Cadbury, Coca-Cola and An Post sign up as main sponsors of Christmas FM for 2020

  • Donations will help ALONE provide 20,000 hours of vital support to enable older people in Ireland to live independently in their own homes and communities

Christmas FM is back……and Cadbury, Coca-Cola and An Post have signed up for another year as premier sponsors of the festive radio station. The hugely popular radio station, which raises hundreds of thousands of euro for deserving charities every year, will return to the airwaves on Saturday, 28th November 2020 at 12pm! 

As the running of the radio station is funded by sponsorship, this means that the donations raised from Christmas FM will be given to this year’s chosen charity – ALONE.

Donations to Christmas FM will help support ALONE’s mission to provide support coordination, befriending, and access to all of ALONE’s services to thousands of older people who are homeless, socially isolated, living in deprivation or in a crisis. Donations from listeners will enable ALONE to provide over 20,000 hours of vital support to older people in Ireland enabling them to live happily and independently in their own homes and communities, as there is no place like home – especially at Christmas time.

Christmas FM will be celebrating its 13th year on air this year and, since it began broadcasting, has raised almost €2.5 million for a range of charities including Barretstown, Temple Street, Sightsavers, ISPCC, Barnardos, Simon, Age Action, Aware, Make-A-Wish and Focus Ireland. The costs of running Christmas FM are covered by various sponsors, ensuring that, this year, all on-air fundraising and donations by listeners will go directly to ALONE.

Christmas FM will broadcast from the Ballsbridge Hotel, Dublin, who has kindly given the studio space for free. Tune in on Saturday, 28th November from 12pm to hear a host of familiar radio voices who will be volunteering their time to bring you round-the-clock Christmas tunes and festive updates, as well as sharing their special Christmas memories and favourite holiday experiences. The station will be broadcasting live on FM, on smart speakers, the Christmas FM app and online at www.christmasfm.com. Find out all the ways to listen at https://christmasfm.com/listenin/ 

Garvan Rigby, co-founder of Christmas FM, says:

“We are delighted to bring Christmas FM back on-air for our thirteenth year. We are extremely proud to have reached this mark and want to thank each and every one of our listeners who have supported us and in turn, supported each of our chosen charities. We would like to thank Cadbury, Coca-Cola and An Post who have come on board as the 2020 premier FM sponsors and for ALONE, who have been chosen as the year’s charity. We’re excited to get on air and begin our fundraising, so we can help ALONE carry out 20,000 hours of vital support which is needed now more than ever.”

Petre Sandru, Country Manager of Coca-Cola Ireland says:

“Although Christmas may look a little different this year, 2020 marks 100 years of Coca-Cola and Christmas. We can’t wait to start spreading some uplifting Christmas sparkle across the island of Ireland and are delighted to be supporting both ALONE and Christmas FM as a part of our Christmas activity, bringing you the magic of festive season through the airwaves all December long.”

Julie Gill, Marketing Director, An Post Mails & Parcels at An Post, says:

“We are heading into a very different Christmas, when staying connected with family and friends near and far will be more important than ever. An Post is committed to supporting personal and business customers through our Community Focus activities. Our support of Christmas FM is an important part of this. We are delighted to be working with the wonderful Christmas FM team again this year, I know I will be listening as I work from home to bring some Christmas cheer to the weeks ahead.”  

You can follow the station on social at

@christmasfm

www.christmasfm.com

Christmas FM – Bringing You The Magic Of Christmas

Boann Distillery offers whiskey-lovers and investors everywhere the opportunity to own their own cask of premium Irish whiskey

Boann Distillery, one of Ireland’s family-owned-and-operated whiskey distilleries, has launched the ‘Boann Distillery Cask Offer’ – offering whiskey-lovers everywhere the opportunity to own their own cask of premium Irish Pot Still Whiskey.

Investment opportunities in whiskey casks have long been few and far between. However, as the global appetite for Irish whiskey continues to grow, the Boann Distillery Cask Offer provides a unique opportunity for buyers to invest in, develop and refine a cask of Irish whiskey to their preferred taste and finish.

Boann Distillery’s three copper pot stills are the only whiskey stills in the world that utilise nano-technology in their design, offering unrivalled control over the whiskey flavour, long before it ever finds a cask. Whether you are looking to lay down a cask for a special event, or a milestone birthday, Boann Distillery offers a wide range of casks to suit every occasion.

