97% of Irish SME’s are planning to invest in their businesses over the next 12 months according to new research from Bibby Financial Services Ireland



  • Investment by Irish SME’s will focus on up-skilling existing staff (77%), sales and marketing (63%), IT and digital technology (63%) and recruitment (60%)
  • 57% of Irish SME’s have seen sales grow over past year and 58% expect sales to increase further in next 12 month
  • 64% say rising overheads and costs are greatest challenge to SME’s
  • 69% of SME’s feel Brexit is the top threat to global economic growth
  • One third of Irish SME’s suffered from bad debt over the last 12 months
  • €13,780 is the average amount written off by every SME in Ireland annually due to customer non-payment or insolvency


An overwhelming 97% of Irish SME’s are planning to invest in their businesses in the next twelve months, according to the latest Global Business Monitor published by Bibby Financial Services Ireland, a leading provider of financial support and funding solutions to Irish SME’s.

Irish SME’s have signalled that such investment will focus on up-skilling existing staff (77%), sales and marketing (63%), IT and digital technology (63%) and recruitment (60%). Only 3% of respondents stated that they do not intend to invest at all.

Furthermore, Irish SME’s appear more confident in the strength of the domestic economy than the global economy, with over two-thirds (67%) of those surveyed describing the Irish economy as performing well, compared to just 22% in relation to the bigger global picture.

Geo-political events loom large in the minds of Irish respondents with 69% viewing Brexit as the top threat to global economic growth amongst Irish SME’s in 2017, followed by political uncertainty in the U.S. (55%) and global conflict or terrorism (21%).

However, despite considerable uncertainty surrounding the final outcome of negotiations between the UK and the EU, as well as potential changes to U.S. tax and trade policies, 92% of respondents are confident that the Irish economy will stay the same or improve over next 12 months.

The Global Business Monitor, produced by Bibby Financial Services, is an international survey of over 1,200 small and medium sized enterprises across eleven countries: Ireland, UK, US, Canada, Hong Kong, Singapore, Czech Republic, Poland, France, Germany and the Netherlands.

The report also shows that nearly six in ten (57%) Irish SME’s say sales have grown over the past 12 months. 30% say sales have remained the same while the proportion of those citing a decline in sales is 13%.

Looking ahead, over half (58%) of Irish SME’s expect sales to increase over the next 12 months, while 31% of respondents expect sales to stay the same. Those with higher turnovers (€1.2m+) signified the greatest optimism with regard to forecasted sales growth.

Broken down by sector, SME’s in the hospitality and leisure (73%) sectors are most positive about the economy citing an increase in sales over the last 12 months, while SME’s in the transportation industry say sales have remained the same (56%). Industries citing a decline in business performance over the past 12 months are mainly business services and manufacturing (21% and 22% respectively). SME’s in the wholesale and distribution industry are most pessimistic about the future, with 24% saying it will worsen over the next 12 months.

According to nearly two thirds (64%) of SME’s, rising overheads/costs are the greatest challenge to their business right now and they also cited this as their greatest challenge in the next 12 months (62%).

When asked which area is the most problematic in managing their business cashflow, over half (57%) of SME’s cited collecting payment from customers on time. Nearly half (49%) of respondents believe that an increase in interest rates will hinder their business growth, compared to 37% who don’t expect their business to be affected.

Almost a third of SMEs (32%) suffered from bad debt over the past 12 months. The average amount written off by each business due to customer non-payment or insolvency stands at €13,780. Internationally, SME’s in Germany have written off the most in the past 12 months with an average of €23,000.

More than a third (37%) of Irish SME’s use external sources of finance for their businesses.

29% of Irish SME’s say access to finance was poor, second only to France (30%).  Smaller Irish businesses (those turning over up to €300,000) are more likely to feel negative about sources of finance, with 9% having experienced finance rejections.

The average number of days for Irish SME’s to receive payment is 36 days, slightly longer than the international average of 34 days.

Of those Irish SMEs trading internationally, the UK, Germany and the U.S. represent the most value by way of exports. The UK also represents the greatest value in relation to imports and it’s for these combined reasons that the drop in value of Sterling has had a differing impact across Irish businesses.

