GSK celebrate the launch of a new €1.2m GSK partnership with Barretstown and the SeriousFun Children’s Network

Danger: Kids at work (but it’s all for Serious-Fun with Barretstown)

 GSK employees’ children mount a “take-over” bid to celebrate the launch of a new €1.2m GSK partnership with Barretstown and the SeriousFun Children’s Network

“Serious Fun” rather than medicines was on the agenda at global healthcare company GSK today when its employees’ children were invited in for the morning to “work” alongside their mums and dads. The GSK “Serious Fun” day was held in celebration of a new €1.2m GSK partnership with the SeriousFun Children’s Network (SFCN), which is represented by Barretstown in Ireland.

GSK’s newest recruits designed the next marketing campaign for Aquafresh, learned why prevention is so important for asthma patients, undertook some talent management with the HR team by “hiring” some new employees and learnt about the science behind vaccination.  Following their immersion in the fascinating world of pharma, they joined their mums and dads, alongside the rest of the GSK team to be led by Barretstown camp leaders in playing some of the games more usually played at their therapeutic recreation camps for children with serious illness in Kildare.

The new 3-year partnership between GSK and SFCN continues the close relationship between GSK and the organisation, which began with Barretstown back in 1994. To date, GSK have provided over €8m in funding to Barretstown which has helped the charity to rebuild the lives of thousands of children who are coping with serious illness and to provide top class family camp facilities, medical assistance and a new hospital outreach programme.

GSK’s long-term investment in Barretstown goes far beyond corporate donations; the company runs a number of CSR initiatives with its employees such as its volunteer programme which has seen 350 GSK employees giving their time to Barretstown in a variety of ways, such as providing essential business expertise and training to the Barretstown team and acting as chaperones and translators on the camping programmes.

Dee Ahern, CEO of Barretstown, commented, “We have been working with GSK now for nearly 25 years so we are delighted to announce the next phase of this very unique partnership. Without GSK, Barretstown simply wouldn’t be where we are today: With this new investment from GSK, we are hoping to welcome over 25% more campers over the next three years as well as double the number of children and families attending our outreach programmes to nearly 4,300. Our unique partnership with GSK really goes beyond financial support: our camps welcome hundreds of GSK volunteers every year who bring a wealth of expertise, enthusiasm and goodwill to our organisation.”

Aidan Lynch, General Manager of GSK Pharmaceuticals Ireland and Barretstown Board member, added, “Today is all about having some serious fun but for a very serious cause: GSK’s relationship with Barretstown goes back to its very beginning and we are so proud to have played a part in helping them impact and change the lives of so many children and families. Barretstown has a very special place in the hearts of GSK employees so we wanted to mark our new partnership by doing something that celebrated the spirit of “Serious Fun” and bring that to life in our own offices for the day.”

About the GSK SFCN programme:

The GSK SFCN partnership supports six camps in Europe: Barretstown, Ireland, Over the Wall, UK, l’Envol, France, Dynamo, Italy, Bator Tabor, Hungary, Jordan River Village, Israel, as well as new Global Partnership Programmes in South Africa and Botswana.

This new agreement follows on from a previous 3-year relationship, where with GSK’s support, the SFCN Europe and Israel Camps have:

  • served 23,234 campers through residential programmes
  • served 15,587 campers through Hospital Outreach programmes
  • welcomed 15,612 volunteers
  • welcomed 310 GSK staff as volunteers

Key achievements across the Pan European partnership over the past three years:

  • Expanded the Hospital Outreach programme in Ireland
  • Strengthened the volunteer and staff training programmes in Italy including the introduction of a distance learning tool for participants.
  • Introduced a camper nutrition programme in Hungary
  • Offered camping sessions to hearing impaired children in Israel
  • Built a world class Therapeutic Recreation Programme in France
  • Increased the numbers of seriously ill children and their siblings served in the UK
  • Benefited from the leadership of local GSK teams allowing them to scale up services and ambitions for the future
  • Achieved greater connectivity within SFCN camps
  • Established stronger relationships between SFCN camps and staff in their local GSK office

 

 

Advertising Standards Authority for Ireland release latest Complaints Bulletin

  • 16 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Decency and Propriety, Legality and Fear & Distress

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin which contains 17 case reports on complaints recently investigated by the ASAI.

16 of the 17 advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Principles, Decency and Propriety, Legality and Fear & Distress. The advertisements complained of related to the internet, print, SMS, social media, brochure advertising, press advertising, outdoor, print and radio advertising. Three of the upheld advertisements complained about related to complaints from Intra Industry / Interested Parties. The ASAI Complaints Committee also chose not to uphold one consumer complaint.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors.  See further details here – http://www.asai.ie/about-us/complaints-committee.

