Irish employers reporting strongest hiring intentions since 2007

Manpower

Latest Manpower Employment Outlook Survey shows:

  • Net Employment Outlook of +12% for Q4 of 2016 is strongest Irish labour market forecast reported since Q2 2007
  • Employers in both the Restaurant and Hotels sector and the Electricity, Gas and Water sector report strongest Net Employment Outlook for Q4 2016 (+22%)
  • Employers in ten of eleven sectors evaluated report positive hiring intentions for the next quarter, with those in five sectors reporting a double digit Net Employment Outlooks
  • Employers in Ulster report strongest hiring forecast regionally

 

Irish employers are reporting the strongest labour market forecast recorded in Ireland since 2007, according to the latest Manpower Employment Outlook Survey released today by ManpowerGroup Ireland, the leader in contingent and permanent innovative workforce solutions.

The survey, which measures employers’ intentions to increase or decrease the number of employees in their workforce during the next quarter, shows that Irish employers are reporting a seasonally adjusted Net Employment Outlook of +12% for the fourth quarter of 2016. This is a three percentage point improvement over the last quarter and seven percentage points ahead of the same time frame last year. This Net Employment Outlook of +12% is the strongest reported in Ireland since Q2 of 2007.

In addition, employers in ten of the eleven sectors evaluated reported positive hiring intentions for Q4 of 2016, with five sectors reporting a double digit Net Employment Outlook figure.

The Manpower Employment Outlook Survey is conducted by interviewing a representative sample of 620 Irish employers. All survey participants were asked: “How do you anticipate total employment at your location to change in the three months to the end of the year 2016 as compared to the current quarter?”

The survey reveals that employers in the Restaurant & Hotels sector and the Electricity, Gas and Water sector are both forecasting the strongest hiring intentions of all 11 sectors for the final quarter of 2016 with a Net Employment Outlook of +22% each. Employers in the Restaurant & Hotels sector are also reporting the strongest year on year growth of all 11 sectors, with a sharp year on year increase of 26 percentage points when compared with the same period last year.

The Electricity, Gas and Water sector recorded a year on year increase of 12 percentage points for Q4 2016, representing the second strongest year on year increase this quarter. This was matched by the Wholesale & Retail sector with employers also reporting a 12 percentage point increase with a Net Employment Outlook of +15% for the final quarter in 2016.

In terms of quarter on quarter growth, employers in the Agriculture, Forestry and Fishing and Restaurants and Hotels sectors are forecasting the strongest improvement among the 11 sectors surveyed, with both outlooks improving 5 percentage points on the previous quarter.

Regionally, employers in Ulster are reporting the strongest hiring intentions of all provinces polled, with an outlook of +20%, as employers expect a significant injection of employment opportunities in the final quarter of 2016. Employers in Connaught recorded the only negative hiring intentions with an outlook of – 2%.

John Galvin, Head of Sales with ManpowerGroup Ireland, says:

“The results of the Manpower Employment Outlook Survey for Q4 2016 show consistent employer confidence in the Irish marketplace with positive hiring intentions in ten of the eleven sectors evaluated. Brexit has been a contentious issue for many employers in Ireland but the Q4 survey suggests that employers in most sectors, despite the uncertainty surrounding Britain’s exit from the EU, are still planning to up recruitment levels in the remaining quarter of 2016.”

“Recent growth in the Restaurant & Hotels sector is supported by the MEOS Q4 results, indicating an extremely active hiring pace for the remainder of the year. This is supported by a number of factors such as the fact that Dublin Airport saw its busiest ever month this July as more people travel to Ireland. Fáilte Ireland also recently announced increased attendance of an average of 20% at The Guinness Storehouse and the National Gallery, indicating that more and more people are travelling to our world renowned tourist resorts. The knock on effect is an increase in the number of people staying in our hotels and eating in our restaurants, resulting in further recruitment in this sector. The Finance and Business Services sector was the only sector featuring negative hiring intentions this quarter, as employers remain cautious in the wake of Brexit.”

