Jilly Cooper to be honoured at this year’s BGE Irish Book Awards ceremony

BGE IBA 2016

Best-selling novelist Jilly Cooper to be honoured with the ‘Bord Gáis Energy International Recognition Award’ at this year’s Irish Book Awards ceremony

Best-selling novelist Jilly Cooper will be honoured at this year’s Bord Gáis Energy Irish Book Awards ceremony with the 2016 ‘Bord Gáis Energy International Recognition Award’. She will be presented with the award on Wednesday, 16th  November in the presence of a host of celebrated Irish authors representing the very best of Irish fiction, poetry, crime, sport, food, children’s and non-fiction genres.

Now in its third year, the ‘Bord Gáis Energy International Recognition Award’ aims to honour international writers who, in the view of the Bord Gáis Energy Irish Book Awards board, have contributed substantially to the health and wealth of the Irish book-trade. Recipients will have a large corpus of popular work behind them; will have sales figures counted in millions; will have demonstrated staying power and longevity; and will have endeared themselves to Irish booksellers throughout their careers Past recipients of the award have been novelist Jeffrey Archer and writer Bill Bryson.

Accepting the award, Jilly Cooper, said:

“This is the most heavenly compliment I’ve ever received. I’ve always adored Ireland and love so many Irish writers, I cannot believe the Bord Gáis Energy Irish Book Awards have singled me out for this honour. I love any excuse to come back to Dublin and the ceremony sounds like a fantastic party. Absolutely wonderful”

According to the Board of the Bord Gáis Energy Irish Book Awards:

“Jilly Cooper is one of the most prolific and popular writers of our time. Her deliciously risqué tales have delighted Irish readers for over 30 years which is an astonishing achievement for any writer. She is an exceptional writer who has worked incredibly hard to stay at the top of her game and we are extremely happy to award Jilly the 2016 ‘Bord Gáis Energy International Recognition Award’.”

Jilly Cooper is a UK journalist, writer and media superstar. The author of more than 40 bestselling books, her novels have been translated into over 14 languages and sold in their millions.

Born in London in 1937, Jilly began her career a journalist and wrote popular columns for the Mail on Sunday and The Sunday Times. This led to the publication of her first book, How to Stay Married, in 1969. It was quickly followed by a guide to working life, How to Survive from Nine to Five, in 1970. Her columns were successful enough to merit some of her journalism being collected into a single volume, Jolly Super, in 1971.

Her first big novel, Riders was published in 1985 and went straight to number one in the bestseller lists, as did Rivals published in 1988. Polo, which was published in 1991, was the highest selling hardback novel of the year. The Man Who Made Husbands Jealous, which was published in April of 1993 went straight into the number one position too and remained there for eight weeks. All of these books have sold well over 1 million copies each in their UK editions.

Other novels by Jilly Cooper include: Appasionata, Score!, Pandora and most recently Mount! which was published in September 2016. She is published by Bantam Press which is an imprint of Penguin Random House.

Jilly was appointed OBE in 2004 for services to literature, and in 2009 was awarded an honorary Doctorate of Letters by the University of Gloucestershire for her contribution to literature and services to the County.

This is the eleventh year of the Bord Gáis Energy Irish Book Awards, which are dedicated to honouring Irish writers across the entire publishing spectrum. The 2016 shortlist will be revealed on Tuesday, 25th of October and the awards ceremony will be held on Wednesday, 16th November.

RTÉ Television will be broadcasting the highlights of the Bord Gáis Energy Irish Book Awards on RTÉ One on Saturday 19 November. This programme will showcase one of the biggest celebrations of Irish writing with many of Ireland’s most celebrated and loved authors in attendance.

 

For further information, please log on to the Bord Gáis Energy Irish Book Awards website

www.bgeirishbookawards.ie

 

Advertising Standards Authority for Ireland release latest Complaints Bulletin

– 16 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising and Health & Beauty

28 Sept 2016 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 22 case reports on complaints recently investigated by the ASAI.

16 advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Substantiation, Decency & Propriety, Promotional Marketing and Health & Beauty. The advertisements complained of related to the internet, brochure, television, social media, print and radio.

4 of the upheld advertisements complained about related to complaints from Intra Industry / Interested Parties while the ASAI Complaints Committee also chose not to uphold four consumer complaints and one intra-industry complaint.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee.

