Emer Lawn appointed Managing Director of Starcom

Emer Lawn has been appointed Managing Director of Starcom, part of Core, Ireland’s largest marketing communications company.

This appointment marks an important next phase in the company’s ambitious plans as it looks to continue the impressive growth experienced in recent years.

Emer joined Starcom in August of last year as Deputy Managing Director to work closely with the existing Board including Geoff McGrath (Managing Director), Anna Doyle and Aisling O’Sullivan. 

Despite the unforeseen impacts of 2020, the business has enjoyed much success since the start of the year. It retained Musgrave (SuperValu and Centra) and was appointed by Intersnack (Tayto, KP). It was also the most recognised agency on the shortlist of Ireland’s Media Awards 2020. And, just this month, Starcom received the Best Integrated Campaign in Europe accolade at the European Search Awards for its work with Home Secure.

Prior to joining Starcom, Emer was a director of Mediaworks, also part of Core. In her time there, Emer established and expanded the agency’s digital communication solutions. She also led the team that won the Grand Prix at the 2018 Media Awards. Before this, she was responsible for establishing Core’s social media offering, which went on to win Social Media Agency of the Year three years in a row.

In 2017, Emer was recognised as a finalist for the IAPI Doyenne, and she acts as a communications advisor to Quercus, a ‘women in business’ group for director-level women who excel in their fields.

Emer feels passionately about the power of ongoing learning and development and has been an active lecturer in specialised digital and communication skills to both internal colleagues and the industry through Core Learning (the organisation’s dedicated Learning Practice). She has previously served on the faculty of the Digital Marketing Institute as well as contributing to a range of other industry bodies, offering training more broadly to local development Boards and SMEs.

The role of Managing Director of Starcom has previously been held by Geoff McGrath, who joined the business in 2016. During this time, Geoff also led the creative transformation of Core’s overall business and, upon Emer’s appointment, he will now focus on this transformation agenda and growing Core’s full-solution portfolio of business, spanning the nine practices of the company. He passes the reins to Emer in the coming month, alongside her fellow Board Directors Aisling O’Sullivan and Anna Doyle.

Emer Lawn added: “This year has taught us the importance of the work we do in the communications industry and how critical it will be in the country’s recovery. I am fully committed to strengthening our team and our client partnerships, as alongside some of Ireland’s most iconic and loved businesses and brands, we work to offer the right support through the challenges we all face ahead. It is with huge excitement and pride that I take on this next chapter in Starcom’s evolution.”

Geoff McGrath added: “Emer’s vision of what the next chapter of Starcom looks like is very exciting. She brings with her a proven track record of helping to drive businesses forward. I am incredibly proud of Starcom and all that we have achieved and know that Emer is the perfect person to lead Starcom into the future.”

Core employs a team of 330 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To learn more about Core, please visit www.onecore.ie

@Core_IRL

Critical Healthcare invests over €500,000 in new 30,000 sq ft. headquarters in Offaly

  • New facility will allow specialist provider of medical and healthcare products to meet increased demand from global emergency medical services sector
  • Critical Healthcare ensures healthcare professionals across eight countries have medical products required to diagnose, resuscitate and rehabilitate a patient

Critical Healthcare, the multiple award winning, specialist provider of frontline medical and healthcare products to the global emergency services, has invested over €500,000 in a new 30,000 sq. ft headquarters facility in Tullamore, County Offaly. In addition to expanding its physical location, Critical Healthcare has also increased its workforce to over 30 employees.

Critical Healthcare, which marks its 20th anniversary this year, boasts a diversity of customers that covers emergency services, armed forces and local authorities across eight European countries, with expansion into more planned. An approved HSE and NHS supplier, Critical Healthcare works with emergency service providers across Ireland, UK, Germany, Denmark, Sweden, France, Spain and Poland, ensuring that healthcare professionals have all of the essential medical products they require to diagnose, resuscitate and rehabilitate a patient. Critical Healthcare are also a key government supplier of the PPE and infection control items that have now become common-place in a ‘Covid-aware’ world.