Below is an outline of the key findings from the Manpower Employment Outlook Survey:

  • Ten of the 11 sectors evaluated reported positive hiring intentions for Q4 of 2016, with five sectors reporting a double digit Net Employment Outlook.
  • The Electricity, Gas and Water and Restaurant & Hotels sectors both forecast the joint strongest hiring intentions of all 11 sectors evaluated as both record Net Employment Outlook of +22% for the rest of 2016.
  • The Restaurant & Hotels sector also represents the strongest year on year growth, registering a 26 percentage point increase on the same period last year. This is also a 5 percentage point increase on the previous quarter, making it the first time the sector has seen four consecutive quarters of positive quarter on quarter growth.
  • Employers in the Wholesale & Retail sector registered the third strongest outlook of +15%. This is up 12 percentage points on the same period last year and 3 percentage points on the previous quarter.
  • Employers in the Public & Social sector registered the next strongest outlook, reporting a +14% Net Employment Outlook for Q4 2016. This is an 11 percentage point increase on the same period last year and a further 3 percentage point increase on the previous quarter.
  • Employers in the Pharmaceutical sector also report a positive outlook of +11% points for Q4 2016, representing no increase on the previous quarter but a 2 percentage point increase when compared with the same quarter last year. 
  • Manufacturing sector employers are reporting a Net Employment Outlook of +8% for the final quarter of 2016. This is an 8 percentage point increase on the same period last year, and up one percentage point on the previous quarter.
  • Agriculture, Forestry and Fishing sector employers are also reporting a +7% Net Employment Outlook, a 5 percentage point increase on the previous quarter. However, this represents no change when compared with same period last year.
  • Year on year growth in the Construction sector was also up 11 percentage points as employers forecast a +8% Net Employment Outlook for the remaining quarter of 2016. Mining & Quarrying employers are also reporting a Net Employment Outlook of +8%, up 1 percentage point when compared with the same period last year, but down 3 percentage points on the previous quarter.
  • Employers in the Transport Storage and Communications sector are reporting a +6% Net Employment Outlook for the final quarter of 2016. This represents a 6 percentage point decrease on the previous year as recruitment in the sector slows down. It is also down 6 percentage points on the previous quarter.
  • Employers in the Finance and Business Services sector were the only ones to predict negative hiring intentions for Q4 2016, with a Net Employment Outlook of -1%. This is down 11 percentage points year on year and down 6 percentage points on the previous quarter.
  • Employers in Ulster are reporting the strongest hiring intentions of all the 4 provinces polled, with an outlook of +20%, up a substantial 21 percentage points on the previous quarter and 9 percentage points on the same quarter last year.
  • Employers in Leinster continue to anticipate very positive growth, with an outlook of +13%, up 4 percentage points for the previous quarter and up 12 percentage points on the same period last year.
  • Employers in Munster also report an outlook of +9%, the same as the previous quarter but up 3 percentage points on the same period last year.
  • The hiring pace in Connaught is expected to slow for the second consecutive quarter, with a Net Employment outlook of – 2%. This is down 9 percentage points on the previous quarter and also down 9 percentage points on the same period last year.
  • Employers in Dublin recorded a +14% Net Employment Outlook for the final quarter of 2016, up 11 percentage points on the same period last year, but a decline of 1 percentage point on the previous quarter.

Results for all 43 countries can be viewed in the new interactive Manpower Employment Outlook Survey Explorer tool at http://manpowergroupsolutions.com/DataExplorer/

The next Manpower Employment Outlook Survey will be released on the 13th of December 2016 and will report hiring expectations for the first quarter of 2017. The Manpower Employment Outlook Survey is available free of charge to the public and can be downloaded from www.manpower.ie.

 

 

The Advertising Standards Authority for Ireland (ASAI) launches new advertising campaign

ASAI

New tongue-in-cheek ‘Multi-Immortablets’ campaign aims to highlight examples of breaches of the ASAI code

 

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has launched a new advertising campaign across radio, print and digital outdoor.

The new advertising campaign aims to remind consumers and advertisers that the ASAI is committed to ensuring all marketing communications in Ireland are legal, decent, honest and truthful.

