Dublin estate agents expect property values to rise by 1.6% in 2020, according to The Sunday Times Dublin Property Price Guide

  • This is the least optimistic estate agents have been about Dublin house values since the recession
  • Ranelagh, Milltown and Sandymount are among the top five most expensive areas to buy a three-bedroom property while Neilstown and Clondalkin in Dublin 22 and Ballymun in Dublin 11 are the cheapest places to invest in a residential property in Dublin
  • Brexit will continue to affect consumer sentiment in 2020 with estate agents saying it has created a nervousness among buyers

Following a mixed year for the capital’s property market, Dublin estate agents expect property values to rise by an average of 1.6% this year, according to the 2020 Sunday Times Dublin Property Price Guide, a dedicated 28-page supplement published free with The Sunday Times Sunday, 5 January.

Now in its 17th year, The Sunday Times Property Price Guide is the authoritative guide to the Dublin property market, featuring interviews with a number of Dublin estate agents who outline their predictions for the year. It also includes a detailed analysis of Dublin property prices.

Its findings indicate that estate agents are very cautious for the year ahead, making it the least optimistic that estate agents have been about house values since the recession. Predictions for the year ahead vary from no change to price increases of 5% but the vast majority of estate agents expect properties below €400,000 to perform better than larger family homes in the low to mid-market. Little upward change is expected for homes at the higher end of the market, priced at €750,000 or above.

Their cautious predictions for 2020 follow a year of mixed fortunes for the Dublin property market in 2019, where prices fell for the first time in seven years, with the latest Central Statistics Office figures indicating that the prices decreased by 1.9% in Dublin.

It is now more than three-times more expensive to buy a three-bedroom townhouse in Dublin’s most expensive suburbs than in the more affordable ones.

According to the Sunday Times Dublin Property Price Guide, the top five places for the most valuable three-bedroom homes are:

  1. Ranelagh – €670,000
  2. Milltown – €657,500
  3. Ballsbridge/Donnybrook – €645,000
  4. Portobello – €643,500
  5. Sandymount – €620,000

The top five places for affordable three-bedroom homes in Dublin are:

  1. Neilstown – €210,000
  2. Ballymun – €220,000
  3. Clondalkin – €230,000
  4. Killinarden – €230,000
  5. Darndale – €235,000

Brexit is to continue to affect consumer sentiment in 2020 with estate agents saying it has created a nervousness among buyers. Moreover, Boris Johnson’s deal passing on January 31 could see the market shift one way or the other.

Other factors to come into play in 2020 include continued tight lending regulations from the Central Bank. In addition, as more new homes are built, buyers now have greater choice and first-time buyers are availing of the help-to-buy scheme. This will result in less demand in the second-hand homes market.

Linda Daly, Editor of the Sunday Times Dublin Property Price Guide, says: “Perhaps unsurprisingly, Dublin estate agents are taking a cautious view of the year ahead. With property prices in the capital falling for the first time in seven years in 2019, many estate agents were reticent about making predictions at all. There are a number of factors at play, including mortgage restrictions, new home construction and Brexit – all of which will play a huge part in how prices will look by the end of 2020.”

The Sunday Times Dublin Property Price Guide will be followed by the Sunday Times Nationwide Property Price Guide which will be published on Sunday 12th January. For full details, pick up a copy of The Sunday Times this weekend or online at: www.thetimes.ie.

www.thetimes.ie

@SunTimesIreland

€751 was the highest fare by a Lynk taxi passenger in 2019, a wedding dress was the most unusual item left in a taxi and drivers paid over €1.3 million on M50 tolls

  • “I thought Ariana Grande was a font” – funniest comment heard by a Lynk taxi driver in 2019
  • “Can you transport my budgie from Dublin to Brussels?” – the oddest passenger request
  • 2019 stats from Dublin’s taxi booking app reveals that 41% of passengers now use the app to book their taxi, compared to 34% using the telephone
  • Lynk, Dublin’s taxi booking app, has revealed some of the most entertaining stats for journeys taken in 2019.

These include the longest trip taken in a Lynk taxi, an epic trip from Dublin to Westport and back after a business passenger needed to get to make an important meeting, clocking up a €751 fare. By contrast, the shortest trip taken was from the Shelbourne Hotel to Grafton Street.

In total, Lynk’s fleet of taxis travelled a distance equivalent to getting to the moon and back 16 times in 2019! But, with over 200 of Lynk’s taxis switching from diesel to hybrid or electric vehicles in 2019, there’s also been a massive 500,000 tonne reduction in its carbon footprint – enough to power almost 60,000 homes.

The most popular booking time was 8am, but passengers didn’t always remember to take everything with them. While common items showing up in the Lynk lost and found included phones (32%), wallets or bags (22%) and shopping (13%), one unfortunate bride-to-be left her wedding dress behind having forgotten it was in the boot!

Thankfully any item a driver finds is returned to the passenger or dropped to the nearest Garda station – so the dress and its owner were reunited in time for the big day!

Taxi drivers hear all sorts of stories, but the comment of the year went to one passenger at the time of American popstar Ariana Grande playing three nights at the 3Arena earlier this year: “I thought Ariana Grande was a font.”

Common occupational hazards for Lynk drivers included 122 passengers legging it without paying, and another 57 getting sick.

The stats also reveal the changing habits of those booking taxis – while 34% did so over the phone, 41% are now ordering directly via the Lynk app and the rest are business users booking over the web (25%).

Lastly, the oddest request the Lynk team heard all year was from one woman looking to transport her budgie from Dublin to Brussels. After explaining that no airline would allow her to travel with it, Lynk provided her with a quote for the trip!

For more information see www.lynk.ie or download the app on the App Store or Google Play

Follow us on Twitter @LynkTaxis and on Facebook @LynkTaxi

#YourLocalLift #YoullAlwaysFindaLynk

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 21 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Health and Beauty, Principles, Decency & Propriety
  • The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 25 case reports on complaints recently investigated by the organisation.

21 of the 25 advertisements were found to have been in breach of the ASAI Code on grounds related to Misleading Advertising, Health and Beauty, Principles, Decency & Propriety and Substantiation. The advertisements complained of related to Social Media, Online, Radio and Outdoor advertising. Two of those upheld related to intra industry / interested party complaints. The ASAI Complaints Committee chose not to uphold four consumer complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a large number of mediums. The main role of advertising self-regulatory organizations (SROs) is to ensure that ads and other marketing communications are legal, truthful, decent and honest and the ASAI is committed to protecting society in relation to advertising across all mediums.”