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The first ASAI complaints bulletin for 2017 highlights the ASAI’s broad remit in relation to the number of advertising platforms covered. Social Media, Print, SMS, Online and more, all featured advertisements which have been found in breach of the ASAI Code.

Given the rise in the number of complaints within some sectors, the ASAI has also begun actively engaging with advertisers to promote improved engagement and compliance with the ASAI Code. The ASAI have done this in the past to address emerging trends across various sectors.

The ASAI approach is to work with all advertisers, rather than against them, to ultimately ensure that all marketing communications are truthful, decent and honest. The ASAI provide a free and confidential copy advice service to advertisers, agencies and media members to help them create responsible ads. If an advertiser has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Below is a list of complaints which have been found to be in breach of the ASAI Code:

 

Company/Organisation Complaint Category Further Details
 

Champions Travel

 

Misleading

(6th Edition)

 

The Complainant considered the advert to be misleading

Complaint Upheld

http://www.asai.ie/complaint/travelholidays-9/

 

 

 

PhoneWatch

 

Misleading

(6th Edition)

 

The Complainant considered the advert to be misleading

Complaint Upheld

http://www.asai.ie/complaint/household-alarm-system/

 

 

 

eir

 

Misleading

(7th Edition)

 

The Complaints Committee considered the use of ‘unlimited’ was not in accordance with their previous rulings, was likely to mislead and in breach of sections 4.1 and 4.4 of the Code

Complaint Upheld

http://www.asai.ie/complaint/telecommunications-48/

 

 

 

Trinity College

 

Misleading

(7th Edition)

 

The Complaints Committee considered the details of the complaint and the advertiser’s response but considered the advertisement to be in breach of Code Sections 4.1, 4.4, 4.22 and 4.23

Complaint Upheld

http://www.asai.ie/complaint/education-5/

 

 

Body Beautiful

 

Misleading

(7th Edition)

 

The Complainant considered the advert to be misleading

Complaint Upheld

http://www.asai.ie/complaint/health-beauty-12/

 

 

Insuremymotorbike.ie

 

Misleading

(7th Edition)

 

The Complainant considered the advert to be misleading

Complaint Upheld

http://www.asai.ie/complaint/financial-insurance/

 

 

Brown Cow Beauty Boutiques

 

Misleading

(7th Edition)

 

The Complainant considered the advert to be misleading

Complaint Upheld

http://www.asai.ie/complaint/health-beauty-13/

 

 

Milltown House

 

Misleading

(7th Edition)

 

The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee considered the advertisement to be misleading

Complaint Upheld

http://www.asai.ie/complaint/guest-houses/

 

 

Reiki South East

 

Misleading

(7th Edition)

 

The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee considered the advertising claims about health and beauty products and treatments should be backed by substantiation

 

Complaint Upheld

http://www.asai.ie/complaint/health-and-beauty-alternative-therapies-2/

 

 

 

eir

 

Misleading

(7th Edition)

 

The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee considered the advertisement was likely to cause confusion and mislead consumers

Complaint Upheld

http://www.asai.ie/complaint/telecommunications-49/

 

 

MicroMantis LTD Timperpro

 

Principles

(7th Edition)

 

The Complaints Committee considered the advertisement was in breach of Code sections 3.3 and 3.24

Complaint Upheld

http://www.asai.ie/complaint/household-garden-equipment/

 

 

Irish Cancer Society

 

Fear and Distress

(7th Edition)

 

The Complaints Committee considered the advertisement to be in breach of sections 3.3, 3.20 and 3.23 of the ASAI Code

Complaint Upheld in part

http://www.asai.ie/complaint/non-commercial-charities-fundraising/

 

 

Trackmatic

 

Legality/Decency and Propriety

(6th Edition)

 

The Complaints Committee considered the advertisement was in breach of Code sections 3.15(a) and 3.16

Complaint Upheld

http://www.asai.ie/complaint/motoring-17/

 

 

The ASAI upheld complaints made by Intra Industry / Interested Parties in the following cases:

 

Company/Organisation Complaint Category Further Details
 

Irish Distillers Pernod Ricard

 

Recognisability

(7th Edition)

 

 

The Complaints Committee considered the detail of the complaint and the advertisers’ response. The Committee considered the advertisement to be misleading

Complaint Upheld

http://www.asai.ie/complaint/alcohol-19/

 

 

Meteor

 

Misleading

(7th Edition)

 

 

The Complaints Committee considered the advertising to be misleading

Complaint Upheld

http://www.asai.ie/complaint/telecommunications-50/

 

 

Lidl

 

Misleading

(7th Edition)

 

The Complainant considered the advert to be misleading based on the use of the word ‘fresh’

Complaint Upheld

http://www.asai.ie/complaint/food-beverages-9/

 

 

The following complaint was investigated and following investigation, the ASAI Complaints Committee did not uphold the complaint.

