The Ireland Edition of The Times and The Sunday Times now offering complimentary Nespresso coffee machine to all new digital subscribers

times

For those who want to catch up on balanced, insightful

and quality journalism throughout the day

 

The Ireland Edition of The Times, the digital newspaper, and The Sunday Times, Ireland’s leading Sunday newspaper, have unveiled a new subscription offer that gifts new subscribers with a complimentary Nespresso coffee machine worth €149.

The offer, which is available until December 18th 2016, would make the ideal Christmas gift for those who want to remain well informed on the local and international stories that matter – every day of the week.

The Ireland Edition of The Times and The Sunday Times offers readers an in-depth and authoritative mix of news, business, politics and sport as well as insightful opinion and analysis. The publications also feature a range of diverse and thought provoking views from top columnists such as Anne Marie Hourihane; Cormac Lucey, economics analyst; Colm Tobin, satirist and Jason O’Mahony, the political commentator.

The Nespresso subscription offer means that new subscribers to The Ireland Edition of The Times and The Sunday Times will receive:

  • A 12 month subscription to the Ireland Edition of the Times and The Sunday Times
  • 7 day access to the tablet edition
  • 7 day access to the www.thetimes.ie website
  • Smartphone App
  • Complimentary Nespresso machine worth €149
  • 16 Nespresso capsules and a €10 Nespresso voucher

The new Nespresso subscription offer is being supported by an advertising campaign that will run across national radio, in the print edition of The Sunday Times as well as on a variety of digital and social media.

Catherine Newman, Chief Marketing Officer, says:

“We’re delighted that Times’ readers can now enjoy quality catch ups with a complimentary Nespresso coffee, ensuring they remain well-informed on important Irish and international news, with comment and analysis from a team of talented journalists both at home and all over the world.”

Accessible via tablet app, smartphone app or on www.thetimes.ie, The Ireland Edition of The Times is available from Monday to Saturday while on Sunday, subscribers can obtain access to the digital edition of The Sunday Times or purchase the print edition of the publication.

While the Irish news team ensures readers are always in the know about local stories, an insight into the global news agenda is delivered via the wealth of content generated by over 200 journalists in London and 36 correspondents across six continents. This is complemented by superb contributions from international names such as Caitlin Moran and Giles Coren.

As well as being well informed on the stories that matter, readers can also enjoy a range of unrivalled lifestyle content – interviews, music, arts, film, theatre, food and beauty – while the digital editions also offer thousands of interactive puzzles and access to a variety of video content, including highlights of GAA and Premiership football matches.

The Ireland Edition of The Times and The Sunday Times

Know your times

www.thetimes.ie or follow us on @thetimesIE

90% of international students believe Irish Government should do more to attract students to study in Ireland according to SEDA College survey

seda-college

  • 30% of international students say they have experienced some form of racial discrimination in Ireland
  • Despite this, 86% said they’d recommend Ireland to a friend from home as a destination to live or study while 90% said that they would recommend Ireland as a holiday destination
  • 86% say accommodation in Ireland is more expensive than their home country
  • 80% say their English has improved to the level expected during their stay – but they are often confused by the variety of Irish accents and the speed at which Irish people talk!

90% of international students studying English in Ireland believe the Irish government should offer more incentives to attract international students to the country, according to a new survey conducted by SEDA College, the fully accredited Dublin based educational institution that offers English language courses for all levels.

The survey was carried out to obtain insights into why international students choose Ireland as a destination to learn and what they really think about studying and living in Ireland. Operating since 2009, SEDA College has an annual enrolment of approximately 1,200 students from all over the world. This year the college welcomed pupils from over 40 different nationalities, including Brazil, Spain, Italy, Panama, Mexico, Argentina, South Korea, Malawi, Japan, Taiwan and South Africa.

The survey shows that the vast majority of international students (93%) don’t receive any funding from their own country to study abroad, so they have to pay their own way to travel to Ireland to study English. As a result, 90% said an incentive from the Irish government would make Ireland an even more attractive destination to study.