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The latest ASAI complaints bulletin shows the broad remit of the ASAI in dealing with complaints across all media from Social Media and Internet to more traditional methods such as press, radio and Television. The updated ASAI Code of Standards for Advertising and Marketing Communications in Ireland came into effect earlier this year, to ensure that the Code will remain, at all times, credible and relevant. In updating the Code, the ASAI have been able to address emerging advertising trends such as the growth of social media and its various platforms. Furthermore, the ASAI has extended its monitoring service to be inclusive of the blogging community and is directly engaging with bloggers in relation to the disclosure of content, ensuring all marketing communications are easily recognisable.

The ASAI approach is to work with advertisers and the advertising industry, including bloggers, rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest. The ASAI provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. If an advertiser has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Below is a list of complaints which have been found to be in breach of the ASAI Code:

Company/Organisation Complaint Category Further Details
Therapie Clinic Misleading
(7th Edition) The Complaints Committee considered the details of the complaint and expressed their concern at the advertisers’ failure to respond in the matter.
Complaint Upheld

Lidl Ireland GmbH Misleading
(7th Edition) The Complaints Committee noted that the advertisers had provided an inaccurate description of the product
Complaint Upheld

Interflora Misleading
(7th Edition) The Complaints Committee considered that a disclaimer should have been stated in the advertisement.
Complaint Upheld

eir Misleading
(6th Edition) The complainant found the advertisement to be misleading
Complaint Upheld

BetBright Misleading
(7th Edition) The Complaints Committee considered the description “Risk Free” to be misleading
Complaint Upheld

Valero Marketing Ireland Ltd (Texoil) Misleading
(7th Edition) The complainant found the advertisement to be misleading
Complaint Upheld

Virgin Media Misleading
(6th Edition) The complainant found the advertisement to be misleading
Complaint Upheld

Vodafone Ireland Limited Decency and Propriety
(7th Edition) The Committee considered the advert to be irresponsible and in breach of the ASAI Code
Complaint Upheld

Plexus Bio-Energy Health & Beauty
(6th Edition) The Complaints Committee considered that relevant substantiation had not been forwarded
Complaint Upheld

Detox Juice Health & Beauty
(6th Edition) The Committee noted that a weight loss of 8lbs in three days was not compatible with good medical or nutritional practice and considered therefore that the marketing communication breached the ASAI Code
Complaint Upheld

Omega Pharmacy Ltd. (XLS Medical) Slimming
(6th Edition) The complainant considered that the models were young girls and both were very thin.
Complaint Upheld

Miss Fit Skinny Tea Slimming
(7th Edition) Complaint upheld in part. They noted that the advertisers had not provided any evidence for the effectiveness of the product
Complaint Upheld

The ASAI upheld complaints made by Intra Industry / Interested Parties in the following cases:

Company/Organisation Complaint Category Further Details
Thesis Direct Misleading/Comparisons
(6th Edition) The Committee considered that the savings claim exaggerated the benefit that consumers were likely to achieve Complaint Upheld

Vodafone Ireland Limited Misleading
(6th Edition)
The complainant found the advertisement to be misleading
Complaint Upheld

Vodafone Ireland Limited Misleading
(7th Edition) The complainant found the advertisement to be misleading
Complaint Upheld

Virgin Media Misleading
(6th Edition) The complainant found the advertisement to be misleading
Complaint Upheld

The following complaint was investigated and following investigation, the ASAI Complaints Committee did not uphold the complaint.
Company/Organisation Complaint Category Further Details
Sky Ireland Safety
(7th Edition)

Complaint Not upheld

Sherry Fitzgerald Misleading
(6th Edition)

Complaint Not upheld

Lidl Ireland GmbH Misleading
(7th Edition
Complaint Not upheld

VHI Misleading
(6th Edition)
Complaint Not upheld

Prettylittlething.com Decency & Propriety
(6th Edition)
Complaint Not upheld

Intra-industry complaints not upheld by the ASAI

Company/Organisation Complaint Category Further Details
Vodafone Ireland Limited Misleading
(7th Edition)
Complaint Not Upheld

The ASAI’s updated Code of Standards for Advertising and Marketing in Ireland (7th edition) came into effect on the 1st March 2016. The updated Code is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies; consultations with consumer groups and other NGOs; and consultation with the advertising industry including advertisers, agencies and the media.

