- Legendary Portuguese manager Jose Mourinho to also feature exclusively in TV, press, radio and digital media advertising activity
- Wayne Rooney and David Moyes also signed up as columnists for EURO 2020
The Irish Sun, Ireland’s bestselling daily tabloid newspaper, has unveiled its ‘Eur All Invited’ campaign with Champions League winning manager Jose Mourinho leading its coverage of the upcoming EURO 2020 tournament.
The newly appointed AS Roma Manager Jose Mourinho will be part of The Irish Sun’s TV, press, radio and digital marketing campaign for the tournament which begins on Friday 11 June, 2021, as the tournament gets underway in Rome, with Italy taking on Turkey in Mourinho’s new home of the Stadio Olimipco. The campaign will run for two weeks. A free wallchart, stickers and a detailed guide will also be included in The Irish Sun newspaper to help Irish football fans gear up for the first time the tournament is being held across Europe.
Jose Mourinho has won league titles in Portugal, Italy, Spain and England, with three Premier League crowns at Chelsea. He also led Inter Milan and FC Porto to Champions League glory and will provide expert analysis on his home nation’s quest to retain the postponed European Championship.
While Stephen Kenny’s Republic of Ireland team will miss out on this summer’s showpiece event, The Irish Sun will have full coverage of the tournament with everyone invited along. West Ham United Manager David Moyes and former England star Wayne Rooney will also be in hand to give readers their expert analysis of the summer’s games.
Kieran McDaid, Editor of The Irish Sun, says: “Our ‘Eur All Invited’ campaign will be the number one destination for Irish football fans for this summer’s European Championship. With the coverage led by such an illustrious manager in European football, The Irish Sun will be the best place to get your expert analysis during what is promising to be a fascinating tournament. Though the Boys in Green will not be there, we will make sure all Irish football fans are involved through our superb coverage in The Irish Sun.”
The Irish Sun is Ireland’s bestselling daily tabloid newspaper, with the latest local and global news, fashion, entertainment and sport.
Check out www.thesun.ie or follow us on @IrishSunOnline