Perfect Property unveils online property search feature that will totally transform how we house-hunt

‘Perfect Match’ will match you with your perfect property by allowing you to search

for the exact features you require from your new home


Smart online platform saves hours of trawling through unsuitable property profiles


Perfect Property, Ireland’s innovative property search engine that lists properties for sale and to rent from a range of estate agents, including REA, Knight Frank, REMAX and Sotheby’s, has unveiled Perfect Match, a new game-changing online search feature that will transform how we house-hunt.

Perfect Match allows you to search for the exact features that you require from your new home, saving you hours of trawling through irrelevant and unsuitable property profiles online. The platform, which allows you to search multiple counties at once, will only match you with properties that deliver your specific search criteria, making it quicker and easier to find the home of your dreams.

Currently, most search options online are restricted to property type, area and number of bedrooms. Perfect Match, however, allows you to refine your search to suit your exact requirements and, most importantly, your budget. It also allows you to specify what type of buyer you are – a first-time buyer, a mover, a down-sizer or an investor.

Perfect Match also allows you to state if you want new home, an older property that is ready to move into, or a ‘do-er upper’. If you know that you will want to convert an attic or extend in the future, you can narrow down your search to only show properties where you can add potential.

The Perfect Match option on Perfect Property also lets you highlight some ‘must have’ features you require such as a back garden, a quiet location, parking availability and access to good transport links. In fact, Perfect Property has been able to identify the preferred ‘must have’ features by those already using Perfect Match. In order, they are:

  1. New homes
  2. Central location
  3. Good transport links nearby
  4. Back garden
  5. Central heating
  6. Parking
  7. Quiet location

By searching all areas, Perfect Property will also identify all options available within your budget and matching your specific requirements, meaning you won’t miss out on that potential dream home. For example, you may think that an area is out of your budget, but Perfect Property will be able to tell you about that ideal ‘do-er upper’ in your perfect location, meaning you won’t miss out on the property of a lifetime.

As most buyers now search on mobile devices, all results are displayed on a mobile-friendly map, making the search even easier. You simply zoom in on your desired locations and see how many properties match your criteria in that area. You can also save your favourites from the map into a personalised dashboard. Each listing also incorporates independent information about the local transport links, schools, shops and restaurants. These are marked on a map, with distances listed.

Laura Pollard, Managing Director of Perfect Property, says the new smart search service has been developed in response to a growing demand from Perfect Property users.

“We noticed that a lot of Perfect Property users were searching without identifying a specific area, in a bid to figure out where they can afford a property that meets their needs. We knew there had to be an easier way, so we threw out the traditional searching process and came up with Perfect Match. Being able to specify your exact list of requirements including the ability to add potential, or move in and enjoy from day one, is so important. In less than 30 seconds, you will be able to see where properties are that match your specific needs.”

The Perfect Property platform has a wide range of user-friendly features, meaning it is fast becoming the property search portal of choice for home buyers and sellers, as well as those seeking a new rental property. They include:

  • An Agent Finder tool, which allows home sellers to identify and compare Estate Agents operating in their locality
  • Perfect Room – a tool which allows you to see how a room in a property might look when you have transformed it in your own style. Users can simply slide the picture across to unveil the transformation before their eyes.
  • A range of top tips and advice for those who are house hunting – everything from how to find your dream home and how to choose the right Estate Agent when selling to interior design advice

For estate agents, standards sales and letting listings on the portal are free, with charges only for those opting for the Premium and Platinum advertising packages. Estate Agents also sign up to a rolling ‘month to month’ contract, meaning no annual ‘lock-in’ contracts.

‘Be Media Smart’ campaign launched to coincide with European Media Literacy Week

Campaign coordinated by Media Literacy Ireland, facilitated by the BAI,

to enhance Irish people’s understanding of, and engagement with media


A new public awareness campaign launched to coincide with European Media Literacy Week (18-22 March) has been unveiled which will encourage people of all ages to Stop, Think, and Check that information they see, read or hear across any media platform is reliable.

The ‘Be Media Smart’ campaign is designed to help people identify sources of information that may be unreliable, as well as deliberately false or misleading information.