This expansion is due to recent innovations in Critical Healthcare’s Medlogistix on-line procurement software that has won them glowing recommendations from prestigious industry figures such as the UK’s Lord Carter whose review described Medlogistix as “best practice” that “demonstrates tangible efficiencies and cost savings”. This pre-authorised system allows customers to order products 24/7 and can be accessed remotely, allowing for a seamless and standardised supply chain which is essential in a highly pressurised emergency services environment.

The Critical Healthcare product range includes essential medical products required to diagnose, resuscitate and rehabilitate patients – everything from an adhesive plaster to a defibrillator. The product range supplied by the company includes disposable linen, surgical masks, oxygen masks, temperature and blood pressure monitors, syringes and needles, Duramedic range-vacuum splints, sanitiser, gowns and a 3 in 1 blood glucometer that measures ketone.

Critical Healthcare is committed to working with healthcare professionals to design and develop new products and services to ensure a safer and risk-free environment for service providers and patients. The business has developed its own range of products, alongside the many products required by paramedics, ER physicians and emergency crews. They include:

  • MediLinen – A unique range of disposable linen products and solutions for ambulance and hospital use
  • MediQuilt – a reusable quilt for ambulance and hospital use that utilises antibacterial and biodegradable disposable/recyclable covers
  • MediFleece – a single use blanket which reduces the risk of both cross-contamination
  • Duramedic – a range of medical consumables

Dr. Anne Cusack, CEO of Critical Healthcare, says the new facility in Offaly, which consists of two warehouses and extensive office facilities, will provide considerable breathing space for the rapidly expanding business.

“The demand we are seeing for essential products has been and remains high. Critical Healthcare has been at the forefront of the fight against Covid-19 by supporting Emergency Services Providers across Europe so we fully understand the demands that these professionals face on a daily basis. Significantly, we have had sole responsibility for ensuring that the national ambulance services in both Ireland and Denmark have remained fully operational with essential supplies during these unprecedented times.”

“Our new premises will enable us to take the company through its next phase of growth as we continue to scale. We’re also delighted that our Medlogistix system is recommended by the UK’s ‘Lord Carter Review’ as Best Practice. This accolade, combined with our two decades of experience in this sector, will ensure that Critical Healthcare is well-positioned to continue providing the efficient managed service that is Medlogistix into new markets during a time when they are needed most.”

www.criticalhealthcare.com

Or follow Critical Healthcare on Twitter @CriticalHealthc

Enet facilitates entry of Spanish virtual network operator Brodynt to Irish market

Enet and Brodynt will deliver Dedicated Internet Access services

Enet, Ireland’s largest open-access network operator, has collaborated with leading global internet access aggregator Brodynt, to deliver Dedicated Internet Access (DIA) services to one of their Ireland-based corporate customers.

The collaboration marks Brodynt’s entry to the Irish market, where they will provide DIA services to give customers faster, dedicated connection to the internet and eliminate network congestion.

Brodynt, which is headquartered in Barcelona and has an office in Austin, offers a range of telecom solutions to national and international ISPs, Carriers, System Integrators, Agencies & SDWAN players and works with 1000+ connectivity providers worldwide, finding the most adequate option and tailoring the offer in each case through its unique partner-neutral approach.

Natalia Domínguez, Marketing Director at Brodynt said: “Brodynt’s global DIA solutions meet the most demanding requirements with a high SLA and all of our services are business grade, fully managed and supported by our technical team.

“Enet’s DIA product allows us to provide our corporate customers in Ireland with a secure symmetrical internet access connection with a high SLA, which is critical for our customer requirements. Enet’s connectivity solutions allow us to offer more value to our customers while differentiating ourselves from the competition.”

Commenting on the collaboration, Cormac Ryan, Sales Director at Enet said: “Enet is delighted to add Brodynt to our growing list of wholesale customers in 2020, who are leveraging our telecommunications network infrastructure to deliver key services to their end customers in Ireland.

“We look forward to working with Brodynt to deliver high-performance connectivity solutions to more customers throughout Ireland.”

Enet is headquartered in Limerick and has recently unveiled a state-of-the-art Network Operations Centre as part of our new €1m headquarters facility in a new standalone 14,000 sq ft location in the National Technological Park, Plassey.