Mark O’Rourke, Head of Business at Bibby Financial Services Ireland, says:  

“All economic indicators point to a strong economy and one that is primed for additional growth throughout the remainder of 2017 and 2018, whatever challenges are encountered. In the face of global economic and political uncertainty, Ireland remains a stable, competitive and pro-business economy. 

In terms of the economic outlook, primary risks to the Irish recovery are external. In particular, Brexit will have an, as yet, unknown long-term impact. For the moment, the main impact is via the value of sterling. At the same time, there are positive developments externally, with the global economy, including the Eurozone, picking up momentum, which in turn is likely to boost Irish exports.  

Many Irish SME’s are facing challenges with funding and perhaps are not fully aware of the broad range of funding options available even though many funding solutions, including invoice financing, are far more suited to their needs than traditional lending options.”

David Postings, Global CEO of Bibby Financial Services, says:  

“Our findings show that SME’s across the world remain concerned about the global economy. We have seen unprecedented geo-political change over the past 18 months, resulting in widespread uncertainty. This declining confidence in the global economy is leading many SME owners to retreat and focus on growth in their domestic markets.”

There are a number of universal barriers to international trade that SME’s must overcome, including time-zones, cultural nuances, border regulations, legal practices and languages. However, our research reveals that currency volatility is the number one concern amongst SME owners today.

Large and small businesses across the world have been impacted by foreign exchange fluctuation over the past year, and this is causing many SMEs to shy-away from international trade, to avoid such risk.  

However, there are significant opportunities available for businesses that are able to mitigate risk associated with currency volatility, by locking-in rates to protect against further fluctuations.

While it is encouraging to see SMEs broadly confident about their own sales growth, more needs to be done to highlight the support available from public and private sectors to help businesses unlock growth opportunities from international trade.

Businesses able to leverage the benefits of exporting and importing, whether this is finding new customer markets or forging new supply chains, have a higher propensity to achieve long-term growth.”

Bibby Financial Services Ireland (BFSI) is a leading provider of financial support and funding solutions to Irish SME’s. The company helps businesses to thrive and grow in domestic and international markets by providing bespoke financial assistance and a wide range of specialist and working capital funding options.

A member of the Asset Based Finance Association, Bibby Financial Services Ireland’s funding portfolio includes invoice discounting, factoring, export finance, foreign exchange services and specialist funding for a range of sectors.

Bibby Financial Services Ireland is part of Bibby Financial Services Group, an independent financial services partner to over 10,000 businesses across 13 countries. The Irish operation was established in 2006 and has an expert team of 30 employees based in Sandyford, Dublin.

For more information about Bibby Financial Services Ireland, please visit:
The Bibby Financial Services Global Business Monitor 2017 is available here:
Find us on Linkedin or follow us on Twitter @BibbyFinanceIE

The Ireland edition of The Times and The Sunday Times unveiled as official print and digital partners of the Dublin Fringe Festival 2017

The Ireland edition of The Times and The Sunday Times have been named as official print and digital partners of the Dublin Fringe Festival 2017.

Dublin Fringe Festival is the largest multidisciplinary arts festival in Ireland and will take place from 9th to 24th September. The event prides itself on showcasing fresh and innovative approaches to the arts from Irish and international makers. This year, 81 productions including 49 world premieres will be staged in 34 venues across the city.

As part of the activity, the Ireland edition of The Times will report on the Dublin Fringe Festival on a daily basis with a range of previews, highlights and news items while The Sunday Times will feature an exclusive pre-promotional guide at the beginning of the month along with a look-back guide when the initiative ends. Complimentary copies of The Ireland edition of The Times and The Sunday Times will be made available to audiences at selected venues and competitions will give readers the opportunity to win exclusive prizes.

The partnership with the Dublin Fringe Festival will see the Ireland edition of The Times and The Sunday Times feature across all of the Festival’s online and offline materials.