“The ASAI provide a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Professor Bairbre Redmond, Independent Head of the Complaints Committee of the ASAI, says:

“Over the past few years, the Complaints Committee, comprised of independent and industry members, has dealt with a broad range of complaints. The Complaints Committee has also spent considerable time highlighting awareness in relation to advertising best practice within the advertising industry, ensuring all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.”

Below is a list of complaints that have been found to be in breach of the ASAI Code:

Company/Organisation Complaint Category Further Details
  The Institute of Education     Misleading / Substantiation   Twenty-two complaints were received regarding the advertising. The issues raised by the complaints were as follows:   Issue 1: The complainants considered the claim “Better Teachers” had not been substantiated and was therefore misleading. One complainant stated that in order to teach in a school in Ireland a person must register with the Teaching Council of Ireland and all registered teachers must hold a degree and a teaching qualification such as a higher diploma in education or a professional master’s in education. They said some degree programmes offered this qualification concurrently to the degree. They stated that if teachers at The Institute of Education had additional qualifications this had not been stated in the advertisement.   Issue 2: One complainant considered that the reference to “Better Results” referred to the Leaving Certificate results which they did not consider to be substantiated. They said that the standard of teaching provided by the advertiser, or any heightened results, could be due to a number of factors, including the socio-economic status of students attending a fee-paying institute.   Issue 3: Some complainants considered that the claim was disparaging and degrading other teachers and education staff.   Issue 4: Eleven of the complainants considered the claims to be offensive.   Complaint Upheld in Part.   Link: https://www.asai.ie/complaint/education-11/  
  Redcastle Oceanfront Hotel   Misleading / Presentation   The complainant considered the advertisement to be misleading as it stated ‘one 25-minute spa treatment’ and considered that it was one treatment per person as the ‘bestie’ goes free. He was advised by the advertisers’ that the spa treatment was for one person only and that the ‘one €10 spa credit’ could have been used towards the other treatment which was not free.   In breach of section 4.1 of the code.   Complaint Upheld. Link:  https://www.asai.ie/complaint/travel-holidays-4/  
  Showtimes.ie   Misleading / Substantiation   The complainant said that he had previously worked with the directors of Showtimes.ie through his own company, Showtours, and he was aware that the actual number of shows completed by Showtimes.ie was four, not sixty-nine. He felt that the advertisers were attempting to mislead customers by implying an existing affiliation with Showtours through the exaggerated number of completed events quoted.   In breach of sections 4.1, 4.4, 4.9 and 4.10 of the code.   Complaints Upheld.   Link: https://www.asai.ie/complaint/entertainment-4/  
  Homestore + More   Misleading / Substantiation   The complainant visited a store and purchased four cushion covers that were reduced to €1.99 each and four fillers for the cushions at €2.99. The complainant then wished to exchange her purchases for a different style of cushion, and on returning to the store they were advised that the new cushion came with the filling included. On enquiring, they were advised that when the cushion prices were reduced, the filling was removed. The complainant noted that the original price of the complete cushion was €4.99, however, after the reduction the cover was charged at €1.99 and the filling at €2.99, this came to €4.98, which made a saving of only 1c. The complainant considered that the website advertising was misleading as it did not state that the reduction applied to the cushion cover only but rather had implied that the full cushion was being reduced and that the advertised saving was incorrect as they had only made a saving of 1c rather than the saving of €3 advertised.   In breach of section 4.1 and 4.4 of the code.   Complaint Upheld. Link: https://www.asai.ie/complaint/household-13/
  Vikingdirect.ie   Misleading / Substantiation   The complainant said that she ordered the three items all of which had been identified as being “fragrance free”. She said that having contact dermatitis and being allergic to all fragrances, she discovered when she received the items that they all contained perfume in the ingredients.   In breach of section 4.1 and 4.4 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/household-products/  
    MyCity Deal Ltd (Groupon UK)     Misleading / Price   The complainant said she considered the offer to be misleading. She said the initial price indicated in the advertisement was €25.99 and this had been accompanied by an image of a parasol. When she clicked through, however, the only thing on offer for €25.99 was a parasol base. This had not formed part of the original offer.     In breach of section 4.22 of the code.   Complaint Upheld. Link: https://www.asai.ie/complaint/garden-furniture/
        Jeff.ie         Misleading / Substantiation / Health and Beauty     Two complaints were received in relation to the post. Issue 1 – Advertisers’ website: The complainant considered that the testimonials used in the advertising were making unsubstantiated and misleading claims to cure illness such as Tinnitus and Cancer.  Issue 2 – Third- Party website – The Hidden Mind Section: The complainant considered that the section titled “The Hidden Mind”, which outlined the Hidden Mind method, was misleading. In breach of sections 4.9, 4.10 and 11.1 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-41/
  Fitbit   Misleading / Substantiation    The complainant said that while the Fitbit Charge 3 had been advertised as having an SPO2 sensor, it was not enabled on the device. He said there was no way of viewing the information gathered by the sensor in the device itself or on any of its associated apps. In breach of sections 4.1, 4.4 and 4.9 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/jewellery-fitbit-device/
  Ladbrokes   Principles / Gambling    The complainant said that the advertisement contained no responsible gaming message or direction to any information about gambling responsibly. In breach of sections 3.3 and 10.10 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/leisure-17/
  National Pen   Misleading / Price   The complainant said that there was no indication in the advertisement that the pens were charged at €1.79 each per pen.  In breach of sections 4.1, 4.4, 4.9, 4.10 and 4.22 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/miscellaneous-3/
  Green Flamingo Limited    Misleading / Sales Promotions     The complainant considered the email headline to be misleading. When he opened the email to get the voucher, the message stated that a contest had opened where one could win (brand name) package and a gift card.  In breach of section 4.1 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/leisure-18/
  Fontem Ventures BV    E-cigarettes  Eight complaints were received in relation to the complaint. Issue 1: Two complainants considered that the advertising encouraged non-vapers and non-nicotine users to start using the product. Issue 2: Three complainants considered that the advertising was targeting children and teenagers. The complainants referred to the stylised visuals with one complainant considered that the advertising presented vaping as fashionable and cool. Issue 3: Three complainants considered that the product category should not be permitted to advertise as they said it had not been proven to do no damage. In breach of section 17.8 of the code. Complaint Upheld in part. Link: https://www.asai.ie/complaint/e-cigarettes-3/
  Allergy Test Ireland    Misleading / Health and Beauty   The complainant objected to the advertising on the following two grounds: Issue 1: The complainant considered that the company’s name “Allergy Test Ireland” misrepresented what the company was advertising – food intolerance testing. They stated that there was a world of difference between an IgE food allergy which could cause serious health issues and what was termed “food intolerance”. The complainant considered that the company were falsely claiming to test for food allergies which could put people’s lives at risk. In breach of sections 4.9, 4.10 and 11.1 of the Code. Complaint upheld in part. Link: https://www.asai.ie/complaint/health-beauty-42/
  Aquil Ltd.    Misleading / Substantiation / Health and Beauty   Two complaints were received regarding the advertisement. Issue 1: The complainants considered the claims made in the advertising to be misleading. Issue 2: One complainant considered that the advertising was preying on those who may be ill or of a naïve persuasion. In breach of sections 4.4, 4.9, 4.10 and 11.1 of the Code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-43/  
  MCD Promotions   Misleading / Price   The complainant considered the advertising for the concert tickets to be misleading. He said the tickets were advertised at a price with the booking fee included, however tickets were not possible to buy at that price as there was an additional fee charged by the ticket booking agent. In breach of section 4.1 4.4 and 4.23 of the Code. Complaint Upheld. Link: https://www.asai.ie/complaint/leisure-19/
  Dan Seaman Motors    Misleading / Substantiation   The complainant considered that the claim to have a 600km range was misleading as the car was a hybrid vehicle, whose electric battery range was approximately 45km. The complainant also noted that the advertisement had referred to the vehicle as a PHEV (plug in hybrid electric vehicle) while referring to the benefits of an electric vehicle, without clarifying to the listener what a PHEV is.  In breach of sections 4.1 and 4.4 of the Code. Complaint Upheld. Link: https://www.asai.ie/complaint/motoring-32/
  Nestle Nutrition (SMA Advanced)   Misleading / Food (Infant Follow-On Formula)   The complainant considered that the term Human Milk Oligosaccharides (HMO) was misleading as it suggested that some part of the product was derived from human milk. The complainant also considered that infant formula manufacturers should not be allowed to suggest that their product contained human milk or was similar to human milk.  In breach of section 8.33 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/food-non-alcoholic-beverages-follow-on-milk/
  MCD / Ticketmaster   Misleading / Availability   The complainant considered the pricing in the advertisement to be misleading. He tried to book the ticket at the lowest price point indicated in the advertisement but could only get the ticket at the price higher than that advertised.  In breach of section 4.28(b) of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/leisure-20/
  The Skin Herbalist   Misleading / Health and Beauty   Two complaints were received about the advertising.   Issue 1: A complainant referred to the “Conditions Helped” page on the advertisers’ website. The complainant said that claims were made about the treatment for various ailments and they challenged whether there was any evidence to substantiate the claims.   Issue 2: A complainant referred to the claim for the Supertronic device, that “When a disease is latent, however, it can reliably be identified by a device that works on the principle of EAV (Electroacupuncture according to Voll). Energy’s consultants use Supertronic to measure energy in the body.” The complainant contended that the device was a meter of electrical resistance and therefore considered that the claim was misleading. In breach of sections 4.1, 4.4, 4.9, 4.10 and 11.1 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-44/
        Brown Thomas         Misleading / Sales Promotion    The complainant said that she had purchased the cosmetic product in question and believed that she would therefore receive a free gift as stated in the advertisement. When she did not receive the gift, she queried the matter with Customer Service who advised her that, had she spent €200 or more, she would have received a beauty box worth €80. The complainant considered the advertisement to be misleading as it was not clear that the ‘free gift’ in question referred to the Beauty Box offer. In breach of sections 4.1 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/cosmetics-3/
  Irish Radioplayer   Misleading   The complainant considered that both the tagline on the home page “All of Irish radio in one place”, and the statement “Every radio station in the Republic of Ireland is available on the app” within the answer in the FAQ’s section of the website were misleading as not all of Irish radio was available on the app. The complainant said that the website stated that there were 43 stations listed on the app at the time of his complaint but that this figure did not include community radio stations, therefore, it did not include all Irish radio. In breach of sections 4.1, 4.4, 4.9 and 4.10 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/18028/