 

Company/Organisation Complaint Category Further Details
 

IEDR

 

Misleading

(7th Edition)

 

 

Complaint Not upheld

Link:

http://www.asai.ie/complaint/business-service-domain-registry/

 

 

The ASAI’s updated Code of Standards for Advertising and Marketing in Ireland (7th edition) came into effect on the 1st March 2016. The updated Code is the result of a comprehensive review undertaken by the ASAI which involved a significant public consultation process with a wide range of Government departments and agencies; consultations with consumer groups and other NGOs; and consultation with the advertising industry including advertisers, agencies and the media.

The Food Safety Authority for Ireland (FSAI) guidance note which was introduced in November will now complement the ASAI Code in ensuring that certain marketing terms used by food manufacturers, retailers and food service businesses convey clear meanings that are not misleading to consumers.

The guidance outlines the general legal requirements that food businesses must follow when using marketing terms on food and also provides agreed guidance for the food industry concerning the use of specific marketing terms to describe foods placed on the Irish market.

The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications. Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

 

www.asai.ie

 

Or follow the ASAI on Twitter @THE_ASAI

Advertising spend in Ireland expected to increase by 3.3% to €915 million this year according to ‘Outlook 2017’ report from Core Media

A 3.3% increase in advertising spend during 2017, to reach an overall spend of €915 million, is being forecast by Core Media, Ireland’s largest marketing communications group. This increase will mark the fourth consecutive year of growth in advertising investment levels in the Republic of Ireland and is in line with general economic growth.

The figures are contained in ‘Outlook 2017’, an annual document produced by Core Media which forecasts spend for the next 12 months across a variety of media, including Television, Radio, Print, Online, Sponsorship and Out-of-Home. The report also outlines the key developments and important issues that will impact the industry this year.

Some of the highlights contained in Core Media’s Outlook 2017 report are:

  • Television advertising revenue to increase by 2.5% to €243 million

‘Live TV’- watching traditional television at the time of transmission – still represents the majority of consumption. While the resilience of live TV may come as a surprise, given the number of different viewing options now available, more than three quarters of video viewing is done on the TV set at home.

There is still a very high propensity to watch certain programmes live, such as sport, current affairs and one-off events, irrespective of the viewing device and these programmes tend to draw large audience.

Services like Amazon Prime and Netflix are seen as the biggest threat to traditional broadcasters, but perceptions often differ from the reality: 24% of homes in Ireland have a subscription to Netflix and 1% claim to subscribe to Amazon Prime (it only became available in Ireland last December). While subscription numbers are important, viewing time is the key metric. Data from Ipsos MRBI shows that, on average, these services only account for 3% of daily video consumption among all adults in Ireland. For adults aged 15-34, the number increases to 6%. To put this in perspective, the combined share of viewing of these services was equivalent to just half the viewing levels achieved by UTV Ireland in 2016 (among all adults).

Meanwhile, advertising around online video (also known as video-on-demand) will continue to see exponential growth of approximately 27% to €30 million, while cinema revenue is expected to increase by 4% to almost €8 million.

 

  • Radio advertising spend predicted to drop by 3.5% to €123 million

Despite healthy levels of listening – 2.97 million adults listen every day for an average of 253 minutes in the Republic of Ireland – radio has long had to battle for its share of the advertising pie and took only 14% of advertising investment in 2016, down from 16% the previous year.

Radio’s future success is linked to how it embraces its ‘frenemy’ – digital. Other media are succeeding ahead of radio, which is, after all, the original home of native content with its trusted voice and presenter endorsement. More research from the industry is required to show radio’s effectiveness as an advertising medium in the digital age.

‘Streaming’ is growing in importance. IPSOS MRBI has reported that 67% of 18-34 year-olds in the Republic stream online audio on a regular basis with an average of 40 minutes listening time per session. Putting that into numbers, in the Republic, approximately 260,000 people stream music on Spotify every single day. That’s more than the combined reach of 98FM and Spin 103.8 and three quarters of the daily reach of 2FM (335,000).

At a macro level research in the UK and Ireland has shown that streaming affects listening to CDs and MP3 players more than radio. However, it is clear that we have now reached a tipping point with this new form of audio. For any youth targeted campaigns, streaming is a ‘must have’, delivering larger reach than many established radio stations.

 

  • Print to experience 9.5% drop in revenue in 2017 to €138 million

2016 was a challenging year for print media, with revenue down by an estimated 9.4% in the Republic of Ireland. This trend is set to continue in 2017, with further decreases of 9.5% being forecast.