When asked what was the most important factor in choosing Ireland as a destination to learn English, the main reason is because they’ve had friends here in the past. The second most popular reason was due to Ireland’s close proximity to the UK and other European countries.

Asked if they would stay in Ireland if the Irish Government introduced an incentive to students to remain here after their studies, 66% said they would stay, 24% said they would consider it while 9% said they wouldn’t stay. 36% said they would like to return to live in Ireland at some stage in the future, while 22% have no ambition in returning to Ireland once their studies are complete.

A key issue for students travelling to Ireland is accommodation, with 45% of students encountering difficulty in finding somewhere to live during their stay in Ireland. Furthermore, 86% of students commented that accommodation in Ireland was more expensive than in their home country.

39% of all those surveyed said the cost of living was the main difference between Ireland and their home country. This was followed by the levels of Urban Development (26%) and higher job prospects in Ireland (18%).

Many of the results portray Ireland in an extremely positive light, with 76% saying they found Irish people to be pleasant, welcoming and friendly. However 15% say they had encountered some negativity from Irish people while only 8% said they did not feel welcomed at all. Overall, 30% said they had experienced some kind of racial discrimination during their studies in Ireland.

That said, the survey also showed high integration levels among international students and Irish people, with 68% saying they had developed friendships with Irish people during their studies, while 44% engaged in Irish sporting and cultural activities.

The Irish accent does cause some problems for international students, with 41% saying they found it difficult to understand the variety of different accents among Irish people, while 22% remarked on the speed with which Irish people speak. Perhaps most importantly, 80% felt that their level of English had improved to the standard that they had hoped for when they first joined SEDA College.

Despite uncertainty in the face of Brexit, the overwhelming majority of students (92%) still view Ireland as a great destination to study. 86% of participants said they’d recommend Ireland to a friend from home as a destination to live or study while a further 90% said that they would also recommend Ireland as a holiday destination to friends and family.

In the wake of Brexit, 60% of those surveyed believe their chances of travelling to the UK for work or education have been negatively impacted by Britain’s impending exit from the EU.

Paul Brown, Principal of SEDA College, says: “With students from 41 different countries enrolling in our language courses every year we are delighted to see that international students have such a positive view of Ireland. Word of mouth is key among international students, so it is very important to ensure that each and every student enjoys their stay here. This will help ensure that we have a strong pipeline of international students coming to Ireland in the coming months and years. As a result, we work hard to ensure that while they are here learning English, that they are also immersed in Irish culture and have opportunities to meet new people and learn more about the country they are living in.”

SEDA College is recognised and accredited by ACELS, the Irish quality body for language schools, and EAQUALS, the European quality body. These two quality marks ensure that international students choosing SEDA College can expect the highest standard of education.

Located on Capel Street in Dublin 1, the custom built venue has 19 classrooms, a library, study areas, an IT lab and dedicated student areas. Six different levels of English courses are offered at SEDA College, including Beginner, Intermediate, Advanced and English for Business.

www.sedacollege.com

Bord Gáis Energy Irish Book Awards 2016 winning authors revealed

BGE IBA 2016Winners include: Marian Keyes, Graham Norton, Mike McCormack, Paul Howard, Paul O’ Connell, Sinéad Gleeson, The Happy Pear, Tana French, Liz Nugent, Dave Rudden, Kathleen Watkins and E.M. Reapy

 

Marian Keyes, Graham Norton, Mike McCormack, Paul O’ Connell and Tana French were some of the winning authors named at the Bord Gáis Energy Irish Book Awards held in Dublin.

Renowned poet John Montague was presented with the Bob Hughes Lifetime Achievement Award and bestselling author Jilly Cooper was the recipient of the Bord Gáis Energy International Recognition Award – a special award made to international authors who have contributed substantially to the health and wealth of the Irish book-trade.

