Repeal of 8th Amendment was most important news story of 2018 according to Core Cultural Index

Stories that generated greatest public awareness included ‘Beast from the East’ and the looting of Lidl

Brexit only placed 35th on the list of most important stories

 

The repeal of the Eighth Amendment, the CervicalCheck story and homelessness were the three most important news stories in Ireland in 2018. This is according to research undertaken over the past 12 months as part of the Core Cultural Index 2018, compiled by Ireland’s largest marketing communications company, and based on the views of 10,000 participants discussing 198 news stories across 20 categories.

Core’s research asked interviewees which stories they deemed most important, and of which they were most aware. Analysis of the responses indicated that the top ten stories for public awareness captured the attention of over 90% of the population, with stories in March relating to the ‘Beast from the East’ dominating the list. These included the looting (and subsequent re-opening) of Lidl, and the selling out of slice-pan bread as a result of the snow.

Another brand-related story that scored well in awareness was Ryanair’s cancellation of flights due to staff strikes in June – on a par with the World Cup in Russia and the wedding of Prince Harry and actress Meghan Markle.

Stories that received less attention included the announcement of the winner of Love Island, Facebook’s decision to change its newsfeed settings, and Westlife saying they were ‘speechless’ after tickets to their Croke Park concert sold out in 10 minutes.

While the most important stories often did not rank as highly in terms of public awareness, participants highlighted the importance of stories focusing on social issues, particularly with regard to women, health and housing. Despite being consistently in the news, Brexit only placed 35th on the list of most important stories, as younger adults have been less engaged with the ongoing developments around the UK’s exit from the European Union.

In sport, the most important story was the victory of the Irish men’s rugby team’s over New Zealand, followed closely by the death of footballer Liam Miller and the Belfast rape trial. In technology, while participants highlighted the importance of child safety and data privacy (including GDPR and the hacking of Facebook), fewer people were aware of these stories.

Other stories that resonated strongly and scored highly for awareness included the death of Dolores O’Riordan in January, and the opening of the first Krispy Kreme outlet in Blanchardstown in October.

Finian Murphy, Strategic Planner at Core, says: “While search engines can show us what information people are looking for, and social media can show us what people are sharing, the Cultural Index is unique in allowing us to understand which news stories have the greatest emotional connection with Irish people.  

“Often we ignore the quiet and personal stories that resonate most with people, and focus more on the stories that get the most attention. But we cannot ignore the stories that impact on people personally – these influence the fabric of our culture.”

Top 10 most important stories of 2018

  1. May-18: Eighth Amendment is repealed from Constitution
  2. May-18: HSE apologies over CervicalCheck
  3. Nov-18: Number of homeless adults living in emergency accommodation rose in October by 130
  4. Apr-18: CervicalCheck story
  5. Jan-18: Research finds one third of children are in regular contact with strangers online
  6. Apr-18: The Eighth Amendment is debated
  7. May-18: Justine Valdez abducted and murdered
  8. Jun-18: Children’s Ombudsman warns about ‘invisible’ homeless children
  9. May-18: 13-year-old boy charged with murder of Ana Kriegel
  10. Feb-18: Homelessness increases again

 

Top 10 stories with greatest awareness in 2018

  1. Feb-18: Lidl is looted during the snow
  2. Feb-18: The Beast from the East
  3. Jun-18: Boys football team rescued from Thailand cave
  4. Feb-18: Bread sells out during the snow
  5. Jun-18: Ryanair cancel flights due to strikes
  6. Oct-18: Michael D Higgins re-elected as President
  7. Nov-18: Ongoing Brexit negotiations
  8. Jun-18: World Cup takes place in Russia
  9. May-18: Royal Wedding takes place
  10. Jun-18: Ireland has its longest heatwave since 1976

 

Core is a collective of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

15 advertisements found to be in breach of the ASAI Code on grounds relating to

Misleading Advertising, Promotion and Recognisability

 

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 20 case reports on complaints recently investigated by the organisation.

15 of the 20 advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Recognisability, Promotion, Portrayal of Person, Decency & Propriety and Health & Beauty. The advertisements complained of related to Internet, Social Media, Online, SMS and Radio advertising. Neither of the two complaints relating to intra-industry / interested parties were upheld. The ASAI Complaints Committee chose not to uphold a further three consumer complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

The last complaints bulletin of 2018 once again highlights our ability to handle complaints across a large number of mediums.  In particular, the ASAI has seen significant growth in the area of influencer marketing in recent years. Bloggers and those who carry significant influence on social media are becoming increasingly more prevalent within the world of advertising. However, it is essential that bloggers observe the ASAI Code and recognise their responsibilities both to their audiences, to consumers and to society.  

