The Advertising Standards Authority for Ireland CEO Orla Twomey is appointed SRO Vice Chair of the European Advertising Standards of Alliance (EASA)

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, is delighted to announce that its CEO, Orla Twomey, has been appointed the self-regulation organisation (SRO) Vice Chair of the European Advertising Standards Alliance (EASA), of which ASAI is a member.

The ASAI is a founding member of EASA, a non-profit organisation based in Brussels which brings together 28 European advertising self-regulatory organisations (SROs) and 13 organisations representing the advertising industry in Europe – advertisers, agencies and various forms of media, including television, radio, press and outdoor poster advertising.

Orla brings extensive experience of advertising self-regulation both in Ireland and to Europe, and has played an active role in EASA for a number of years sitting on both the Board of Directors and its Executive Committee. She will carry out her role as SRO Vice Chair in conjunction with her existing role as CEO of the ASAI. In her new role, Orla will work with her fellow Officers in promoting and supporting advertising self-regulation in Europe, with a focus on advertising technological and digital developments, particularly in the areas of minors’ protection, sustainability, diversity and inclusion, transparency and privacy.

Orla Twomey, Chief Executive of the ASAI, commented on her new appointment:

“I am delighted to have been appointed SRO Vice Chair of EASA. Having been involved with the organisation in various ways over many years, I have gained a strong insight into the European self-regulation framework and I look forward to continuing to support consumers and society through the promotion of responsible advertising with meaningful self-regulatory solutions.”

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

Members of the ASAI are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

Further information on advertising self-regulation, the ASAI and the operation

of the system is available at  www.asai.ie

Follow the ASAI on Twitter @THE_ASAI