Festival highlights will include ‘Raven-Eyed’, a show by Irish aerial acrobat troupe Loosysmokes, ‘Triple Threat’, where Lucy McCormick and her Girl Squad will present their retelling of the New Testament, a collaboration  between Vancouver’s Theatre Replacement and Dublin’s Tonnta called ‘Town Choir’ which transforms notable writers’ observations into choral song with a wry twist and one of Brazil’s hottest young theatre companies, Grupo Tripé make their international debut at Fringe with ‘Entre Quartos (Within Rooms)’, a searing take on the lives and loves of 20-somethings in Brasília.

Victoria Bell, interim Chief Marketing Officer, says:

“This partnership between the Ireland edition of The Times, The Sunday Times and the Dublin Fringe Festival is a very natural fit. The festival is a fantastic platform for fresh and innovative ideas amongst Irish and international artists and our readers enjoy the extensive coverage of the arts which features in our titles. It’s wonderful to be able to join these two elements together and offer a range of perspectives on what’s happening in the arts.” 

The Ireland edition of The Times and The Sunday Times offer an in-depth and authoritative mix of Irish and international news, business, arts, politics and sport as well as insightful opinion and analysis. The titles deliver a well-balanced and outward looking perspective on the national and international stories that matter, ensuring readers are well-informed about the fast changing world we live in.

While the Irish news team ensures readers are always in the know about national stories, an insight into the global news agenda is delivered via the wealth of content generated by over 200 journalists in London and 36 correspondents across six continents. This is complemented by superb contributions from international names such as Caitlin Moran and Giles Coren.

Available in print, as well as via tablet app, smartphone app or on www.thetimes.ie, the Ireland edition of The Times is available from Monday to Saturday while on Sunday, subscribers can obtain access to the digital edition of The Sunday Times or purchase the print edition of the publication.


The Ireland edition of The Times and The Sunday Times

Know your times

www.thetimes.ie or follow us on @thetimesIE


For more information about the Dublin Fringe Festival’s exciting line up for 2017,

visit www.fringefest.com or follow us on Twitter @dublinfringe

Boyne Brewhouse takes home two international awards at 2017 World Beer Awards in London

‘Boyne Brewhouse Saison’ and ‘Boyne Brewhouse IPA’ are brewed with passion in the heart of the Boyne Valley in Drogheda

Boyne Brewhouse has scooped two International awards at the 2017 World Beer Awards which were held recently in London. Boyne Brewhouse Saison received the “Country Best – Ireland” award while Boyne Brewhouse IPA won the “Country Gold – Ireland” category.

The World Beer Awards is a global ceremony which selects the very best from around the globe in all internationally recognised styles of drinks.

Boyne Brewhouse IPA (6.8%) is a slightly hazy deep golden colour with abundant fruity citrus aroma with a hint of pine. On the palate there is bitter citrus and resin. This is a big bodied beer that can stand up to the hops with a long dry finish. Other awards include:

    • Gold Medal, Dublin Craft Beer Cup 2017
    • 2 Star Great Taste Award 2017
    • Country Gold World Beer Awards 2017

Boyne Brewhouse Saison (5.5%) is a classic traditional “Farmhouse Beer” with a very pale colour. A spicy aroma with pepper and citrus. A light and effervescent mouthfeel with a unique spicy yeast character that dominates on the palate with a dry citrus finish. Other awards include:

    • Gold Medal, Dublin Craft Beer Cup 2017
    • Best in Category-Speciality, Dublin Craft Beer Cup 2017
    • 2 Star Great Taste Award 2017
    • Country Best World Beer Awards 2017

Head brewers at Boyne Brewhouse, Andrew Jorgenssen and Richard Hamilton, were on hand in London’s Olympia to receive their awards. Andrew says: We’re delighted to have picked up the awards on behalf of the Boyne Brewhouse. We take great pride in ensuring that we use only the best ingredients and our own Boyne Valley spring water to go into making our craft beers. Winning two globally recognised awards is testament to the quality of these ingredients, brewing styles and inspirations. The two winners complement the core range of Boyne Brewhouse award winning craft beers.”

Winning at the World Beer Awards adds to the Boyne Brewhouse’s ever increasing list of accolades since launching in late 2015, and follows hot on the heels of 2 Star Great Taste Awards for the Boyne Brewhouse IPA and Saison earlier this month. Boyne Brewhouse Lager and limited edition Imperial stout were also awarded 1 Star Great Taste Awards.