People must pay for news; therefore, paywalls of some kind are necessary. For any meaningful paywall to be effective it would have to be adopted by all news websites at the same time. As a small market, there is an opportunity here for Irish news organisations to set an example for other markets and demonstrate true innovation in their medium.

From the consumer’s perspective, the fee for access would need to be nominal (€5 per month or €50 per year). Once subscribed, access to all participating sites should be granted. 100% of the revenue generated by the paywall should go directly towards a journalism fund managed by trustees.

Based on an initial annual uptake of 10% of the adult population, the fund could generate more than €17 million in revenue.

 

  • Online to see 13.5% increase in investment to €328 million

While investment in online media continues to outperform the market, growth is expected to slow slightly this year, with a 13.5% increase in investment in the Republic of Ireland. This compares to a 17% year on year increase in 2016.

‘Search’ and ‘display’ continue to fight for share of advertising investment. Search’s share of digital spend stands at 51%, but this has been eroding at a rate of one percentage point per annum for the past five years. It is likely to dip below 50% within two years. Display, with 38% share, is growing, because its role as a direct response-only channel is changing; it now has the scale to create mass market reach for brands.

The prevailing issue in social media is the fake news menace and the primary social news channels (Facebook and Twitter) are quite rightly being called to account. They must take a firm stance and exercise control over what is published on their platforms. A commitment to verification is absolutely required to win the confidence of the marketing industry. Advertisers are concerned: they do not want their content to be placed in spurious environments.

 

  • Sponsorship investment to increase by 5% to €141 million

Core Media expects investment in sponsorship rights to increase by 5% from €134 million in 2016 to €141 million in 2017. This is driven by the wider appreciation of the role that sponsorship can play within the marketing mix.

Competition breeds fresh thinking and this was evident in the use of virtual reality (VR), augmented reality (AR) and the continued growth of advertiser funded programming (AFP) as ways to activate sponsorship. Overall, greater competition and investment in data resources will serve to provide heightened experiences for fans and therefore stronger measurable commercial return to sponsors in 2017.

A growing mistrust of the sports industry, amid doping and corruption scandals, will put greater responsibility on sponsors in 2017. All too often, sponsors have remained silent amid controversy. This low-risk approach rarely,

if ever, delivers a benefit to the sponsor. In 2016, Speedo swiftly axed US swimmer Ryan Lochte after the Olympic medallist’s improper conduct at the Rio Games. The swimwear manufacturer said Lochte’s conduct ran ‘counter to the values this brand has long stood for.’ As part of the decision, Speedo donated $50,000 of Lochte’s fee to a charity partner. This action clearly defined the integrity of the brand and served to enhance its image during a controversy that could have damaged it.

 

  • Out Of Home investment to rise by 4% to €75 million

After a good 2016, this year will be another positive one for Out of Home, with revenue growth of 4% forecast for the Republic of Ireland in 2017.

With additional capacity due on many public transport vehicles, this will further grow the audience for potential advertisers and benefit all main OOH formats. With increasing audiences, new formats and additional opportunities for advertisers, 2017 should be approached positively for all involved in the OOH sector.

In many European cities, large format digital roadside opportunities are being fully embraced by local authorities, commuters and advertisers. Digital roadside screens are generally developed through public/private partnerships between local authorities and OOH owners to deliver visually impressive sites with communications rotated between advertising and public information (traffic or weather updates, safety messages, road closures, etc.).

Properly managed, such partnerships are a win-win scenario for all involved, including motorists, cyclists and pedestrians. We have already witnessed the success of the commercial and public world coming together in the joint partnership that brought about the highly successful dublinbikes scheme (JCDecaux and Dublin City Council).

Despite representations from various OOH owners, local authorities in the Republic of Ireland appear slow to accept the inevitable. As a result, we are still waiting for the introduction of large digital roadside panels.

 

Commenting on the Outlook 2017 report, Alan Cox, CEO of Core Media, says:

“We expect 2017 to build on the growth of 2016, meaning a fourth year of consecutive growth in advertising investment levels in the Republic of Ireland. This is in line with general economic growth and is good news for the industry. Technology is continuing to play a key role in the media world and is transforming a world occupied by a fascinating triumvirate – the marketer, the consumer and the media owner. Understanding this evolving dynamic has never been more interesting or challenging.

Despite all the change that our global industry has experienced over the years, it is also important to remember that the fundamental role of an agency has not altered. Our creative purpose has always been, and always will be, to win the battle for cultural relevancy – to connect brands with people in a meaningful way, in order to build market share for our clients.

