Livewire named as Platinum Sponsor for Irish Sponsorship Awards 2016

LivewireLivewire also nominated in five separate categories including Best Sponsorship Team

Livewire, the sponsorship specialists, are delighted to announce they have acquired platinum sponsorship of the Irish Sponsorship Awards 2016, due to take place on Wednesday November 23rd at the Intercontinental Hotel in Dublin.

The Irish Sponsorship Awards 2016 brings together the brightest minds in sponsorship to celebrate excellence across all sectors of Irish sponsorship landscape. The gala awards ceremony will feature 23 separate categories. Winners will be decided by a leading panel of recognised and distinguished experts drawn from the highest echelons of the sponsorship industry including Ronan O’Donoghue, Head of Brand Partnerships at UTV Ireland, Lorraine Walsh, Head of Marketing at Laya Healthcare and Paul Dermody, Head of Commercial & Marketing, Leinster Rugby.

Managed by Jill Downey and Jamie Macken, Livewire is part of Core Media Group, Ireland’s largest media communications group.

Set up in early 2015, Livewire guides brands and rights holders through every stage of the sponsorship process. With an emphasis on return on investment, Livewire understands the commercial value of sponsorship and how to manage it – with precision. As part of Core Media Group, Livewire also has unsurpassed local and international market access and world class resources.

In addition to their role as sponsor of the Sponsorship Awards, Livewire will also sponsor two separate awards – ‘Best Sponsorship Team – Rightsholder’ and ‘Best Sponsorship Team – Brand’.

Furthermore, Livewire have also been nominated in five separate categories for their extensive work in the Irish sponsorship sphere in the last twelve months. Nominations include:

  • Best Sponsorship Team – Agency
  • Rising Star in Sponsorship – Bethany Corrigan
  • Best TV Broadcast Sponsorship – McDonald’s for RTE’s The Big Big Movie submitted by Livewire and Mediaworks
  • Best Radio Broadcast Sponsorship – Lloyds Pharmacy for RTÉ Radio 1’s Liveline submitted by Livewire
  • Best Low Budget Sponsorship – Durex for UTV Ireland’s Love Island submitted by Livewire

Jill Downey, Managing Partner with Livewire, says:

“Livewire are thrilled to be associated with the Irish Sponsorship Awards 2016. We know that sponsorship works. It enhances brand equity, establishes consumer engagement and, if executed properly, can deliver real bottom line impact for both the sponsor and the rightsholder.

A gala awards ceremony such as this is a great way for everyone associated with Irish sponsorship to gather together and celebrate the stellar work that has been completed by the entire industry over the last year.

It is also an opportunity to reward the Livewire team for the great sponsorships they have worked on over the year and celebrate the fact that we have received five nominations for our wok in a wide variety of categories.”

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