origin or place of provenance of the primary ingredient.”

Welcoming the new regulation, Brid O’Connell, CEO of Guaranteed Irish, said: “In an increasingly globalised marketplace, there is a strong desire among consumers to know exactly where their food is originating, and we’re keen to see the end of misleading labels in terms of origin and provenance.  

“All of Guaranteed Irish’s food producers must meet the highest standards before they can bear the instantly recognisable Guaranteed Irish symbol – a widely recognised and respected symbol of trust and excellence. Where consumers see the Guaranteed Irish symbol they can be confident that the food they are consuming originated in Ireland and nowhere else.” 

Guaranteed Irish has over 550 business members – indigenous and international – which make a significant contribution to the Irish economy every year, both in terms of turnover and employment, as well as to their local communities. Guaranteed Irish members employ over 70,000 people in Ireland, generating a turnover of €11.2bn in 2018.

Membership of the Guaranteed Irish organisation is open to all businesses in Ireland and spans a range of sectors including food and drink; pharmaceutical; healthcare; technology; construction; energy; professional services; manufacturing; tourism; craft and design; retail; and lifestyle.

Members in the food and drink industry include Tayto; Manhattan; Clonakilty Black Pudding; Brennans Bread; Sadie’s Kitchen; The Chocolate Garden of Ireland; St. Patrick’s Distillery; Ballymaloe Foods; Pat The Baker; Sheridan’s Cheesemongers; G’s Gourmet Jams; Flahavans; Grandma Henvey; Johnston, Mooney and O’Brien; and more. The organisation considers three core criteria when assessing an applicant for membership – jobs, community and provenance.




Keep up to date on Guaranteed Irish news here:


Calling all singing enthusiasts and music lovers!

Sing Ireland, the organisation which promotes group singing, is encouraging people to take part in 20

 229,000 people in Ireland already involved in group singing

 Studies show that group singing is good for both physical and mental health


Have you always nurtured a desire to sing in a group or choir? Are you keen to make contact with other singing enthusiasts and music-lovers in your locality? If so, Sing Ireland is the answer you’ve been looking for.

Sing Ireland has been unveiled as the new name for the organisation that develops, supports and promotes all forms of group singing across the island of Ireland. Recent research from the EU Culture Programme reports that over 229,000 people are involved in group singing in Ireland[1]. With over 300 member groups at present, Sing Ireland, formerly the Association of Irish Choirs, is focused on spreading the word about singing in a bid to encourage even more people to get involved.

The organisation now has a new website – – which lists singing groups across the country and anyone interested in joining a group or choir is encouraged to log on to find details of activity in their own local area. Members include children’s choirs, workplace choirs, youth choirs, hospital and care home choirs, choir clubs, university choirs, church and cathedral choirs, choral societies, and choirs for those in older age or active retirement. Whether it’s singing popular hits, classical, jazz, Gregorian chant, hip-hop, gospel or folk – there is a group to suit everyone!

Sing Ireland is encouraging all those interested in singing, regardless of their age or ability, to get involved with a group this year. Studies[2] show that singing as part of a group provides a wide range of health benefits such as improving breathing, posture and muscle tension as well as lessening stress and anxiety. Singing has also been shown to improve our sense of well-being and happiness.

Based in the Irish World Academy of Music and Dance at the University of Limerick, Sing Ireland has an island-wide remit and leads a range of activities for singing groups across the country. As well as providing singers with the opportunity to meet other like-minded people, Sing Ireland also provides information and advice to members, organises singing days and workshops, and manages a library lending scheme of 14,000 pieces of Irish and other music. They also offer a range of training and support services to primary and secondary school teachers, as well as mentoring and masterclass opportunities to conductors and musicians.

Sing Ireland has also committed to further developing young singers across Ireland this year with training at the Irish Youth Training Choir (14 – 17 Year olds) and Irish Youth Choir (18 – 28 year olds).

Through partnerships with Music Generation, in locations including Offaly, Westmeath and Louth, Sing Ireland works with thousands of young people nationwide at local level to increase participation in group singing.

In addition, Sing Ireland is involved in a number of regular initiatives including the National Choral Singing Week to promote the positive mental health benefits of collective singing, the Dawn and Dusk Choruses to encourage greater participation in choral singing among older people and the Annual Choral Conducting Summer School. The organisation also runs the Irish Youth Choirs.

Speaking at the launch of Sing Ireland which took place at the National Concert Hall, Dublin on Sunday, Chairman of Sing Ireland Alan Kelly said: “We are delighted to launch Sing Ireland which will be a more modern and inclusive organisation, reflecting changes in society and group singing over the past number of years. Sing Ireland will look to build on the growing choral tradition in Ireland and expand to welcome all singing groups to our network. 

There is a wonderful opportunity for everyone invovled in this space to transform collective group singing in Ireland and we hope that by working together with partners and funders in the arts sector we can achieve great things.” 

