The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation ICAS) as full member

  • ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Council for Advertising Self-Regulation (ICAS)

Since ICAS was formally launched in October 2016, the Advertising Standards Authority for Ireland (ASAI) has been an associate member and a strong supporter of this international network. ICAS members are now delighted that the ASAI joins ICAS as a full member, becoming thus more involved in ICAS and its governance.

The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications. For 40 years, the ASAI has ensured a high level of consumer protection in Ireland and a level-playing field for businesses.

The ASAI has historically been a strong supporter of international cooperation in the field of advertising self-regulation. Even before the formal launch of ICAS, the ASAI was involved in the informal international network of SROs, meeting regularly and exchanging best practice under the umbrella of the European Advertising Standards Alliance. We greatly appreciate the expertise and knowledge the ASAI and its CEO, Orla Twomey, bring to ICAS and its members.

Lee Peeler, ICAS President, stated:

“With the ASAI, Ireland has a strong advertising self-regulatory system, which is recognized by the national regulators. But Ireland, with its vibrant economy, is also an important market in Europe and at global level, having become a significant technological hub. Our global network is proud to have ASAI as a full member. We look forward to an even stronger cooperation that will certainly benefit the development of global self-regulation.”

Orla Twomey, CEO of the ASAI, said:

“As a founder member of ICAS, the ASAI is highly supportive of ICAS’s mission of promoting responsible ads through the effective implementation of self-regulatory standards.

“As a full member of ICAS, ASAI will be in a position to increase our involvement with the International Council for Advertising Self-Regulation and continue to fully support its mission to promote responsible advertising. Being part of the global advertising self-regulatory community will also allow us to continue to learn and exchange best practice with our fellow member organizations while working on issues of mutual interest.”

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

Further information on advertising self-regulation, the ASAI and the operation

of the system is available at  www.asai.ie

Follow the ASAI on Twitter @THE_ASAI