The ASAI did not uphold two complaints made by Intra Industry / Interested Parties in the following cases:

Company/Organisation Complaint Category Further Details
  Ferrero   Principles / Children   Issue1: The Irish Heart Foundation (IHF) considered that the advertisement was encouraging children to consume the product during breakfast in addition to the tagline “as part of a balanced breakfast”. They considered this was in breach of the ASAI Code as brands should not encourage unhealthy eating habits in children and considered the advertisement was doing this by encouraging children to eat chocolate first thing in the morning.   Issue 2: A consumer complainant considered the advertisement to be misleading and targeting children with a statement ‘Spread Happiness’ by indirectly attempting to link having Nutella spread on toast for breakfast equalling happiness.     Issue 3:   The consumer complainant also considered the statement ‘Enjoy as part of a balanced breakfast’ to be misleading and inappropriate as they said that a high fat and high sugar food should not form part of children’s breakfast.   Complaint Not Upheld. Link: https://www.asai.ie/complaint/food-beverages-17/  
  Three Ireland (Hutchinson) Limited   Misleading   eir objected to the advertisement which they considered to be misleading as it did not specify that the broadband being promoted related to ‘mobile’ broadband as opposed to ‘fixed line’ broadband.   Complaint Not Upheld. Link: https://www.asai.ie/complaint/telecommunications-76/  

The following two complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints.

Company/Organisation Complaint Category Further Details
  National Dairy Council   Misleading / Substantiation / Nutrition and Health Claims     The complainant considered that the advertisement was irresponsible by using the image of a person wearing a lab coat together with the wording that the products contained essential vitamins and minerals, as they believed that this was a clear indication that scientific evidence supported the assertion that milk was a healthy foodstuff. They considered that the advertisers, in using the image, had a responsibility to present fuller information, or to avoid being deliberately vague about the nutritional benefits of diary products.   Complaint Not Upheld. Link: https://www.asai.ie/complaint/food-non-alcoholic-beverages-3/
    Independent Broadcasters of Ireland      Principles / Decency and Propriety      Issue 1: A significant number of complainants described the advertisement as offensive as well as indecent and inappropriate.   Issue 2: A number of complainants considered that the content was discriminatory against older people and was ageist in nature. A significant number also considered that the content was demeaning. Some were of the view that the content depicted the male body negatively and being ugly and would not have been scripted using a female as the main character subject.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/publishing-2/  

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

Or follow the ASAI on Twitter @THE_ASAI

‘Fairytale of New York’ is the nation’s favourite Christmas song according to Christmas FM survey

  • Two thirds of us would rather stay in and watch movies rather than going out socialising this festive season
  • ‘Someone saying something they shouldn’t’ came out as the main reason a family row starts around the Christmas dinner table – closely followed by board games
  • Niall Horan and Dermot Kennedy prove to be the nation’s heart-throbs as they are voted the most wanted under the mistletoe, while others want to party the Christmas nights away with Amy Huberman!
  • One in ten say they would not hang decorations made by their kids on their tre

A new survey conducted by Christmas FM, the hugely popular radio station which raises hundreds of thousands of euro for charity each year, has revealed that the nation’s favourite Christmas song is ‘Fairytale of New York’ by The Pogues and Kristy MacColl (43%). The famous song was followed by Last Christmas’ by Wham – with just under one fifth of the population crowning it the favourite (18%).

