Guaranteed Irish members call for Ireland to be in top quartile for speed of access to new medicines

Leading business membership organisation aims to future-proof Ireland’s pharmaceutical industry


Members of Guaranteed Irish, the not-for-profit business membership organisation championing 500+ homegrown and international businesses in Ireland, have called on the Government to set a target for Ireland to be in the top quartile of European countries for speed of access to the latest medicines.

The last decade has seen significant capital investment at pharmaceutical facilities across the country. However, industry leaders and representative bodies present at a recent Guaranteed Irish roundtable discussion – including IDA Ireland, the Irish Pharmaceutical and Healthcare Association, MSD Ireland and BioPharmaChem Ireland – raised a number of challenges facing the industry, including the slow access to new medicines, a lack of highly skilled graduates and fierce international competition for foreign direct investment.

In particular, discussion focused on the need to future-proof Ireland’s pharmaceutical industry, which directly employs over 30,000 people and accounts for 50% of all Irish exports.

To do so, Guaranteed Irish’s members made a series of recommendations, including:

  • Appointing a Chief Innovation Officer to identify suitable new treatments and make them available
  • Funding models that enable pharmaceutical companies to deliver new medicines to Irish patients at the same pace as other European countries
  • Increasing the number of clinical trials to attract greater research and development
  • Introduce more manufacturing apprenticeships, similar to those in Germany and Switzerland, as many roles do not require third-level qualifications

Guaranteed Irish has developed the outcomes of the roundtable event into a submission paper for Government, outlining the support required to ensure the pharmaceutical sector remains in robust health in Ireland. 

Brid O’Connell, CEO of Guaranteed Irish, said: “Ireland remains among the slowest countries in western Europe to deliver the latest innovative medicines, with the result that Irish patients often don’t have access to treatments available to their European counterparts – some of which are being produced at sites in Ireland.  

“We are the 7th largest exporter of medicinal and pharmaceutical products in the world, and the range of actions outlined by our members – all industry leaders – will ensure this key sector continues to provide high-tech, exciting career opportunities and contribute to local communities across the country.”

Members of Guaranteed Irish in the pharmaceutical and healthcare sectors include MSD Ireland, AbbVie, Hollister, Ipsen, Tosara Pharma Ltd, PPL Biomechanics, KCI Medical Ireland and Nutricia Ireland. 

Membership of the Guaranteed Irish organisation spans all sectors including pharmaceutical; healthcare; technology; construction; energy; professional services; manufacturing; tourism; food and drink; craft and design; retail; and lifestyle. The organisation considers three core criteria when assessing an applicant for membership – jobs, community and provenance.

In order to meet these criteria, applicants must comply with all labour legislation, and provide fair working conditions to support and care for all of their employees. They must also demonstrate constructive and ongoing engagement with the communities in which the business is based. Lastly, applicants must have their origins in Ireland or be an international business that has embedded itself in Ireland. They must also have a substantial on-the-ground presence in Ireland, with many supporting indigenous spin-off companies.


Keep up to date on Guaranteed Irish news here:


Core Learning partners with European Sponsorship Association to offer ‘Diploma in Sponsorship’ in Ireland

Course to be launched in Ireland in 2019, having run in the UK since 2012

Core Learning, the learning practice of Core, Ireland’s largest marketing communications company, has been announced as the official course partner of the European Sponsorship Association’s (ESA) Diploma in Sponsorship course in Ireland, ahead of its launch in 2019.

The ESA’s Diploma in Sponsorship is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.

The Irish course will feature a series of seminars in Dublin, and participants will also have full access to all UK-based seminars via the course website. This will be supplemented by monthly tutorials and a number of face-to-face meetings with Course Director Peter Raymond.

To date, over 350 practitioners have achieved the qualification, which has been run successfully in the UK since 2012, including 41 from Ireland.

The course will run from February to September 2019. For more information and to enrol for the ESA Diploma Ireland course, please see:

Core Learning also offers short dynamic marketing courses aimed at professionals and delivered by senior marketing practitioners, full details here

Earlier this year, the sponsorship practice of Core launched Ireland’s first ever National Sponsorship Index, which ranked the Top 50 sponsorships in Ireland.

Aine Dilleen, Business Development Manager at Core Learning, says: “Ireland is one of Europe’s most dynamic and fastest-growing sponsorship markets, generating a growing number of career opportunities across the country. The ESA’s Diploma course is widely recognised as an essential qualification for those looking to succeed in the sector, and we’re very excited to come on board as the official course sponsor for Ireland.” 

Peter Raymond, Course Director for the ESA Sponsorship Diploma, says: “We’re delighted to welcome Core Learning as the official course partner of the ESA Diploma in Ireland. Over the last few years Core has been instrumental in helping to establish and promote the Diploma across the country and by kindly hosting our Irish course events. It’s a pleasure for us to upgrade and formalise the nature of our relationship and be able to use Core’s expertise and resources to grow support for the sponsorship industry’s premier qualification throughout the country.”


Core is Ireland’s largest marketing communications company. The organisation is a collective of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.


urbanmedia launches uMax – the urbanmedia audio exchange

urbanmedia launches uMax – the urbanmedia audio exchange


urbanmedia, the Dublin based media sales house owned by Wireless has today launched uMax, a digital media audio exchange for the Irish market. uMax will allow advertisers to reach digital audio listeners in a more targeted way by giving advertisers access to pre-roll messages in a first for the Wireless network. 

Wireless’ Irish stations to be included on the new exchange include FM104 and Q102 in Dublin, Cork’s 96FM and C103, Limerick’s Live 95fm, LMFM and represented station Galway Bay FM, with a combined reach of nearly 1 million listeners. 

The exchange will also allow advertisers to target Irish consumers listening to Wireless’ national UK stations– talkSPORT, talkSPORT2, talkRADIO and Virgin Radio with both pre roll and digital ad insertions and provide opportunities for other Wireless owned streams including Total Access and Q102 80’s. 

The package will use AdSwizz technology to deliver campaigns making the offering easily accessible through programmatic buying desks and individual orders and provides strong measurement tools to examine the performance of campaigns. 

As part of its recent digital expansion, Wireless Ireland has also introduced a podcast production unit to create content across areas including entertainment and lifestyle. The new unit gives the business an opportunity to work with clients in creating engaging content in line with their marketing strategies and introduces live read adverts to the market, which is unavailable on FM. 

Brian McCarthy, Sales Director of urbanmedia, said: 

“We’re really excited to launch uMax, a product that we believe will provide a complimentary reach to our FM offering in the same way that VOD has provided complimentary reach to TV. We recognise that our audiences are now tuning in in different ways and uMax will allow us to deliver content in a more targeted and measurable way. 

“With growing numbers of listeners to our talkSPORT channels across Ireland and Chris Evans joining the Virgin Radio team in January we expect the opportunities for advertisers to grow in 2019.”