The full list of medal winners from the 2017 World Beer Awards is available here – http://www.worldbeerawards.com/news/world-style-winners-and-country-winners-announced


The core Boyne Brewhouse craft beer range is available nationwide in 500ml bottles and on draught, with 330ml cans soon to follow. 

Stockists include Tesco, Supervalu and Centra, Lidl, O Briens Fine Wines, O Donovans, Carry Out Off Licences and good independent Off-Licences nationwide.

Join the Conversation FB/Twitter/Instagram – @BoyneBrewhouse


News Ireland titles performing strongly according to latest ABC figures

  • The Sunday Times increases circulation by 3% to 79,751 copies
  • The Irish Sun retains title as best-selling daily tabloid in Ireland
  • Ireland edition of The Times sells almost 10,000 copies in first month


Figures released today by the Audit Bureau of Circulation (ABC) show that The Sunday Times has increased sales to 79,751, while The Irish Sun remains the best-selling tabloid in the country.

The ABC figures, which cover the period January to June 2017, show that The Sunday Times has increased circulation by 3% since the same period last year. This means that The Sunday Times is now the fastest growing Sunday quality newspaper in Ireland. 

Earlier this year The Sunday Times unveiled a new streamlined design with easier navigation between the sections, underlining the title’s commitment to providing readers with quality journalism, information and ideas which prepare them for the week ahead, whether in their professional or personal lives.

A key highlight for The Sunday Times was the publication in March of the first stand-alone Irish Rich List which surveyed the wealth of the 300 richest individuals and families on the island of Ireland in a variety of areas including entertainment, sport, business, technology and construction.

On the daily front, The Irish Sun continues to be the best selling daily tabloid newspaper in Ireland. The latest ABC figures show that The Irish Sun is now selling 55,676 copies every day. 

The Irish Sun’s focus on ground-breaking crime and showbiz exclusives, campaigning journalism and its commitment to value, costing just €1 every day, has helped to ensure market leadership in the daily tabloid market. 

The Ireland edition of The Times, meanwhile, sold an average of 9,820 copies during its first month as a print publication, increasing further to 10,275 copies in month two. Building on the success of the digital format, which recently celebrated its 10,000th subscriber**, the Ireland edition of The Times launched the printed product in June 2017. This replaced the international edition previously in market and features balanced, professional news and analysis from an experienced Irish team including Niamh Lyons, Ireland political editor; John Walsh, Ireland business editor; Ellen Coyne, senior reporter and Aaron Rogan, senior reporter.

The new daily newspaper has received much praise for its work into a variety of areas including Brexit, maternity services and women’s healthcare in Ireland. Contributions from accomplished sports writers such as Henry Winter as well as analysis from pundits including former Irish international footballer Tony Cascarino and former Munster and British and Irish Lion Donncha O’Callaghan add to its extensive sports coverage.

While the Irish news team ensures readers are always in the know about national stories, an insight into the global news agenda is delivered via the wealth of content generated by over 200 journalists in London and 36 correspondents across six continents. This is complemented by superb contributions from international names such as Caitlin Moran and Giles Coren. 

Oliver Keenaghan, General Manager with News Ireland, says the latest ABC figures are an extremely positive result for the company. 

“News Ireland have recorded growth on two of our titles and maintained market leadership on another in a very challenging market which is a fantastic result.” 

“We are particularly delighted with the strong start the Ireland edition of The Times has made in the print market. While our competitors face difficult times and cut back expenditure, we will continue investing in all of quality journalism and we are particularly excited about the future plans we have in place for all four of our titles over the coming 12 months. We believe that this continued investment in all three of our titles will position us very well for the future.” 

*ABC figures quoted are for January to June 2017 

*All News Ireland print figures quoted are ABC audited  

**A News Ireland figure


www.thesun.ie or follow us on @IrishSunOnline

www.thetimes.ie or follow us on @thetimesIE 


The Tony Fenton Foundation to formally launch with Golf Classic at Carton House – 22nd September

  • New charity aims to empower men in relation to the prevention and early detection of challenges to their health and well-being
  • The Tony Fenton Golf Classic is calling on sponsors and participants to get involved to help funds and awareness in the name of ‘The Dude’

 The Tony Fenton Foundation (TFF) will formally launch on the 22nd of September 2017 at the inaugural ‘Tony Fenton Golf Classic’ event at the luxurious Carton House, Maynooth, Co. Kildare. The charity has been established to raise funds and awareness in relation to men’s health in Ireland and to better educate men on the prevention, detection and treatment of health challenges.