In 2019, alongside our counterparts throughout Europe, the ASAI will engage in further proactive monitoring of online and digital activity, as we strive to look to protect consumers and their needs. 

The ASAI is committed to protecting consumers in relation to advertising – across all mediums – and our approach is to work with all advertisers to ultimately ensure that all marketing communications are legal, truthful, decent and honest.” 

To facilitate this, it is worth highlighting that the ASAI also provide a free and confidential copy advice service to advertisers, including influencers, agencies and media members to help them create responsible ads, and we would encourage all to use this service.” 

Professor Bairbre Redmond, Independent Head of the Complaints Committee of the ASAI, says:

“Over the past few years, the Complaints Committee, comprised of independent and industry members, has dealt with a broad range of complaints. The Complaints Committee has also spent considerable time highlighting awareness in relation to advertising best practice within the advertising industry, ensuring all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.” 

Below is a list of complaints that have been found to be in breach of the ASAI Code:

 

Company/Organisation Complaint Category Further Details
 

Lar Corbett’s & Coppingers

 

Principles/Misleading

The complainant had two issues with the poster. She felt it was promoting alcohol in a way that could be harmful and as a Catholic, she was highly offended by the picture depicting Jesus Christ

holding a pint.

 

In breach of section 2.4(c), 3.3, 3.10, 3.16, 3.17and 9.4 of the code.

 

Complaint Upheld

Link:

https://www.asai.ie/complaint/alcohol-22/

 

 

Leadworld

 

Principles/Misleading

The complainant considered the advertisement to be misleading as the advertisements claimed she had won the voucher. She went on the website to claim her voucher but had to fill in a questionnaire and agree to be contacted by other advertisers in order to be entered into the draw.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/leisure-15/

 

 

Centurion Stone

 

Principles/Misleading

The complainant considered the pricing in the advertisement to be misleading. It stated that a variety of items were advertised at prices such as €8 and €12. He said he was interested in buying several of them and rang the advertisers to confirm the items were still in stock. The complainant then drove 100km to collect the items and was advised they would cost him €20 each.

 

In breach of section 3.10, 4.1, 4.4, 4.9, 4.10 and 4.27 of the code.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/building-materials/

 

Anne Darcy Clinic

 

Principles/Misleading

The complainant queried whether naturopathy could help with all the diseases listed in the advertising and whether there was substantiation available for the claims made. He considered, for example, that there was no treatment for chronic fatigue syndrome and also considered that naturopathy had no scientific basis.

In breach of sections 2.4(c), 11.1 and 11.5 of the code

Complaint Upheld

Link:

https://www.asai.ie/complaint/health-beauty-30/

 

 

Dealz

 

Decency and Propriety

The complainant considered that the ‘Harry the Hunk’ advertisements objectified man’s body in an unnecessary way which had no connection to the products that were being sold. He felt this type of advertisement would not be allowed if it featured a woman in her underwear advertising the same products. He said the advertisements for cleaning products could have been viewed by anyone on the advertiser’s website, including children.

 

In breach of sections 3.18 and 3.20 of the code

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/cleaning-products/

 

Dominique Nugent

 

Recognisability

The complainant said that the posts in question had not been identified as advertising material. The two ‘swipe up’ links provided brought the viewer through to the ‘reward style platform’ where the clothes in the advertisement were available to purchase. The complainant said the advertising should have been has tagged with affiliate links i.e #AF to ensure consumers were aware that the material which they were viewing was in fact advertising material.

 

In breach of section 3.31 and 3.32 of the code.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/clothing-footwear/

 

Faces By Grace

 

Recognisability

The complainant said that the posts in question had not been identified as advertising material. She said that some of the posts should have been identified as having reward style affiliate links and this had not been the case in this instance.

 

In breach of sections 3.31 and 3.32 of the code.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/clothing-adult/

 

Midnight Limo

 

Portrayal of Person

The complainant said that the advertiser did not have permission to use his name and his business name in his advertisement.

 

In breach of sections 3.27 of the code.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/travel-7/

 

DNG Doyle

 

Misleading

The complainant said the advertisement was misleading because it claimed the property being advertised was 35 minutes from Dublin City Centre. He said this was clearly not the case as a search on Google Maps revealed that at peak times the travel the time from the property to Dublin City Centre typically ranged from 45 minutes to one hour and five minutes. He said he believed anecdotal evidence supported the fact that travel times leaned more heavily towards the one-hour mark and he based his assumption that anyone travelling to Dublin from the address would have considered the commute time to Dublin during peak house. He said he believed this would have been an essential factor for prospective buyers when considering whether to purchase such a property.