Brodynt offers global Internet Access services and networking hardware anywhere in the world, focusing on DIA and Broadband and performing as a connectivity One-Stop-Shop to make customer’s lives easier. It is the perfect Internet Access underlay component for SD-WAN requirements as well. Brodynt’s customer service is available 24x7x365 in all time zones and manages the post-sales process with the customer, making it truly simple through a unique point of contact and bill.  It has been recently ranked one of the fastest-growing companies in Europe by the Financial Times for the second year in a row.

The Sunday Times supports SME’s with two-part supplement featuring insights into how the sector is responding to the pandemic

  • SME supplement will feature business news, insights, trends, tips and advice on topics such as finance and liquidity, selling online and HR


The Sunday Times is supporting Irish SMEs through the pandemic by creating a special two-part broadsheet supplement featuring insights into how small and medium sized businesses are responding to the pandemic, along with a range of tips and advice. The first supplement will appear this Sunday, September 20th followed by the second edition on Sunday 4th October.

Working in conjunction with Ireland Together, a non-profit group of professionals and entrepreneurs, the Sunday Times SME supplement will include business news and a range of Irish focused insights and trends, including:

  • Feeling the pain: Insights from some of Ireland’s professional services firms into how companies have, and should have, reacted to date and what they see happening going forward
  • Selling in a post-Covid world
  • Battling Zoom Fatigue
  • Finance and Liquidity – experts outline how best to engage in financial planning for the year ahead and how SMEs without a lender relationship can access finance.
  • How to navigate and support your staff through a pandemic – even when you don’t have a HR department
  • Taking your business online
  • Government Incentives – Details on the government’s new fund for low-interest loans to SMEs, how can you avail of this and other initiatives available from Government

Linda Daly, Editor of The Sunday Times SME Supplement, says:The small and medium business sector is the backbone of Ireland. Unfortunately, it is also the sector most at risk from the Coronavirus fallout. While large firms and corporations can absorb the financial shock of the lockdown, some of the smaller, more unique businesses with a more modest footprint are the ones that will suffer most. Ironically, these are often the outfits with the most interesting backstories and in order to continue fulfilling unique local needs, small businesses need support. Our supplement is designed to help SMEs weather this storm of uncertainty.”

www.thetimes.ie

@SunTimesIreland

One third of people in Ireland have trialled digital audio streaming since March – Core Research

  • Digital streaming of radio has increased by over 30% since March – it is viewed as an important and trusted source of information in 2020
  • 1 million adults now claim to listen to podcasts – nearly half of these are new since Covid-19, with new listeners most likely to be women
  • Spotify listenership is reaching a mainstream – over 600,000 people have a subscription

One third of people in Ireland have trialled a new way to listen to audio – including music streaming, digital radio or podcasts – since March, according to new research from Core, Ireland’s largest marketing communications company.

The research looks at the evolution of music, radio and audio consumption, brought about as a result of people spending more time at home during the pandemic and trialling new audio technology solutions. The survey results are based on the views of 1,000 participants, interviewed online and representative of the adult population.

The research revealed that while streaming services have challenged FM radio in recent years, listeners are embracing new ways to listen to radio and has remained high with 3.6 million people listening every week (on standard radio or digital devices) – re-enforcing Irish radio’s importance as a trusted source of information. Digital streams increased by 33% since March across all RTE stations, and while this declined slightly in July, numbers recently increased again as people return from summer holidays and the news cycle focuses on new political debates.

When it came to music streaming, with multiple platforms including Amazon, Deezer, Apple and Google, the research revealed that the success in Ireland has been led by Spotify. Close to 1.3 million people have used ad-funded Spotify in the past (but this does not reflect the frequency of listenership) and 900,000 people have used Spotify premium, with approximately 640,000 of those being the actual subscriber (i.e. others in household may use the account).

Amazon Music also took a share of the market, with 370,000 adults having trialled the platform since July, while half a million people (14%) have tried Apple Music since March. When it came to the more niche players such as Google Play and Soundcloud, the research revealed they both took a much smaller market share, with 18% accessing Google Play while 16% used either the free or paid subscription version of Soundcloud.