When it comes to decorating the tree – we all have our favourite baubles and bits! However, when the Irish public were asked about their least favourite decoration on a tree, they didn’t hold back! 65% said they would not put Tinsel on their tree, while some parents were ruthless, admitting they would not display decorations made by their kids on theirs! (9%).

While that could start some arguments – that’s not what causes them around the Christmas dinner table in most Irish homes! One third said someone saying something they shouldn’t to another family member causes the most fights, followed closely by the famous secret competitiveness of family board games (30%).

The survey also revealed that the nation would rather stay home and be cosy instead of going on a night out during the festive season! Two thirds of us would rather stay in and watch movies rather than going out socialising, with 35% admitting their weekends are jam-packed between the end of November right throughout the festive season. One fifth said they will not attend their work Christmas party as they couldn’t deal with the fear it would bring the next day, while 30% will go to show face but not stay for very long.

When it comes to the big nights in the Christmas calendar, 80% of the Irish public opt to stay in on Christmas Eve to cuddle up and watch movies with their family, while one fifth will head to the pub for a cheeky one before the man in red arrives for the big day. Just under half (47%) agree that it is not worth heading out on St. Stephen’s Day night as it is too busy.  However, 20% disagree and argue it is the best night of the year to go out.

Further interesting insights from the Christmas FM survey include:

  • Niall Horan has been revealed as the most wanted Irish celebrity to kiss under the mistletoe (43%) followed by Dermot Kennedy (21%)
  • Amy Huberman proves to be the best craic as 35% of us would like her to join us at a Christmas party – followed by Love Island bombshell, Maura Higgins (20%) and Kerry’s very own Daithí Ó Sé (16%)
  • Just 8% say that influencers content from social media platforms encourage them to buy certain gifts while 28% wouldn’t buy anything they recommend. Overall, 55% say that they wouldn’t look at this content for inspiration but if they saw something relevant, they would be inclined to go out and buy it
  • Just under half of Irish people (47%) say the worst present to receive in a Kris Kindle is a gift that you know has been re-gifted to you
  • Just 6% say they spend less than €100 on Christmas presents while 23% say they would spend €800 or more. 29% admit to spending between €250-€500
  • Just under 70% say they don’t get a real tree for their house as they can be messy

Christmas FM has raised almost €2million for a range of charities since it began broadcasting 12 years ago and this year, the station is raising awareness and funds for Barretstown. The goal is to raise over €250,000 which will press play on over 850 days of life changing programmes at Barretstown, rebuilding the lives of seriously ill children. The services provided to all of the children and families who attend Barretstown are entirely free of charge, so donations and fundraising efforts are vital for the charity to help more seriously ill children to experience the magic of Barretstown each year. 

Christmas FM is generously supported by the premier FM sponsors Cadbury, Coca Cola and An Post. The station broadcasts from the Ballsbridge Hotel, Dublin who have kindly given the studio space for free.

The main radio frequencies for Christmas FM are Dublin City and County 105.2FM, Cork 106.7FM, Galway 87.7FM, Kildare 88.1FM, Sligo 95FM, Kilkenny 104.3, Letterkenny 105.7, Limerick 105.5FM, Midlands North 101.6FM, North East 99.4FM, South East 103.8FM, Tralee / Killarney 105FM, Wicklow North 99.5FM, Wicklow South 106.6FM, Ennis/Clare 105.2FM and Waterford 105.9FM. 

Christmas FM is also broadcasting on Virgin Media Channel 900. Find out all the ways to listen at https://christmasfm.com/listenin/

Christmas FM is available online at 

www.christmasfm.com

You can follow the station on social at 

@christmasfm

Christmas FM – Bringing You The Magic Of Christmas

The nurses strike was the most important news story of 2019 according to Core Cultural Index

  • Stories that generated greatest public awareness included the Amazon rainforest fires, New Zealand mosque shooting and 39 bodies found in a trailer
  • Nine in ten people were aware of the death of Gay Byrne
  • Rebekah Vardy and Coleen Rooney’s argument, the sale of Coppers Face Jacks and Spice Girls playing in Croke Park were of low importance to Irish people in 2019

The nurses strike, the Amazon rainforest fires and the death of Gay Byrne were some of the most important news stories in Ireland in 2019. This is according to research undertaken as part of the Core Cultural Index 2019, compiled by Ireland’s largest marketing communications company, and based on the views of 10,000 participants discussing 176 news stories across nine categories.

Core’s research asked interviewees which stories they were aware of across the year and which they believed were most important to them personally. Analysis of the responses indicated that the top ten stories for public awareness captured the attention of over 80% of the population, with stories relating to health, climate and local Irish stories dominating the list.

Top 10 most important stories of 2019:

  1. Nurses Strike
  2. Amazon rainforest fires 
  3. New Zealand mosque shooting               
  4. 39 bodies found in trailer linked to Irish company            
  5. Hurricane Lorenzo on course towards Ireland                 
  6. Terror attacks kill hundreds in Sri Lanka                         
  7. Two boys found guilty of murder of Ana Kriegel              
  8. Journalist, Lyra McKee shot dead in Derry by new IRA   
  9. Children’s Hospital costs increase                                 
  10. Local and European elections and referendum               

Stories around health and well-being topped the list with 94% of the population aware of the nurses strike and 87% saying it was important to them. In addition to the nurses strike, another health related story that scored well in awareness was the cost of the Children’s Hospital.

Top five health & well-being stories of 2019:

  1. Nurses go on strike
  2. Children’s Hospital costs increase
  3. HPV vaccine campaigner Laura Brennan dies aged 26
  4. HSE launch HPV vaccine programme to include boys in secondary school
  5. HSE warns people about Meningitis

Climate change and the green movement also scored high in awareness with 90% aware of the Amazon rainforest fires while 85% said it was important to them. This happened two months after the Green Party won significant seats in the local elections and a month after Europe experienced one of

the highest heatwaves on record. Similarly, climate activist Greta Thunberg who has generated a greater consciousness about our planet resonated strongly with 78% aware she addressed the UN in September while 72% of young adults (people aged under 40 with no children) said this was important to them.