 

In breach of section 4.1, 4.4, 4.9 and 4.10 of the code.

 

Complaint Upheld

Link:

https://www.asai.ie/complaint/property-8/

 

 

Drop Dead Twice

 

Misleading

The complainant considered the advertising to be misleading. She said that while the offer had referred to ‘bottomless bubbly’, which in her opinion the majority of people would consider to be sparkling wine, she was provided with fermented pear juice. She said that the dictionary had confirmed her interpretation of the word.

 

In breach of sections 4.1, 4.4, 4.9 and 4.10 of the code.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/leisure-restaurant/

 

Aer Lingus

 

Misleading

The complainant wished to avail of the advertised fare to Frankfurt and noted that the travel dates were listed as between the 1st April and 30th September. The complainant said he was a weekly commuter to Frankfurt and had tried to avail of the advertised fare for travel from the 1st May, however, he could only find seats available at the ‘from’ price of €39.99 for travel in April. He said that as he was a weekly commuter, he was aware that an earlier promotion had already offered seats at the same price for travel in April which he had purchased. He therefore considered that the advertising was misleading as there were no seats available at the advertised ‘from’ price in the months May to September.

 

In breach of sections 4.1, 4.4, and 4.28 (a) and (b) of the code.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/travel-holidays/

 

Independent News and Media

 

Misleading

The complainant stated that the league tables did not show ‘the best schools’ as the advertisement said. He added that the tables showed the schools with the highest percentage progression rates to third level colleges which was not a definition of ‘best school’. He claimed it was highly biased by the ability of parents to pay for third level fees. He also stated that the publication failed to take into account of progression to UK or international Third Level colleges. To finish, he stated that the reference to ‘best schools’ exploited those who may not fully understand how the statistics provided in a school leagues table guide worked.

 

Issue 1 in breach of sections 4.1, 4.4, 4.9, 4.10 and 4.33 of the code.

 

Complaint Upheld in Part

 

Link:

https://www.asai.ie/complaint/education-8/

 

 

The HealWell Clinic

 

Misleading/Health & Beauty

The complainant objected to the reference to a ‘Vega’ machine in the leaflet advertisements as she did not believe there was any evidence to show that such a machine could diagnose food intolerances. She said that many people who use the machine could have real health problems which could be incorrectly attributed to a food intolerance while those who are well may be advised to cut out foods from their diet on foot of this test, thereby putting their health at risk. The complainant also objected the both advertisements which referred to the benefits of homeopathy as she did not consider that there was any evidence to support the claims made.

 

In breach of sections 4.1, 4.4, 4.9, 4.10 and 11.1 of the code.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/health-beauty-31/

 

Sasta Carrick-on-Shannon

 

Misleading/Promotion

The complainant considered the advertisement to be misleading. He queried how the six-week challenge could be ‘free’ as advertised if participants had to pay €399 to participate.

 

In breach of sections 4.1, 4.4 and 5.22 of the Code.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/health-beauty-32/

 

Glanbia

 

Promotion

Five complaints were received regarding the promotion and the complainants raised various issues.

1. That the promotional material was misleading as it had not stated that only on application could be submitted per household.

2. The mechanics of the promotion made it very difficult to avail of the free flight offer. Complainants considered that the wording on the packaging implied that once an applicant had received their code and had registered online, they could redeem their flight however, in reality there were many more steps to go through before receiving the flight.

3. One complainant considered that the advertising gave the impression that a consumer could have their choice of the six destinations, however, applicants had to select three options in three different months, therefore, there was no guarantee that they would receive the destination of their choice.

4. One complainant objected to the face that entrants had a time limit of 10 minutes to complete their application.

5. Several complainants experiences services issues with the promotion and in view of those, they considered that the promotion had not been administered properly and that it was purposely difficult to avail of the offer.

 

Complaint Upheld

 

Link:

https://www.asai.ie/complaint/food-non-alcoholic-beverages-milk-2/

 

 

The following complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints. The complaints were made by a consumer party:

 

Company/Organisation Complaint Category Further Details
 

Muller

 

Decency and Propriety

The complainant noted that the advertisements all featured man who were semi-dressed and considered that they were sexist. He considered that had the advertisements featured women in the same way, they would be deemed tasteless and exploitative of women and that the same standards should be applied for men when they were being exploited to sell yoghurts to women. Finally, he questioned the relevance of using naked men to sell yoghurts.