The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications. Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

Or follow the ASAI on Twitter @THE_ASAI

Irish employers reporting strongest hiring intentions since 2007

Manpower

Latest Manpower Employment Outlook Survey shows:

  • Net Employment Outlook of +12% for Q4 of 2016 is strongest Irish labour market forecast reported since Q2 2007
  • Employers in both the Restaurant and Hotels sector and the Electricity, Gas and Water sector report strongest Net Employment Outlook for Q4 2016 (+22%)
  • Employers in ten of eleven sectors evaluated report positive hiring intentions for the next quarter, with those in five sectors reporting a double digit Net Employment Outlooks
  • Employers in Ulster report strongest hiring forecast regionally

 

Irish employers are reporting the strongest labour market forecast recorded in Ireland since 2007, according to the latest Manpower Employment Outlook Survey released today by ManpowerGroup Ireland, the leader in contingent and permanent innovative workforce solutions.

The survey, which measures employers’ intentions to increase or decrease the number of employees in their workforce during the next quarter, shows that Irish employers are reporting a seasonally adjusted Net Employment Outlook of +12% for the fourth quarter of 2016. This is a three percentage point improvement over the last quarter and seven percentage points ahead of the same time frame last year. This Net Employment Outlook of +12% is the strongest reported in Ireland since Q2 of 2007.

In addition, employers in ten of the eleven sectors evaluated reported positive hiring intentions for Q4 of 2016, with five sectors reporting a double digit Net Employment Outlook figure.

The Manpower Employment Outlook Survey is conducted by interviewing a representative sample of 620 Irish employers. All survey participants were asked: “How do you anticipate total employment at your location to change in the three months to the end of the year 2016 as compared to the current quarter?”

The survey reveals that employers in the Restaurant & Hotels sector and the Electricity, Gas and Water sector are both forecasting the strongest hiring intentions of all 11 sectors for the final quarter of 2016 with a Net Employment Outlook of +22% each. Employers in the Restaurant & Hotels sector are also reporting the strongest year on year growth of all 11 sectors, with a sharp year on year increase of 26 percentage points when compared with the same period last year.

The Electricity, Gas and Water sector recorded a year on year increase of 12 percentage points for Q4 2016, representing the second strongest year on year increase this quarter. This was matched by the Wholesale & Retail sector with employers also reporting a 12 percentage point increase with a Net Employment Outlook of +15% for the final quarter in 2016.

In terms of quarter on quarter growth, employers in the Agriculture, Forestry and Fishing and Restaurants and Hotels sectors are forecasting the strongest improvement among the 11 sectors surveyed, with both outlooks improving 5 percentage points on the previous quarter.

Regionally, employers in Ulster are reporting the strongest hiring intentions of all provinces polled, with an outlook of +20%, as employers expect a significant injection of employment opportunities in the final quarter of 2016. Employers in Connaught recorded the only negative hiring intentions with an outlook of – 2%.

John Galvin, Head of Sales with ManpowerGroup Ireland, says:

“The results of the Manpower Employment Outlook Survey for Q4 2016 show consistent employer confidence in the Irish marketplace with positive hiring intentions in ten of the eleven sectors evaluated. Brexit has been a contentious issue for many employers in Ireland but the Q4 survey suggests that employers in most sectors, despite the uncertainty surrounding Britain’s exit from the EU, are still planning to up recruitment levels in the remaining quarter of 2016.”

“Recent growth in the Restaurant & Hotels sector is supported by the MEOS Q4 results, indicating an extremely active hiring pace for the remainder of the year. This is supported by a number of factors such as the fact that Dublin Airport saw its busiest ever month this July as more people travel to Ireland. Fáilte Ireland also recently announced increased attendance of an average of 20% at The Guinness Storehouse and the National Gallery, indicating that more and more people are travelling to our world renowned tourist resorts. The knock on effect is an increase in the number of people staying in our hotels and eating in our restaurants, resulting in further recruitment in this sector. The Finance and Business Services sector was the only sector featuring negative hiring intentions this quarter, as employers remain cautious in the wake of Brexit.”