The ASAI’s print advert parodies a sample product, illustrated as ‘Multi-Immortablets’, with a caption reading “You will never die”. The advert is a tongue in cheek sample of an advertisement which is an obvious breach of the ASAI Code. It is also clear from the advertisement that the ASAI is the organisation tasked with ensuring the best interests of consumers and advertisers.

Similarly, a 30 second radio advert features a radio voiceover artist who tells listeners that he is “known for his safe and reassuring tones”. The advert communicates to listeners that the ASAI oversees standards in advertising, ensuring that ads don’t mislead or offend Irish consumers. The ad tells listeners that the ASAI will “listen to your concerns, respond to your complaints and set the standards for responsible advertising“.

The ASAI Code of Standards for Advertising and Marketing Communications in Ireland covers commercial marketing communications and sales promotions across all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets / brochures, and direct marketing. The objective of the Code is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’ and members of the ASAI are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules.

The organisation also offers free confidential and non-binding copy advice on the compliance of proposed advertising. Advertisers, agencies, media and promoters can obtain copy advice from the ASAI on whether a proposed marketing communication or sales promotion conforms to the Code.

Speaking about the new campaign Orla Twomey, Chief Executive of the ASAI, said:

“The ASAI is passionate about good advertising because responsible advertisements are good for consumers, society and advertisers and ensure trust in brands. Our campaign aims to raise awareness of the ASAI among consumers and advertisers, ensuring effective self-regulation of the advertising industry. Our approach is to work with advertisers rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest.

If an advertiser has any concerns, the confidential copy advice service can aid advertisers, agencies and media members in creating responsible advertisements.”

The ASAI’s 2015 Annual Report shows that a total of 1,221 written complaints relating to 924 advertisements were submitted to the Advertising Standards Authority for Ireland (ASAI) in 2015. The updated 7th edition of the ASAI Code of Standards for Marketing and Advertising also came into effect on the first of March 2016. The code was updated to ensure the code was relevant, reflecting societal and cultural values and attitudes. The ASAI conducts ongoing monitoring of advertising across all media and since 2007 has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent.

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing.

 

www.asai.ie

Or follow the ASAI on Twitter @THE_ASAI

The ASAI accepts complaints from any person or body who considers that a marketing communication may be in breach of the Code. To find out more, or to view the ASAI Code of Standards for Advertising and Marketing Communications in Ireland (7th edition), go to www.asai.ie

Livewire, the sponsorship specialists, appoint Noel Martyn as Head of Sport

Livewire

Livewire, the sponsorship specialist arm of Core Media, has announced the appointment of Noel Martyn as Head of Sport.

Livewire guides brands and rights holders through every stage of the sponsorship process. With an emphasis on return on investment, all sponsorship strategies created by Livewire are developed to ensure clients gain real and measurable value from their partnerships. In his new role, Noel will work on a range of programmes for sports rights holders as well as working alongside clients who invest in sports marketing and sponsorship.

Noel Martyn has worked in the communications industry for 26 years and has gained a wealth of experience working with a number of Ireland’s leading media agencies including Mediaworks, Mediavest and Carat.

Noel has worked alongside most of the major sports rights holders in the market. He has also advised some of the biggest investors in sports sponsorship including Liberty Insurance, and McDonald’s while also devising programmes for brands in the entertainment area.

Noel has also worked with many leading domestic and international brands including Bank of Ireland, Cadbury, SPAR, Irish Life, Road Safety Authority and TG4.

Prior to his new role, Noel worked with Mediaworks, also part of Core Media, where he was specifically responsible for strategy & business development.

Welcoming Noel Martyn’s appointment, Jill Downey, Managing Partner at Livewire, said:

It is wonderful to have someone of Noel’s calibre joining the Livewire team. I have no doubt that Noel will be a fantastic asset and will contribute extensively to the work of Livewire. Having worked with a range of brands in previous roles, he has an in-depth knowledge of the Irish market and will help us deliver a first class service to our clients.”

 

About Us

Livewire guides brands and rights holders through every stage of the sponsorship process. The company works with clients to deliver sponsorship strategy, negotiation, activation, valuation and evaluation services.

With an emphasis on return on investment, all sponsorship strategies created by Livewire are developed to ensure clients gain real and measurable value from their partnerships.