Now in its 11th year, the star-studded awards ceremony took place in Dublin’s Double Tree Hilton and was attended by Ireland’s top writers, publishers, booksellers and media personalities including writers Sebastian Barry, Maggie O’ Farrell, Donal Ryan, Marita Conlon McKenna, Roddy Doyle, Cecelia Ahern, Michael Harding, John Bowman, and Fintan O’ Toole, media personalities Gay Byrne, Ryan Tubridy, Jason Byrne, Pippa O’ Connor, and Louise McSharry, food writers Indy Power, Sophie White and Roz Purcell, and sports stars Jason McAteer , Donal Lenihan, and Cathal McCarron.

The full list of winners in the ‘Bord Gáis Energy Irish Book Awards 2016’ are:

The Eason Book Club Novel of the Year

Solar Bones – Mike McCormack (Tramp Press)

 

The Journal.ie Best Irish Published Book of the Year

The Glass Shore – edited by Sinéad Gleeson (New Island Books)

 

The Sunday Independent Newcomer of the Year

Red Dirt – E.M. Reapy (Head of Zeus)

 

The National Book Tokens Non-Fiction Book of the Year

I Read The News Today, Oh Boy – Paul Howard (Picador)

 

RTE Radio One’s The Ryan Tubridy Show Listener’s Choice Award

Lying In Wait – Liz Nugent (Penguin Ireland)

 

The Specsavers Children’s Book of the Year (Junior)

Pigín of Howth – Kathleen Watkins, illustrated by Margaret Anne Suggs (Gill Books)

 

The Specsavers Children’s Book of the Year (Senior)

Knights of the Borrowed Dark – Dave Rudden (Puffin)

 

The Avonmore Cookbook of the Year

The World of The Happy Pear – Stephen and David Flynn (Penguin Ireland)

 

The Irish Independent Popular Fiction Book of the Year

Holding – Graham Norton (Hodder & Stoughton)

 

The Ireland AM Popular Non-Fiction Book of the Year

Making It Up As I Go Along – Marian Keyes (Michael Joseph)

 

The Bord Gáis Energy Sports Book of the Year

The Battle – Paul O’Connell (Penguin Ireland)

 

The Books Are My Bag Crime Fiction Book of the Year

The Trespasser – Tana French (Hachette Ireland)

 

The Writing.ie Short Story of the Year Award

The Visit – Orla McAlinden (Sowilo Press)

 

The Listowel Writers’ Week Irish Poem of the Year

In Glasnevin – Jane Clarke (From: The Irish Times)

 

Commenting on this year’s winners, Larry MacHale, Bord Gáis Energy Irish Book Awards Chairperson, said:

“I would like to extend my heartfelt congratulations to all of this year’s winning authors.  The Bord Gáis Energy Irish Book Awards was founded to celebrate and promote Irish writing to the widest range of readers possible. Each year it brings together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – to recognise and celebrate the very best Irish writing talent.”

Dave Kirwan, Managing Director at Bord Gáis Energy, added:

‘The Bord Gáis Energy Irish Books Awards is a fantastic celebration of writing and is widely regarded as the highlight of the Irish literary calendar. There was an extremely high standard in this year’s shortlist and I’d like to congratulate the winning authors and wish them every success in the future. I also look forward to the reveal of overall ‘Book of the Year’ next month and encourage the public to get behind their favourite authors in what will be a tough competition.’

This year, over 45,000 readers and book lovers made their voices heard and voted to select the winners in each category. From tomorrow (17 November 2016), the public can vote for their overall ‘Bord Gáis Energy Book of the Year’ by going to www.bgeirishbookawards.ie. Voting is open until midnight on 9th December and anyone who votes is in with the chance of winning €100 in National Book Tokens. Previous winners of the ‘Bord Gáis Energy Book of the Year’ include Louise O’ Neil for Asking for It, Mary Costello for Academy St, Donal Ryan for The Spinning Heart, Michael Harding for Staring at Lakes, and Belinda McKeon for Solace.