The rise of podcasts has also increased, with over one million adults now listening to them and nearly half of these tuning in since Covid-19 began. Since March, new listeners of podcasts are more likely to be women, and 44% of new listeners are over the age of 45.

According to the research, 11.7% of people say they intend to listen to podcasts in the future which may be down to the diverse offering. In terms of the most popular category, comedy came out on top, while the second largest interest was society and culture followed by politics as well as health related topics.

Hannah-Louise Dunne, Head of Content Partnerships, at Core said: “We are seeing an increasing thirst for audio content as a result of Covid-19 which has brought about an evolution in the way audiences consume content. Podcasts have helped reinvent the audio audience attracting new listeners to a robust supply of binge-worthy entertainment and news content. Despite streaming and audio providers, broadcast radio remains a popular source of news and information, re-enforcing its importance as a trusted source in a time of heightened uncertainty and disrupted routines.”

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To view the full findings of the Core Research report please click here:

@Core_IRL

Core wins two 2020 European Search Awards

  • The company took home the awards for ‘Best Use of Search in the Third Sector / Not-for-Profit’ and ‘Best Integrated Campaign’

Core, Ireland’s largest marketing communications company, has been awarded ‘Best Use of Search in the Third Sector / Not-for-Profit’ and ‘Best Integrated Campaign’ at the renowned European Search Awards, which were presented remotely this year. The awards recognise digital marketing excellence and celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe.

The ‘Best Use of Search in the Third Sector / Not for Profit’ category recognises a campaign that has successfully enhanced the visibility of a website of a charity or not for profit organisation. Core won this award for its campaign with Trócaire entitled ‘Discovering the Key Donor’. The charity sector is extremely competitive across paid search at Christmas and Trócaire wanted to find a way to stand out from the crowd and offer something unique. A key factor to Core’s success in delivering this award-winning campaign was spending time to comb through the analytics to better understand the needs of the target audience. From having this clear audience understanding, Core was able to execute a successful strategy that would best target a slightly older audience. The result was a marketing ROI of over 600%.

In addition, Core also won the award for the ‘Best Integrated Campaign’ following its work with HomeSecure, Ireland’s fastest growing security company. Facing the challenge of a highly competitive market and unable to compete in terms of brand awareness, HomeSecure and Core leveraged the flexibility of a smaller business, facilitating better collaboration. Bringing the teams closer together meant that the sales team on the ground could help inform the media teams about the leads being driven. The campaign was centred around data driven insights to identify new opportunities and reach HomeSecure’s target audience while capturing leads.

This collaborative effort between Core and the Sales and Marketing teams at HomeSecure helped the security company to not only expand its business but also achieve international recognition, proving that even the smallest brands can make a big impact.

Shane Lyons, Head of Search Strategy at Core commented: “We are delighted to have won ‘‘Best Use of Search in the Third Sector / Not for Profit’ and ‘Best Integrated Campaign’ at this year’s European Search Awards. Our unique approach allows us to solve our clients’ problems by creating actionable strategies, enabling them to create stronger customer relationships that translate into sales.”

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

@Core_IRL

Christmas FM announces ALONE as official charity partner for 2020

Christmas FM aims to raise over €200,000 for ALONE to help give the gift of home this Christmas by providing over 20,000 hours of vital support to older people aging at home

Christmas FM is delighted to announce ALONE, the organisation that supports older people to age at home, as the official charity partner for the festive radio station for 2020.

The radio station is aiming to raise over €200,000 which will go directly towards ALONE’s mission to provide support coordination, befriending, and access to all of ALONE’s services to thousands of older people every week who are homeless, socially isolated, living in deprivation or in a crisis. Donations from listeners will enable ALONE to provide over 20,000 hours of vital support to older people in Ireland enabling them to live happily and independently in their own homes and communities, as there is no place like home – especially at Christmas time.

Christmas FM will be celebrating its 13th year on air this year when it launches in November and, since it began broadcasting, has raised almost €2.5 million for a range of charities. The costs of running Christmas FM are covered by various sponsors, ensuring that all on-air fundraising and donations will go directly to ALONE.