When placed at the heart of an organisation, creativity can become the most valuable, potent commercial asset a business can possess. Creativity, at its very best, can defy logic, transcend strategy and transform the fortunes of businesses. Overall, the implication for senior marketers is to think wider than traditional communications and seek out the right talent mix to maximise the impact of creativity.”

Core Media consists of nine individual agencies – Mediavest, Mediaworks, Starcom, ZenithOptimedia, Core Knowledge, Engage Communications, Livewire, Ignite and Radical. The company has been voted Agency Network of the Year for the last four years at the Media Awards and the company was also voted one of the top three workplaces in Ireland by the Great Place to Work Institute for the last four years.

If you would like a full copy of the report, please email catherinequinn@uniquemedia.ie or call 01 522 5200

 

For further details, please check out www.coremedia.ie

 #Outlook2017

@CoremediaIRL

GSK expands apprenticeship programme in Ireland

  • Attracting and developing early talent is key to maintaining competitiveness
  • Three year programme offers school leavers a unique path to a degree while working alongside leading global talent and the opportunity to earn and learn
  • Opportunities for new, non-traditional apprenticeships in areas such as quality and supply chain as well as traditional craft engineering apprenticeships

GSK announced that it is expanding its successful apprenticeship programme at its three manufacturing sites in Ireland. The global healthcare company is currently recruiting for five apprentices – a Business and Supply Chain apprentice in Cork; a Pharmaceutical Technical apprentice in both Dungarvan and Sligo, as well as two Engineering apprentices in Sligo. This is part of a wider GSK apprentice programme across its global manufacturing sites where it plans to recruit more than 50 apprentices in 2017 and expand the programme to the US.

With the inclusion of non-craft apprenticeships, GSK is challenging the traditional perception of an apprenticeship being associated more with a trade or craft. It also underpins GSK’s commitment to building capability and developing careers within the pharmaceutical manufacturing industry.

As a GSK apprentice, the successful candidates will gain a strong understanding of a broad range of skills and processes as well as an understanding of their potential impact on product, quality and patient safety. The apprenticeships are three-year programmes leading towards foundation degrees. As well as earning an internationally recognised qualification, participants will gain valuable on-the-job experience, a competitive base salary and access to GSK’s benefit scheme.

Fergus O’Brien, Talent Acquisition Manager, GSK Ireland said “Apprentices are a crucial part of our workforce both now and for the future of GSK in Ireland.  We are committed to ensuring every apprentice receives the right level of responsibility, experience and support. In addition to studying towards a qualification, apprentices will gain valuable on-the-job experience alongside the industry’s leading talent as well as a competitive salary.  Our apprenticeship programme in Ireland is part of GSK’s global Early Talent programmes. We have had some fantastic apprentices come through our programme with a number now in senior roles, and I look forward to welcoming the next generation of talent to GSK.”

GSK, one of the world’s leading research-based pharmaceutical and healthcare companies, employs 1,800 people across four locations in Ireland – Dungarvan, Cork, Sligo and Dublin. The company is committed to improving the quality of human life by enabling people to do more, feel better and live longer. A highly skilled workforce at GSK is essential to the future of its world class facilities in Ireland and initiatives such as the apprenticeship programme aims to ensure a consistent pipeline of future talent for the operation.

Online applications are now being accepted at: http://ie.gsk.com/ie/careers/apprenticeships/ for apprenticeships at all three GSK locations.

 

About GSK in Ireland:

GSK, one of the world’s leading healthcare companies, employs 1,800 people across four locations in Ireland – Dungarvan, Cork, Sligo and Dublin. GSK is committed to helping people around the world to do more, feel better and live longer. GSK is challenging the status quo of how a healthcare company can contribute to global health through improving access and innovation through both what and how we operate.

GSK in Dungarvan which produces a variety of ‘over-the-counter’ pharmacy and oral care products is the global home of Panadol:  Around 7.5 billion Panadol tablets are produced in Dungarvan each year – that’s 150 Panadol tablets a second – exporting to over 70 countries worldwide.

Our Cork site produces the active ingredients for a range of medicines for diseases such as childhood cancer, depression, diabetes, HIV, Parkinson’s disease and arthritis while our Sligo facility is dedicated to skincare producing around 30 million skin medicines and products every year including Oilatum and Physiogel.

Our Dublin headquarters are home to our Pharmaceuticals and Consumer Healthcare businesses. Our Pharma business is a leader in respiratory medicines and the largest provider of vaccines to the HSE in Ireland while the consumer healthcare is one of the leaders in both the pain and oral care markets owning famous brands such as Panadol, Voltorol, Sensodyne and Corsodyl.