Top five green & climate change stories of 2019:

  1. Amazon rainforest fires
  2. Hurricane Lorenzo on course towards Ireland
  3. Heatwave across Europe
  4. Europe experiences heatwave
  5. Greta Thunberg speaks to UN about climate crisis

Global stories that scored well in awareness included the Christchurch mosque shootings were two consecutive terrorist shooting attacks resulted in 51 people being killed, which captured the attention of 90% of the population. Another tragedy related story that received significant attention was from October when 39 bodies were found in a trailer linked to an Irish transport company.

Top five global stories of 2019:

  1. New Zealand mosque shooting
  2. 39 bodies found in trailer linked to an Irish company
  3. Terror attacks kill hundreds in Sri Lanka
  4. Nora Quoirin’s body is found in Malaysian jungle
  5. Plane crash involving Emiliano Sala

Stories in Irish life that dominated the list included the murder trial of Ana Kriegel with 88% of the population aware of the outcome. The story has ignited the debate about bullying, pornography and teenager’s use of mobile phones as a result. Other stories that resonated with the people of Ireland was the murder of journalist, Lyra McKee who was shot dead in Derry by the new IRA.

Top five local stories of 2019:

  1. Two boys found guilty of the murder of Ana Kriegel
  2. Journalist, Lyra McKee, shot dead in Derry by new IRA
  3. Local and European elections and referendum take place
  4. Young men die in tragic Donegal car crash
  5. The annual Darkness into Light walk takes place

In culture and entertainment, the most important story was the death of Gay Byrne, with nine in ten people aware of his passing followed closely by the passing of Irish Comedian Brendan Grace.

Stories that received less attention included the Rebekah Vardy and Coleen Rooney argument, the sale of Coppers Face Jacks, Spice Girls playing in Croke Park and the announcement of this year’s Love Island contestants.

Finian Murphy, Marketing Director at Core, says: “The culture of Ireland is influenced by traditions from the past, but also stories of today. Every day, Irish people read, watch, listen and share news stories which shape their thinking and the culture of the nation. At Core, we analyse monthly news stories, by asking people what stories they were aware of, and more significantly, what stories had the greatest emotional connection with Irish people.”

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To view the full findings of the Core Research Cultural Index 2019, please click here: https://onecore.ie/intel/research/a-review-of-2019/

€1.5 million invested in launching Ireland’s first ever age-friendly smart tablet device for older people

  • New ‘ACORN’ device, created by an Irish company, makes digital engagement easier and more accessible for older people
  • ACORN is the result of over three years of research and development

An Irish company has invested €1.5 million in the development of a new smart tablet created specifically for older people.

‘ACORN’ is Ireland’s first age-friendly tablet device and was developed over a three-year period by businessman and CEO of Cliffrun Media, Mr. Philip Hogan. Mr. Hogan has over 26 years’ experience operating in the software and technology sectors. As co-founder of Openet, he established the company as a global leader in the market and has vast experience trading in international markets.

The ACORN tablet promises to make going online more accessible and beneficial for new users of digital technology. The tablet is easy to navigate and uses clear, uncluttered displays to make online access simple and rewarding for even the most inexperienced user.

ACORN supports an integrated mobile date SIM, enabling access to the internet while on the go, as well as instant video/audio calls and messaging and email for all users.

In addition, the tablet features a customisable news feed, which can be tailored to include updates from local, national and international media. ACORN also has its own dedicated help section with over 30 tutorial videos, allowing users to familiarise themselves with all of the tablet’s features and learn at their own speed as well as dedicated support for users.

Family, friends and carers can also stay connected to ACORN by downloading the companion app on their own mobile devices, meaning they can always stay in touch with and support their loved ones.

ACORN has been trialled and tested through a pilot study which was carried out among 95 participants living in rural and urban areas nationwide. The study was led by Age Friendly Ireland in collaboration with the tablet’s creator and three local authority partners. The study showed significant increases in the utilisation of the smart tablet, with daily usage becoming commonplace for 70% of participants. An independent review of this study was subsequently carried out by National University of Ireland, Maynooth, and it found a significant decrease in computer anxiety among Acorn users, and highlighted the key role the Acorn tablet can play in supporting the engagement of older people with services, the local community and society.

Philip Hogan, CEO and creator of ACORN, says: “Smart devices have fundamentally changed how people interact and communicate. They help us build and maintain social networks, access news, and shop online. But these products are often not designed with older people in mind, making it difficult for them to access this wealth of information, and also increasing the risk of social exclusion and loneliness.

“ACORN is an age-friendly tablet that has been proven to increase confidence and engagement with digital media among older people. It will significantly impact positively on the health and well-being of older adults living in urban and rural communities, allowing them to fully participate in our increasingly digital society.”

www.myacorn.ie

Twitter: @acorn_nation

Niall Teague wins the 2019 Hard Rock Cafe Christmas FM Song Contest!

Santa Claus’ by Niall Teague voted Best Christmas Song by Christmas FM listeners

Santa Clausby Galway based musician Niall Teague has been announced as the winner of the Hard Rock Cafe Christmas FM Song Contest for 2019. Now in its twelfth year, the song contest on Ireland’s favourite Christmas radio station attracts hundreds of entries each year – all vying to be crowned ‘Best Christmas Song’ by Christmas FM’s extensive national and international audience.

Originally from Belfast, Niall now lives in Galway with his family where he plays in some local groups. 

Speaking about the song ‘Santa Claus’ winner Niall Teague says: “I’m delighted to have taken part and won the song contest. This is my fourth time entering the competition. The children singing on the song are from my daughters’ school, Saint Nicholas’ Parochial school in Galway and I couldn’t have done it without the help of the kids who added something really special to the song. Well done to Principal Wendy Lynch and all the staff and pupils. Thanks to Paddy Jordan who recorded the song and to Miki Belton, Padraic Joyce and Bertrand Huvé for their wonderful playing. The kids were thrilled to have a great experience recording the song and especially now to hear it being played on Christmas FM”.

You can listen to‘Santa Claus’ and all the runners up in this year’s Hard Rock Cafe Christmas FM Song Contest at https://christmasfm.com/songcontest/.

Garvan Rigby, Co-founder of Christmas FM says: ‘We’re delighted to have received so many entries for this year’s competition. The standards seem to be rising every year we hold the contest, and this year was no exception. We’re thrilled to add ‘Santa Claus’ by ‘Niall Teague’ to our station this year as our official Hard Rock Cafe Contest Winner 2019.’

This year, Christmas FM are raising awareness and funds for Barretstown. The radio station’s goal is to raise over €250,000 which will press play on over 850 days of life changing programmes at Barretstown, rebuilding the lives of seriously ill children. The services provided to all of the children and families who attend Barretstown are entirely free of charge, so donations and fundraising efforts are vital for the charity to help more seriously ill children to experience the magic of Barretstown each year. 

