Enet facilitates entry of Spanish virtual network operator Brodynt to Irish market

Enet and Brodynt will deliver Dedicated Internet Access services

Enet, Ireland’s largest open-access network operator, has collaborated with leading global internet access aggregator Brodynt, to deliver Dedicated Internet Access (DIA) services to one of their Ireland-based corporate customers.

The collaboration marks Brodynt’s entry to the Irish market, where they will provide DIA services to give customers faster, dedicated connection to the internet and eliminate network congestion.

Brodynt, which is headquartered in Barcelona and has an office in Austin, offers a range of telecom solutions to national and international ISPs, Carriers, System Integrators, Agencies & SDWAN players and works with 1000+ connectivity providers worldwide, finding the most adequate option and tailoring the offer in each case through its unique partner-neutral approach.

Natalia Domínguez, Marketing Director at Brodynt said: “Brodynt’s global DIA solutions meet the most demanding requirements with a high SLA and all of our services are business grade, fully managed and supported by our technical team.

“Enet’s DIA product allows us to provide our corporate customers in Ireland with a secure symmetrical internet access connection with a high SLA, which is critical for our customer requirements. Enet’s connectivity solutions allow us to offer more value to our customers while differentiating ourselves from the competition.”

Commenting on the collaboration, Cormac Ryan, Sales Director at Enet said: “Enet is delighted to add Brodynt to our growing list of wholesale customers in 2020, who are leveraging our telecommunications network infrastructure to deliver key services to their end customers in Ireland.

“We look forward to working with Brodynt to deliver high-performance connectivity solutions to more customers throughout Ireland.”

Enet is headquartered in Limerick and has recently unveiled a state-of-the-art Network Operations Centre as part of our new €1m headquarters facility in a new standalone 14,000 sq ft location in the National Technological Park, Plassey.

Brodynt offers global Internet Access services and networking hardware anywhere in the world, focusing on DIA and Broadband and performing as a connectivity One-Stop-Shop to make customer’s lives easier. It is the perfect Internet Access underlay component for SD-WAN requirements as well. Brodynt’s customer service is available 24x7x365 in all time zones and manages the post-sales process with the customer, making it truly simple through a unique point of contact and bill.  It has been recently ranked one of the fastest-growing companies in Europe by the Financial Times for the second year in a row.

The Sunday Times supports SME’s with two-part supplement featuring insights into how the sector is responding to the pandemic

  • SME supplement will feature business news, insights, trends, tips and advice on topics such as finance and liquidity, selling online and HR

The Sunday Times is supporting Irish SMEs through the pandemic by creating a special two-part broadsheet supplement featuring insights into how small and medium sized businesses are responding to the pandemic, along with a range of tips and advice. The first supplement will appear this Sunday, September 20th followed by the second edition on Sunday 4th October.

Working in conjunction with Ireland Together, a non-profit group of professionals and entrepreneurs, the Sunday Times SME supplement will include business news and a range of Irish focused insights and trends, including:

  • Feeling the pain: Insights from some of Ireland’s professional services firms into how companies have, and should have, reacted to date and what they see happening going forward
  • Selling in a post-Covid world
  • Battling Zoom Fatigue
  • Finance and Liquidity – experts outline how best to engage in financial planning for the year ahead and how SMEs without a lender relationship can access finance.
  • How to navigate and support your staff through a pandemic – even when you don’t have a HR department
  • Taking your business online
  • Government Incentives – Details on the government’s new fund for low-interest loans to SMEs, how can you avail of this and other initiatives available from Government

Linda Daly, Editor of The Sunday Times SME Supplement, says:The small and medium business sector is the backbone of Ireland. Unfortunately, it is also the sector most at risk from the Coronavirus fallout. While large firms and corporations can absorb the financial shock of the lockdown, some of the smaller, more unique businesses with a more modest footprint are the ones that will suffer most. Ironically, these are often the outfits with the most interesting backstories and in order to continue fulfilling unique local needs, small businesses need support. Our supplement is designed to help SMEs weather this storm of uncertainty.”



One third of people in Ireland have trialled digital audio streaming since March – Core Research

  • Digital streaming of radio has increased by over 30% since March – it is viewed as an important and trusted source of information in 2020
  • 1 million adults now claim to listen to podcasts – nearly half of these are new since Covid-19, with new listeners most likely to be women
  • Spotify listenership is reaching a mainstream – over 600,000 people have a subscription

One third of people in Ireland have trialled a new way to listen to audio – including music streaming, digital radio or podcasts – since March, according to new research from Core, Ireland’s largest marketing communications company.

The research looks at the evolution of music, radio and audio consumption, brought about as a result of people spending more time at home during the pandemic and trialling new audio technology solutions. The survey results are based on the views of 1,000 participants, interviewed online and representative of the adult population.

The research revealed that while streaming services have challenged FM radio in recent years, listeners are embracing new ways to listen to radio and has remained high with 3.6 million people listening every week (on standard radio or digital devices) – re-enforcing Irish radio’s importance as a trusted source of information. Digital streams increased by 33% since March across all RTE stations, and while this declined slightly in July, numbers recently increased again as people return from summer holidays and the news cycle focuses on new political debates.

When it came to music streaming, with multiple platforms including Amazon, Deezer, Apple and Google, the research revealed that the success in Ireland has been led by Spotify. Close to 1.3 million people have used ad-funded Spotify in the past (but this does not reflect the frequency of listenership) and 900,000 people have used Spotify premium, with approximately 640,000 of those being the actual subscriber (i.e. others in household may use the account).

Amazon Music also took a share of the market, with 370,000 adults having trialled the platform since July, while half a million people (14%) have tried Apple Music since March. When it came to the more niche players such as Google Play and Soundcloud, the research revealed they both took a much smaller market share, with 18% accessing Google Play while 16% used either the free or paid subscription version of Soundcloud.

The rise of podcasts has also increased, with over one million adults now listening to them and nearly half of these tuning in since Covid-19 began. Since March, new listeners of podcasts are more likely to be women, and 44% of new listeners are over the age of 45.

According to the research, 11.7% of people say they intend to listen to podcasts in the future which may be down to the diverse offering. In terms of the most popular category, comedy came out on top, while the second largest interest was society and culture followed by politics as well as health related topics.

Hannah-Louise Dunne, Head of Content Partnerships, at Core said: “We are seeing an increasing thirst for audio content as a result of Covid-19 which has brought about an evolution in the way audiences consume content. Podcasts have helped reinvent the audio audience attracting new listeners to a robust supply of binge-worthy entertainment and news content. Despite streaming and audio providers, broadcast radio remains a popular source of news and information, re-enforcing its importance as a trusted source in a time of heightened uncertainty and disrupted routines.”

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To view the full findings of the Core Research report please click here: