Shannon based companies Get the Shifts and Titan Solutions join Guaranteed Irish

Guaranteed Irish, the not-for-profit business membership organisation championing homegrown and international businesses in Ireland, is delighted to announce that Shannon based technology companies Get the Shifts and Titan Solutions have joined the organisation.

Get the Shifts, which was established in 2016, provides temporary staff for bars, restaurants and other hospitality events. The company recruits and trains staff who are then made available to businesses as they need them via the Get the Shifts app. The company plans to recruit 700 people over the next 12 months.

Founded in 2011, Titan Solutions is a supply chain solutions and management company whose suite of service offerings transform supply chains from SMEs to multinationals across all industries. Titan Solutions works with companies in Ireland and around the globe in supply chain management programs, freight and warehousing services, inventory optimisation, and distribution network analysis and design.

Titan also works with American companies on redeveloping their EU business and distribution model. Most recently, they worked with AVTECH, a Rhode Island, USA, based computer hardware developer and manufacturer, in launching a new global distribution centre in Shannon, Co Clare. 

Brid O’Connell, CEO of Guaranteed Irish, says she is delighted to welcome Get The Shifts and Titan Solutions to the organisation: “A number of great companies from the Shannon area and wider region are already members of Guaranteed Irish and we are now delighted to welcome Get The Shifts and Titan Solutions on board. Both are growing companies which really demonstrate how technology can be used to solve problems in particular sectors.  

Recruiting and retaining staff has always been an issue in the hospitality sector, and Get The Shifts has come up with a creative and innovative way to crack this problem. Titan Solutions, meanwhile, works with clients to ensure they have the correct supply chain solution in place. Both companies met the criteria to become a member of Guaranteed Irish and they can now proudly display the Guaranteed Irish logo as a badge of honour. We’re really looking forward to working with them in the future.” 

Hannah Wrixon, CEO of Get The Shifts, says:Get the Shifts is a tech-centric staffing solutions organisation which is disrupting the hospitality sector. We are dedicated to quality in all of our offerings and as such are delighted to be awarded the Guaranteed Irish symbol, as this brings another layer of quality and peace of mind to our clients. As we continue to grow and expand, we are happy to do so in conjunction with Guaranteed Irish.”

Paul Collins, Managing Director of Titan Solutions, says:We are very excited to join Guaranteed Irish. They are a driving force in supporting Irish businesses, and we are honoured to have received the Guaranteed Irish symbol. We are the only company in Ireland to offer a unique combination of solutions that enhance businesses entire supply chain. We have exclusive technologies that use existing company data to increase visibility, profitability, and flexibility. Being a part of Guaranteed Irish provides us with a network of indigenous businesses we can introduce our American clients to as they develop their Irish supplier requirements.”

Guaranteed Irish now has over 500 members – indigenous and international – which make a significant contribution to Irish jobs, local communities, and the Irish economy. Guaranteed Irish members employ nearly 50,000 people in Ireland, generating a turnover of €11bn. Guaranteed Irish awards its symbol to companies which create sustainable jobs, contribute to local communities and are committed to Irish provenance.

Other Guaranteed Irish members in the Shannon, Clare and Limerick region include

  • Juspy (Limerick)
  • Ishka Spring Water (Limerick)
  • Tierney’s Office Automation, (Clare)
  • Torpey Hurleys (Clare)
  • Freshtoday (Clare)
  • Kokoon Technology (Clare)
  • Mincon (Clare)
  • Recognition Express (Limerick)
  • CUBE (Limerick)
  • Carambola Kidz (Limerick)
  • CupPrint (Clare)
  • Original Irish Hotels

Membership of the Guaranteed Irish organisation spans all sectors including pharmaceutical; healthcare; technology; construction; energy; professional services; manufacturing; tourism; food and drink; craft and design; retail; and lifestyle. The organisation considers three core criteria when assessing an applicant for membership – jobs, community and provenance.


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Core launches Ireland’s first ever National Sponsorship Index which ranks Top 50 sponsorships in Ireland and brings total transparency to the sponsorship market

  • Electric Ireland is most impactful sponsor in Ireland for the ‘Darkness into Light’ campaign in partnership with Pieta House
  • Index shows uplift of 70% on commercial metrics for sponsors who get it right
  • Pioneering National Sponsorship Index represents three years of research and testing, and combines academic rigor with sponsorship expertise

 Core, Ireland’s largest marketing communications company, has launched the National Sponsorship Index (NSI), Ireland’s first ever benchmark for sponsorship effectiveness. The NSI sets a national standard for sponsorship, weighted against commercial impact and rated by those who matter most – the fans.