Complaint not Upheld

Link:

https://www.asai.ie/complaint/food-non-alcoholic-beverages/

 

 

Woodies DIY

 

Portrayal of Persons or Property

The ASAI received two complaints about the advertisement. The complainants objected to their houses being filmed, or appearing in any TV advertisement campaign, without their permission.

 

Complaint not Upheld

Link:

https://www.asai.ie/complaint/household-8/

 

 

VHI Healthcare

 

Misleading

The complainant said her complaint was in relation to the VHI slogan “when you need us, we’re there”. She said, her family, who are paid members of VHI, found out that an eye procedure which her daughter had to undergo called Cross-Linking was not covered by VHI. She said that contrary to the advertisement VHI are not there when you need them.

 

Complaint not Upheld

Link:

https://www.asai.ie/complaint/health-insurance-4/

 

 

 

The following complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints. The complaints were made by Intra Industry / Interested Parties in the following cases:

 

 

Company/Organisation Complaint Category Further Details
 

Danone

 

Misleading

A medical doctor objected to the statement in the advertisement that “as they grow, we believe that giving them different experiences helps build their resilience” as he believed that it heavily implied that switching a baby from breastmilk to follow-on bottle milk could improve a baby’s health. He considered that this was untrue and said that the WHO recommended breastfeeding up to 24 months old. The complainant said that breastfeeding was important in developing a baby’s immune system and switching them to follow-on milk would cause harm and he believed that it would certainly not improve their resilience

 

 

Complaint Not Upheld

Link:

https://www.asai.ie/complaint/food-beverages-13/

 

 

eir

 

Misleading

Vodafone objected to the advertisement on the grounds that they were the official sponsors of the Irish Rugby team. They considered that the claim “Home of Rugby in Ireland” in the advertising was misleading and deceptive and they considered that eir were running their campaign in contravention of the Code, particularly as they had not qualified what they meant by the words “Home of Rugby in Ireland”. They considered that eir were taking unfair advantage of Vodafone’s sponsorship agreement with the IRFU.

Vodafone also referred to the fact that the campaign had stated that eir Sport were broadcasting the Guinness Pro 14 matches, when they were also available on Vodafone’s and others’ TV platforms.

 

Complaint not Upheld

Link:

https://www.asai.ie/complaint/telecommunications-71/

 

 

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

 

www.asai.ie

 

Or follow the ASAI on Twitter @THE_ASAI

55% of Irish people don’t stick to their budget when buying presents according to Christmas FM survey

16% of us start our Christmas shopping by late August

 48% say that Christmas FM coming on air marks the beginning of their holiday season

 Saoirse Ronan, Bressie, Panti Bliss and Daithí Ó Sé have been voted as the celebrities we’d most like to invite to a Christmas celebration

 

A new survey conducted by Christmas FM, the hugely popular radio station which raises hundreds of thousands of euro for charity each year, has revealed that we are a generous nation, with 55% of us not sticking to our original budget when buying Christmas gifts! A further 20% of us say they don’t have a budget at all as Christmas is a time to give – only 18% say that it is important to stick to a budget.

When it comes to buying Christmas presents, 23% of us look out for Christmas presents all year round. While the vast majority start shopping at the beginning of December (54%), 16% of us starting our shopping at the end of August while 7% of Irish shoppers leave their Christmas shopping until Christmas Eve.

Almost half of us (48.3%) believe Christmas begins when Christmas FM comes back on air, while 28% say RTÉ’s The Late Late Toy Show signifies the beginning of Christmas for them. Astonishingly nearly 12% of us admit to putting our Christmas decorations up the minute Halloween is over. The exact same number (12%) do the opposite by decorating as close to Christmas as possible.

We are also a nation that loves our food! 77% say that Christmas dinner is the best meal on Christmas Day. 11% said the famous leftover turkey and ham sandwiches are the way to go, with 8% saying their festive fry-up is their favourite Christmas meal.

Further interesting insights from the Christmas FM survey include:

 

  • Saoirse Ronan (23%) and Panti Bliss (17%) are the two famous faces we would most like to attend their Christmas parties. Bressie (13%) and Daithí Ó Sé (11%) follow up as a close third and fourth place
  • Almost half of us (48%) believe Christmas begins when Christmas FM comes back on air! A further 28% say RTÉ’s The Late Late Toy Show signifies the beginning of Christmas for them
  • The most exercise done on Christmas Day is the walk after Christmas dinner to help us feel less full (17%). However, there are some very active people as 3% of us admit to a full workout on Christmas Day!
  • 20% of us admit that if our employers were stuck for staff on Christmas Day – we would go into work!

