Livewire, the sponsorship specialist arm of Core Media, has announced the appointment of Noel Martyn as Head of Sport.
Livewire guides brands and rights holders through every stage of the sponsorship process. With an emphasis on return on investment, all sponsorship strategies created by Livewire are developed to ensure clients gain real and measurable value from their partnerships. In his new role, Noel will work on a range of programmes for sports rights holders as well as working alongside clients who invest in sports marketing and sponsorship.
Noel Martyn has worked in the communications industry for 26 years and has gained a wealth of experience working with a number of Ireland’s leading media agencies including Mediaworks, Mediavest and Carat.
Noel has worked alongside most of the major sports rights holders in the market. He has also advised some of the biggest investors in sports sponsorship including Liberty Insurance, and McDonald’s while also devising programmes for brands in the entertainment area.
Noel has also worked with many leading domestic and international brands including Bank of Ireland, Cadbury, SPAR, Irish Life, Road Safety Authority and TG4.
Prior to his new role, Noel worked with Mediaworks, also part of Core Media, where he was specifically responsible for strategy & business development.
Welcoming Noel Martyn’s appointment, Jill Downey, Managing Partner at Livewire, said:
“It is wonderful to have someone of Noel’s calibre joining the Livewire team. I have no doubt that Noel will be a fantastic asset and will contribute extensively to the work of Livewire. Having worked with a range of brands in previous roles, he has an in-depth knowledge of the Irish market and will help us deliver a first class service to our clients.”
Livewire guides brands and rights holders through every stage of the sponsorship process. The company works with clients to deliver sponsorship strategy, negotiation, activation, valuation and evaluation services.
With an emphasis on return on investment, all sponsorship strategies created by Livewire are developed to ensure clients gain real and measurable value from their partnerships.
Livewire is part of Core Media Group, Ireland’s largest media communications group. The company is also a member of the European Sponsorship Association.
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