Legendary Irish DJ, Tony Fenton passed away on the 12th of March 2015, after a five-year battle with cancer. One of Tony’s greatest legacies was to speak out publicly about his own cancer, the fear, the sadness & the worry. In doing so, he inspired many to start their own conversations, empowering them to be active in prevention, detection & accessing of treatments .

‘The Tony Fenton Golf Classic’ will consist of a ‘ten hole’ game of golf with the tenth taking place in the Carton House Clubhouse. Entertainment on the day will be provided by renowned musician and friend of Tony, Paul Harrington with a number of special guests and Emcee to be announced.

Golfers of all handicaps are welcome and non-golfers are also encouraged to participate in what will be an entertaining day in honour of the ‘The Dude’. Those who wish to practice on the Carton House putting green will also be accommodated. In advance of the event, organisers are seeking sponsors for tee boxes and greens.

A four-ball outing and three course dinner at Carton House restaurant is priced at €1,000. Tickets for the three course dinner with wine and pre dinner drinks reception, exclusive of golf are priced at €150 per person with all funds raised on the day going to The Tony Fenton Foundation.

The foundation aims to facilitate honest, positive & straightforward conversations around men’s health at community level, focusing where men are at their most comfortable -in recreational sport venues, work locations both urban and rural and traditional community gatherings. A call is being made to golfers to get together to raise funds to help better access and educate men across all communities in positive health action #GetAGrip . 


  • Date: 22nd September 2017
  • Tee Time: 3.30pm
  • Clubhouse: 5.30pm with live music entertainment
  • Dinner: Three course dinner with wine and pre dinner drinks reception at 7.00pm with entertainment by Paul Harrington plus special guests


  • Golf and dinner tickets: ‘Ten holes’ of golf with dinner – €1,000
  • Dinner tickets: Individual dinner ticket (No Golf) – €150

For more information and to book your ticket, visit: www.tonyfenton.ie or ‘Like’ The Tony Fenton Foundation on Facebook and Follow @TonyFentonFDN on Twitter

Email: tonys10@tonyfenton.ie

RADICAL win two coveted awards at the global Content Marketing Awards – 2017

RADICAL, the advertising content agency, has won two top awards at the global Content Marketing Awards 2017. RADICAL achieved the honours in the ‘Best Content Marketing Programme in Technology’ and the ‘Highest Conversion Response from a Content Programme’ categories, beating top competition from right across the world.

The Content Marketing Awards, run by the Content Marketing Institute, is the largest and longest-running international content marketing awards programme in the world. Judges reviewed more than 1,100 entries to choose the “best of the best” in content marketing excellence, recognising all aspects of content marketing, from strategy to distribution, and from editorial to design.

RADICAL, which is of part Core Media, Ireland’s largest media communications group, won the award for ‘Best Content Marketing Programme in Technology’ for the development of a campaign for Tech/Life Ireland.

RADICAL, alongside their partner agency Atomic, was engaged by the IDA, Enterprise Ireland and industry bodies to develop a new concept called Tech/Life Ireland which was tasked with positioning Ireland as the ideal location for top tech talent. A full content strategy was put in place and within six months, the Tech/Life Ireland website had reached over 106,000 unique visitors.

Content from the website went viral globally with a total of 290,000 search impressions, 21 million social impressions and 16 million display impressions from June – December 2016. Only seven countries worldwide were not reached in some way by Tech/Life Ireland, ensuring the RADICAL led campaign was a massive success.

RADICAL was also named winner of the coveted ‘Highest Conversion Response from a Content Program’ award for their initiative with AIB and the ‘MyBusinessToolkit’. The campaign was developed to set AIB apart from competitors and to offer help and support to SME’s and start-ups. The concept focused on offering an innovative toolkit to help SME’s and start-ups to manage their business through a set of cloud based tools, unique to the Irish marketplace.