Measuring the vitality, potency and effectiveness of the Top 50 marquee sponsorships in Ireland, this pioneering work brings transparency to Ireland’s sponsorship market and shows how sponsorship drives positive business metrics. The NSI is the result of three years of development, testing and analysis by Core, in conjunction with Dr. Tony Meenaghan, Professor of Marketing at the Smurfit Graduate School of Business in UCD and Ireland’s foremost expert in the area of commercial sponsorship.

The Top Three sponsorships in the inaugural National Sponsorship Index, powered by Core, are:

  1. Electric Ireland: Pieta House’s Darkness into Light
  2. SuperValu: Tidy Towns
  3. Aviva: Aviva Stadium

The genre breakdown of the National Sponsorship Index Top 50 is:

  • Sport: 19
  • Music: 11
  • Culture: 10
  • Cause & Community: 5
  • Venue: 5

This non-partisan analysis of the sponsorship market provides marketers with intelligence into sponsorship impact across different business sectors, sponsorship genres and a range of consumer demographics, thus arming marketers with the information they need to understand sponsorship impact on a national scale.

Research assists marketers to drive increased commercial benefits and the National Sponsorship Index specifically provides clarity as to which levers drive commercial impact in sponsorship and how to maximise the effectiveness of these levers.

By pinpointing where sponsorship is delivering for a brand and providing clarity on how commercial impacts can be enhanced and maximised, the index will empower better and more commercially impactful decisions within the Irish sponsorship industry.

The index shows that sponsorships can have an uplifting impact on commercial metrics (+30% growth in performance), and outlines how that uplift is more than doubled (71%) when consumers feel that their experience has been enhanced and / or a benefit has been transferred to the property itself.

That the top two spots in the inaugural National Sponsorship Index are cause and community initiatives demonstrates that sponsors who make genuine and sustained contributions to partnering with important causes generate a deep impact with audiences.

In terms of the Top 50 rankings, music properties feature prominently, especially the Electric Picnic Festival and Longitude. Electric Picnic sponsorships include Electric Ireland, Heineken, Three, Just Eat, Red Bull and Bacardi.

The power of Cultural events as a sponsorship platform is also evident. Aldi, FBD, Bank of Ireland and Eir’s sponsorship of the Ploughing Championship all make it into the Top 50, while film is present via Virgin Media’s sponsorship of the Dublin International Film Festival.

Jill Downey, Managing Director of Core Sponsorship, says: “We have been working on this initiative for almost three years and our aim was to help solve a key challenge for marketers – to demonstrate the commercial impact of sponsorship for Irish brands and to understand how these impacts can be unlocked. We have determined not only that sponsorship has a proven impact on brand metrics, but exactly how to quantify this impact and understand the levers that drive it.  

Our National Sponsorship Index demonstrates that sponsorship has positive impacts on both propensity to purchase and long-term affinity, which are regarded as key metrics for any sponsor. Different categories of brands, properties and fan bases, lead to different levels of commercial impacts, but overall the better a sponsorship is activated, the larger the commercial returns are.” 

For details on the National Sponsorship Index Top 50, please contact Jamie Macken, Deputy Managing Director of Core Sponsorship on 

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.

Core Sponsorship was voted Best Sponsorship Agency at the 2017 Irish Sponsorship Awards.


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4site named ‘Continuing Professional Development (CPD) Accredited Employer’ by Engineers Ireland

4site, the providers of innovative engineering solutions for major infrastructural developments in telecommunications, have been named a ‘Continuing Professional Development (CPD) Accredited Employer’ by Engineers Ireland.

The Engineers Ireland ‘CPD Accredited Employer’ programme recognises excellent organisational practice in the area of professional development for engineers and technical staff. The programme is supported by the Department of Education and Skills, and over 160 leading engineering employers are harnessing this national CPD framework to raise competence levels and deliver tangible business benefits. 4site now joins a range of other prestigious companies as part of this CPD programme, including EBS Group, eirgrid, Arup Consulting Engineers, Ervia, Commission for Communications Regulation and BAM Construction.