This year’s awards ceremony was presented by Keelin Shanley and each winning author was interviewed by RTÉ’s Evelyn O’ Rourke in the Bord Gáis Energy Green Room. These interviews, along with highlights from the awards ceremony, will be broadcast on RTÉ One on Saturday, 19th November at 11.15pm.

For further information, please log on to the Bord Gáis Energy Irish Book Awards website

www.bgeirishbookawards.ie

Boann Distillery begins exciting new chapter of the Irish whiskey story with the launch of ‘The Whistler’

BoannThe Whistler range was unveiled at Whiskey Live, Dublin Castle

 

The Boann Distillery, a state of the art, family owned distillery located in the heart of the Boyne Valley in Co. Meath, has unveiled its debut range of Irish whiskey called The Whistler.

The Whistler collection consists of a family of three exceptional whiskeys :

  • The Whistler ‘The Blue Note’ – Single Malt 7 Year old Irish Whiskey – 46% Alc/Vol
  • The Whistler ‘How The Years Whistle By’ – Single Malt 10 Year old Irish Whiskey – 46% Alc/Vol
  • The Whistler ‘Natural Cask Strength Limited Edition’ – Single Malt 7 Year Old Irish Whiskey – 59% Alc/Vol

The Whiskeys has been aged in first fill Bourbon barrels before being transferred to hand selected Oloroso Sherry casks to finish for two years. The Sherry cask finish adds a rich sweetness and depth to the whiskey. All have been bottled at natural colour without chill filtration.

The 7 year old, Natural Cask Strength edition is limited to 1200 bottles.

The Whistler story is based on a rich history of family traditions, inspired by the legendary Boyne Valley. Whistled into life one fabled New Year’s Eve, the range is born of the noteworthy craft and time honoured traditions that are as old as the story told, the written word and the whistled tune.

The Whistler range was officially launched at ‘Whiskey Live’, Ireland’s premier whiskey tasting event in the Printworks, Dublin Castle.

The Whistler range is crafted at the Boann Distillery and Boyne Brewhouse in Drogheda, one of Ireland’s only joint Craft Breweries and Distilleries. The location already produces a range of innovative craft beers for the domestic and export market.

Speaking about ‘The Whistler’, Peter Cooney said:

“At Boann Distillery our ethos are the forgotten arts and the spoken word, The Whistler Irish Whiskey Single Malt expressions represents these ideals perfectly. Non Chill Filtered and Natural Colour is us putting our best foot forward for our first release. With The Whistler Irish Whiskey Single Malt expressions, it’s all about our hand selected Sherry Oloroso barrels.”

Stockists:

The Celtic Whiskey Shop , Irishwhiskeyworldwide.com

 

Tasting Notes:

The Whistler ‘The Blue Note’Single Malt 7 Year old Irish Whiskey – 46% Alc/Vol

  • NOSE:           Sweet sherbet lemon balanced beautifully with creamy salted caramel and undertones of red currants and dark fruit
  • PALATE:       Dry, citrus sweetness, slight pepperiness tied with hints of red berries from the nose
  • FINISH:          Light citrus sweetness that gives way to the slightly soft wood influence


The Whistler ‘How The Years Whistle By’ – Single Malt 10 Year old Irish Whiskey – 46% Alc/Vol

  • NOSE:           Smooth honeycomb and vanilla with fleshy orchard fruits, such as ripe pear and green Apple
  • PALATE:       Soft and delicate that develops into a green orchard fruits’ bouquet with undertones of vanilla
  • FINISH:          Medium-length soft finish, sweet toffee tones with green apples

 

The Whistler ‘Natural Cask Strength Limited Edition’ – Single Malt 7 Year Old Irish Whiskey – 59% Alc/Vol

  • NOSE:           Beautifully creamy salted caramel opens with undertones of dry orange peel and rich red apples. The caramel becomes deliciously more pronounced with the addition of water.
  • PALATE:       Large burst of citrus fruits, slight pepperiness that gives way to the salted caramel from the nose. Smooth and creamy caramel coupled with its saltiness that lends itself quite well to the slight pepperiness that remains when cut with more water.
  • FINISH:          Lingering creamy caramel finish with a hint of the pepperiness from the palate.