   

“The Whistler” scoops Gold at World Whisky Awards

The team at Boann Distillery are absolutely delighted to announce that “The Whistler” Blue Note 7 year old has scooped a prestigious Gold medal at this week’s World Whiskies Awards 2017 in the “Irish Single Malt 12 year old and under” category.

The World Whisky Awards is an annual celebration of the very best whiskies from around the world with over 300 whiskies competing for the title of “Worlds Best”.

Sally Anne Cooney of Boann Distillery says “We are delighted to get such recognition for “The Whistler” Blue Note whiskey expression so soon after launch in November 2016. This award puts us firmly in great company with the best of whiskies from Ireland and abroad”.

The Whistler story is based on a rich history of family traditions, inspired by the legendary Boyne Valley. Whistled into life one fabled New Year’s Eve, the range is born of the noteworthy craft and time honoured traditions that are as old as the story told, the written word and the whistled tune.

Tasting Notes:

The Whistler ‘The Blue Note’Single Malt 7 Year old Irish Whiskey – 46% Alc/Vol

  • NOSE:           Sweet sherbet lemon balanced beautifully with creamy salted caramel and

undertones of red currants and dark fruit

  • PALATE:       Dry, citrus sweetness, slight pepperiness tied with hints of red berries

from the nose

  • FINISH:          Light citrus sweetness that gives way to the slightly soft wood influence

Stockists:

The Celtic Whiskey Shop , Irishwhiskeyworldwide.com

For more information about “The Whistler” and Boann Distillery please visit

www.boanndistillery.ie

@boanndistillery

#WWA2017

 

Just a third of parents say they are confident they can protect their children when they are online

 

  • ‘Spending too much time online’ (72%) is the risk most commonly mentioned by parents in relation to their child’s internet use. This is followed closely by ‘Accessing pornographic content’ (71%); ‘Cyberbullying’ (70%) and ‘Accessing unreliable information’ (70%)
  • Survey conducted to mark Safer Internet Day – 7th February 2017 – which is promoted in Ireland by Webwise , the internet safety initiative of the Professional Development Service for Teachers (PDST)
  • Over 70,000 Irish students and 402 schools and organisations have already registered their Safer Internet Day activity
  • Webwise launch online Parenting Hub and publication which offers a range of helpful advice from experts including John Sharry and Colman Noctor

A new survey of parental attitudes to children’s use of the internet, launched to mark Safer Internet Day 2017 (which takes place 7th February), has highlighted the concerns and attitudes of parents in relation to their children’s use of the internet.

The survey, conducted by Webwise, revealed three quarters of parents (74%) believe using the internet is important for their child’s education, yet only a quarter (25%) believe that the benefits of the internet outweigh any risks for their child. Furthermore, parents are quite confident about their own abilities and only 16% say their child knows more about using the internet than they do. At the same time, just a third say they can protect their children when they are online.

Half of the parents surveyed (53%) are confident of their ability to monitor their children’s use of the internet. But 40% also acknowledge that it is easy for their children to use the internet without them knowing. Parents’ confidence in monitoring what their child does online has declined from 67% in 2012 to 53% in 2017.

Four main risks stand out in equal numbers as the most serious concerns for parents: cyberbullying; spending too much time online; online grooming or sexual exploitation, and accessing pornographic content. Exposure to pornography (71%) and cyberbullying (70%) remain prominent risks cited by parents just as they were in 2012.

It is interesting to note that few parents believe the benefits of the internet outweigh its risks, reflected in further concerns about cyberbullying, accessing pornography and potential damage to their child’s reputation. And yet, at the same, most clearly recognise that using the internet is important for their education. Navigating this uneasy balance requires confident, digital parenting, something that only a minority of parents express, according to the findings in this study.

This year, over 70,000 Irish students and 404 schools and organisations registered their Safer Internet Day activity. Safer Internet Day is promoted in Ireland by the Webwise internet safety initiative of the Professional Development Service for Teachers (PDST) and aims to educate and raise awareness about protecting children online, so that they can responsibly enjoy the benefits of the internet, without compromising their safety and privacy.

According to the Safer Internet Day 2017: Webwise Parenting Survey:

Concerns about internet risks

  • 45% of parents say the risks to children of using the internet outweigh the benefits. This is a sharp increase on 25% in 2012.
  • Exposure to pornography (71%) and cyberbullying (70%) remain prominent risks cited by parents just as they were in 2012.
  • Four main risks stand out in equal numbers as the most serious concerns for parents: Cyberbullying; spending too much time online;  online grooming or sexual exploitation, and accessing pornographic content.
  • The ranking of top parental concerns remains the same irrespective of the age of the child. Some parental concerns increase with the child’s age (e.g. accessing pornographic content and damaging their reputation) while other concerns diminish as the child grows older (e.g. online grooming and sexual exploitation).
  • The concerns that worry parents the most are those that pose a direct threat to the child, e.g. cyberbullying and online grooming, despite the fact that actual incidence is rare.