 

Christmas FM, which is in its 11th year, has raised almost €1.5million for a range of charities since it began broadcasting. This year, Christmas FM is raising awareness and funds for Temple Street Childrens Hospital, where nearly 150,000 sick children come through the door every year in need of urgent care.

The radio station aims to raise over €200,000 which will purchase new state-of-the-art incubators and ventilators, helping to ensure that sick children have access to the very best paediatric equipment when they need it most.

The costs of running Christmas FM are covered by various sponsors, ensuring that all on-air fundraising and donations will go directly to Temple Street. This year, Cadbury, Coca Cola and Dunnes Stores are the Christmas FM sponsors. The station broadcasts from the Ballsbridge Hotel, Dublin who have kindly given the studio space for free.

The main radio frequencies for Christmas FM are Dublin City and County 105.2FM, Cork 106.7FM, Galway 87.7FM, Kildare 88.1FM, Sligo 95FM, Kilkenny 104.3, Letterkenny 105.7, Limerick 105.5FM, Midlands North 101.6FM, North East 99.4FM, South East 103.8FM, Tralee / Killarney 105FM, Wicklow North 99.5FM, Wicklow South 106.6FM, and Ennis/Clare 105.2FM.

 

Christmas FM broadcasts on Virgin Media Channel 900.

 

Christmas FM is also available online at www.christmasfm.com and you can follow the station on Facebook at www.facebook.com/christmasfm.

 

www.christmasfm.com

 

Christmas FM – Bringing You The Magic Of Christmas

Irish Infrastructure Fund completes acquisition of enet

enet, Ireland’s largest open-access network operator, has announced the completion of its acquisition by the Irish Infrastructure Fund (IIF), a fund managed by AMP Capital and Irish Life Investment Managers.

The IIF acquired a majority stake in enet in August 2017, and purchase of the remaining 22% has now reached financial close following confirmation of regulatory approvals. The IIF manages capital for 30 institutional investors, 29 of which are Irish pension funds, trusts, and investment managers. To date, the IIF controls over €500m of investments across energy, telecoms, tourism and healthcare in Ireland.

enet operates the largest alternative wholesale telecoms network in Ireland, which is facilitating the delivery of affordable, world-class broadband and wireless services to homes and businesses across the country. With over 100 employees based in Limerick and Dublin, enet currently works with 70 different retail service providers to bring high-quality broadband and wireless to more than one million end users throughout Ireland.

enet’s wholesale networks incorporates 94 Metropolitan Area Networks (MANs), operated on behalf of the Irish Government, and it has a strong track record in delivering defined policy objectives for the State. In addition, enet operates a unique dark fibre backhaul infrastructure transiting the rail and gas network, as well as proprietary metro networks in Dublin and regional Ireland.

The company also operates one of the largest licensed wireless networks in the country. Taken together, enet’s fibre and wireless infrastructure creates a fully integrated, nationwide network that is truly open access in nature, and enables its carrier customers to deliver world class bandwidth services to their customers throughout Ireland.

 

www.enet.ie

@enet_ireland

Guaranteed Irish members call for Ireland to be in top quartile for speed of access to new medicines

Leading business membership organisation aims to future-proof Ireland’s pharmaceutical industry

 

Members of Guaranteed Irish, the not-for-profit business membership organisation championing 500+ homegrown and international businesses in Ireland, have called on the Government to set a target for Ireland to be in the top quartile of European countries for speed of access to the latest medicines.

The last decade has seen significant capital investment at pharmaceutical facilities across the country. However, industry leaders and representative bodies present at a recent Guaranteed Irish roundtable discussion – including IDA Ireland, the Irish Pharmaceutical and Healthcare Association, MSD Ireland and BioPharmaChem Ireland – raised a number of challenges facing the industry, including the slow access to new medicines, a lack of highly skilled graduates and fierce international competition for foreign direct investment.

In particular, discussion focused on the need to future-proof Ireland’s pharmaceutical industry, which directly employs over 30,000 people and accounts for 50% of all Irish exports.

To do so, Guaranteed Irish’s members made a series of recommendations, including:

  • Appointing a Chief Innovation Officer to identify suitable new treatments and make them available
  • Funding models that enable pharmaceutical companies to deliver new medicines to Irish patients at the same pace as other European countries
  • Increasing the number of clinical trials to attract greater research and development
  • Introduce more manufacturing apprenticeships, similar to those in Germany and Switzerland, as many roles do not require third-level qualifications

Guaranteed Irish has developed the outcomes of the roundtable event into a submission paper for Government, outlining the support required to ensure the pharmaceutical sector remains in robust health in Ireland. 