 

For further details about The Boann Distillery and ‘The Whistler’

visit www.boanndistillery.ie

Livewire named as Platinum Sponsor for Irish Sponsorship Awards 2016

LivewireLivewire also nominated in five separate categories including Best Sponsorship Team

Livewire, the sponsorship specialists, are delighted to announce they have acquired platinum sponsorship of the Irish Sponsorship Awards 2016, due to take place on Wednesday November 23rd at the Intercontinental Hotel in Dublin.

The Irish Sponsorship Awards 2016 brings together the brightest minds in sponsorship to celebrate excellence across all sectors of Irish sponsorship landscape. The gala awards ceremony will feature 23 separate categories. Winners will be decided by a leading panel of recognised and distinguished experts drawn from the highest echelons of the sponsorship industry including Ronan O’Donoghue, Head of Brand Partnerships at UTV Ireland, Lorraine Walsh, Head of Marketing at Laya Healthcare and Paul Dermody, Head of Commercial & Marketing, Leinster Rugby.

Managed by Jill Downey and Jamie Macken, Livewire is part of Core Media Group, Ireland’s largest media communications group.

Set up in early 2015, Livewire guides brands and rights holders through every stage of the sponsorship process. With an emphasis on return on investment, Livewire understands the commercial value of sponsorship and how to manage it – with precision. As part of Core Media Group, Livewire also has unsurpassed local and international market access and world class resources.

In addition to their role as sponsor of the Sponsorship Awards, Livewire will also sponsor two separate awards – ‘Best Sponsorship Team – Rightsholder’ and ‘Best Sponsorship Team – Brand’.

Furthermore, Livewire have also been nominated in five separate categories for their extensive work in the Irish sponsorship sphere in the last twelve months. Nominations include:

  • Best Sponsorship Team – Agency
  • Rising Star in Sponsorship – Bethany Corrigan
  • Best TV Broadcast Sponsorship – McDonald’s for RTE’s The Big Big Movie submitted by Livewire and Mediaworks
  • Best Radio Broadcast Sponsorship – Lloyds Pharmacy for RTÉ Radio 1’s Liveline submitted by Livewire
  • Best Low Budget Sponsorship – Durex for UTV Ireland’s Love Island submitted by Livewire

Jill Downey, Managing Partner with Livewire, says:

“Livewire are thrilled to be associated with the Irish Sponsorship Awards 2016. We know that sponsorship works. It enhances brand equity, establishes consumer engagement and, if executed properly, can deliver real bottom line impact for both the sponsor and the rightsholder.

A gala awards ceremony such as this is a great way for everyone associated with Irish sponsorship to gather together and celebrate the stellar work that has been completed by the entire industry over the last year.

It is also an opportunity to reward the Livewire team for the great sponsorships they have worked on over the year and celebrate the fact that we have received five nominations for our wok in a wide variety of categories.”

 www.livewire.ie

 Follow us on Twitter @LivewireIRL

 

Advertising Standards Authority for Ireland release latest Complaints Bulletin

ASAI

  • 11 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Decency and Propriety, Health & Beauty and Alcohol Advertising

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 14 case reports on complaints recently investigated by the ASAI.

11 advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Decency and Propriety, Health & Beauty, Sales Promotions and Alcohol Advertising. The advertisements complained of related to the internet, radio, television and outdoor.

One of the upheld advertisements complained about related to complaints from Intra Industry / Interested Parties while the ASAI Complaints Committee also chose not to uphold three consumer complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors.  See further details here – http://www.asai.ie/about-us/complaints-committee.

