Irish websites take average of 10.25 seconds to fully load on mobile devices, well in excess of ‘three second rule’, according to new research from Core

Grocery retailers have best performing websites, with average load time of 7.4 seconds, while media industry was slowest at 24.4 seconds

Websites lose 50% of visitors if they’re left waiting more than three seconds – resulting in unsatisfactory customer experience and loss of revenue

Most Irish websites take an average of 10.25 seconds to load fully on a mobile device, well in excess of the magic ‘three second rule’, according to new research from Core, Ireland’s largest marketing communications company. The industry standard ‘three second rule’ says that websites accessed on mobile devices lose half their visitors if they are left waiting for more than three seconds. 

Core monitored 100 Irish websites across a variety of sectors including automotive, banking, insurance, media, grocery retail and telecoms to see how long it took for the home page of each website to fully load on a mobile device.

The average was 10.25 seconds, three and a half times longer than the suggested three second mark. The best performing category were grocery retailers, with an average page load time of 7.4 seconds, while the slowest category was the media industry at 24.4 seconds.

With searches performed on mobile devices increasing significantly year-on-year, a slow loading mobile website can seriously weaken potential for return on investment, while also resulting in an unsatisfactory customer experience.

Searching on a mobile device is the new normal, substantiated by the fact that Google’s revenue for the second quarter of 2018 is up 26% on the previous year, with mobile search fuelling this growth. Despite not everyone having access to high speed broadband across the country, Irish mobile users have high expectations when they are online.  If loading speed is slow, they will simply move to another website that doesn’t make them wait. 

Aisling Blake, Chief Digital Officer of Core, says: “With 64% of Irish people accessing search engines via a mobile device at least weekly and 16% purchasing products or services at least weekly on their smartphone (Source: Statista, July 2017), one could rightly assume most Irish brands and companies have their website speed sorted. This is simply not the case.” 

“Based on the ‘three second rule’, even the best performing group are typically losing over half their mobile site visitors. With over half of the visitors to the websites we examined coming through mobile devices, this puts even more context on the size of the problem.” 

“Recent changes by Google is set to put even more pressure on brand owners to get their mobile experience right. In the past, the search engine used the desktop version of a website in its results pages. From March of this year, however, they started using the mobile version of a website instead. This means that if your mobile website experience is poor, smartphone owners who use Google to find your website will not see the best of your brand.” 

“Furthermore, from now on, if your webpages are slow to load on mobile, they will be ranked much lower in Google’s results, potentially giving priority to your competitors. It’s, therefore, essential for Irish brands to understand this problem and take the necessary steps to avoid this issue in the future.”

Once a brand is aware that their website speed is not up to par, there are several ways to improve it quickly.

  1. Invest in a mobile optimised website
  2. Consider implementing Accelerated Mobile Pages (AMP), an open source initiative aimed at creating faster and better-performing websites across all devices
  3. Reduce the size of images on the site – this can help to improve mobile site speed dramatically
  4. Eliminate unnecessary code on the site
  5. Engage with a recognised search engine optimisation specialist


For further details, please check out


Affidea continues its ambitious expansion plan and opens new ExpressCare ‘walk-in’ clinic in Ireland to treat a range of minor injuries and illnesses without an appointment

  • €2 million invested in new Affidea ExpressCare Clinic in Tallaght which has a consultant led medical team and is designed to significantly relieve the burden on busy Dublin hospital A&E departments
  • It is the second Affidea ExpressCare Clinic to open this year – the other clinic is in Cork – and is part of a more than €20 million investment by Affidea in the Irish healthcare sector over past three years
  • Investment is part of Affidea’s wider European and global expansion plans in the outpatient sector, adding nearly 80 new centres to its network in the last 12 months

Affidea, Ireland’s leading independent provider of diagnostic imaging, outpatient and cancer care services, has invested €2million in the opening of a new ExpressCare Clinic in Tallaght in Dublin for minor injuries and minor illnesses.

This investment into the new outpatient clinic for minor injuries and minor illnesses is part of an overall €20 million investment by the company in the Irish healthcare sector over the last three years. Affidea Ireland has created over 130 new jobs on the Irish healthcare market in the last 3 years and the opening of the new Affidea ExpressCare Clinic in Tallaght will involve the creation of 10 new positions, with more to come as the activity at the facility increases. As the new ExpressCare Clinic in Tallaght sits alongside Affidea’s existing state-of-the-art diagnostic centre in the same location, this now brings to 30 the number of highly skilled employees located there.

This is the second Affidea ExpressCare Clinic to open in Ireland this year, with the other clinic operating in Cork.

