Core announces Ciara Shaughnessy and Orla McKinney from Vhi as winners of the Cannes Young Lions ‘Core Young Marketers’ 2019 prize

Ciara
Shaughnessy and Orla McKinney from
Vhi have been named as the winners of the Young
Marketers’
category of IAPI’s Cannes Young Lions Competition
2019 which
is sponsored by Core, Ireland’s largest marketing communications group.

Ciara
and Orla,
who worked as a team to create their entry for the competition, will now travel
to the Cannes Lions Festival in June to represent Ireland in the global ‘Young Marketers’
contest, competing against the best young creative marketing talent from over
100 countries. Upon arriving in Cannes, they will have just 24hours to
answer a brief set by a non-profit organisation. This year’s non-profit
organisation for the Irish regional competition was ENAR Ireland (European
Network against Racism).

The
Cannes Lions Festival is an eight-day long international festival of creative
thinking, digital innovation, education and networking. Attended by nearly
20,000 delegates from all over the world, it is the benchmark for the very best
in global creativity.

The ‘Young
Marketers’
competition is an opportunity for the brightest professional
minds working in the industry to demonstrate their strategic thinking and
creative approach to solving important marketing challenges.
Core recognises that creativity is not simply reserved
for agencies – it’s at the heart of clients’ businesses too.

To win an opportunity to travel to Cannes, entrants,
who had to be aged 30 years or under, were asked to develop a ‘big idea’ for ENAR
Ireland, the
European Network Against Racism. The brief asked marketers to think about how
their brands or organisations could creatively highlight the invisibility of
racism in Irish society.

A team
of 14 Young Lions in total will travel to Cannes with IAPI, representing the
best young creative talent in Ireland in the areas of marketing, media,
digital, design, PR, print and film.

Shane Doyle, Group Strategic
Director, Core, says:

“Core sponsor this category in
the Cannes Young Lion competition for a specific reason. It is the only
competition in this market that supports and celebrates creativity for young
marketers.
The ‘Young
Marketers’ prize recognises that creativity is no longer simply reserved for agencies
– it’s at the heart of clients’ businesses too.
This
process begins and ends with the client and Core believes that
great work really does start with brave and
imaginative clients.

What has been most enjoyable
about being a judge for this competition is witnessing the appetite of young
marketers to be creative. This year’s entries showed great clarity, razor sharp
thinking, boundless enthusiasm, highly professional presentation skills and
above all thing, real creative endeavour. This illustrates the wealth of
creative potential of Ireland’s young marketers. As a result, Core is
absolutely delighted
to be
in a position to
support the next generation of marketers to
unleash their creative thinking, and
we are thrilled that Ciara and Orla will be representing
Team Ireland this year”.

For further details, please check out www.onecore.ie

@Core_IRL #CannesLions #CYLIreland

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