Over a three month period, over 3,000 customers were referred for a ‘three month free’ offer, with almost 600 activating, meaning RADICAL achieved an 8% conversion rate. RADICAL produced images and video content which was viewed 185,000 times on social media channels, ensuring maximum awareness among AIB’s target audience. During the three month period the ‘MyBusinessToolKit’ landing page also saw a 288% increase in traffic, while over one million impressions were made across Facebook, Twitter and LinkedIn.

Speaking about the win, Aisling Blake, Managing Director of RADICAL, said:

“Winning not one, but two Content Marketing Awards in our first year of entering demonstrates the wonderful levels of creative talent we have in RADICAL. The two categories involved highlight not only our ability to deliver cutting edge creative and innovative campaigns but also our credentials in delivering solutions that are measurable and that surpass expectations. It is wonderful to be among the top agencies in the world and we are delighted to be able to deliver this result for our clients.” 

Karl Flannery, CEO of Storm Technology and chair of the Tech Life Ireland, said: “Radical placed themselves in the mind of the target audience – top technical talent – to create a series of snappy and creative artefacts that highlighted the accessibility and attractiveness of Ireland and that resonated with the career and lifestyle aspirations of our audience – these discerning sellers of top technical skills.”


For further details, please check out www.RADICAL.ie 

Facebook and Twitter @RADICALDublin


Mediavest rebranding globally as Spark Foundry

Spark Foundry Dublin wins Irish Distillers Pernod Ricard account


Mediavest is this week rebranding globally as Spark Foundry, with Mediavest Dublin taking on the new name and identity with immediate effect.

Mediavest has been in the Irish market since 1999 and was the first media agency set up within what has grown to be Core Media, Ireland’s largest marketing communications group. Mediavest has been the number one qualitatively ranked media agency in Ireland since 2013, according to independent assessment agency RECMA.

The new name reflects the fact that, globally, the agency will be moving away from focusing solely on media and investment, with their remit now including areas such as analytics, technology and information, insights and content, all of which Mediavest in Dublin have been offering for a number of years.

Spark Foundry’s clients include Aviva, BWG, ESB Group, Mars Ireland Ltd, P&G, The Road Safety Authority, Three and Ulster Bank, with Irish Distillers Pernod Ricard being their most recent win.

Michael Clancy, Managing Director of Spark Foundry Dublin, says:

“The new vision for Spark Foundry matches the offering and ambition we have in Ireland to combine people, creativity and data to shape the future of media for our clients.

On the back of a number of recent pitch wins including Procter and Gamble and Irish Distillers Pernod Ricard, I am confident that we will build on this momentum and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together.”


For further details, please check out www.sparkfoundry.ie



Public Health (Alcohol) Bill will slash advertising revenue to Irish media by €20m

  • Public Health (Alcohol) Bill will cost out of home media industry €11m per annum, broadcast media €7m and print media €2m per annum in advertising revenue lost
  • RTE, TV3 and Ireland’s leading newspapers face a collapse in advertising revenue, which will lead to further job losses in the industry
  • International research shows that advertising restrictions fail to combat harmful drinking; yet proposed measure have substantial negative impact on domestic media

Today, Economist Jim Power published a report entitled ‘The Potential Impact on Irish Media of the Public Health (Alcohol) Bill 2015’, which was commissioned by media owners. 

The Public Health (Alcohol) Bill 2015 seeks to introduce widespread restrictions to the advertising of alcohol in Ireland. This includes restrictions on the content of advertisements and advertising of alcohol in certain public places (such as public parks, public service vehicles, train or bus stations, near schools etc.). It will also be an offence for more than 20% of advertising space in a publication to be allocated to alcohol products, unless that publication sells or distributes alcohol.

The report analyses international literature on the effectiveness of restricting or banning alcohol advertising, as well as its impact on Irish media.  It finds that there is widespread disagreement on the success of advertising bans or restrictions as a means of reducing harmful drinking – and that there is a lack of evidence to justify the restrictions contained in the Public Health (Alcohol) Bill 2015.