It will enhance people’s understanding of, and engagement with media, while also empowering them with the skills to evaluate content across all platforms. Evidence supports the necessity for a media literate population:

  • 83% of Europeans think ‘Fake News’ is a threat to democracy* and 73% of European internet users are concerned about disinformation in the pre-election period. **
  • 68% of Europeans say they come across fake news at least once a week. ***

The ‘Be Media Smart’ campaign comprises a dedicated website, TV and radio ads, a social media campaign and a nationwide PR campaign. Campaign posters will also be on display in public libraries. The TV ad campaign will be launched by TG4 at half time in Croke Park during the All-Ireland Senior Club hurling and football finals on St Patrick’s Day.

Be Media Smart’ is an initiative of Media Literacy Ireland (MLI), a network of volunteer members working together to empower people to make informed media choices about the media content and services that they consume, create, and disseminate across all platforms. The campaign creative was developed by RTÉ’s corporate marketing division, which delivered a suite of radio promos, a TV ad and a range of social and digital assets to partners.

The MLI network is a unique collaboration between a variety of organisations, including media (broadcast, news publishers, digital organisations), online providers, libraries, academia, and the community and voluntary sector. The formation of the network was facilitated by the Broadcasting Authority of Ireland (BAI).

Speaking about the Be Media Smart campaign, Professor Brian O’Neill, TU Dublin and Chair of the MLI Steering Group, said:

Media literacy – our capacity to access, have a critical understanding of, and interact with the media – has never been as important as it is today.  In a time when we are faced with a huge volume of information from a variety of sources, this campaign is a timely reminder of how important it is that people are aware of where their information comes from, and how to recognise information that might not be reliable. The Be Media Smart awareness campaign is built around bringing the same level of care to one’s information sources as one would of their food provenance or car history.” 

“When the call went out to MLI members to support this campaign we were thrilled by the response – demonstrating the importance that MLI members place on helping people to Be Media Smart. We are very grateful to everyone involved in making this unique initiative a reality,” Professor O’ Neill continued.




*  Flash Eurobarometer (April 2018 )

** Special Eurobarometer 477 (November 2018)

*** European Commission public consultation on fake news and tackling disinformation (February  2018)


Marketing campaign worth €1.2m unveiled by Guaranteed Irish to celebrate Guaranteed Irish Month

Multi-channel campaign spanning radio, print and digital will champion

Irish business success stories throughout Guaranteed Irish Month


Guaranteed Irish, the not-for-profit business membership organisation championing 600+ homegrown and international businesses in Ireland, has unveiled a new marketing campaign worth €1.2m, aimed at showcasing its members’ success.

The campaign has been launched to coincide with Guaranteed Irish Month, an annual event running throughout March that shines a spotlight on businesses in Ireland that create sustainable jobs and add significant value to their local communities.

A €200,000 multi-channel campaign will highlight Irish business success stories across radio, TV, digital and print media. It features leading brands such as Sudocrem, Viatel, Mincon and Kingspan.

Guaranteed Irish has also announced a series of individual partnership campaigns in conjunction with FBD Insurance and SuperValu – worth an additional €1m – which will see them incorporate the Guaranteed Irish logo in their own marketing activities.

Brid O’Connell, CEO of Guaranteed Irish, said: “Guaranteed Irish plays a key role in facilitating co-operation between leading businesses in Ireland and helping them demonstrate their commitment to Ireland’s economy and society. We’re proud to be supporting our members and highlighting some of the biggest success stories for businesses that have benefitted from displaying the Guaranteed Irish mark.” 

In addition to the extensive marketing campaign, Guaranteed Irish has also rebooted its website to host a new series of podcasts and additional content, as well as a custom portal that allows its members to more easily trade and do business with one another.

Guaranteed Irish has over 600 members which make a significant contribution to the Irish economy every year, both in terms of turnover and employment, as well as to their local communities.

The organisation considers three core criteria when assessing an applicant for membership – evidence of delivering quality Irish jobs, supporting local communities and a commitment to Irish provenance.