Casks on offer include Bourbon, Sherry ( Fino and Oloroso butts and hogsheads and Pedro Ximinez), Port, Rum, Madeira , Moscatel, Marsala and NEOC barrels.

All whiskey spirit will be laid down to mature for 5 years, in premium, grade 1 barrels, with maturation duration extensions possible with warehouse owners upon request.

Every drop of distillate at Boann Distillery is overseen by one of Ireland’s finest award-winning Head Distillers, Michael Walsh. He has been expertly crafting pot still distillate of unique provenance since the start, utilising only the finest grown Irish barley and Boyne Valley water.

Pat Cooney, Founder of Boann Distillery, said: “With Irish whiskey retaining the title of the “World’s Fastest Growing Spirit Category” for almost two decades, there has never been a better time to lay down your own casks of Ireland’s national spirit. At Boann, we pride ourselves on being among the most innovative whiskey distilleries in Ireland.”

“We use only locally grown barley in our whiskeys and utilise the most technologically advanced copper pot stills to craft our spirit. We have access to the best casks to mature our spirit, which will ensure that we produce unique whiskeys with provenance and that every cask will tell a story – the story of our land, our people and our family.”

Each cask will be laid down under a government bond, under the buyer’s own name, offering full control and security, with prices starting from €3200.

For further information on the Boann Distillery Cask Offer email caskoffer@boanndistillery.ie or visit www.boanndistillery.ie

Critical Healthcare and the National Ambulance Service renew three-year contract worth up to €15m

The National Ambulance Service operates from over 100 ambulance stations located across Ireland and Critical Healthcare will now be the managed service provider for all medical consumables to the service on a national basis. The National Ambulance Service has been working with and utilising Critical Healthcare for the purchase and supply of emergency medical supplies and patient consumable products throughout the HSE since 2014.

The company will supply the National Ambulance Service with a wide range of medical consumable products required by ambulance staff within the service in the delivery of every aspect of patient care and comfort which include; Personal Protective Equipment, resuscitation equipment, dressings, bandages, surgical masks, oxygen masks, temperature and blood pressure monitors, syringes and needles, disposable linen, stretcher sheets and fleece blankets.

The move follows the news that the company recently invested over €500,000 in a new 30,000 sq. ft headquarters facility in Tullamore, County Offaly. In addition to expanding its physical location, Critical Healthcare has also increased its workforce to over 30 employees.

Critical Healthcare will continue to utilise its bespoke and innovative on-line procurement software, Medlogistix, to fulfil its contract with the National Ambulance Service. This pre-authorised system allows its customers to order products on a 24/7/365 basis and can be accessed remotely via a secure web portal, allowing for a seamless and standardised supply chain which is essential in a demand driven, pressurised emergency service environment.

A number of the consumable products supplied to the National Ambulance Service will come from the MediLinen and Duramedic range, a top-quality line of products that have been developed in-house by Critical Healthcare.

Dr. Anne Cusack, CEO of Critical Healthcare, says:

‘We’re delighted that The National Ambulance Service is renewing its agreement with us. This contract represents an important endorsement for Critical Healthcare’s Medlogistix software, which is recommended by the UK’s ‘Lord Carter Review’ as Best Practice and the positive impact our solution continues to have on the National Ambulance Services network.’

‘The HSE defines patient care consumable products and any other products as the medical, surgical, janitorial and any other consumables that are required by the day to day operation of Ambulance stations and vehicles. The managed solutions will require Critical Healthcare to purchase, warehouse and deliver on a consolidates basis the range of Consumable Products required for the National Ambulance Service throughout the HSE.’ 

Martin Dunne, Director of the National Ambulance Service says:

We are delighted to be continuing to work with Critical Healthcare as we continue our journey in developing and delivering our services. Critical Healthcare’s Medlogistix system has been an invaluable asset to the service, particularly in this Covid-19 pandemic, ensuring timely and seamless delivery of essential equipment. The management solution will add even greater value to the services in managing the process in this dynamic environment.’