The advertising restrictions included in the Bill are estimated to cost the out of home media industry €11m per annum, broadcast media €7m and print media €2m per annum in terms of advertising revenues forgone. This follows eight years of depressed advertising revenues for the Irish broadcasting sector, which is compounded by significant declines in the value of sterling as a result of the Brexit vote. There has been a decline of more than 50% in advertising revenue for newspapers since 2007.  The proposed measures rule out advertising of alcoholic products on 88% of existing advertising panels for out of home media.

Commenting on the Report, Economist Jim Power said, “Irish media is already under significant financial pressure from declining advertising revenues and the advent of digital media. These pressures will be exacerbated by the new legislation – which will cost jobs and undermine the ability of the affected Irish media organisations to deliver high quality media content.”  

“Ireland already has a strict regulatory regime in place that controls the advertising of alcohol.  Imposing a new regulatory regime – doubles the amount of regulation on industry – and effectively turns off the advertising revenue tap for Irish media which will cost jobs and damage media output.”  

“The changes provided for in the Bill will lead to fewer advertisements, which will result in less finance for professional Irish media content, an inevitable reduction in consumer choice and job losses in the area.” 

He added ‘‘Proponents of extreme regulation and restriction argue that banning or restricting advertising will reduce harmful alcohol consumption and protect younger people. The international evidence is not very reassuring in that regard. In 1991 the French authorities introduced alcohol policy law, the Loi Evin, to control the advertising of alcohol. Data from the most recent ESPAD Report shows that drinking among young people continues to be a serious problem and that the strict advertising laws have had little impact on addressing this.”   

“Latest data on alcohol consumption from the World Health Organisation (WHO) shows clearly that alcohol consumption in Ireland is on a declining trend. This has occurred in the absence of the draconian measures contained the Bill.”  

In assessing the appropriateness of the proposed legislation, Economist Jim Power suggests that a number of issues must be considered by Government:

  • Is there sufficient evidence to suggest that further regulation is required and if such intervention would have a positive impact on the attitude of children to alcohol?
  • How effective are the current regulations in preventing children from seeing alcohol across different types of media?
  • Will the proposed changes have an equitable impact across different media and different brands?
  • Are the proposed regulations properly targeted, without unnecessarily restricting legitimate advertising to adults?
  • Would the impact of the proposed new regulations be proportional to the cost to media and the creative industry?

X Factor judge, singer, dancer and actress Nicole Scherzinger is the latest Perfectil Brand Ambassador

Perfectil survey reveals Irish women are very conscious of taking care of their skin, with 83% saying they have a daily skincare regime

• 70% use three or more skincare products every day

• 73% say they are aware of the impact diet can have on the condition of their skin

• 65% take their make-up off every night while only 5% never do

• 62% have taken supplements to help strengthen hair, skin and nails

Perfectil is delighted to announce singer-songwriter, actress and television personality Nicole Scherzinger as the latest face of one of Ireland’s most popular beauty supplements for skin, hair and nails.

To mark Nicole’s role as Perfectil Brand Ambassador, Perfectil conducted a study into the skincare regime of Irish women.

The study, which was conducted in June 2017, shows that Irish women are very conscious of taking care of their skin – 83% say they have a daily skincare regime, while almost half (47%) report that they began looking after their skin when they were teenagers. 65% of those surveyed take their make-up off every night. Just 5% said they never take their make-up off before going to bed.

70% of those surveyed use more than three skincare products for their skincare regime, with moisturiser being regarded as the product most people can’t do without (61%), followed by cleanser (19%).

The survey also shows that Irish people subscribe to the old adage that ‘you are what you eat’ with 73% reporting that they feel their diet affects the condition of their hair and skin and 39% admitting they make a conscious effort to eat better when they feel their skin isn’t at its best.

62% of those surveyed said they had taken supplements to help improve the condition of their skin, hair and nails. The science behind the product was chosen by a quarter of respondents as the biggest influence on their choice of supplement.