Membership of the Guaranteed Irish organisation is open to all businesses located in Ireland and spans a range of sectors including food and drink; pharmaceutical; healthcare; technology; construction; energy; professional services; manufacturing; tourism; craft and design; retail; and lifestyle.


Keep up to date on Guaranteed Irish news here:

Insightful analysis into Irish consumers’ digital habits unveiled by Core will help businesses and brands create better digital experiences

Research delves into a ‘day in the life’ of our digital behaviour, with 54 online activities analysed

1 in 5 Irish consumers are currently dissatisfied with brands’ advertising or experience online

One third say Irish websites are really difficult to navigate – but 65% report they discovered a brand online they wouldn’t have found otherwise

31% say they would pay to turn off all online advertising, while 48% say they don’t mind ads as long as they aren’t distracting


Core, Ireland’s largest marketing communications company, has launched a digital insights report which provides up to date and discerning analysis into the behavior of Irish consumers online.

Entitled the Connected Behaviour Map, the research, which was unveiled at an event held in Core this morning, analyses Irish consumers’ digital habits according to three criteria – technology access, behaviours and activities and attitudes towards growth. The bespoke research will help businesses and brands to understand today’s digital and technology behaviours, as well as the attitudes and predictions of growth surrounding technology in the future.

54 consumer behaviours were identified with the ‘day in the life’ of a consumer in mind, with activity ranging from shopping online, listening to live radio, and connecting with family and friends, to finding directions, searching for a home or researching holidays.

  • One key learning for Irish brands is that businesses need to prioritise getting the basics right as 32% of those surveyed reported that many Irish websites are really difficult to navigate and only 74% say it is easy to contact a company online.

The research, which was carried out in November 2018, shows that Irish consumers are overwhelmingly online with 95% of those surveyed stating they owned a smartphone, 92% saying they have access to broadband / Wifi and 85% saying they had access to a laptop or MacBook. Before Christmas, an estimated 15% of households have a ‘voice’ device such as Amazon Alexa (10%), Google Home (8%) and Microsoft Cortana (5%), so 2019 looks like it could be the year for businesses to start considering optimising for Voice Assistants.

From a brands perspective, the Connected Behaviour Map provides significant insights into how consumers engage with advertising and media. The research shows that one in five consumers are currently dissatisfied with brands’ ads or experiences on offer.

31% of those surveyed said they would pay to turn off all online advertising, however over half (56%) say online advertising can be useful to find something new. 48% say they don’t mind ads on websites or mobile apps, as long as the ads don’t cause a distraction. These statistics reinforce that brands who focus on the experience they provide customers, create relevant messages, delivering them in a helpful and non-intrusive way are set to benefit most in the future.

  • The survey’s findings reinforce that digital wins when consumers know what they want – 79% reported that if they know what they are looking for, they search for it online and almost two thirds (65%) say they have discovered a brand online that they would not have otherwise found.

When it comes to some of our daily behaviours, there are changing habits emerging. 80% of those surveyed claim to shop for groceries on a monthly basis, with 41% of them using technology / digital to do this activity. 82% say they pay bills on a monthly basis, with 84% of those choosing to do so online. 94% of those who research medical symptoms say they go online to do so.

Perhaps unsurprisingly for Ireland, 94% of those who check the weather regularly do so online. Although only 12% of the surveyed respondents reported they were looking for a date, 83% of those who did use digital platforms to do so.  

Emer Lawn, Director at Core, says: “The Connected Behaviour Map was created to help test the many assumptions that are made about the Irish population and their habits. If brands continue to do the same thing today, as they have been doing in the past – wastage will start to set in, given that 1 in 5 consumers are currently dissatisfied. It’s with this research that we hope to start a discussion around creating better digital messages, media choices and brand experiences. One thing in all of this remains very clear – Irish consumers are connected, and brands need to continuously assess their role within this ever-changing environment.”



Core Research asked 1,000 Irish internet users about the technologies they have in their home, whether they personally use them or not.


About Core:

Core has a team over 300 people across nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.


To learn more from the Connected Behaviour Map research, please visit for more information.