Strategies for digital parenting

  • Parenting approaches towards children’s use of the internet continue to be a mix of ‘restrictive’ and ‘active’ mediation.
  • Restrictive approaches include: setting time limits (73%); use of parental controls and filters (39%); as well as monitoring (52%) and supervision (34%).
  • 68% of parents who responded also use ‘enabling’ or ‘active’ strategies including regularly talking with their children about what they do online. This is an increase from 62% since the 2012 Survey of Parental Attitudes.

Attitudes towards children’s internet use

  • While three quarters of parents (74%) believe using the internet is important for their child’s education, only a quarter (25%) believe that the benefits of the internet outweigh any risks for their child.
  • Parents are quite confident about their own abilities and only 16% say their child knows more about using the internet than they do. Yet, just a third say they can protect their children when they are online.
  • 53% are confident of their ability to monitor their children’s use of the internet. However, 40% also acknowledge that it is easy for their children to use the internet without the parent knowing.
  • Parents’ confidence in monitoring what their child does online has declined from 67% in 2012 to 53% in 2017.

The focus of the Safer Internet Day campaign is to enable parents to effectively create a better internet for children by maintaining an open and honest dialogue with their children about their online lives. To enable them to do this, Webwise have launched a new dedicated online Parenting Hub: Webwise Parents and Parenting Handbook which will provide parents with easy access to practical advice and information to help address their concerns about the various issues facing their children online. Featuring expert advice from professionals including John Sharry (Child and Family Psychotherapist) and Colman Noctor (Child and Adolescent Psychoanalytical Psychotherapist), topics include:

  • Screen Time: Advice for Parents
  • At what age should I allow my child use social media?
  • Social Networking Tips
  • Dealing with Cyber-bullying
  • Talking to your child about Online Pornography
  • Sexting: Talking Points for Parents

Richard Bruton, Minister for Education and Skill

“One of the objectives of my department’s Digital Strategy for Schools is to support schools in their engagement with parents with regard to the use of ICT to support teaching and learning. In addition, the Digital Strategy promotes safe and appropriate online practices and fosters personal responsibility in the use of technology by children and young people.

The parenting hub and booklet for parents will support schools in this valuable work and is a very welcome development.”

Aine Lynch, CEO, National Parents Council Primary

“A combination of parenting approaches including agreeing boundaries with children, modelling good behaviour, and using technical measures, is likely to be most effective in promoting positive use of the internet by children. Correspondingly, there is a need to support a diversity of approaches. Impartial, up-to-date information from parenting experts, educators, and mental health professionals is important. So too are parental controls and information and advice for parents on how best to use them.”

Ciara O’Donnell, National Director, Professional Development Service for Teachers

“That often repeated dictum of parents as prime educators has a serious meaning. Parents are the first and most powerful educators of children and have a pivotal role to play in guiding them in the safe and responsible use of the internet in order that they can enjoy all the wonderful opportunities that online activity can provide..”

The full survey can be downloaded here: https://www.webwise.ie/download/12350/

 

The full Safer Internet Day Parenting Hub: Webwise Parents and Parenting Handbook can be accessed online – http://www.webwise.ie/parents

For further information, check out www.saferinternetday.ie, webwise.ie or Webwise.ie/parents

Join the conversation at:  facebook.com/Webwise, @Webwise_Ireland on Twitter or #WebwiseParents

The Ireland edition of The Times and The Sunday Times unveiled as official media partner of the Audi Dublin International Film Festival 2017

The Ireland edition of The Times, the digital newspaper, and The Sunday Times, Ireland’s leading Sunday newspaper, have been named as an official media partner of the Audi Dublin International Film Festival 2017, which will take place from 16th to 26th February.

The Audi Dublin International Film Festival, now in its 15th year, prides itself on creating a programme which showcases the very best in international film and attracts high quality producers, writers, directors and actors. In the past, the festival has welcomed stars such as Al Pacino, Julie Andrews, Danny DeVito, Richard Gere and Russell Crowe to Dublin. This year’s line-up includes guest appearances from Vanessa Redgrave, Cillian Murphy, Jack Reynor, Ross Noble, Kerry Fox, Aidan Gillen and Anna Friel.

The partnership with the Audi Dublin International Film Festival 2017 will see the Ireland edition of The Times and The Sunday Times featured across all of the Festival’s online and offline marketing channels. In addition, complimentary copies of The Sunday Times will also be gifted to audience members on Sunday February 19th and Sunday February 26th.