Livewire is part of Core Media Group, Ireland’s largest media communications group. The company is also a member of the European Sponsorship Association.

www.livewire.ie

Follow us on Twitter @LivewireIRL

 

88% of parents say their children contracted a bug or virus at school according to Haven Pharmacy survey

Haven

  • 38% of parents say general vitality and well-being is their biggest healthcare concern for their kids as they prepare to go back to school
  • Half of all parents say their local pharmacy is their first port of call when they have queries about their child’s healthcare, while 18% say they check online first and just 13% say they turn to their GP first
  • 75% of parents say their own energy levels are dramatically affected during back to school season
  • Don Conroy, legendary artist, lends support to Haven Pharmacy ‘Back to School Expert Hands Colouring Competition’ for children

Nine out of ten parents say their children have contracted a bug or a virus from school, according to a new survey conducted by Haven Pharmacy, the independent co-operative pharmacy group with 52 stores nationwide that provides expert, impartial and relevant health advice to customers. The survey also reveals that parents are most worried about their kids’ general vitality and well-being (38%) as they head back to the classroom in September, with other key concerns including ‘colds and flu (31%)’, ‘head lice (18%)’ and chest infections (13%).

Over 500 Irish parents took part in the survey to tie in with the launch of the Haven Pharmacy ‘Back to School Expert Hands Colouring Competition’ which is being supported by well-known artist Don Conroy. Don has designed a back to school inspired illustration for kids to colour and be in with a change to win some great prizes! Copies of the illustration can be picked up in any of the 52 Haven Pharmacy outlets nationwide.

The Haven Pharmacy survey found that when it comes to looking for advice on a child related healthcare issue, nearly half of all parents (48%) said their local pharmacy would be their first port of call. Nearly one fifth (18%) said they would check their query online first, while 15% say they would ask a family member. Just 13% said they would turn to their GP first, with 5% saying they would ask a friend. 91% said the information received from their pharmacist has always been reliable, with the remaining 9% saying they don’t normally think to ask their pharmacist for advice

Over half of all respondents (53%) say their family fall victim to illness during the changing seasons, with one in five (21%) saying that a family member is sick every month. One quarter (26%) say they visit their pharmacy weekly, while a further 24% say they visit once a fortnight.

Interestingly, a significant 75% of parents confirmed that their own energy levels are dramatically affected during the early back to school months, while 46% said their kids also struggled to maintain energy levels and focus on schoolwork as the year progresses. As a result, it’s probably not surprising that 55% of families said they regularly take a multi-vitamin or effervescent tablet to help boost their energy levels during the busy back to school period and the changing seasons.

When it comes to healthcare spending, 58% of customers fork-out €20 a month on prescription medication at their local pharmacy, with a further 31% of customers spending up to €50 each month. In addition, 92% of customers spend up to €50 a month on non-prescription items.

With 48% of parents saying that cost is one of the hardest aspects of getting the kids back to school, Haven Pharmacy is offering up to 33% off a range of ‘Back-to-School’ items in store such as Vitamins, head lice treatment, dental and skin care products this August and September – helping parents to save on cost and ensure our little academics are in the best of health for the new school year!

Speaking about the survey results, Pharmacist at Haven Pharmacy Looby’s in Palmerstown Dublin, said:  

“As these survey results show, it’s very hard to escape the bugs and viruses that are associated with back to school, but it’s heartening to hear that nearly half of all parents turn to their pharmacist first to get advice. We would always encourage parents to come and talk to us if they have any concerns. With over 200+ pharmacists and 400+ staff in 52 stores nationwide, we are best placed to provide practical advice and treatments on everything from seasonal sickness to school bugs, bumps and bruises. And given that 75% of parents worry about their energy levels, we will also ensure that they are looked after too. So whether you need a pick-me-up, a confidential chat or some sound advice on everything from a common aliment to a chronic condition, please come and talk to us.”

