In an industry first, The Sunday Times has announced a significant change to its packaging to reduce waste. From this Sunday, 25th April, The Sunday Times supplements will switch to using a recyclable paper banding instead of a plastic wrap in its mission to remove all single-use plastic from the newspaper. The paper banding is also available to advertisers as a fresh new and impactful advertising proposition.
The initiative is a significant step and is the final element of News Ireland Ltd’s plastics pledge to remove all single-use plastic used to wrap its titles and inner magazines. The move will reduce the amount of plastic from 15 tonnes to zero in its products. The organisation is currently sourcing 100% of its paper from sustainable management systems.
John Burns, Acting Editor at the Sunday Times, said: “We’re very pleased to introduce our new recyclable paper banding. We’ve put plastics at the centre of our sustainability drive, building on work to reduce our emissions further through a variety of initiatives. This new innovative format offers brands a great opportunity to engage with their audience in a unique way.”