Established in 2000, Critical Healthcare boasts a diversity of customers that covers emergency services, armed forces, and local authorities across eight European countries, with expansion into more planned. An approved HSE and NHS supplier, Critical Healthcare works with emergency service providers across Ireland, UK, Germany, Denmark, Sweden, France, Spain and Poland, ensuring that healthcare professionals have all of the essential medical products they require to diagnose, resuscitate and rehabilitate a patient.

www.criticalhealthcare.com

Or follow Critical Healthcare on Twitter @CriticalHealthc

The Advertising Standards Authority for Ireland CEO Orla Twomey is appointed SRO Vice Chair of the European Advertising Standards of Alliance (EASA)

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is delighted to announce that its CEO, Orla Twomey, has been appointed the self-regulation organisation (SRO) Vice Chair of the European Advertising Standards Alliance (EASA), of which ASAI is a member.

The ASAI is a founding member of EASA, a non-profit organisation based in Brussels which brings together 28 European advertising self-regulatory organisations (SROs) and 13 organisations representing the advertising industry in Europe – advertisers, agencies and various forms of media, including television, radio, press and outdoor poster advertising.

Orla brings extensive experience of advertising self-regulation both in Ireland and to Europe, and has played an active role in EASA for a number of years sitting on both the Board of Directors and its Executive Committee. She will carry out her role as SRO Vice Chair in conjunction with her existing role as CEO of the ASAI. In her new role, Orla will work with her fellow Officers in promoting and supporting advertising self-regulation in Europe, with a focus on advertising technological and digital developments, particularly in the areas of minors’ protection, sustainability, diversity and inclusion, transparency and privacy.

Orla Twomey, Chief Executive of the ASAI, commented on her new appointment:

“I am delighted to have been appointed SRO Vice Chair of EASA. Having been involved with the organisation in various ways over many years, I have gained a strong insight into the European self-regulation framework and I look forward to continuing to support consumers and society through the promotion of responsible advertising with meaningful self-regulatory solutions.”

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

Members of the ASAI are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

Further information on advertising self-regulation, the ASAI and the operation

of the system is available at  www.asai.ie

Follow the ASAI on Twitter @THE_ASAI

Everyone is invited to the An Post Irish Book Awards 2020!

For the first time ever, everyone can watch the An Post Irish Book Awards

as it happens – tune into rte.ie/culture on 25th November at 7.30pm

Great news! The An Post Irish Book Awards ceremony is online this year, meaning that everyone can tune in to watch!

RTE’s Evelyn O’Rourke will announce the winners of each of the 16 categories, including Novel of the Year, Children’s (Junior and Senior), Cookery, Crime Fiction, Popular Fiction, Nonfiction, Sports, Short Story, Poetry, Teen, Young Adult and Irish Language.

The 2020 shortlist is bursting with lots of big names and newcomers and includes the likes of Graham Norton, Marian Keyes, Ross O’Carroll-Kelly, Doireann Ní Ghríofa, Rob Kearney, Mary McAleese, Bernard Brogan, Catherine Ryan Howard, Seán O’Brien, Ray D’Arcy, Maggie O’Farrell, Emily Hourican, Roddy Doyle, Dara Ó Briain and many more. You will find the full shortlist here: https://www.irishbookawards.irish/2020-an-post-irish-book-awards-shortlist/

Tune in to watch online at rte.ie/culture on 25th November at 7.30pm and feel free to share the link with all the book lovers in your life that might be interested!

In addition, we are also looking forward to something new this year! RTÉ One will be broadcasting a special programme – the An Post Irish Book of the Year TV Show – on 10th December. This will be hosted by Miriam O’Callaghan and is set to feature interviews with some of the winning authors and the announcement of the overall An Post Irish Book of the Year 2020!

The An Post Irish Book Awards celebrate and promote Irish writing to the widest range of readers possible. Each year it brings together a vast community passionate about books – readers, authors, booksellers, publishers and librarians – to recognise the very best of Irish writing talent and 2020 is no different.

An Post is also continuing with their hugely successful #ReadersWanted campaign, celebrating the value and joy of reading and encouraging everyone to pick up more books, more often. Simply search for the hashtag online to get involved.

anpostirishbookawards.ie

Facebook: @AnPostIBAS

Instagram: @anpost_irishbookawards

Twitter: @AnPostIBAS

#APIBAS

#ReadersWanted

Advertising Standards Authority of Ireland releases latest Complaints Bulletin

  • 8 advertisements found to be in breach of the ASAI Code on grounds relating to Recognisability, Misleading/Substantiation, Availability, and Principles/ /Prices

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 8 case reports on complaints recently investigated by the organisation.

