Purchase a coffee in Starbucks, receive a free copy of the Ireland edition of The Times and a donation will be made to the Irish Youth Foundation to help disadvantaged children
The Ireland edition of The Times is teaming up with Starbucks this Christmas to raise funds for the Irish Youth Foundation, the organisation that helps children living in disadvantaged circumstances.
When a customer purchases a coffee in a Starbucks store, a donation will be made to the Irish Youth Foundation and the customer will also receive a complimentary copy of the Ireland edition of The Times. There will be dedicated staff in 73 Starbucks stores across the country to hand out copies of the newspaper. Customers can also text Lapland to 50300 to donate €4 and enter a draw to win a family holiday to Lapland with Sunway Holidays.
The offer, which takes place on Wednesday 29 November, Thursday 30 November, Friday 1 December and Saturday 2 December, will ensure Starbucks customers are well informed on the local and international stories that matter – while also contributing to a very worthy cause.
The activity is being supported by an advertising campaign in the Ireland edition of the Times and on the radio station Dublin’s Q012. A co-ordinated social media campaign by all promotion partners is also scheduled.
Kate Gleeson, Marketing and Sales Manager, The Times and The Sunday Times, Ireland says: “Coffee and news are perfect partners. This association offers customers an opportunity to sip a Starbucks and read great journalism in the Ireland edition of The Times, while also contributing to a very worthy cause. The Irish Youth Foundation does fantastic work nationwide and we are delighted to be in a position to support them this Christmas.”
Sabina Cotter, Head of Grants and Programmes with the Irish Youth Foundation, says: “News Ireland and Starbucks have been long term generous supporters of our cause and we are delighted to partner with Sunway Holidays this year with this seasonal promotion to win a family holiday to Lapland in 2018. Customers can enter the competition in their local Starbucks or by text donation*.”
The Ireland Edition of The Times offers readers an in-depth and authoritative mix of news, business, politics and sport as well as insightful opinion and analysis. The publication delivers a well-balanced perspective on local and international stories as well as offering a range of diverse and thought provoking views and opinions from top columnists such as Anne Marie Hourihane, Lise Hand, Cormac Lucey, Jason O’Mahony and satirist Colm Tobin.
The print edition of the Ireland edition of The Times is on shelves from Monday to Saturday, while the digital edition is available via tablet app, smartphone app or on www.thetimes.ie.
The Irish Youth Foundation exists to make a positive difference to the lives of vulnerable children and young people. 30% of children live in deprived households in Ireland (Unicef 2016). These are the children the IYF seeks to help and open up opportunities otherwise unavailable. Achievement starts with opportunity for these young people. The organisation funds and develops projects and programmes across the island of Ireland to support children and young people who need help.
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing and roasting the highest quality arabica coffee in the world. Today, with stores around the globe, the company is the premier roaster and retailer of specialty coffee in the world. Through an unwavering commitment to excellence and our guiding principles, we bring the unique Starbucks Experience to life for every customer through every cup.
For more details on The Ireland Edition of The Times ,
check out www.thetimes.ie or follow us on @thetimesIE
For more details on Starbucks, check out www.starbucks.ie
For more details on the Irish Youth Foundation, check out www.iyf.ie