Don Conroy, the legendary Artist and longest serving member of the Den, said: “I’m delighted to be working alongside Haven Pharmacy on this wonderful initiative. Colouring is a great way for young people to be introduced to the creative form, and can kick-start their imagination, opening up the creative journey that will enrich their lives. This can be echoed in our children’s schoolwork as they become more comfortable expressing themselves in their written and creative endeavours. Colouring can also be a welcome relief from studies, especially just having had the entire summer off! I want to wish all the children who take part in this year’s Expert Hands Colouring Competition the best of luck and I look forward to seeing the entries!”

To enter the Haven Pharmacy ‘Expert Hands Back to School Colouring Competition’, just pop into your local Haven Pharmacy and pick up a copy of Don Conroy’s illustration

The competition will have two separate age categories for kids aged 4 – 7 years old and 8 – 12 years old

‘Haven Pharmacy – you’re in expert hands.’

For more information, visit www.havenpharmacy.ie or

find your local Haven Pharmacy on Facebook

Bord Gáis Energy Irish Book Awards announce Poetry category for 2016 awards

BGE IBA 2016

Submissions now open for ‘The Listowel Writers Week Irish Poem of the Year’

The Bord Gáis Energy Irish Book Awards are delighted to announce the addition of a new award category for the 2016 awards.  The category will be titled the ‘Listowel Writers Week Irish Poem of the Year’ and this latest addition will fulfil a long-held ambition of the awards organisers to include poetry on the awards roster.

Listowel Writers Week is one of Ireland’s finest and longest running literary festivals, which holds a cherished place in the hearts of all those who love Irish literature.  The Bord Gáis Energy Irish Book Awards and Listowel Writers Week look forward to a long and fruitful association in celebration of Irish poetry.

Now in its eleventh year, the Bord Gáis Energy Irish Book Awards brings together the entire book community – readers, authors, booksellers, publishers and librarians –.to recognise and celebrate the very best of Irish writing talent. Each year, hundreds of books are submitted for consideration across a range of categories including Novel of the Year, Popular Fiction, Non-fiction, Crime, Children’s, Sports, Short Stories and Cookery.

The ‘Listowel Writers Week Irish Poem of the Year’ is open to single poems of no more than 70 lines, published between the 1st November 2015 and the 1st October 2016, in any of the following contexts: a collection of poetry by a single author; an anthology of poetry; or an established Irish journal or magazine that has been in existence for at least six months within the period of eligibility.

Poems must be original i.e. neither a reprint nor adaptation of a previously-published work, and all poems must have been or will be published during the qualifying period.  The author must be Irish by birth, citizenship or long-term residence.  Only one poem per poet may be submitted.

A panel of judges, chosen by Listowel Writers Week, will select the shortlist of four poems. All submitted poems will be read and chosen anonymously. The shortlist will be announced, along with the other Bord Gáis Energy Irish Book Awards shortlists, at the Awards launch in the Bord Gáis Energy Theatre on 25th October 2016.  The winning poem will be judged by a combination of the panel and the online voting public who will also have an opportunity to vote for their favourite poem.

The ‘Listowel Writers Week Irish Poem of the Year’ will be announced, along with all the other winning titles, at the Bord Gáis Energy Irish Book Awards gala ceremony on Wednesday, 16th November in Dublin’s Double Tree by Hilton hotel.

Bord Gáis Energy Irish Book Awards Executive Director Alastair Giles said: “We are delighted that we’re now in a position to add a poetry category to the Bord Gáis Energy Irish Book Awards roster.  We’re especially delighted that the new sponsor is Listowel Writers Week, an organisation with a highly-respected reputation within the literary community.  Poetry is central to the Irish literary tradition and we look forward to seeing an enthusiastic response in terms of submissions for the new award.”

Listowel Writers Week Chairperson, Liz Dunn said: “We, at Listowel Writers Week, continuously endeavour to promote and support established and emerging poets of all genres and ages through our annual workshops, events and competitions. We are thrilled to be sponsoring this prestigious award which recognises the prominence and importance of published Irish poets both nationally and worldwide.”