All 8 of the advertisements were found to have been in breach of the ASAI Code on grounds related to Recognisability, Misleading/Substantiation, Availability and Principles/Prices. The advertisements complained of related to the Internet and Social Media. One of those which was partly upheld related to intra industry / interested party complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across online platforms, in particular social media, and demonstrates how we ensure that ads in Ireland stick to the advertising rules. The main role of advertising self-regulatory organisations (SROs), such as the ASAI, is to ensure that ads and other marketing communications are legal, truthful, decent and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.”

“The ASAI is committed to protecting society in relation to advertising across all mediums. Self-regulatory ad standards provide an additional layer of consumer protection which complements legislative controls and offers an easily accessible means of resolving disputes.”

“The ASAI provide a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Professor Bairbre Redmond, Independent Head of the Complaints Committee of the ASAI, says:

“Over the past few years, the Complaints Committee, comprised of independent and industry members, has dealt with a broad range of complaints. The Complaints Committee has also spent considerable time highlighting awareness, through its adjudications, to advertising best practice within the advertising industry, ensuring all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.”

Below is a list of complaints that have been found to be in breach of the ASAI Code:

Company/OrganisationComplaint CategoryFurther Details
  Women’s Best    Recognisability    The complainant objected to the advertising as it had not been declared as commercial content.   In breach of sections 3.32 and 3.32 of the Code.   Complaint Upheld. Link: https://www.asai.ie/complaint/clothing-health-beauty/
    Pretty Little Thing / Emma Kehoe     Recognisability    The complainant considered that the posts indicated a commercial relationship between the influencer and the brand which was not disclosed so therefore felt the posts were misleading.   In breach of section 4.1, 4.4, 3.31 and 3.32 of the Code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/clothing-8/  
  Imagine  Principles / Misleading / Substantiation  The complainant considered the advertisement to be misleading. While the online availability checker indicated the service was available according to results for the complainant’s Eircode, the complainant was advised by the advertisers on a number of occasions that the service was not yet available at their address.   In breach of sections 3.10, 4.1, 4.4, 4.9, and 4.10 of the Code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/telecommunications-81/  
  Shaw Academy  Misleading/Substantiation  The complainant considered the advertisement not to be offering free access but a free trial of a paid subscription service, which was difficult to cancel during a free trial period. She considered that the free trial did not give unlimited access, as indicated in the advertisement, and only allowed students to complete one module of a course.   The complainant considered the photograph of a diploma to be misleading as it was not possible to gain a diploma in four weeks. She also said the essential course materials cost extra and were not included in the free trial.   In breach of section 4.1, 4.4, 4.9 and 4.10 of the Code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/education-12/  
  Apple  Misleading / Substantiation / Availability  The complainant considered the delivery dates for the advertised product to be misleading. Having ordered the product, she initially received an email confirming delivery between the two dates. However, four days later she received a subsequent email stating that the product would be delivered between 18th and 22nd May. On checking she was told that there were more orders than anticipated.   In breach of section 4.1 of the Code.   Complaint Upheld. Link: https://www.asai.ie/complaint/computers/  
  Classic Hits  Misleading / Substantiation  The complainant considered the image of the Old City (of Jerusalem), specifically the Walls of the Armenian Quarter, when taken alongside the text “Fly to Israel for as little as €319, from May 2020. Enjoy a sunset on Tel Aviv beach, tour the historic city of Jerusalem or float in the dead sea.” was clearly intended to convey that Jerusalem’s Old City was part of Israel and not “occupied and illegally colonised area.” He said this was universally recognised as such in International Law, and by the UN Security Council, by the UN General Assembly, by the European Union, by the Irish Government, and by all major human rights organisations.   In breach of sections 4.1 and 4.4 of the Code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/holiday-competition/    
  Optilase  Principles / Misleading / Substantiation / Prices  The complainant considered the advertisement to be misleading. She said that she was quoted a price without any discount applied. She was then told that the price included the 15% discount which was available to all customers. She felt that there was no additional discount available to members with health insurance policies.   In breach of sections 3.10, 4.1, 4.4, 4.9, 4.10 and 4.22.   Complaint Upheld.   Link: https://www.asai.ie/complaint/health-beauty-52/