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

The ASAI approach is to work with advertisers, including bloggers, rather than against them to ultimately ensure that all marketing communications are truthful, decent and honest. The ASAI provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. The ASAI is also engaging with advertisers, agencies, third level students and advertising graduates by discussing the Code in a bid to further increase advertising standards in Ireland.

The ASAI is celebrating 35 years of self-regulation in Ireland this year and is also a founding a member of the European Advertising Standards Alliance, highlighting the important role self-regulation plays not only in Ireland but across Europe and beyond. Earlier this year the updated ASAI Code of Standards for Advertising and Marketing Communications in Ireland came into effect to ensure the Code will remain, at all times, credible and relevant. In updating the Code, the ASAI have been able to address emerging advertising trends such as the growth of social media and its various platforms.”

Below is a list of complaints which have been found to be in breach of the ASAI Code:

 

Company/Organisation Complaint Category Further Details
Energia Misleading

(7th Edition)

The Committee found the advertising had breached Sections 4.1, 4.4, 5.5 and 5.16 of the Code

Complaint Upheld

Link: http://www.asai.ie/complaint/household-3/

 

Ireland 1916 Commemorations Limited Misleading

(7th Edition)

The Complaints Committee considered that the advertising was in breach of Sections 4.1 and 4.4 of the Code

Complaint Upheld In Part

Link: http://www.asai.ie/complaint/leisure-exhibition/

 

Laser Vision Eye Clinic Misleading

(6th Edition)

The Committee concluded that the advertising was in breach of Code Sections 2.9, 2.22 and 2.24

Complaint Upheld

Link:

http://www.asai.ie/complaint/health-beauty-10/

 

 

 

Eir Misleading

(6th Edition)

The Committee considered the advertising to be in breach of Sections 2.22 and 2.24

Complaint Upheld

Link: http://www.asai.ie/complaint/telecommunications-40/

 

 

Coca Cola Ireland (Sprite) Decency and Propriety

(7th Edition)

The Complaints Committee considered the advertising to be in breach of Sections 3.16 and 3.20

Complaint Upheld

Link: http://www.asai.ie/complaint/beverages-4/

 

ReikiinIreland.com Health & Beauty

(7th Edition)

The Committee noted that the advertiser had not offered any substantiation for the claims

Complaint Upheld

Link: http://www.asai.ie/complaint/health-beauty-9/

 

 

CocoRidge Ireland Health & Beauty

(7th Edition)

The Committee noted that the advertiser had not offered any substantiation for the claims

Complaint Upheld

Link: http://www.asai.ie/complaint/beverages-3/

 

 

Evoke.ie Sales Promotions

(7th Edition)

The Committee considered the advertiser had breached Code Sections 5.5, 5.18 and 5.32

Complaint Upheld

Link: http://www.asai.ie/complaint/competition-3/

 

 

Evoke.ie Sales Promotions

(7th Edition)

The Committee considered the advertiser had breached Code Sections 5.5, 5.18 and 5.32

Complaint Upheld

Link: http://www.asai.ie/complaint/competition-4/

 

Diageo (Budweiser) Alcohol

(7th Edition)

Following a review, the Committee affirmed their decision to uphold the Complaint, The advertising was considered in breach of Sections 9.1 and 9.7(c) of the Code

(Review) Complaint Upheld

Link: http://www.asai.ie/complaint/alcohol-13/

 

 

 

 

The ASAI upheld complaints made by Intra Industry / Interested Parties in the following cases:

 

Company/Organisation Complaint Category Further Details
Ecocem Misleading/Comparisons

(6th Edition)

The Committee considered advertising was in breach of Code Sections 2.9 and 2.24

Complaint Upheld In Part

Link: http://www.asai.ie/complaint/building-products-cement/

 

 

The following complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints.