Garvan Rigby, co-founder of Christmas FM, says:

‘2020 has been an unprecedented and tough year on us all but especially on the older generation. ALONE is a very special organisation who, now more than ever, need our help and we are delighted to be partnering with them for Christmas FM this year.”

“The radio station creates a feel-good festive factor that is unrivalled anywhere else, and we look forward to sharing that with everyone at ALONE – staff, volunteers and, of course, all who avail of its wonderful service. As sponsorship pays the running costs of the radio station, this means that all monies raised on air through donations can go directly to ALONE and we look forward to raising as much as possible this year for such a worthy cause.”

ALONE was founded by Dublin fireman Willie Bermingham in 1977. During a cold winter in 1976, Willie and his colleagues found the remains of a number of older people in tenements throughout the city. Willie was so shocked by the appalling conditions they had died in that he, and a small group of friends and colleagues began distributing food, fuel and blankets to those older people who were most in need. Today, ALONE continues its work providing direct services to thousands of older people as well as campaigning for the rights of older people in our society.

Commenting on the charity partnership with Christmas FM, Seán Moynihan, CEO of ALONE, said:

“The ALONE community are delighted to be the named charity partner for Christmas FM this year. Our “Give the Gift of Home” campaign resonates so highly and thoughtfully with what we hope to achieve through this partnership – raising necessary funds to enable older people to stay in their homes for as long as they wish. Loneliness, poverty, homelessness, housing and medical issues, unfortunately, can be indiscriminate. We have an ageing population, which is a great accomplishment we can be celebrating, but as a result of this we are also witnessing an ever-increasing cohort of older people facing the above challenges – never thinking they could be the one.”

“We are determined to make this the best and most meaningful Christmas ever as COVID-19 has made this such a trying year for all individuals. Our older generation have been asked to cocoon making their home the only safe location for them. We want everyone’s house to be a home and we hope we can achieve this through our Christmas FM partnership this year.”

To find out more about ALONE visit www.alone.ie, follow @ALONE_IRELAND on Twitter or visit ALONE Ireland on Facebook.

Christmas FM plays round-the-clock Christmas tunes, spreading an abundance of festive cheer and seasonal goodwill every single day in the run up to Christmas. Broadcasting almost nationwide, Christmas FM is listened to by almost one in three adults. It is entirely funded through sponsorship and run each year by more than 100 volunteers on-air, devoting hundreds of hours of their time. The station is also available online.

Christmas FM launches in November with an exact date for launch TBC.

Follow Christmas FM on Facebook / Twitter / Instagram:

@christmasfm

www.christmasfm.com

Christmas FM – Bringing You the Magic of Christmas

Lisney’s new property podcast series offers expert insights and advice across all aspects of the Irish property market

The Lisney Property Podcast will help market enthusiasts navigate the landscape in the Covid-19 climate

Lisney, Ireland’s largest independently-owned property advisory company, has launched a new podcast series which offers another way for clients and property enthusiasts to stay connected to the latest news in all aspects of the Irish property market.

The ‘Lisney Property Podcast’ features weekly episodes which can be found on the firm’s website and across all other social media platforms. Featuring a host of Lisney experts operating across all aspects of the property market, each episode offers a unique insight into how the market has responded to the challenges of the Covid-19 pandemic and what can be expected into Q3 2020.

Featured episodes turn a spotlight on the following operational areas:

  • Residential
  • Lettings
  • Development Lands / Industrial
  • Offices
  • Retail
  • License & Leisure
  • the property market in Cork

David Byrne, Managing Director of Lisney, says:

“Property, like all other markets, has been affected in different ways by the Covid-19 crisis. During this time, our key focus at Lisney is staying continually connected to our client base. I’m proud of the building blocks we have laid to ensure we maintain our strong client relationships, as well as constructing new ones. We know that the depth and quality of our research and advice is what positions us so strongly as the firm of choice for discerning property enthusiasts in Dublin, Cork and Belfast. Our podcast series is another channel for us to offer clients our insights and to reach our audience, and I know the knowledge that’s being showcased in each episode will be very beneficial to anyone who follows or has an interest in the property market in Ireland.”