The ASAI upheld one complaint in part made by Intra Industry / Interested Parties in the following case:

Company/OrganisationComplaint CategoryFurther Details
  Virgin Media   Misleading /Substantiation  Two complaints were received regarding the advertising, one from Sky Ireland while the other was submitted by an individual consumer complainant.   Issue 1: Sky Ireland considered that the advertising was misleading, inaccurate and exaggerated the performance of the service, which they believed was detrimental to consumers and prevented them from making an informed choice about their broadband service. They did not believe that the claim could be substantiated by Virgin Media and they believed that the test results had been misused.   Issue 2: In regard to the “Learn about broadband” webpage, Sky Ireland considered that this webpage was making further claims about Virgin Media being “Officially the fastest Broadband network in Ireland” and had compared their 360Mbps product with Sky’s 100Mbps product. They considered that this was inaccurate and misleading and was not a fair comparison, particularly as Sky were selling a fibre to the home product with speeds of up to 1Gbps.   Issue 3: The complainant considered that the claim to be “Ireland’s fastest broadband network” was untruthful, particularly as two other operators were offering broadband that was almost three times the speed of Virgin Media’s 1000Mbps versus 360Mbps.   Complaint Upheld in Part. Link: https://www.asai.ie/complaint/telecommunications-82/  

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

Or follow the ASAI on Twitter @THE_ASAI

Enet and HEAnet partner to deliver 200Mbps connectivity to schools across Ireland

Enet sponsors the 20th Annual HEAnet National Conference

Enet, Ireland’s largest open-access network operator, and HEAnet, Ireland’s national education and research network, are partnering to deliver 200Mbps connectivity to schools across Ireland. Enet has a long-standing relationship with HEAnet and has previously delivered connectivity to over 600 post-primary schools as part of the ‘100Mbps’ initiative, a project run by HEAnet on behalf of the Department of Education and Skills.

More than 600 primary and post-primary schools across Ireland now use the Enet network to access high-speed connections to allow them to utilise valuable and engaging online educational resources. Enet is now working with HEAnet to deliver bandwidth upgrades ensuring that schools all over the country will have access to the bandwidth they need in the coming months, having speeds of up to 500Mbps.

Enet will once again be the main sponsor of the HEAnet National Conference, which takes place on Thursday 19th November.

The HEAnet National Conference, now in its twentieth year, is an annual event which brings together delegates from across the education and research sector, as well as industry and technology specialists. Due to Covid-19, this year the conference will be a one-day virtual event.

Kerrie Power, HEAnet’s CEO said: “This is the 20th year of the HEAnet National Conference and as we all continue to follow the Government advice in relation to the Covid-19 restrictions we have moved the conference online for 2020. Enet has been a reliable partner of HEAnet for many years and we are excited to have them on board for our virtual event.”

Commenting on the partnerships with HEAnet, Enet’s CEO, Peter McCarthy, said: “Enet has had an excellent working relationship with HEAnet for many years, connecting Irish schools to superfast broadband and creating the capacity to significantly enrich and enhance the educational experience for tens of thousands of students. Our latest collaboration will ensure that schools from Bantry to Buncranna will have minimum connection speeds of 100 to 200Mbps, while others will have speeds of 300, 400 or even 500Mbps.

“This is extremely important as e-learning has become a vital component of our children’s educational experience. We are delighted to once again support the annual HEAnet National Conference and congratulate the team for enabling this virtual event.”

Enet is headquartered in Limerick and has recently unveiled a state-of-the-art Network Operations Centre as part of our new €1m headquarters facility in a new standalone 14,000 sq ft location in the National Technological Park, Plassey.

New curriculum-linked book that uses poetry and illustrations to simplify the science of sustainable Irish farming and food nutrients to be made available to every primary school in Ireland

  • Irish Food, From A-Z’ is aimed at educating 4-12 year olds about Irish farming, food, culture and health
  • Minister Simon Coveney welcomes new educational resource written by Dr. Vanessa Woods, founder and Chief Executive of Ireland’s first Science Communications Consultancy

A new book for primary school children that uses poetry to help simplify the science behind Irish farming and food for health and wellbeing, will be made available to every primary school and teacher training college in Ireland next week (w/c 23 November). Teachers will also be able to register for a webinar with the author of the book – Dr. Vanessa Woods – who will discuss the content and explain how it is ready to use in the classroom, being linked with the SESE curriculum.