Full details on how to enter and prevailing Terms and Conditions are available to view at writersweek.ie  or www.bgeirishbookawards.ie

 

GSK Cork announce new Pharmaceutical Technical apprenticeship programme

GSK

  • Three year programme offers school leavers a unique path to a chemistry based qualification while working alongside leading global talent
  • Deadline for applications is 31 August

GSK in Cork today announced the launch of a new Pharmaceutical Technical apprenticeship programme. The site, which has 450 employees, will be the first of the global healthcare company’s Irish manufacturing sites to offer an apprenticeship in this area, which is a new discipline for the company.

GSK, one of the world’s leading research-based pharmaceutical and healthcare companies, employs 1,800 people across four locations in Ireland – Dungarvan, Cork, Sligo and Dublin. The company is committed to improving the quality of human life by enabling people to do more, feel better and live longer.

In operation since 1975, GSK’s manufacturing facility in Cork produces the active ingredients for nine of GSK’s medicines, including treatments for cancer, depression and Parkinson’s disease. A highly skilled workforce at GSK is essential to the future of the site as a world class facility and initiatives such as the Pharmaceutical Technical apprenticeship programme aim to ensure a consistent pipeline of future talent for the operation.

Improving the quality of pharmaceuticals and ensuring that they are manufactured to the highest standard of compliance at all levels is vital. As a Pharmaceutical Technical apprentice, the successful candidate will gain a strong understanding of a broad range of pharmaceutical equipment and processes as well as an understanding of their potential impact on product, quality and patient safety.

Successful applicants will work alongside some of the industry’s leading technicians, learning and the skills and techniques that will help ensure that GSK products, processes and equipment are world class standard.

The Pharmaceutical Technical apprenticeship is a three-year programme, leading towards a foundation degree in Applied Chemical Science Technology from Kent University, UK. As well as earning an internationally recognised qualification, participants will gain valuable on-the-job experience, a competitive base salary and access to GSK’s benefit scheme.

The recruitment in Cork is part of a wider GSK apprentice programme across its global manufacturing sites where it plans to recruit 80 apprentices in 2016. GSK Cork currently has 12 Engineering Apprentices, and this is the first time it will offer a non-craft apprenticeship. Online applications are now being accepted at: http://ie.gsk.com/ie/careers/apprenticeships for the Cork-based opportunity, until 31 August 2016.

Launching the new programme, Joanne O’Flaherty, Head of Validation in Primary Global Manufacturing and Supply, at GSK said: “I’m delighted that Cork is the first Irish GSK site to offer the Pharmaceutical Technical Apprenticeship. As a global manufacturing site, it’s important that we have a strong pipeline of talent to play a key role in helping the company produce medicines, serving millions of patients around the world.”

Outlining the future career that the GSK Pharmaceutical Technical apprentice could look forward to, Joanne added: “The new programme is part of GSK’s continued commitment to building capability and developing careers within the pharmaceutical manufacturing industry. Our new apprenticeship programme is an exciting and unique opportunity to be part of an important area of our business. GSK has now invested over €700m in the Cork site since its inception in 1974 and initiatives such as the Pharmaceutical Technical apprenticeship programme further illustrate GSK’s commitment to the region. The programme offers successful applicants a significant opportunity to work with one of the world’s leading research-based pharmaceutical and healthcare companies and progress their career while also earning a recognised qualification.”

Fergus O’Brien, Talent Acquisition Manager, GSK Ireland said “As well as studying towards a qualification, apprentices will gain valuable on-the-job experience alongside the industry’s leading talent as well as a competitive base salary.  The GSK apprenticeship programme is part of GSK’s overall Early Talent programme which includes a number of additional programmes such as internships, student placements and graduate, post grad and ‘Future Leader’ programmes.

For more information or to apply online, see: http://ie.gsk.com/ie/careers/apprenticeships/  

 

Average gambling spend during Euro 2016 was €105 – 20% more than predicted

Livewire

  • 84% of us tuned into watch a football match at some point
  • 60% of those who travelled to France funded the trip with savings while 19% took out a credit union loan
  • 66% of people spent time on Facebook following the matches or looking up content related to the tournament

New research conducted by Livewire, the sponsorship specialists, shows that Irish people spent considerably more on food, drink, gambling and sporting memorabilia during the Euro 2016 football tournament than usual.