The Lisney Property Podcast drops every Thursday and this week’s episode can be found here:

Association of Advertisers in Ireland appoints Diageo’s Constance Balsamo as Vice-President

The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, has appointed Constance Balsamo as its new Vice-President. Constance serves as Head of Alcohol Policy and Public Affairs for Ireland at Diageo, and was previously Diageo’s Head of the EU Internal Market in Brussels.

In her current role with Diageo Constance focuses on alcohol regulation and drives the development of responsible drinking initiatives while also overseeing marketing compliance.

She also has extensive industry experience across Europe. Prior to joining Diageo, she spent a number of years in Brussels and Zurich, where she worked with global communications agency Kreab, and as a public policy advisor with financial services firm UBS. Constance holds a bachelor degree in Chinese language and civilisation and a master’s degree in social science and economics.

She takes up her new role as Vice-President of the AAI after serving as a board member of the organisation since 2017. Her appointment follows that of Derek Liddy, Head of Digital Marketing at Aer Lingus, to the role of President, and completes the AAI’s new leadership team.

Welcoming Constance’s appointment as Vice-President of the AAI, Barry Dooley, Chief Executive of the AAI, said: “Constance has made a significant contribution to the AAI since joining the Board three years ago and I look forward to continuing to work with her and our new President Derek Liddy in these challenging times.

“Advertisers have been severely impacted by the Covid-19 pandemic, and the industry must continue to innovate while maintaining its high standards into the future. With our new leadership team in place, the AAI will continue to provide strong representation for our members and the advertising industry as a whole, promoting its value at every level as a strong driver of the Irish economy.”

Commenting on her appointment, Constance Balsamo, Vice-President of the AAI, said: “I’m delighted to take up this role with the AAI following my work with the other board members over the past few years.

“Now more than ever advertisers and brand marketers need to come together to ensure the sector continues to thrive. The AAI is central to these efforts and I’m looking forward to working with my colleagues and our President Derek Liddy to achieve our aims.”  

The Association of Advertisers in Ireland was established in 1951, to advance the commercial interests of advertisers by advocating for the right to responsible self-regulation and fair competition.

The AAI provides its members with a forum for intelligent exchange, access to a network of industry leaders and opportunities to shape policies that impact commercial communication.

www.aai.ie

@TheAAI

Core creates new TV campaign for The National Lottery

Core, Ireland’s largest marketing communications company, has developed a new tv campaign for the National Lottery in Ireland entitled ‘Dreams Can Come True’.

The charming advert tells a story of a golfer named Taidgh who loves golf but is not very good at the game. However, Taidgh has a dream and one day takes a shot that through a spectacular chain of events gives him a hole in one. The aim of the campaign is to show that the National Lottery makes dreams come true and it could be you.

Speaking about the new campaign, Chief Marketing Officer, Paul Dervan commented:

”The National Lottery marketing team have worked very closely with Core across Creative, Strategy and Media to create a highly memorable and hopefully enjoyable campaign that has a feel of the many classic ads you’d expect from the National Lottery.”

Liam Wielopolski, Executive Creative Director at Core added: “We were tasked with developing a campaign that would help bring that winning experience to life. The new ad is inspired by the tag line that sums up what playing the National Lottery is all about – that anyone who buys a ticket has the chance of winning, showing that dreams can come true.”

Client Team:

Paul Dervan, Michael Hayes, Maebh Gleeson and Joan Hallinan

Director: Damien O’Donnell

Producer: Anne-Marie Curran

Executive Creative Director: Liam Wielopolski

Creative Director: Mike Garner

Copywriter: Eoin O’Brien

Art Director: Paddy Geraghty

Agency Producer: Fiona McGarry

Editor: Jake Walshe

VFX: Allen Sillery

Sound: Locky Butler

Client Partner: Geoff McGrath

Client Director: Orla Reaper-Reynolds

Strategy Directors: Andy Pierce, Shane Doyle

To view the National Lottery of Ireland’s new advert please visit: https://we.tl/t-jjBhkKUwdL

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

For further details, please check out www.onecore.ie

@Core_IRL