Below is an outline of the key findings from the Manpower Employment Outlook Survey:

  • Ten of the 11 sectors evaluated reported positive hiring intentions for Q4 of 2016, with five sectors reporting a double digit Net Employment Outlook.
  • The Electricity, Gas and Water and Restaurant & Hotels sectors both forecast the joint strongest hiring intentions of all 11 sectors evaluated as both record Net Employment Outlook of +22% for the rest of 2016.
  • The Restaurant & Hotels sector also represents the strongest year on year growth, registering a 26 percentage point increase on the same period last year. This is also a 5 percentage point increase on the previous quarter, making it the first time the sector has seen four consecutive quarters of positive quarter on quarter growth.
  • Employers in the Wholesale & Retail sector registered the third strongest outlook of +15%. This is up 12 percentage points on the same period last year and 3 percentage points on the previous quarter.
  • Employers in the Public & Social sector registered the next strongest outlook, reporting a +14% Net Employment Outlook for Q4 2016. This is an 11 percentage point increase on the same period last year and a further 3 percentage point increase on the previous quarter.
  • Employers in the Pharmaceutical sector also report a positive outlook of +11% points for Q4 2016, representing no increase on the previous quarter but a 2 percentage point increase when compared with the same quarter last year. 
  • Manufacturing sector employers are reporting a Net Employment Outlook of +8% for the final quarter of 2016. This is an 8 percentage point increase on the same period last year, and up one percentage point on the previous quarter.
  • Agriculture, Forestry and Fishing sector employers are also reporting a +7% Net Employment Outlook, a 5 percentage point increase on the previous quarter. However, this represents no change when compared with same period last year.
  • Year on year growth in the Construction sector was also up 11 percentage points as employers forecast a +8% Net Employment Outlook for the remaining quarter of 2016. Mining & Quarrying employers are also reporting a Net Employment Outlook of +8%, up 1 percentage point when compared with the same period last year, but down 3 percentage points on the previous quarter.
  • Employers in the Transport Storage and Communications sector are reporting a +6% Net Employment Outlook for the final quarter of 2016. This represents a 6 percentage point decrease on the previous year as recruitment in the sector slows down. It is also down 6 percentage points on the previous quarter.
  • Employers in the Finance and Business Services sector were the only ones to predict negative hiring intentions for Q4 2016, with a Net Employment Outlook of -1%. This is down 11 percentage points year on year and down 6 percentage points on the previous quarter.
  • Employers in Ulster are reporting the strongest hiring intentions of all the 4 provinces polled, with an outlook of +20%, up a substantial 21 percentage points on the previous quarter and 9 percentage points on the same quarter last year.
  • Employers in Leinster continue to anticipate very positive growth, with an outlook of +13%, up 4 percentage points for the previous quarter and up 12 percentage points on the same period last year.
  • Employers in Munster also report an outlook of +9%, the same as the previous quarter but up 3 percentage points on the same period last year.
  • The hiring pace in Connaught is expected to slow for the second consecutive quarter, with a Net Employment outlook of – 2%. This is down 9 percentage points on the previous quarter and also down 9 percentage points on the same period last year.
  • Employers in Dublin recorded a +14% Net Employment Outlook for the final quarter of 2016, up 11 percentage points on the same period last year, but a decline of 1 percentage point on the previous quarter.

Results for all 43 countries can be viewed in the new interactive Manpower Employment Outlook Survey Explorer tool at http://manpowergroupsolutions.com/DataExplorer/

The next Manpower Employment Outlook Survey will be released on the 13th of December 2016 and will report hiring expectations for the first quarter of 2017. The Manpower Employment Outlook Survey is available free of charge to the public and can be downloaded from www.manpower.ie.

 

 

The Advertising Standards Authority for Ireland (ASAI) launches new advertising campaign

ASAI

New tongue-in-cheek ‘Multi-Immortablets’ campaign aims to highlight examples of breaches of the ASAI code

 

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has launched a new advertising campaign across radio, print and digital outdoor.

The new advertising campaign aims to remind consumers and advertisers that the ASAI is committed to ensuring all marketing communications in Ireland are legal, decent, honest and truthful.

The ASAI’s print advert parodies a sample product, illustrated as ‘Multi-Immortablets’, with a caption reading “You will never die”. The advert is a tongue in cheek sample of an advertisement which is an obvious breach of the ASAI Code. It is also clear from the advertisement that the ASAI is the organisation tasked with ensuring the best interests of consumers and advertisers.