 

Company/Organisation Complaint Category Further Details
Nestle Nutrition Misleading

(7th Edition)

 

 

Complaint Not upheld

Link: http://www.asai.ie/complaint/food-beverages-5/

 

AIB

Misleading

(7th Edition)

 

 

Complaint Not upheld

Link: http://www.asai.ie/complaint/financial-5/

eReceptionist Decency and Propriety

(7th Edition

 

Complaint Not upheld

Link: http://www.asai.ie/complaint/business-service-2/

The ASAI’s updated Code of Standards for Advertising and Marketing in Ireland (7th edition) came into effect on the 1st March 2016. The updated Code is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies; consultations with consumer groups and other NGOs; and consultation with the advertising industry including advertisers, agencies and the media.

The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications. Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

 Or follow the ASAI on Twitter @THE_ASAI

The Ireland Edition of The Times and The Sunday Times launch new marketing campaign “Know your times”

times

A new marketing campaign has been unveiled by The Ireland Edition of The Times, the digital newspaper, and The Sunday Times, Ireland’s leading quality Sunday newspaper, to let readers know that both products deliver a well-balanced and outward looking perspective on the national and international stories that matter.

The ‘Know your times’ brand campaign aims to demonstrate how The Ireland Edition of The Times and The Sunday Times ensure readers are not just informed, but well-informed, about the fast changing world we live in via an in-depth and authoritative mix of Irish and international news, business, politics and sport as well as insightful opinion and analysis.

Created by in-house team Pulse Creative, with media buying by Mindshare Ireland, the campaign utilises the tagline ‘Every Opinion, Every Day’ and features iconic imagery and footage capturing key news events and newsmakers of the year such as Brexit and US Presidential candidates Donald Trump and Hillary Clinton.

The campaign is based on in-depth audience analysis by the behaviour change consultancy Verbalisation and has been designed to appeal to modern readers who need news on their terms across a diverse range of subjects. The campaign consists of:

  • A 30 second television execution which is running run on RTE, TV3, Sky
  • A 20 second radio spot which is running across RTE, Newstalk, Today FM and a variety of local stations
  • An extensive outdoor campaign, including 48 sheet billboards, light boxes and Metropoles
  • A digital outdoor campaign including Rail Dpods and Aerpods

The digital strands focus on other key stories of the year including Brexit and the Water Tax protests while the TV ad focuses on the importance of delving deeper into the stories that matters.

Richard Oakley, Editor of The Ireland Edition of The Times, says:

“This new advertising campaign clearly demonstrates that The Ireland Edition of The Times and The Sunday Times ‘cut through the noise’ to make sense of the news. We want readers to know that by choosing our brand, they will be well-informed on the top stories by a team of credible and talented journalists both at home and all over the world.This campaign highlights that we deliver a well-balanced perspective on local and international stories as well as offering a range of diverse and thought provoking views and opinions from top columnists such as Anne Marie Hourihane; Lise Hand; economics analyst Cormac Lucey; Colm Tobin, the well-known satirical commentator and Jason O’Mahony.

The Ireland Edition of the Times launched online just 12 months ago and was the first of its kind in the marketplace. We’re delighted that this publication now sits alongside The Sunday Times as the title of choice for those who want context, background and meaning.”

Accessible via tablet app, smartphone app or on www.thetimes.ie, The Ireland Edition of The Times is available from Monday to Saturday while on Sunday, subscribers can obtain access to the digital edition of The Sunday Times or purchase the print edition of the publication.

While the Irish news team ensures readers are always in the know about local stories, an insight into the global news agenda is delivered via the wealth of content generated by over 200 journalists in London and 36 correspondents across six continents. This is complemented by superb contributions from international names such as Caitlin Moran and Giles Coren.

As being well informed on the stories that matter, readers can also enjoy a range of unrivalled lifestyle content – interviews, music, arts, film, theatre, food and beauty – while the digital editions also offer thousands of interactive puzzles and access to a variety of video content, including highlights of GAA and Premiership football matches.

The Ireland Edition of The Times and The Sunday Times

Know your times

www.thetimes.ie or follow us on @thetimesIE

https://www.youtube.com/watch?v=qvh1Z22-UTk