Brid O’Connell, CEO of Guaranteed Irish, said: “Ireland remains among the slowest countries in western Europe to deliver the latest innovative medicines, with the result that Irish patients often don’t have access to treatments available to their European counterparts – some of which are being produced at sites in Ireland.  

“We are the 7th largest exporter of medicinal and pharmaceutical products in the world, and the range of actions outlined by our members – all industry leaders – will ensure this key sector continues to provide high-tech, exciting career opportunities and contribute to local communities across the country.”

Members of Guaranteed Irish in the pharmaceutical and healthcare sectors include MSD Ireland, AbbVie, Hollister, Ipsen, Tosara Pharma Ltd, PPL Biomechanics, KCI Medical Ireland and Nutricia Ireland. 

Membership of the Guaranteed Irish organisation spans all sectors including pharmaceutical; healthcare; technology; construction; energy; professional services; manufacturing; tourism; food and drink; craft and design; retail; and lifestyle. The organisation considers three core criteria when assessing an applicant for membership – jobs, community and provenance.

In order to meet these criteria, applicants must comply with all labour legislation, and provide fair working conditions to support and care for all of their employees. They must also demonstrate constructive and ongoing engagement with the communities in which the business is based. Lastly, applicants must have their origins in Ireland or be an international business that has embedded itself in Ireland. They must also have a substantial on-the-ground presence in Ireland, with many supporting indigenous spin-off companies.

 #AllTogetherBetter

Keep up to date on Guaranteed Irish news here:

 

Core Learning partners with European Sponsorship Association to offer ‘Diploma in Sponsorship’ in Ireland

Course to be launched in Ireland in 2019, having run in the UK since 2012

Core Learning, the learning practice of Core, Ireland’s largest marketing communications company, has been announced as the official course partner of the European Sponsorship Association’s (ESA) Diploma in Sponsorship course in Ireland, ahead of its launch in 2019.

The ESA’s Diploma in Sponsorship is the only formal qualification in sponsorship and sports marketing, and is designed for those wishing to build their knowledge and learn more about the commercial world of sponsorship. As a flexible, distance-learning course it allows those working full-time to study when convenient and develop a successful career in sponsorship and marketing.

The Irish course will feature a series of seminars in Dublin, and participants will also have full access to all UK-based seminars via the course website. This will be supplemented by monthly tutorials and a number of face-to-face meetings with Course Director Peter Raymond.

To date, over 350 practitioners have achieved the qualification, which has been run successfully in the UK since 2012, including 41 from Ireland.

The course will run from February to September 2019. For more information and to enrol for the ESA Diploma Ireland course, please see: https://sponsorship.org/diploma/ireland-course/.

Core Learning also offers short dynamic marketing courses aimed at professionals and delivered by senior marketing practitioners, full details here www.corelearning.ie

Earlier this year, the sponsorship practice of Core launched Ireland’s first ever National Sponsorship Index, which ranked the Top 50 sponsorships in Ireland.

Aine Dilleen, Business Development Manager at Core Learning, says: “Ireland is one of Europe’s most dynamic and fastest-growing sponsorship markets, generating a growing number of career opportunities across the country. The ESA’s Diploma course is widely recognised as an essential qualification for those looking to succeed in the sector, and we’re very excited to come on board as the official course sponsor for Ireland.” 

Peter Raymond, Course Director for the ESA Sponsorship Diploma, says: “We’re delighted to welcome Core Learning as the official course partner of the ESA Diploma in Ireland. Over the last few years Core has been instrumental in helping to establish and promote the Diploma across the country and by kindly hosting our Irish course events. It’s a pleasure for us to upgrade and formalise the nature of our relationship and be able to use Core’s expertise and resources to grow support for the sponsorship industry’s premier qualification throughout the country.”

 

Core is Ireland’s largest marketing communications company. The organisation is a collective of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.

 

Core develops new ‘Lottery Now’ voice command application for the National Lottery

App users can check jackpot figures and winning numbers for Lotto, EuroMillions and Daily Million  

Core, Ireland’s largest marketing communications company, has partnered with the National Lottery to develop its new ‘Lottery Now’ voice command application.

Research by Core recently revealed that one in ten Irish households now own audio technologies such as Google Home, Amazon’s Echo, or similar voice devices, with this voice search set to grow in the coming years. Drawing on this insight, the National Lottery partnered with Core to develop an app that responds to the user’s voice commands and provide a wide range of information on the National Lottery.

The Lottery Now app allows users to get information by asking questions relating to the size of the latest jackpot, the winning numbers for any Lotto, EuroMillions or Daily Millions, and retrieving information about ticket prices and where they can be bought. Users will then hear pre-defined responses in answer to their queries. Over time, the app can use artificial intelligence to learn to better answer questions, based on the various ways which people might ask a question. 

Stuart McInnes, Senior Media & Analytics Manager at Core, says: “Hands-free and voice-activated technology is set to become more and more prevalent in the coming years, and the Lottery Now app represents cutting-edge innovation in this area. We worked closely with the National Lottery team to develop an app that makes it easier than ever to find lottery information.”

Speaking on the launch of ‘Lottery Now’, Dermot Griffin, CEO of the National Lottery, said: “At the National Lottery we put our players at the centre of everything we do and in this fast moving tech world it is important we keep up with new innovations and technologies. In developing the ‘Lottery Now’ voice assistant, Core have demonstrated that we can come up with smart customer solutions when technology, user behaviour and creativity are considered together.”

Core is a collective of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.

urbanmedia launches uMax – the urbanmedia audio exchange

urbanmedia launches uMax – the urbanmedia audio exchange

 

urbanmedia, the Dublin based media sales house owned by Wireless has today launched uMax, a digital media audio exchange for the Irish market. uMax will allow advertisers to reach digital audio listeners in a more targeted way by giving advertisers access to pre-roll messages in a first for the Wireless network. 

Wireless’ Irish stations to be included on the new exchange include FM104 and Q102 in Dublin, Cork’s 96FM and C103, Limerick’s Live 95fm, LMFM and represented station Galway Bay FM, with a combined reach of nearly 1 million listeners. 

The exchange will also allow advertisers to target Irish consumers listening to Wireless’ national UK stations– talkSPORT, talkSPORT2, talkRADIO and Virgin Radio with both pre roll and digital ad insertions and provide opportunities for other Wireless owned streams including Total Access and Q102 80’s. 

The package will use AdSwizz technology to deliver campaigns making the offering easily accessible through programmatic buying desks and individual orders and provides strong measurement tools to examine the performance of campaigns. 

As part of its recent digital expansion, Wireless Ireland has also introduced a podcast production unit to create content across areas including entertainment and lifestyle. The new unit gives the business an opportunity to work with clients in creating engaging content in line with their marketing strategies and introduces live read adverts to the market, which is unavailable on FM. 

Brian McCarthy, Sales Director of urbanmedia, said: 

“We’re really excited to launch uMax, a product that we believe will provide a complimentary reach to our FM offering in the same way that VOD has provided complimentary reach to TV. We recognise that our audiences are now tuning in in different ways and uMax will allow us to deliver content in a more targeted and measurable way. 

“With growing numbers of listeners to our talkSPORT channels across Ireland and Chris Evans joining the Virgin Radio team in January we expect the opportunities for advertisers to grow in 2019.”

Mark Leen wins the 2018 Coca Cola Christmas FM Song Contest!

‘Fly home for Christmas’ by Mark Leen voted Best Christmas Song by Christmas FM listeners

 

‘Fly home for Christmas’ by Mark Leen has been announced as the winner of the Coca Cola Christmas FM Song Contest 2018. Now in its eleventh year, the song contest on Ireland’s favourite Christmas radio station attracts hundreds of entries each year – all vying be to be crowned ‘Song Contest winner of 2018’ by Christmas FM’s extensive national and international audience.

Mark Leen is a singer/songwriter from Tralee, Co. Kerry. The inspiration for this song came while he was sick in bed one Christmas day. As he was dozing off watching ‘It’s a Wonderful Life’, he began thinking of the perfect Christmas song which would include a romantic city such as New York, accompanied by a big band sound. When Christmas comes around, this brassy song can be heard on the streets of Tralee town.

Speaking about the song “Fly home for Christmas” winner Mark Leen says: “I’m humble, grateful and thankful to the people who voted for my song and all those involved in it.  Hearing it being called out on Christmas FM this morning as being the winner of this year’s song contest was better than winning the lotto – my wife and I were dancing around the kitchen!”

You can listen to ‘Fly home for Christmas’ and all the runners up in this year’s Coca Cola Christmas FM Song Contest at https://christmasfm.com/songcontest/.

Garvan Rigby, Co-founder of Christmas FM says: ‘We were delighted to receive a flood of entries this year. The standards seem to be rising every year we hold the contest, and this year was no exception. We’re thrilled to add ‘Fly home for Christmas’ by Mark Leen onto our station this year.’

Christmas FM will be celebrating its 11th year on air this year and, since it began broadcasting, has raised almost €1.5million for a range of charities. The costs of running Christmas FM are covered by various sponsors, ensuring that all on-air fundraising and donations will go directly to Temple Street Children’s Hospital.

This year, Christmas FM is once again generously sponsored by the premier FM sponsors Cadbury, Coca Cola and Dunnes Stores. For the sixth year, Christmas FM is broadcasting from the Ballsbridge Hotel, Dublin who has kindly given the studio space for free.

The main radio frequencies for Christmas FM are Dublin City and County 105.2FM, Cork 106.7FM, Galway 87.7FM, Kildare 88.1FM, Sligo 95FM, Naas 88.1FM, Kilkenny 104.3, Letterkenny 105.7, Limerick 105.5FM, Midlands North 101.6FM, North East 99.4FM, South East 103.8FM, Tralee / Killarney 105FM, Wicklow North 99.5FM, Wicklow South 106.6FM, North Central 101.6FM and Ennis/Clare 105.2FM.

Christmas FM is also broadcasting on Virgin Media Channel 900 

Christmas FM is available online at www.christmasfm.com and you can follow the station on Facebook at www.facebook.com/christmasfm.

 

www.christmasfm.com

 

Christmas FM – Bringing You The Magic Of Christmas

4site appointed a member of the ‘Fibre To The Home Council of Europe’

With offices in Limerick, Dublin and the UK and 80+ employees, 4site is only the second Irish company to be accepted into European organisation

4site, the providers of innovative engineering solutions for major infrastructural developments in telecommunications, has been appointed as a member of the ‘Fibre To The Home Council of Europe’, making them only the second Irish company to be accepted into the organisation.

The mission of the FTTH Council of Europe is, to accelerate ubiquitous fibre-based connectivity empowering a leading Digital Society throughout Europe. Created in 2004, the FTTH Council Europe now has over 150 members and a team working to promote the benefits of fibre access across the continent. Members are organisations deploying FTTH, manufacturers of FTTH solutions and a number of academic institutions.

4site is headquartered in Limerick, with offices in Dublin and the UK, and employs over 80 highly skilled professionals, the majority of which are qualified engineers and technicians. Their clients include Vodafone, SIRO, Cignal, CityFibre Huawei, 2RN (RTE), Three, Nokia, CommScope and enet.

The company recently invested €250,000 in developing a ‘Fibre Centre of Excellence’ in Limerick, which brings together the expertise of fibre design, survey and planning engineers who will continually innovate how fibre networks are designed and delivered, while also focusing on specialised training for graduate engineers to meet not just the current demands, but future 5G or next generation network developments. As well as a wealth of expertise in fibre technology, 4site also has considerable experience in the planning, design and build of wireless networks.

4site is currently rolling out a number of high-profile fibre projects, including one with CityFibre, the UK’s leading alternative provider of wholesale full fibre infrastructure. 4site is working with CityFibre to help deliver full fibre connectivity to five million homes and businesses in the UK by 2025, making it the country’s most advanced digital infrastructure. 4site’s expertise and best in class tools will ensure the right network architecture blueprint, accurate routing, and risks are designed out. The company will provide high level design, detailed design and an automated design service for rapid design iterations.

4site also worked on the development of a 5G ready network in Aberdeen, which is helping to turn the location into the UK’s first ‘smart city’. Aberdeen City Council had a clear vision to ensure the right kind of wireless infrastructure was in place to enable a smart city to support many aspects of its citizens’ daily lives.

Ian Duggan, CEO of 4site, says: “As only the second Irish company to be a member of the FTTH Council of Europe, we are delighted to be part of the ecosystem delivering Fibre to the Premises (FTTx) across Europe, supporting our key customers and continuing to explore new opportunities. Our experience of delivering fibre the UK and Ireland demonstrates how we can innovate as part of an ecosystem.” 

“We value the opportunity to be part of such a well-established forum to meet with like-minded people, to share ideas and best practice thinking. We want to learn from others, and, as the latest fibre design company in Ireland, we want to share our knowledge and innovations too. We believe that membership of an important independent neutral body will help accelerate shared goals in creating leading edge technologies that will deliver excellence to customers.” 

 

For further details, please check out www.4sitenetworks.com

or follow us on Twitter @4siteHQ

 

Find out more about the FTTH Council of Europe here: www.ftthcouncil.eu