Irish Food, From A-Z’ is written through the medium of poetry, accompanied by colourful illustrations. While the book is primarily aimed at children aged 4-12 via this particular schools project, it is also targeted at adults. The science-based and curriculum-linked educational resource is presented in a way that is accessible and engaging for children and covers a wide range of topics such as food nutrients, sustainability, traceability, soil health, grass-fed Irish food, greenhouse gases and carbon sequestration, biodiversity, the importance of a balanced diet, dental health, farm safety and Irish culture.

The book has been written by Dr. Vanessa Woods, a scientist and consumer engagement professional who is focused on informing and educating Irish consumers of all ages about the story of sustainable and nutritious food grown by Irish farmers, underpinned by world-class science, and the importance of collaboration right across the food value chain.

Commenting on the launch of ‘Irish Food, From A-Z’, Minister for Foreign Affairs and Minister for Defence Simon Coveney said: “This engaging and informative curriculum-linked book provides students with fantastic insights into where the food we eat comes from and the importance of the nutrients in our food for our health and wellbeing. Ireland’s rich tradition and culture of farming and food production is underpinned by world-class scientific research and it deserves to be more widely understood. ‘Irish Food, From A – Z’ will make an excellent resource for teachers and young students across the country.”

From Athboy, Co. Meath, Vanessa grew up on a farm and has a passion for the land and marrying the science of farming, food and health. She holds a BSc in Microbiology from NUI Galway and a PhD from University College Dublin. She has also served as CEO of Agri Aware, the independent agri-food educational body, and works with the European Commission as an evaluator of EU Horizon 2020 funding proposals. In 2018, she founded Vanessa B. Woods Communications, Ireland’s first science communications consultancy, with a company mission statement to ‘communicate complex science simply’.

Vanessa says she wrote ‘Irish Food, From A-Z’ to help encourage science-based discussion on food nutrients, healthy eating and the green climate agenda in primary schools and homes across the country: “Irish farming families have been farming for generations, working in harmony with nature, as custodians of the landscape for future generations. Our farmers grow quality, safe, traceable, sustainable and nutrient-dense Irish food at an affordable price for consumers.”

“The work of Irish farmers is underpinned by world-class science as they seek to become more sustainable. However, not everybody is aware of this science and we have a duty to find better ways to lead consumers to knowledge. Irish Food, From A-Z is the first step in delivering science-based messages to children, their teachers and parents by telling the story of sustainable and nutritious Irish food and its importance for good dental health, human health and wellbeing, via poetry.”

Irish Food, From A-Z’ will be delivered to school principals in over 3,200 primary schools and to teacher training colleges across Ireland next week with the support of Lead Partner: FBD Insurance; Major Partners: Agri Aware, Deansgrange Dental Clinic, Laboratory Supplies Ltd. T/A Lennox, Monaghan, Thornton & Co. Accountants; Key Partners: Country Crest, FRS Network, ICBF, Irish Farmers Association, Irish Holstein Friesian Association, Keelings, Kepak Group, Liffey Meats, Margaret’s Eggs, Slaney Foods; and Partners: Drummonds Feed, Seeds & Grain Merchants and Lely Atlantic.

Commenting on the launch of this new educational resource for students, their teachers and parents, Michael Berkery, Chairman, FBD Trust and lead partner in this project, congratulated Dr. Vanessa Woods on her publication of ‘Irish Food, From A-Z’, saying: “Throughout her career, Dr. Woods is renowned for her contribution to scientific advancement, knowledge and learning. She is also a skilled communicator and has combined both those abilities to produce this highly attractive curriculum-linked resource for primary schools.”

“Understanding the importance of nutrients in our food is one of the most valuable life-long skills children can learn in the classroom and key to healthy and sustainable living. ‘Irish Food, From A-Z’ is packed with easily understood nutritional knowledge and scientific explanations and evidence for the provenance of Irish food and the sustainable environment in which it is produced. This modern and attractively illustrated book will open a window on food through education that has societal benefits as well as fun and stimulation for students.”