Welcoming the unveiling of the new Affidea ExpressCare Clinic in Tallaght, Barry Downes, Country Manager of Affidea Ireland, says: “Instead of attending a busy and stressful A&E environment in a hospital, people can now attend the Affidea ExpressCare Clinic in Tallaght to have their minor injury or illness treated, quickly, professionally and to the highest of standards in an outpatient comfortable environment. This clinic will significantly benefit the Irish healthcare sector by relieving the burden placed on Irish hospitals by large numbers presenting unnecessarily in A&E departments across the country.”

“Our initial ExpressCare Clinic in Cork has been a huge success, and we’re delighted to now be in a position to offer this excellent service to anyone living in Dublin, Meath, Kildare, Wicklow and Louth. As we also offer a full suite of Affidea diagnostic medical imaging in our ExpressCare Clinics, this will also free up capacity for those in need of care in our hospitals.”

Promising fast turnaround times, Affidea ExpressCare in Tallaght is open from 10am to 10pm, 365 days a year. The consultant led medical team will care for minor injuries and illnesses such as fractures and sprains, lacerations requiring stitches, sports and DIY injuries, minor burns and scalds, eye and ear injuries, insect and animal bites, infections and rashes. Children over the age of one can also attend the facility, so that parents don’t have to attend a busy hospital emergency department with an injured child.

Affidea ExpressCare in Tallaght provides services to all patients who attend on a fee for service basis, and it’s a covered benefit for health insurance providers Laya Healthcare and Irish Life Health. 

About Affidea in Ireland:

Affidea Ireland is part of the pan-European group, Affidea, that has 246 advanced diagnostic imaging, outpatient and cancer care centres in 16 countries. Treating over 6.5 million patients per year and employing over 7,600 people, of which 2,500 are medical doctors, the company has operated in Ireland since 2007 and employs 311 employees here.

In addition to the two Affidea ExpressCare Clinics in Dublin and Cork, the company also operates ten state-of-the-art diagnostic centres and two managed hospital services that provide MRI, CT, Ultrasound, X-Ray and DEXA scan facilities across a national footprint*. This gives patients unrivalled access to diagnostic imaging which has previously been an issue in Irish healthcare.

The 10 Affidea diagnostic centres are located in Dublin – Dundrum, Northwood, Meath Primary Care and a new flagship clinic in Tallaght – Waterford, Kilkenny, Naas, Letterkenny, Northern MRI in Belfast and Cork city, with ultrasound services in Mallow Primary Care Centre. The company also works in partnership with hospitals to provide MRI services in Sligo General Hospital and the Ulster Independent Clinic in Belfast.

Affidea invests heavily in its medical capabilities and now operates the youngest and most modern fleet of MRI facilities within the Dublin region, with an average age of less than two years enabling it to provide high end diagnostic imaging in modern, comfortable settings. Affidea treated 170,000 patients at its centres across Ireland in 2017 and expects to exceed this figure in 2018.


Two thirds of World Cup followers say the tournament is just not the same without Ireland playing

  • One in four Irish World Cup followers want England to win the tournament


  • A third of us will place a bet at some stage during the tournament


  • In the Messi V Ronaldo battle, Ireland is a nation of Messi supporters!


A quarter of Irish World Cup followers say they would like to see England win the tournament, according to a new survey conducted by Core Research and Core Sponsorship to find out who the nation is supporting given the absence of the Irish team playing.

Nearly two thirds (63%) say the tournament is not the same without Ireland playing, but this doesn’t stop them supporting other teams. 17% say they are supporting England, with 16% opting for Brazil. One in three Irish people say they will support teams with Premier League players in their team. 50% of Irish adults say they will watch the World Cup, while 26% say they will try to watch all the matches, no matter who is playing!

In the battle of Messi V Ronaldo, we’re a nation of Messi supporters with 38% of Irish people saying that they would prefer to see Messi lift the trophy. 24% would like to see Ronaldo win, while 16% said both and 22% neither.

When it comes to getting into the party spirit, 75% of fans say they will buy food and drink during the tournament, while 60% will purchase alcohol. Over a third will place a bet at some stage during the tournament, while one in five supporters say they purchase TV or Audio equipment at some point to enjoy the sporting event.

The host nation – Russia – comes in for some criticism from Irish supporters. 44% say they dislike the fact that the World Cup is being hosted in Russia, while 42% say they won’t be supporting Russia because of the recent negative news stories about the country. A separate study conducted by Core Research – the Core Research Cultural Index – showed that 82% were aware of Russian players allowed to participate in the 2016 Olympics, while 79% were aware that a Russian opposition leader was shot dead in 2015. Irish people also believe it was significant that Russian diplomats were expelled from Ireland following a nerve agent attack in England.

Coca-Cola comes out as the top brand that followers were able to correctly identify as a sponsor of the tournament, with 82% doing so. This was followed by Visa (73%) and Adidas (70%). Three in five falsely identified Mastercard, Nike and Heineken as official world cup sponsors.

To view the full findings of the Core Research World Cup 2018, please click here: