The Tony Fenton Foundation to formally launch with Golf Classic at Carton House – 22nd September

  • New charity aims to empower men in relation to the prevention and early detection of challenges to their health and well-being
  • The Tony Fenton Golf Classic is calling on sponsors and participants to get involved to help funds and awareness in the name of ‘The Dude’

 The Tony Fenton Foundation (TFF) will formally launch on the 22nd of September 2017 at the inaugural ‘Tony Fenton Golf Classic’ event at the luxurious Carton House, Maynooth, Co. Kildare. The charity has been established to raise funds and awareness in relation to men’s health in Ireland and to better educate men on the prevention, detection and treatment of health challenges.

Legendary Irish DJ, Tony Fenton passed away on the 12th of March 2015, after a five-year battle with cancer. One of Tony’s greatest legacies was to speak out publicly about his own cancer, the fear, the sadness & the worry. In doing so, he inspired many to start their own conversations, empowering them to be active in prevention, detection & accessing of treatments .

‘The Tony Fenton Golf Classic’ will consist of a ‘ten hole’ game of golf with the tenth taking place in the Carton House Clubhouse. Entertainment on the day will be provided by renowned musician and friend of Tony, Paul Harrington with a number of special guests and Emcee to be announced.

Golfers of all handicaps are welcome and non-golfers are also encouraged to participate in what will be an entertaining day in honour of the ‘The Dude’. Those who wish to practice on the Carton House putting green will also be accommodated. In advance of the event, organisers are seeking sponsors for tee boxes and greens.

A four-ball outing and three course dinner at Carton House restaurant is priced at €1,000. Tickets for the three course dinner with wine and pre dinner drinks reception, exclusive of golf are priced at €150 per person with all funds raised on the day going to The Tony Fenton Foundation.

The foundation aims to facilitate honest, positive & straightforward conversations around men’s health at community level, focusing where men are at their most comfortable -in recreational sport venues, work locations both urban and rural and traditional community gatherings. A call is being made to golfers to get together to raise funds to help better access and educate men across all communities in positive health action #GetAGrip . 


  • Date: 22nd September 2017
  • Tee Time: 3.30pm
  • Clubhouse: 5.30pm with live music entertainment
  • Dinner: Three course dinner with wine and pre dinner drinks reception at 7.00pm with entertainment by Paul Harrington plus special guests


  • Golf and dinner tickets: ‘Ten holes’ of golf with dinner – €1,000
  • Dinner tickets: Individual dinner ticket (No Golf) – €150

For more information and to book your ticket, visit: or ‘Like’ The Tony Fenton Foundation on Facebook and Follow @TonyFentonFDN on Twitter


RADICAL win two coveted awards at the global Content Marketing Awards – 2017

RADICAL, the advertising content agency, has won two top awards at the global Content Marketing Awards 2017. RADICAL achieved the honours in the ‘Best Content Marketing Programme in Technology’ and the ‘Highest Conversion Response from a Content Programme’ categories, beating top competition from right across the world.

The Content Marketing Awards, run by the Content Marketing Institute, is the largest and longest-running international content marketing awards programme in the world. Judges reviewed more than 1,100 entries to choose the “best of the best” in content marketing excellence, recognising all aspects of content marketing, from strategy to distribution, and from editorial to design.

RADICAL, which is of part Core Media, Ireland’s largest media communications group, won the award for ‘Best Content Marketing Programme in Technology’ for the development of a campaign for Tech/Life Ireland.

RADICAL, alongside their partner agency Atomic, was engaged by the IDA, Enterprise Ireland and industry bodies to develop a new concept called Tech/Life Ireland which was tasked with positioning Ireland as the ideal location for top tech talent. A full content strategy was put in place and within six months, the Tech/Life Ireland website had reached over 106,000 unique visitors.

Content from the website went viral globally with a total of 290,000 search impressions, 21 million social impressions and 16 million display impressions from June – December 2016. Only seven countries worldwide were not reached in some way by Tech/Life Ireland, ensuring the RADICAL led campaign was a massive success.

RADICAL was also named winner of the coveted ‘Highest Conversion Response from a Content Program’ award for their initiative with AIB and the ‘MyBusinessToolkit’. The campaign was developed to set AIB apart from competitors and to offer help and support to SME’s and start-ups. The concept focused on offering an innovative toolkit to help SME’s and start-ups to manage their business through a set of cloud based tools, unique to the Irish marketplace.

Over a three month period, over 3,000 customers were referred for a ‘three month free’ offer, with almost 600 activating, meaning RADICAL achieved an 8% conversion rate. RADICAL produced images and video content which was viewed 185,000 times on social media channels, ensuring maximum awareness among AIB’s target audience. During the three month period the ‘MyBusinessToolKit’ landing page also saw a 288% increase in traffic, while over one million impressions were made across Facebook, Twitter and LinkedIn.

Speaking about the win, Aisling Blake, Managing Director of RADICAL, said:

“Winning not one, but two Content Marketing Awards in our first year of entering demonstrates the wonderful levels of creative talent we have in RADICAL. The two categories involved highlight not only our ability to deliver cutting edge creative and innovative campaigns but also our credentials in delivering solutions that are measurable and that surpass expectations. It is wonderful to be among the top agencies in the world and we are delighted to be able to deliver this result for our clients.” 

Karl Flannery, CEO of Storm Technology and chair of the Tech Life Ireland, said: “Radical placed themselves in the mind of the target audience – top technical talent – to create a series of snappy and creative artefacts that highlighted the accessibility and attractiveness of Ireland and that resonated with the career and lifestyle aspirations of our audience – these discerning sellers of top technical skills.”


For further details, please check out 

Facebook and Twitter @RADICALDublin


Mediavest rebranding globally as Spark Foundry

Spark Foundry Dublin wins Irish Distillers Pernod Ricard account


Mediavest is this week rebranding globally as Spark Foundry, with Mediavest Dublin taking on the new name and identity with immediate effect.

Mediavest has been in the Irish market since 1999 and was the first media agency set up within what has grown to be Core Media, Ireland’s largest marketing communications group. Mediavest has been the number one qualitatively ranked media agency in Ireland since 2013, according to independent assessment agency RECMA.

The new name reflects the fact that, globally, the agency will be moving away from focusing solely on media and investment, with their remit now including areas such as analytics, technology and information, insights and content, all of which Mediavest in Dublin have been offering for a number of years.

Spark Foundry’s clients include Aviva, BWG, ESB Group, Mars Ireland Ltd, P&G, The Road Safety Authority, Three and Ulster Bank, with Irish Distillers Pernod Ricard being their most recent win.

Michael Clancy, Managing Director of Spark Foundry Dublin, says:

“The new vision for Spark Foundry matches the offering and ambition we have in Ireland to combine people, creativity and data to shape the future of media for our clients.

On the back of a number of recent pitch wins including Procter and Gamble and Irish Distillers Pernod Ricard, I am confident that we will build on this momentum and continue to deliver exceptional results for our clients as we unlock new and exciting opportunities together.”


For further details, please check out



Public Health (Alcohol) Bill will slash advertising revenue to Irish media by €20m

  • Public Health (Alcohol) Bill will cost out of home media industry €11m per annum, broadcast media €7m and print media €2m per annum in advertising revenue lost
  • RTE, TV3 and Ireland’s leading newspapers face a collapse in advertising revenue, which will lead to further job losses in the industry
  • International research shows that advertising restrictions fail to combat harmful drinking; yet proposed measure have substantial negative impact on domestic media

Today, Economist Jim Power published a report entitled ‘The Potential Impact on Irish Media of the Public Health (Alcohol) Bill 2015’, which was commissioned by media owners. 

The Public Health (Alcohol) Bill 2015 seeks to introduce widespread restrictions to the advertising of alcohol in Ireland. This includes restrictions on the content of advertisements and advertising of alcohol in certain public places (such as public parks, public service vehicles, train or bus stations, near schools etc.). It will also be an offence for more than 20% of advertising space in a publication to be allocated to alcohol products, unless that publication sells or distributes alcohol.

The report analyses international literature on the effectiveness of restricting or banning alcohol advertising, as well as its impact on Irish media.  It finds that there is widespread disagreement on the success of advertising bans or restrictions as a means of reducing harmful drinking – and that there is a lack of evidence to justify the restrictions contained in the Public Health (Alcohol) Bill 2015.

The advertising restrictions included in the Bill are estimated to cost the out of home media industry €11m per annum, broadcast media €7m and print media €2m per annum in terms of advertising revenues forgone. This follows eight years of depressed advertising revenues for the Irish broadcasting sector, which is compounded by significant declines in the value of sterling as a result of the Brexit vote. There has been a decline of more than 50% in advertising revenue for newspapers since 2007.  The proposed measures rule out advertising of alcoholic products on 88% of existing advertising panels for out of home media.

Commenting on the Report, Economist Jim Power said, “Irish media is already under significant financial pressure from declining advertising revenues and the advent of digital media. These pressures will be exacerbated by the new legislation – which will cost jobs and undermine the ability of the affected Irish media organisations to deliver high quality media content.”  

“Ireland already has a strict regulatory regime in place that controls the advertising of alcohol.  Imposing a new regulatory regime – doubles the amount of regulation on industry – and effectively turns off the advertising revenue tap for Irish media which will cost jobs and damage media output.”  

“The changes provided for in the Bill will lead to fewer advertisements, which will result in less finance for professional Irish media content, an inevitable reduction in consumer choice and job losses in the area.” 

He added ‘‘Proponents of extreme regulation and restriction argue that banning or restricting advertising will reduce harmful alcohol consumption and protect younger people. The international evidence is not very reassuring in that regard. In 1991 the French authorities introduced alcohol policy law, the Loi Evin, to control the advertising of alcohol. Data from the most recent ESPAD Report shows that drinking among young people continues to be a serious problem and that the strict advertising laws have had little impact on addressing this.”   

“Latest data on alcohol consumption from the World Health Organisation (WHO) shows clearly that alcohol consumption in Ireland is on a declining trend. This has occurred in the absence of the draconian measures contained the Bill.”  

In assessing the appropriateness of the proposed legislation, Economist Jim Power suggests that a number of issues must be considered by Government:

  • Is there sufficient evidence to suggest that further regulation is required and if such intervention would have a positive impact on the attitude of children to alcohol?
  • How effective are the current regulations in preventing children from seeing alcohol across different types of media?
  • Will the proposed changes have an equitable impact across different media and different brands?
  • Are the proposed regulations properly targeted, without unnecessarily restricting legitimate advertising to adults?
  • Would the impact of the proposed new regulations be proportional to the cost to media and the creative industry?

X Factor judge, singer, dancer and actress Nicole Scherzinger is the latest Perfectil Brand Ambassador

Perfectil survey reveals Irish women are very conscious of taking care of their skin, with 83% saying they have a daily skincare regime

• 70% use three or more skincare products every day

• 73% say they are aware of the impact diet can have on the condition of their skin

• 65% take their make-up off every night while only 5% never do

• 62% have taken supplements to help strengthen hair, skin and nails

Perfectil is delighted to announce singer-songwriter, actress and television personality Nicole Scherzinger as the latest face of one of Ireland’s most popular beauty supplements for skin, hair and nails.

To mark Nicole’s role as Perfectil Brand Ambassador, Perfectil conducted a study into the skincare regime of Irish women.

The study, which was conducted in June 2017, shows that Irish women are very conscious of taking care of their skin – 83% say they have a daily skincare regime, while almost half (47%) report that they began looking after their skin when they were teenagers. 65% of those surveyed take their make-up off every night. Just 5% said they never take their make-up off before going to bed.

70% of those surveyed use more than three skincare products for their skincare regime, with moisturiser being regarded as the product most people can’t do without (61%), followed by cleanser (19%).

The survey also shows that Irish people subscribe to the old adage that ‘you are what you eat’ with 73% reporting that they feel their diet affects the condition of their hair and skin and 39% admitting they make a conscious effort to eat better when they feel their skin isn’t at its best.

62% of those surveyed said they had taken supplements to help improve the condition of their skin, hair and nails. The science behind the product was chosen by a quarter of respondents as the biggest influence on their choice of supplement.

Developed by scientists and supported by unique clinical research to deliver nourishment at the very deepest level, the Perfectil range provides specific support to help maintain great looking skin, hair and nails all year round. Formulated by an expert team to deliver “beauty from within”, Perfectil is designed to complement your daily skin and hair care routine with a range of over 20 micronutrients including Biotin to maintain normal skin, Zinc to support hair and Selenium to support normal nails.

Available from leading pharmacies and health food stores nationwide, the range consists of Perfectil Original, and for extra support the Perfectil Plus specialised products for Skin, Hair & Nails. Perfectil’s in-depth understanding of hair and skin nutrition has led to the development of its latest offering: Perfectil Platinum Collagen beauty drinks – the first liquid collagen range specially formulated for skin and hair, taking the science of beauty to the next level!

The Perfectil range is priced from €16.69 and is available from pharmacies
nationwide – for more information visit

Check out the Perfectil Ireland page on Facebook or follow us on Twitter @perfectil_irl
or on Instagram @perfectil_Ireland

Nutritional Information:
• Gluten free
• No artificial colours
• No preservatives
• Perfectil is not tested on animals

*Perfectil commissioned the survey in June 2017 and the online poll was completed by over 260 respondents.