Developed by scientists and supported by unique clinical research to deliver nourishment at the very deepest level, the Perfectil range provides specific support to help maintain great looking skin, hair and nails all year round. Formulated by an expert team to deliver “beauty from within”, Perfectil is designed to complement your daily skin and hair care routine with a range of over 20 micronutrients including Biotin to maintain normal skin, Zinc to support hair and Selenium to support normal nails.

Available from leading pharmacies and health food stores nationwide, the range consists of Perfectil Original, and for extra support the Perfectil Plus specialised products for Skin, Hair & Nails. Perfectil’s in-depth understanding of hair and skin nutrition has led to the development of its latest offering: Perfectil Platinum Collagen beauty drinks – the first liquid collagen range specially formulated for skin and hair, taking the science of beauty to the next level!

The Perfectil range is priced from €16.69 and is available from pharmacies
nationwide – for more information visit www.perfectil.ie

Check out the Perfectil Ireland page on Facebook or follow us on Twitter @perfectil_irl
or on Instagram @perfectil_Ireland

Nutritional Information:
• Gluten free
• No artificial colours
• No preservatives
• Perfectil is not tested on animals

*Perfectil commissioned the survey in June 2017 and the online poll was completed by over 260 respondents.

Advertising Standards Authority for Ireland release latest Complaints Bulletin

  • Five advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Health Beauty claims.

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains eight case reports on complaints recently investigated by the ASAI.

Five of the eight advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising and Health and Beauty Claims. The advertisements complained of related to website, internet, radio advertising, Snapchat and online search engine. The ASAI Complaints Committee also chose not to uphold two complaints.

The ASAI has also issued a statement on one case, which advised advertisers to take note of their concerns in any future advertising campaign.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors.  See further details here – http://www.asai.ie/about-us/complaints-committee.

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“This latest ASAI complaints bulletin features a range of advertisements found in breach of our code. The bulletin follows the recent introducing of guidelines by the ASAI for the ‘Recognisability of Marketing Communications’ in Ireland.  

As influencer marketing becomes more prevalent, ASAI is emphasizing to advertisers that primary responsibility for the recognisability of marketing communications rests with the advertiser or brand. ASAI is also however, reminding all parties involved that they have a duty of responsibility to be legal, decent, honest and truthful with consumers at all times.  

The ASAI 2016 Annual Report highlighted a 98% compliancy rate with all ASAI rulings, underpinning the effectiveness of self-regulation in Ireland and illustrating the commitment of Irish advertisers to the work being carried out by ASAI in our bid to protect consumers and ensure the highest standards of advertising and marketing communications, which we are commited to promoting.  

The ASAI approach is to work with all advertisers, rather than against them, to ultimately ensure that all marketing communications are truthful, decent and honest. The ASAI provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. If an advertiser has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Below is a list of complaints which have been found to be in breach of the ASAI Code:


Company/Organisation Complaint Category Further Details




(7th Edition)


The Complainants Committee considered the advert was likely to mislead by exaggeration

Complaint Upheld




Mercedes Benz



(7th Edition)


The complainant considered the advert to be misleading

Complaint Upheld







(7th Edition)


The complainant considered the advert to be misleading

Complaint Upheld




Almond Homeopathy


Health & Beauty

(7th Edition)


The complainant considered the advertiser not suitably qualified to treat the conditions

Complaint Upheld




The ASAI upheld one complaint made by Intra Industry / Interested Parties in the following cases:


Company/Organisation Complaint Category Further Details




(7th Edition)



The complainant considered the advertisement to be misleading and inaccurate

Complaint Upheld



The following complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints.


Company/Organisation Complaint Category Further Details




(7th Edition)



Complaint Not upheld







(7th Edition)



Complaint Not upheld




The following complaints made by consumers were investigated and following investigation, the ASAI Complaints Committee considered that it was more appropriate to deal with the matter by way of a statement.


Faces By Grace / Miss Fit Skinny Tea


Health & Beauty

(7th Edition)

Statement Issued by ASAI




The ASAI 2016 Annual Report highlighted an increase in the number of advertisers, agencies, media and promoters who sought free, confidential copy advice from the ASAI on whether a proposed marketing communication or sales promotion conformed to the Code. In total, 165 requests for ASAI copy advice were received in 2016 in comparison with 63 in 2015.

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.




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