Subscribers to the Ireland edition of The Times and The Sunday Times will be offered the chance to win a VIP prize of two tickets to the Opening and Closing Night Red Carpet Gala, including an overnight stay at Dublin’s five star Merrion Hotel.

As well as offering readers an in-depth and authoritative mix of news, business, politics and sport, the Ireland edition of The Times and The Sunday Times also features insightful features, opinion and analysis on film, music and theatre from a host of writers such as Eithne Shortall and Liam Fay.

Catherine Newman, Chief Marketing Officer, says: “This partnership between the Ireland edition of The Times, The Sunday Times and the Audi Dublin International Film Festival is a very natural fit. The festival is a fantastic platform for fresh and innovative ideas amongst Irish and international film-makers and our readers enjoy the extensive coverage of the arts, particularly film, which features in our titles. It’s wonderful to be able to join these two elements together and offer a range of perspectives on what’s happening in the world of film.’

Gráinne Humphreys, Festival Director, says:

“I’m thrilled that the Audi Dublin International Film Festival are working with the Ireland edition of The Times and The Sunday Times as official media partners for the first time in 2017 as their reputation for quality and innovation matches our mission to bring the world’s best films to Dublin and to set the agenda for the year in film.”

Accessible via tablet app, smartphone app or on www.thetimes.ie, the Ireland edition of The Times is available from Monday to Saturday while on Sunday, subscribers can obtain access to the digital edition of The Sunday Times or purchase the print edition of the publication.

While the Irish news team ensures readers are always in the know about national stories, an insight into the global news agenda is delivered via the wealth of content generated by over 200 journalists in London and 36 correspondents across six continents. This is complemented by superb contributions from international names such as Caitlin Moran and Giles Coren.

 

The Ireland edition of The Times and The Sunday Times

Know your times

www.thetimes.ie or follow us on @thetimesIE

 

For more information about the Audi Dublin International Film Festival’s exciting line up for 2017 visit www.diff.ie

Asset Based Finance Association in Ireland appoints Michael Walsh as Chairperson and Mark O’ Rourke as Vice-Chairperson

ABFA

The Asset Based Finance Association (ABFA), the organisation which represents the asset based finance industry in the UK and Ireland, has appointed Michael Walsh as Chairperson of the organisation in Ireland and Mark O’ Rourke as Vice Chairperson.

Michael, who has over 25 years’ experience in the Irish banking sector, is currently Director of Ulster Bank Invoice Finance. Michael has held a number of senior roles within the company since he joined in 1991 and has been a board member since 2001. Michael is a member of the Institute of Banking, from which he holds professional qualifications in Banking, SME Credit and Financial Advice.

The Asset Based Finance Association sets and enforces standards within the asset-based finance industry and in his new role, Michael Walsh will work with the Irish members of the organisation to promote the products and services provided by the industry, while also ensuring that all members maintain the highest standards of professional conduct in their dealings with clients, guarantors and / or indemnifiers.

Use of asset based finance has grown substantially in Ireland in recent times, with ABFA members now providing an average of €1.3bn of working capital to 2,000 Irish businesses at any one time. These figures demonstrate just how much Invoice Finance is supporting Irish firms with vital working capital to fund their business through the economic recovery.

Commenting on his new position, Michael Walsh says: “In my new role as Chairperson of the ABFA, I will work with the organisation to continue to promote and support the Invoice Finance industry, while also ensuring that ABFA members adhere to the very highest standards of professional ethics. This is a particularly pivotal time for our industry as asset based finance has come of age and is now utilised by a significant number of growing businesses as part of a balanced approach to their funding.

This source of working capital finance has gained traction as more businesses develop a better understanding of how they can utilise the value in their debtor book to free up cash to invest in growth, M&A and other business opportunities. It really is a key enabler for helping businesses to achieve their potential.”

Mark O’ Rourke, the newly appointed Vice Chairperson of the ABFA, has over 19 years of experience in the Irish banking sector and is currently Head of Risk at Bibby Financial Services.

Before joining Bibby ten years ago, Mark spent nine years with Bank of Ireland Commercial Finance (now BIF). He was awarded with the Bibby International Deal of the Year Award in 2015 and the Bibby Outstanding Achievement Award in 2013 and 2015. Mark holds a Business Studies Diploma from DIT.

The Irish Members of the ABFA are:

  • AIB Commercial Finance Ltd.
  • Bank of Ireland Commercial Finance
  • Barclays Bank
  • Bibby Financial Services (Ireland) Ltd.
  • Close Brothers Commercial Finance
  • Danske Bank A/S
  • Ulster Bank Invoice Finance

 

 

www.abfa.ie