Dermot O’Callaghan, CEO of Sing Ireland, says: Anybody who sings in a choir will tell you that participating fully can bring huge rewards, both in the sense of wellbeing and joy evoked by singing, and in the pride of participation to the best of your ability. Group singing is like a team sport – your contribution is as important as that of every other singer in the ensemble. As Sing Ireland, we are looking forward to encouraging more people to get involved and experience the positive impact singing can have on their health and creativity. Get out and get singing today! It really is true that singing can change your life.”

Orlaith McBride, The Director of the Arts Council, says: “Thousands of people throughout Ireland sing in groups and form an important part of arts activity in their local communities. The Arts Council has supported these communities through partnership with local authorities, and with funding at a national level of the Association of Irish Choirs, over many years. Sing Ireland represents an exciting new phase in the development of group singing, and we celebrate this achievement.”

Sing Ireland, formerly known as the Association of Irish Choirs, was founded in 1980 and is a registered charity. The organisation is supported by The Arts Council of Ireland.







Insightful analysis into Irish consumers’ digital habits unveiled by Core will help businesses and brands create better digital experiences

Research delves into a ‘day in the life’ of our digital behaviour, with 54 online activities analysed

1 in 5 Irish consumers are currently dissatisfied with brands’ advertising or experience online

One third say Irish websites are really difficult to navigate – but 65% report they discovered a brand online they wouldn’t have found otherwise

31% say they would pay to turn off all online advertising, while 48% say they don’t mind ads as long as they aren’t distracting


Core, Ireland’s largest marketing communications company, has launched a digital insights report which provides up to date and discerning analysis into the behavior of Irish consumers online.

Entitled the Connected Behaviour Map, the research, which was unveiled at an event held in Core this morning, analyses Irish consumers’ digital habits according to three criteria – technology access, behaviours and activities and attitudes towards growth. The bespoke research will help businesses and brands to understand today’s digital and technology behaviours, as well as the attitudes and predictions of growth surrounding technology in the future.

54 consumer behaviours were identified with the ‘day in the life’ of a consumer in mind, with activity ranging from shopping online, listening to live radio, and connecting with family and friends, to finding directions, searching for a home or researching holidays.

  • One key learning for Irish brands is that businesses need to prioritise getting the basics right as 32% of those surveyed reported that many Irish websites are really difficult to navigate and only 74% say it is easy to contact a company online.

The research, which was carried out in November 2018, shows that Irish consumers are overwhelmingly online with 95% of those surveyed stating they owned a smartphone, 92% saying they have access to broadband / Wifi and 85% saying they had access to a laptop or MacBook. Before Christmas, an estimated 15% of households have a ‘voice’ device such as Amazon Alexa (10%), Google Home (8%) and Microsoft Cortana (5%), so 2019 looks like it could be the year for businesses to start considering optimising for Voice Assistants.

From a brands perspective, the Connected Behaviour Map provides significant insights into how consumers engage with advertising and media. The research shows that one in five consumers are currently dissatisfied with brands’ ads or experiences on offer.

31% of those surveyed said they would pay to turn off all online advertising, however over half (56%) say online advertising can be useful to find something new. 48% say they don’t mind ads on websites or mobile apps, as long as the ads don’t cause a distraction. These statistics reinforce that brands who focus on the experience they provide customers, create relevant messages, delivering them in a helpful and non-intrusive way are set to benefit most in the future.

  • The survey’s findings reinforce that digital wins when consumers know what they want – 79% reported that if they know what they are looking for, they search for it online and almost two thirds (65%) say they have discovered a brand online that they would not have otherwise found.

When it comes to some of our daily behaviours, there are changing habits emerging. 80% of those surveyed claim to shop for groceries on a monthly basis, with 41% of them using technology / digital to do this activity. 82% say they pay bills on a monthly basis, with 84% of those choosing to do so online. 94% of those who research medical symptoms say they go online to do so.

Perhaps unsurprisingly for Ireland, 94% of those who check the weather regularly do so online. Although only 12% of the surveyed respondents reported they were looking for a date, 83% of those who did use digital platforms to do so.  

Emer Lawn, Director at Core, says: “The Connected Behaviour Map was created to help test the many assumptions that are made about the Irish population and their habits. If brands continue to do the same thing today, as they have been doing in the past – wastage will start to set in, given that 1 in 5 consumers are currently dissatisfied. It’s with this research that we hope to start a discussion around creating better digital messages, media choices and brand experiences. One thing in all of this remains very clear – Irish consumers are connected, and brands need to continuously assess their role within this ever-changing environment.”



Core Research asked 1,000 Irish internet users about the technologies they have in their home, whether they personally use them or not.


About Core:

Core has a team over 300 people across nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.


To learn more from the Connected Behaviour Map research, please visit for more information.