In addition to being awarded CPD accreditation from Engineers Ireland, 4site also received ISO certifications renewal in June 2018 for H&S, Environmental and Quality, backing up another year of significant growth for the company.

4site employs over 80 highly skilled professionals, the majority of which are qualified engineers and technicians, at their headquarters in Limerick and offices in Dublin and the UK. The experienced in-house technical teams design, survey, build and maintain world-class communications networks, adapting technology, tools and processes to deliver reliable and future-proofed turnkey services for clients across Ireland, the UK and further afield. These clients include Vodafone, SIRO, Cignal, Huawei, 2RN (RTE), Three, Ericsson, Nokia, CityFibre, CommScope and enet.

4site recently invested €250,000 in developing a ‘Fibre Centre of Excellence’ at its Limerick HQ, which brings together the expertise of fibre design, survey and planning engineers who will continually innovate how fibre networks are designed and delivered, while also focusing on specialised training for graduate engineers to meet not just the current demands, but future 5G or next generation network developments. The company also offers a very successful graduate programme, complete with their own specially created training plans, to upcoming graduates from Limerick Institute of Technology, University of Limerick and further afield.

As well as a wealth of expertise in fibre technology, 4site also has significant experience in the planning, design and build of wireless networks. With over 15 years’ experience at home and abroad, 4site has earned a reputation as an independent, trusted partner who innovates, develops services, optimises assets and delivers cost efficiencies.

Ian Duggan, CEO of 4site, says: “We are delighted to be recognised by Engineers Ireland for our design-led approach to engineering, which requires world class technical skills, and continuous learning and development. Our engineers are the best in the business and have built some of the best networks in the world. But we never stop trying, testing, improving and creating the networks of tomorrow. We know we can’t do this without brilliant people, so we focus on continuous development and mentoring to ensure the highest standards at all times. It is very rewarding that Engineers Ireland has recognised our ‘people first’ approach by awarding us the Continuing Professional Development (CPD) Accredited Employer standard.”  

Caroline Spillane, Director General, Engineers Ireland, says: ‘4site is a superb example of an organisation which has cultivated a culture that promotes and facilitates learning and adaptability. 4site has demonstrated that it has a cohesive and clearly defined framework for the professional development of people.  

This national CPD Award was launched in 1999 and has accredited over 165 engineering-led organisations to date in Ireland across all sectors. It is the world’s first CPD standard for engineering employers and is supported by the Department of Education & Skills to ensure that engineering organisations continue to learn, adapt and grow to gain competitive advantage in both the domestic and international market. The standard is a set at a high bar and it is testament to vision and commitment of the management team and the CPD Committee that 4site been successful.”


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Spark Foundry appoints Helen O’Rourke as Deputy Managing Director

Spark Foundry, the media communications agency, has appointed Helen O’Rourke as Deputy Managing Director.

Helen joined Spark Foundry, previously known as Mediavest, 12 years ago and was appointed to the board of the company in 2014. During this time, Helen has worked with some of Spark Foundry’s largest clients and has contributed to many new business wins. As Deputy Managing Director, Helen will work closely with the management team to drive the strategic direction of the agency, while also continuing to lead a portfolio of clients.

Helen is the IAPI representative on both the Research and the Technical Committees of the JLNR and she also teaches a number of courses in Core Learning, the practice within Core which provides training for media, marketing and advertising professionals.

Spark Foundry has been operating in the Irish market since 1999 and is part of Core, Ireland’s largest marketing communications company. Spark Foundry provides a range of services including media and investment, analytics, technology, insights and content. Since 2013, the company has been the No. 1 qualitatively ranked media agency in Ireland, according to independent assessment agency RECMA. The agency works with a range of indigenous and international clients including Aviva, BWG, ESB Group, Mars Ireland Ltd, P&G, Three, Road Safety Authority and Ulster Bank. The company recently won the Irish Distillers Pernod Ricard account.

Sandra Alvarez, Managing Director of Spark Foundry, says: “Helen is undoubtedly one of the most talented practitioners in our market. Her commitment to making our industry better is remarkable and she constantly raises the bar for the standard of the work we do. Helen is an integral part of the Spark Foundry team and I’m really looking forward to working alongside her to bring the agency to even higher levels.” 

Core, formerly known as Core Media, is made up of nine distinct practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.


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