Core creates unique campaign conveying the importance of hand hygiene for Airmedica

  • Concept utilises UV paint, powder, lighting and contemporary dance to help reignite diligence in hand hygiene during lockdown

Core, Ireland’s largest marketing communications company, has developed a new campaign for Airmedica, the leading Irish brand in personal protective cosmetics, to promote the company’s first consumer facing product “Total Hand Shield System”. 

The “The Power of Touch” campaign, which was shot and produced under strict Covid restrictions, communicates a simple but strong message about the importance of hand hygiene through a powerful visual metaphor that uses UV paint, powder, lighting and contemporary dance.

As a proud Irish producer, Airmedica were committed to using local talent in the creation of this concept. As a result, the piece is directed by Keith Hutchinson of H2 Films, choreographed and performed by Cork dancer Andrea Williams and features music by Irish musician, Talos.

Speaking about the new campaign, Breffney O’ Dowling–Keane, Market Development Manager, from Airmedica commented: The aim of this campaign was to launch the brand with a beautiful, shareable, thought provoking piece that would reignite diligence in hand hygiene as we make our way through another lockdown. Creating a campaign during lockdown was always going to be challenge. From the offset, the team at Core were fantastic to work with and had a clear understanding of our campaign objectives and were able to approach it a little differently with the digital angle.”  

Liam Wielopolski, Executive Creative Director at Core added: “We were tasked with creating a unique digital campaign on a limited budget. In order to create the ultimate impact, we used UV paint, powder and lighting in a creative way to highlight the efficacy of the new hand sanitizer as a powerful disinfectant against the coronavirus.”

Client Team:

Creative Agency:                       Core Creative

Production Company:                H2 Films

Director:                                    Keith Hutchinson

Producer:                                  Jack Armstrong

Client Director:                          Jo Mullins

Agency Producer:                      Fiona McGarry

Senior Copywriter:                     Laura Fitzgerald

Senior Art Director:                    Darragh Julian

Executive Creative Director:       Liam Wielopolski

Strategy Director:                      Jay Reid

Client Partner:                           Fiona O’Sullivan

Media Planners:                        Jamie Fulham, Ali Donnelly

Music:                                       Talos “In Time” (composer Eoin French)

Dancer:                                     Andrea Williams

To view Airmedica’s new advert please visit: https://we.tl/t-v541Lk2ZcA

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

For further details, please check out www.onecore.ie

@Core_IRL

Critical Healthcare partners with Roche to develop new rapid Covid-19 test

Critical Healthcare, the multiple award winning, specialist provider of frontline medical and healthcare products to the global emergency services, has partnered with Roche Pharmaceutical to develop a new rapid Covid-19 test that will give the user a result in under 15 minutes. 

Critical Healthcare, which marks its 20th anniversary this year, provides healthcare professionals with all of the essential medical products they require to diagnose, resuscitate and rehabilitate a patient.

An approved HSE and NHS supplier, Critical Healthcare works with emergency service providers, armed forces and local authorities across Ireland, UK, Germany, Denmark, Sweden, France, Spain and Poland, Critical Healthcare are also a key government supplier of the PPE and infection control items that have now become common-place in a ‘Covid-aware’ world.

This new Roche Covid-19 test kit does not replace the need for Contact Tracing but allows industry and commercial organisations to do rapid testing of staff to ensure a safe place to work. While there are some Rapid Covid tests on the market, the Roche test has a sensitivity level of over 96% and a specificity level of 99% differentiating it from others.

Critical Healthcare has worked with Roche for over seven years in developing and creating awareness for some of their products in the Irish and UK prehospital and ambulance markets. As one of the leading global suppliers in Covid detection, when Roche was looking for a partner to supply their Rapid Covid test kits, Critical Healthcare’s long-standing experience in providing the global emergency medical services sector with healthcare products made them a logical partner.

Seamus Reilly, Managing Director of Critical Healthcare, said:

“Critical Healthcare is delighted to work with Roche and is supplying this test kit with a full range of necessary PPE required for on-site testing. This will become an integral part for all companies who need to stay open and who need to reassure staff that they are healthy. To date, we have received orders and enquiries from most sectors including the film industries, GP centres testing their staff, Nursing Homes testing staff and patients, meat and dairy industry along with many traditional companies who need to keep staff working.”

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