Similarly, a 30 second radio advert features a radio voiceover artist who tells listeners that he is “known for his safe and reassuring tones”. The advert communicates to listeners that the ASAI oversees standards in advertising, ensuring that ads don’t mislead or offend Irish consumers. The ad tells listeners that the ASAI will “listen to your concerns, respond to your complaints and set the standards for responsible advertising“.

The ASAI Code of Standards for Advertising and Marketing Communications in Ireland covers commercial marketing communications and sales promotions across all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets / brochures, and direct marketing. The objective of the Code is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’ and members of the ASAI are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules.

The organisation also offers free confidential and non-binding copy advice on the compliance of proposed advertising. Advertisers, agencies, media and promoters can obtain copy advice from the ASAI on whether a proposed marketing communication or sales promotion conforms to the Code.

Speaking about the new campaign Orla Twomey, Chief Executive of the ASAI, said:

“The ASAI is passionate about good advertising because responsible advertisements are good for consumers, society and advertisers and ensure trust in brands. Our campaign aims to raise awareness of the ASAI among consumers and advertisers, ensuring effective self-regulation of the advertising industry. Our approach is to work with advertisers rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest.

If an advertiser has any concerns, the confidential copy advice service can aid advertisers, agencies and media members in creating responsible advertisements.”

The ASAI’s 2015 Annual Report shows that a total of 1,221 written complaints relating to 924 advertisements were submitted to the Advertising Standards Authority for Ireland (ASAI) in 2015. The updated 7th edition of the ASAI Code of Standards for Marketing and Advertising also came into effect on the first of March 2016. The code was updated to ensure the code was relevant, reflecting societal and cultural values and attitudes. The ASAI conducts ongoing monitoring of advertising across all media and since 2007 has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent.

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing.

 

www.asai.ie

Or follow the ASAI on Twitter @THE_ASAI

The ASAI accepts complaints from any person or body who considers that a marketing communication may be in breach of the Code. To find out more, or to view the ASAI Code of Standards for Advertising and Marketing Communications in Ireland (7th edition), go to www.asai.ie

Livewire, the sponsorship specialists, appoint Noel Martyn as Head of Sport

Livewire

Livewire, the sponsorship specialist arm of Core Media, has announced the appointment of Noel Martyn as Head of Sport.

Livewire guides brands and rights holders through every stage of the sponsorship process. With an emphasis on return on investment, all sponsorship strategies created by Livewire are developed to ensure clients gain real and measurable value from their partnerships. In his new role, Noel will work on a range of programmes for sports rights holders as well as working alongside clients who invest in sports marketing and sponsorship.

Noel Martyn has worked in the communications industry for 26 years and has gained a wealth of experience working with a number of Ireland’s leading media agencies including Mediaworks, Mediavest and Carat.

Noel has worked alongside most of the major sports rights holders in the market. He has also advised some of the biggest investors in sports sponsorship including Liberty Insurance, and McDonald’s while also devising programmes for brands in the entertainment area.

Noel has also worked with many leading domestic and international brands including Bank of Ireland, Cadbury, SPAR, Irish Life, Road Safety Authority and TG4.

Prior to his new role, Noel worked with Mediaworks, also part of Core Media, where he was specifically responsible for strategy & business development.

Welcoming Noel Martyn’s appointment, Jill Downey, Managing Partner at Livewire, said:

It is wonderful to have someone of Noel’s calibre joining the Livewire team. I have no doubt that Noel will be a fantastic asset and will contribute extensively to the work of Livewire. Having worked with a range of brands in previous roles, he has an in-depth knowledge of the Irish market and will help us deliver a first class service to our clients.”

 

About Us

Livewire guides brands and rights holders through every stage of the sponsorship process. The company works with clients to deliver sponsorship strategy, negotiation, activation, valuation and evaluation services.

With an emphasis on return on investment, all sponsorship strategies created by Livewire are developed to ensure clients gain real and measurable value from their partnerships.

Livewire is part of Core Media Group, Ireland’s largest media communications group. The company is also a member of the European Sponsorship Association.

www.livewire.ie

Follow us on Twitter @LivewireIRL