RADICAL, the advertising content agency, has won two top awards at the global Content Marketing Awards 2017. RADICAL achieved the honours in the ‘Best Content Marketing Programme in Technology’ and the ‘Highest Conversion Response from a Content Programme’ categories, beating top competition from right across the world.
The Content Marketing Awards, run by the Content Marketing Institute, is the largest and longest-running international content marketing awards programme in the world. Judges reviewed more than 1,100 entries to choose the “best of the best” in content marketing excellence, recognising all aspects of content marketing, from strategy to distribution, and from editorial to design.
RADICAL, which is of part Core Media, Ireland’s largest media communications group, won the award for ‘Best Content Marketing Programme in Technology’ for the development of a campaign for Tech/Life Ireland.
RADICAL, alongside their partner agency Atomic, was engaged by the IDA, Enterprise Ireland and industry bodies to develop a new concept called Tech/Life Ireland which was tasked with positioning Ireland as the ideal location for top tech talent. A full content strategy was put in place and within six months, the Tech/Life Ireland website had reached over 106,000 unique visitors.
Content from the website went viral globally with a total of 290,000 search impressions, 21 million social impressions and 16 million display impressions from June – December 2016. Only seven countries worldwide were not reached in some way by Tech/Life Ireland, ensuring the RADICAL led campaign was a massive success.
RADICAL was also named winner of the coveted ‘Highest Conversion Response from a Content Program’ award for their initiative with AIB and the ‘MyBusinessToolkit’. The campaign was developed to set AIB apart from competitors and to offer help and support to SME’s and start-ups. The concept focused on offering an innovative toolkit to help SME’s and start-ups to manage their business through a set of cloud based tools, unique to the Irish marketplace.
Over a three month period, over 3,000 customers were referred for a ‘three month free’ offer, with almost 600 activating, meaning RADICAL achieved an 8% conversion rate. RADICAL produced images and video content which was viewed 185,000 times on social media channels, ensuring maximum awareness among AIB’s target audience. During the three month period the ‘MyBusinessToolKit’ landing page also saw a 288% increase in traffic, while over one million impressions were made across Facebook, Twitter and LinkedIn.
Speaking about the win, Aisling Blake, Managing Director of RADICAL, said:
“Winning not one, but two Content Marketing Awards in our first year of entering demonstrates the wonderful levels of creative talent we have in RADICAL. The two categories involved highlight not only our ability to deliver cutting edge creative and innovative campaigns but also our credentials in delivering solutions that are measurable and that surpass expectations. It is wonderful to be among the top agencies in the world and we are delighted to be able to deliver this result for our clients.”
Karl Flannery, CEO of Storm Technology and chair of the Tech Life Ireland, said: “Radical placed themselves in the mind of the target audience – top technical talent – to create a series of snappy and creative artefacts that highlighted the accessibility and attractiveness of Ireland and that resonated with the career and lifestyle aspirations of our audience – these discerning sellers of top technical skills.”
For further details, please check out www.RADICAL.ie
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