Christmas FM is generously supported by the premier FM sponsors Cadbury, Coca Cola and An Post. The radio station is broadcasting from the Ballsbridge Hotel, Dublin.

The main radio frequencies for Christmas FM are Dublin City and County 105.2FM, Cork 106.7FM, Galway 87.7FM, Kildare 88.1FM, Sligo 95FM, Kilkenny 104.3, Letterkenny 105.7, Limerick 105.5FM, Midlands North 101.6FM, North East 99.4FM, South East 103.8FM, Tralee / Killarney 105FM, Wicklow North 99.5FM, Wicklow South 106.6FM, Ennis/Clare 105.2FM and Waterford 105.9FM. 

Christmas FM is also broadcasting on Virgin Media Channel 900. Find out all the ways to listen at https://christmasfm.com/listenin/

Christmas FM is available online at 

www.christmasfm.com

You can follow the station on social at 

@christmasfm

Christmas FM – Bringing You The Magic Of Christmas

Fishers of Newtownmountkennedy awarded All-Ireland Business All-Star

‘Food at Fishers Café’ also announced as a finalist in the

Small Firms Association (SFA) National Small Business Awards

Fishers of Newtownmountkennedy Ltd., a family-owned, award-winning department store located in County Wicklow, has achieved a quality mark signifying it meets the highest standards of service and trust.

The coveted All-Ireland Business All-Star award is an independently verified standard mark for indigenous businesses, based on rigorous selection criteria. The accreditation is overseen by the prestigious All-Ireland Business Foundation, whose adjudication panel is chaired by Dr Briga Hynes of the Kemmy Business School at the University of Limerick and Kieran Ring, CEO of the Global Institute of Logistics. 

Fishers of Newtownmountkennedy, which is located just 45 minutes from Dublin and open seven days a week, features an extensive range of ladies’ smart, casual and lifestyle clothing, a menswear shop, children’s clothing, a giftware and homeware department as well as an extensive accessories section featuring jewellery, scarves, wraps, bags, hats, belts and lots more. Brands stocked include ‘Fishers Inspired’ own collection, Magee, Eden Park, Olsen, Columbia, Joules, Rabe, Hatico, Seasalt, Noa Noa, Betty Barclay, Red Cuckoo, Ria Organics, Jo Browne and Ireland’s Eye.

The beautiful 10,000 sq. ft. destination also hosts the award-winning restaurant and café ‘Food at Fishers’, Salon H, a hair salon, and Beds of a Feather, a bed and bedding specialist store. A curated craft space called ‘The Schoolhouse Studio and Workshop’ is also available in-store, featuring local handmade art, crafts and photography, with artists regularly working, exhibiting and running workshops there. Extensive free parking is available on-site.

Rebecca Harrison, Managing Director of Fishers, commented: “We are thrilled to achieve this Business All-Star accreditation. The accreditation process gave us the opportunity to reflect and really focus on the experience we give our customers in every way. We were honoured to get the feedback from the panel, our employees, customers and suppliers through the reference checks and found it not only insightful but also humbling. Our team need to be particularly commended, as the face of the business, they are responsible for such strong feedback from our customers.”

Kieran Ring, CEO of the Global Institute of Logistics added: “We evaluate a company’s background, trustworthiness and performance, and we speak to customers, employees and vendors. We also anonymously approach the company as a customer and report back on the experience. The business goes through at least two interviews and is scored on every part of the process against set metrics.”

Meanwhile, the award-winning café and restaurant, Food at Fishers has also been named as a finalist in the Small Firms Association (SFA) National Small Business Awards 2020. These awards celebrate the outstanding achievements of small businesses in Ireland and recognises the vital contribution of the small business sector to Irish industry.

Food at Fishers is one of just six finalists nationwide to be nominated in the food and drink category. The companies that have been announced as finalists will also a receive a bursary to help them grow further along with tickets to the ceremony which will take place in the RDS on 12th March 2020 when the overall winner will be announced.

For regular updates, check out www.fishers.ie, follow us on Twitter – @fishersofnmk

or find us on Facebook & Instagram @fishersofnewtownmountkennedy

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 19 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Nutrition and Food Claims, Principles, Decency and Propriety   

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 26 case reports on complaints recently investigated by the organisation.

19 of the 26 advertisements were found to have been in breach of the ASAI Code on grounds related to Misleading Advertising, Nutrition and Food Claims, Principles, Decency & Propriety and Recognisability. The advertisements complained of related to Email, Social Media, Online, TV and Print advertising. One of those upheld related to intra industry / interested party complaints. The ASAI Complaints Committee chose not to uphold six consumer complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a large number of mediums. The ASAI is committed to protecting consumers in particular in relation to advertising, – across all mediums – and our approach is to work with all advertisers to ultimately ensure that all marketing communications are legal, truthful, decent and honest.

“The ASAI provide a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Professor Bairbre Redmond, Independent Head of the Complaints Committee of the ASAI, says:

“Over the past few years, the Complaints Committee, comprised of independent and industry members, has dealt with a broad range of complaints. The Complaints Committee has also spent considerable time highlighting awareness in relation to advertising best practice within the advertising industry, ensuring all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.”

Below is a list of complaints that have been found to be in breach of the ASAI Code:

Company/Organisation Complaint Category Further Details
  Paddy Power   Principles/Decency and Propriety   Six complaints were received regarding the advertising:   Issue 1: The complainants considered the advertisement to be racist, offensive, anti-English in sentiment, stirring up anti-English feelings, and both highly insensitive and bigoted towards English people.   Issue 2: The complainants considered the advertisement to be unhelpful in the context of Brexit and inappropriate in the current time of fear of a hard border being re-introduced.   In breach of sections 3.3, 3.16 and 3.17 of the code.   Complaint Upheld. Link: https://www.asai.ie/complaint/betting-bookmakers/
  Marvin.ie   Principles/Decency and Propriety/Diet and Lifestyle   The complainant said they found the email to be highly offensive and unethical. They said that they had started to cook more at home in an effort to be healthier and save money, and that in this context they found the email insulting. They said they believed it to be unethical to try to discourage someone from trying to be healthier.   In breach of section 8.4 and 8.6 of the code.   Complaints Upheld.   Link: https://www.asai.ie/complaint/food-takeaway/
  The Make Up Fairy   Recognisability   The complainant made two separate complaints that the webpages contained affiliate links and that this had not been disclosed. The complainant forwarded screenshots from the website.   In breach of section 3.31 and 3.32 of the code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/clothing-adult-2/
  Shandon Travel/Sayit   Misleading   The complainant said the US SIM card was advertised as unlimited data however, data was restricted after 2GB due to excessive usage in line with a Fair Go policy. They said that the promotional material did not state that the usage was subject to Fair Go policy, or that certain features, such as personal hotspot, were unavailable.  In breach of section 4.1, 4.4 and 4.9 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/mobile-phone-networks/
    Flahavan’s     Misleading/Nutrition and Food Claims   The complainant considered that the post implied a health claim relating to both mood and behaviour. As the claim was delivered by a registered Dietitian in a promotional video, they considered that it was in breach of EU regulation, Article 12 (c) of 1924/2006.   In breach of section 8.14(c) of the code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/food-10/
  Apache Pizza   Principles/Diet and Lifestyle     Two complaints were received in relation to the post, one from the Irish Heart Foundation and one from a consumer. Issue 1: The Irish Heart Foundation considered that the advertisement was in breach of the Code by encouraging unhealthy eating habits, discouraging good dietary practice and condoning poor nutritional habits in children. Issue 2: The Irish Heart Foundation objected to the post on the grounds that they believed it was mocking the food pyramid taught to children by suggesting that pizza was healthy because it could contain dairy and vegetables. The consumer complainant said that the Food Pyramid was used to teach children about nutrition and healthy eating habits. She considered the post breached the Code as children could construe that pizza had adequate nutritional composition. The complainant considered that pizza was nutritionally a poor-quality choice that did not align with the food pyramid. The complainant considered that the advertising targeted children’s awareness of the food pyramid with misleading information about an unhealthy choice of food. In breach of section 4.1 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/food-11/
  Ciara O’Doherty Holiday Shop   Recognisability   The complainant considered the advertisement to be misleading as the advertisers have not disclosed multiple affiliate links on the website in question. In breach of sections 3.31, 3.32, 4.1 and 4.4 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/clothing-footwear-3/
  Rosanna Davison Nutrition   Recognisability   The complainant considered that the post in question was misleading as the influencer did not disclose the fact that the post contained an affiliate link for which she was potentially receiving a commission from. In breach of sections 3.31 and 3.32 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/clothing-footwear-4/
  The Fit Clinic / OH Fitness   Recognisability   The complainant considered that the OH Fitness advertises The Fit Clinic regularly and does not clearly identify the fact that the posts are marketing communications. She considered that when she does so, it appears at the end of a series of posts. In breach of sections 3.31 and 3.32 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-39/
  No label Ireland / Conor Ryan   Recognisability     The complainant said that the post in question had not been identified as advertising material. In breach of sections 3.31 and 3.32 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/clothing-footwear-2/  
  Argos   Misleading   The complainant said that the product was advertised at €16.99 but that the price was actually €48.99. She was only made aware of this when she went to purchase the product. She said that there were no in-store notices to alert prospective consumers of the error. She considered the advertisement to be misleading. In breach of sections 4.1 and 4.22 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/miscellaneous-retail-2/
  Virgin Media   Misleading   The complainant considered the advertising for a range of TV, broadband and phone packages on sale at a reduced price to be misleading as there was nothing to indicate the offers were available only to new customers. He considered that the initial terms and conditions should have mentioned the promotion being restricted. In breach of sections 4.1, 4.4 and 5.16 of the Code. Complaint upheld in part. Link: https://www.asai.ie/complaint/telecommunications-75/
  Dublin Business School   Misleading   The complainant considered the heading of the article to be misleading and instead of offering advice on choosing CAO options it promoted the Dublin Business School. In breach of sections 4.1, 4.4, 4.49 and 4.10 of the Code. Complaint Upheld. Link: https://www.asai.ie/complaint/education-9/  
  Evergreen   Misleading   The complainant considered the claims made in relation to the benefits of the product to be misleading and unsubstantiated. She considered that it was irresponsible to mislead the public about health matters, including serious conditions, such as asthma. In breach of section 11.1 of the Code. Complaint Upheld. Link: https://www.asai.ie/complaint/miscellaneous-online-retailer-2/
  Wild Rover Tours   Misleading   The complainant considered the advertisement for the two overnight tours to be misleading. When he contacted the company, he was advised that the tours were no longer available. However, the tours referenced were listed on the website without any indication that they were subject to availability or had any cancelled. In breach of sections 4.1 and 4.4 of the Code. Complaint Upheld. Link: https://www.asai.ie/complaint/travel-holidays-3/
  The Tefl Academy   Misleading   The complainant considered that the advertised special price offers were misleading as the courses were continually offered at a discounted rate with the offer end date being extended each time. The complainant questioned whether the courses had ever been on sale at the advertised “was” price. In breach of sections 4.1, 4.4, 4.9, 4.10 and 5.32 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/education-10/
  Brenda Ward Acupuncture   Misleading / Health and Beauty   The complainant considered the advertisement made specific medical claims for a non-medical procedure, in particular, regarding colds and flu and drawing the pathogen to the surface where the body’s immune system could expel it more easily. In breach of sections 4.1, 4.10 and 11.1 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-alternative-therapies-5/
  Go Life Limited (Omega Brite)   Health and Beauty   The complainant considered that the claim the food supplement was “fab for your mood and cognitive function” was both in breach of EU legislation and the ASAI Code. In breach of sections 8.8 and 8.9 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-40/
  Pfizer Healthcare Ireland   Health and Beauty   The complainant considered that the advertisement was attempting to normalise the use of proton pump inhibitors as it implied that it was acceptable and normal to take medication on a daily basis and regularly. While the complainant noted that the advertisement had stated that the medication should only be taken for two weeks, they considered that the advertising was misleading, irresponsible and was trivialising the use of medication. In breach of sections 3.3, 4.1, and 4.4 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-pharmaceutical/

The ASAI upheld one complaint made by Intra Industry / Interested Parties in the following cases:

Company/Organisation Complaint Category Further Details
  Apache Pizza   Principles / diet and Lifestyle   The Irish Heart Foundation (IHF) objected to the post. They said that it was irresponsible to suggest that meal preparation should take the form of pizza slices every time. The IHF said that this type of marketing should be prevented, especially as young teenagers may view the post and be influenced by its contents.   In breach of sections 8.4 of the code.   Complaint Upheld in part.   Link: https://www.asai.ie/complaint/food-13/

The following two complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints.