Before Euro 2016 kicked off, Livewire teamed up with Ignite Research to survey 1000 people on their plans for the tournament as part of the Livewire Euros Insider. A second poll was conducted in the week of the final had ended to gauge if consumer behaviour had matched what people had originally planned. Below is a list of the key results from the research.

Spending Trends – Food, Drink, Gambling and Memorabilia:

  • Before the tournament began, those who planned on gambling had estimated they would spend an average of €85. By the end of the Euro 2016 however, their average spend had risen to €105, 20% more than they had originally intended
  • Those who were planning to buy football memorabilia thought they would spend €44, however the average spend was €150, over 3 times their original estimate
  • Those who planned on spending more on food and drink during the tournament had estimated they would spend an average of €122 more. By the end of the Euro 2016 however, their average spend had risen to €133, 9% more than they had originally intended

Who watched the games?

  • 84% of us tuned in to watch a match at some point
  • Livewire research highlighted that 90% of us planned to watch Euro 2016 on television at home
  • While just over a third of women planned on tuning in to Euro 2016, it turns out that 80% of females polled after the tournament said that they watched a match at some point
  • Livewire estimates a total of €4million was spent on advertising across RTÉ and TV3 throughout Euro 2016, considerably more than was spent on either Euro 2012 or the 2014 World Cup. On the whole, the gambling sector made up 11% of all adverts shown during Republic of Ireland matches.

Who went to the Euros and how did they fund the trip?

  • 6% of us made the trip to France to enjoy the tournament and help Irish supporters earn the reputation of the ‘Greatest Fans in the World’.
  • Of those who travelled to France, it seems that many had been planning their trip for some time, with 32% saying they used savings to fund their trip while an additional 28% reported they had saved specifically for the tournament.
  • Interestingly, 19% of those who travelled borrowed from their Credit Union to fund the trip.

 

Digital trends and second screening:

As with other recent sports events, the explosion in second screening and digital activity during matches has continued. While TV remains king for live match viewing, the role of social and digital media for further fan engagement is clear.

  • 43% of people who watched some of Euro 2016 used a second device to look at content or follow the tournament. Computers/Laptops were most popular at 23%, with smart phones a close second on 21%.
  • 66% of people spent time on Facebook following the matches or looking up content related to the tournament.
  • WhatsApp was also popular with 28% of respondents saying they used this service and a quarter of those questioned used Twitter to follow matches or look at content.

 

Jamie Macken, a Partner with Livewire, says:

“Livewire, in partnership with Ignite Research, has highlighted some interesting trends with regard to consumer behaviour during the Euros. The tournament seems to have lifted people’s spirits – it’s obvious there was a sense of optimism around the country and this was evident in the fact that many spent more on food, drink and household goods than they originally intended to. Of course, this is also good news for sponsors.

TV continues to be the most popular way to consume live sport but sponsors and advertisers must utilise social and digital media to capture the hearts and minds of fans.”

 

For further information, check out http://www.livewire.ie/the-wire

or follow us on @LivewireIRL

 

Advertising Standards Authority for Ireland release latest Complaints Bulletin

ASAI

 

10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Alcohol Advertising

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 12 case reports on complaints recently investigated by the ASAI.

10 advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Substantiation, Promotional Marketing and Alcohol Advertising. The advertisements complained of related to the internet, social media, print and radio.

Two of the upheld advertisements complained about related to complaints from Intra Industry / Interested Parties while the ASAI Complaints Committee also chose not to uphold two consumer complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors.  See further details here – http://www.asai.ie/about-us/complaints-committee.

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

The updated ASAI Code of Standards for Advertising and Marketing Communications in Ireland came into effect earlier this year, to ensure that the Code will remain, at all times, credible and relevant. The latest ASAI complaints bulletin shows the effectiveness of the Code in dealing with complaints across all media including social, radio and print. The multiple sectors which feature also highlight the broad scope of the ASAI in maintaining consumer confidence, wherever they see misleading advertising. Complaints in relation to sectors including: Alcohol, Education, Telecommunications and Motor industry all featured.

The ASAI approach is to work with advertisers rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest. The ASAI provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. If an advertiser has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”