Company/Organisation Complaint Category Further Details
  Tesco   Misleading     The complainant said that the advertisement was misleading because when Tesco delivered shopping, they did not put it in the fridge for their customers.    Complaint Not Upheld.   Link: https://www.asai.ie/complaint/supermarket-6/
  Diageo Ireland   Principles / Alcoholic Drinks   Alcohol Action Ireland considered that the statement “Some things just belong together” was joining alcohol with sport and was reinforcing a social norm that alcohol was central to sport. They said that for children viewing the poster, the explicit message was a Guinness and Rugby hold symbiotic relationship and that alcohol was central to sport. They considered that the explicit message of the words “some things”, as only two ‘things’ were central, was that Guinness and Rugby were fundamentally and inextricably linked. They considered that this was supported by the use of the word “just” which reconfirmed this as fact or reason and the use of the word “belong” which determined the attachment or bound by allegiance, dependency or membership, while “together” closed the connection by defining a relationship.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/alcohol-23/      

The following four Intra Industry/ Interested Parties complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints.

Company/Organisation Complaint Category Further Details
  Offbeat Donut Co   Misleading/Nutrition and Food Claims     Post 1 The Irish Heart Foundation (IHF) considered that the post encouraged excess consumption and poor nutritional habits in children. They said that while they were unable to access the calorie content of the donuts on the advertisers’ website, they estimated that the calorie content per donut would be somewhere in the region of 350 – 400 calories. They also considered it to be inappropriate to suggest that children should eat this amount of calories while watching The Toy Show alongside the additional calories featured in the box of popcorn.   They acknowledged that there was at least one adult present in the post and possibly two.      Post 2 The Irish Heart Foundation (IHF) considered that the second post could possibly have been interpreted as being addressed to children with the “Dear Santa” message provided on the top of the box. They considered that the post encouraged excess consumption and poor nutritional habits in children.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/food-beverages-15/
  Ferrero UK Limited   Principles/ Diet and Lifestyle   The Irish Heart Foundation (IHF) complained about social media advertising for World Nutella Day. They referenced posts on Instagram which they considered were clearly designed with children in mind. They considered that the advertising was clearly irresponsible and designed for and addressed to children, through the use of imagery, colours and pictures.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/food-12/
  Glanbia Consumer Foods   Principles/ Diet and Lifestyle   Issue 1:   The Irish Heart Foundation (IHF) expressed concern regarding the content of the posts which they considered were targeted at young people. They said the product itself was one which contained a large amount of sugar and mainly consumed by young people and there should be more responsibility taken over advertising the product to young people during a child obesity problem in Ireland.   Issue 2:   Despite this social problem, they considered that young people had been targeted through the use of media, images, colours language (You & Your Mates) and the prize on offer which was either tickets to Leisureplex or Jumpzone. They stated that this was irresponsible and in breach of the Code by encouraging people to consume a product to take advantage of a promotion.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/food-beverages-16/  
  Magnet Networks   Misleading /Comparisons   Virgin Media objected to the claim “Ireland’s largest connectivity network”, which they considered to be untrue and misleading. The complainants stated that the advertisers sold a majority of their services using other network providers and as such the claim was misleading and potentially damaging to the advertisers’ competitors.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/telecommunications-isp/  

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

Or follow the ASAI on Twitter @THE_ASAI

For further information, please contact:

Breda Brown / Clodagh Foley

Unique Media

Tel: 01 5225200 / 085 865 8019 (CF)

Editorial Notes:

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

Members of the ASAI are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

Further information on advertising self-regulation, the ASAI and the operation

of the system is available at www.asai.ie

-Ends-

Christmas FM returns to the airwaves on 28th November with Cadbury, Coca-Cola and An Post as main sponsors

  • Generous sponsorship means 100% of donations raised by Christmas FM will go to Barretstown

It’s that time of year again…Christmas FM, the hugely popular radio station which raises hundreds of thousands of euro for deserving charities every year, will return to the airwaves on Thursday, 28th November 2019 at 1pm! 

This year, Christmas FM’s premier FM sponsors are Cadbury, Coca-Cola and An Post. As the running of the radio station is funded by sponsorship, this means that 100% of donations raised by Christmas FM will be passed to the chosen charity. 

In 2019, Christmas FM wants to “press play” on over 850 days of life changing programmes at Barretstown, rebuilding the lives of seriously ill children. The services provided to all of the children and families who attend Barretstown are entirely free of charge, so donations and fundraising efforts are vital for the charity to help more seriously ill children to experience the magic of Barretstown each year. 

Christmas FM will be celebrating its 12th year on air this year and, since it began broadcasting, has raised just under €2 million a range of charities including Temple Street, Sightsavers, ISPCC, Barnardos, Simon, Age Action, Aware, Make-A-Wish and Focus Ireland.

Christmas FM will broadcast from the Ballsbridge Hotel, Dublin, who has kindly given the studio space for free. Tune in on Thursday, 28th November from 1pm to hear a host of familiar radio voices who will be volunteering their time to bring you round-the-clock Christmas tunes and festive updates, as well as sharing their special Christmas memories and favourite holiday experiences. The station will be broadcasting live on FM, including online at www.christmasfm.com and on Virgin Media Channel 900. Find out all the ways to listen at https://christmasfm.com/listenin/ 

Garvan Rigby, co-founder of Christmas FM, says: We are delighted to bring Christmas FM back on-air for our twelfth year. We are beyond delighted to have reached this mark and want to thank each and every one of our listeners who have supported us and in turn, supported each of our chosen charities. We would like to thank Cadbury, Coca-Cola and An Post who have come on board as the 2019 premier FM sponsors and for Barretstown, who have been chosen as the year’s charity. We’re excited to get on air and begin our fundraising, so we can help press play on over 850 days of life changing programmes at Barretstown, rebuilding the lives of seriously ill children.”

Ria Rianti, Brand Manager at Cadbury, says: “Cadbury and Christmas go hand in hand and we are delighted to be working with Christmas FM again this year to celebrate the generous instinct that Irish people are so well known for. We hope listeners enjoy being part of the Cadbury Secret Santa on-air giveaways and celebrate the joy of giving, just because this Christmas. The countdown to Christmas would not be the same without Christmas FM and we at Cadbury can’t wait to tune in next week!”

Garrett Bridgeman, Managing Director, An Post Mails & Parcels says: “We’re all about Sending Love through cards and parcels to family and friends at home and abroad this Christmas.  Supporting Christmas FM is a very special part of our countdown to Christmas and we’re delighted to be working with their wonderful team to Send Love near and far again this year”

Petre Sandru, Country Manager of Coca-Cola Ireland said: “Coca-Cola is a brand so synonymous with Christmas and we can’t wait to start spreading the Christmas spirit across the island of Ireland. Coca-Cola are delighted to be supporting Christmas FM again this year as a part of our Holidays Are Coming campaign, bringing you the magic of Christmas through the airwaves all December long”.

You can follow the station on social at

@christmasfm

www.christmasfm.com

Christmas FM – Bringing You The Magic Of Christmas