Advertising Standards Authority for Ireland releases latest Complaints Bulletin

Five advertisements found to be in breach of the ASAI Code on grounds relating to

Misleading Advertising, Promotion, Children and Gambling


The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains six case reports on complaints recently investigated by the organisation.

Five of the six advertisements were found to have been in breach of the ASAI Code on grounds relating to Misleading Advertising, Promotion, Safety, Children, Principals and Gambling. The advertisements complained of related to Social Media, Radio, SMS and Online. None of the six complaints related to intra industry / interested parties. The ASAI Complaints Committee chose not to uphold one consumer complaint.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and dealing with complaints submitted by the public, by a member of the ASAI, by a Government Department or any other person or body of persons. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here –

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a range of sectors and mediums. The ASAI is committed to protecting consumers in relation to advertising – across all mediums – and our approach is to work with all advertisers to ultimately ensure that all marketing communications are legal, truthful, decent and honest.”


Below is a list of complaints that have been found to be in breach of the ASAI Code:


Company/Organisation Complaint Category Further Details
Eden Medical Group Misleading The complainant considered the posts on Eden Medical Group’s Facebook page to be misleading. She said it was her opinion that the ‘before’ treatment photographs had featured the client with scrunched up features to make it appear that post treatment, when the client appeared with a relaxed expression, that all the lines and crevices had disappeared as a result of having the anti-wrinkle treatment.


In breach of section 4.1 of the code


Complaint Upheld




Sisu Aesthetic Clinic (Cork) Misleading The complainant considered the advertising to be misleading. She said that the ‘before’ treatment photographs had the model’s face scrunched up / frowning to emphasise her wrinkles, while in the after anti-wrinkle treatment photographs her face appeared to be far more relaxed.

In breach of section 4.1 of the code.


Complaint Upheld



Hidden Hearing Misleading/Promotions Two complaints were received by the committee. The complainant said that on hearing the advertisement he rang to get an appointment as one of the 25 volunteers to test the new hearing equipment. When he went for his appointment, he was not provided with new equipment to test as indicated but instead was given a hard sell for a hearing aid costing €4,700.


He claimed he had not been invited to evaluate the ‘new digital nose reducing devices’ in the hearing centre as indicated in the advertising material.


The second complainant, following receipt of the SMS, suffered from hearing difficulties and applied to be one of the volunteers for the trial. He was informed, however, that in order to take part in the trial he would have to purchase a hearing aid up-front. There was not just one hearing aid which he could have chosen from but rather there were many at various prices, some at the cost of several thousand euro. The complainant claimed that it was evident there was no particular model of hearing aid to evaluate, as indicated in the advertising. He considered the purpose of the advertising had been to generate sales.


In breach of section 4.1, 4.4, 4.9, 4.10 and 5.16 of the code.


Complaint Upheld



Three Ireland Safety/Children Six complaints were received regarding the advertisement relating to two issues.


Issue 1: One complainant objected to the advertisement that featured a child holding a mobile phone on a bouncing castle as they considered it was irresponsible and dangerous to carry a hard and potentially damaging object on a bouncy castle.

Issue 2: All other complainants objected the scene where the mother and daughter jumped over the balcony, somersaulting in the air over an atrium. They objected on the grounds that it was irresponsible and dangerous behaviour and that children could try to replicate the scene.

Issue 1 was upheld whereas issue 2 was not.

Issue 1 was in breach of section 3.24 (a) and 7.4 (c) and (h) of the code.

Complaint Upheld in Part


Irish Greyhound Board Principles/Gambling The complainant considered that the radio advertisement was encouraging gambling by making reference to the form, however, it had not included any reference to responsible gambling.

The complainant noted that the website provided in the radio advertisement included space which third party companies could purchase. When the complainant viewed the website, they noted that an advertisement for a third-party betting company was placed in a banner at the bottom of the page.

The complainant also noted that the advertisers had not referred to greyhound racing as a form of betting or gambling. They considered the advertisers were encouraging gambling without making any reference to same.

The radio advertisement must not reappear in its current form as it should include a responsibility message.

In breach of section 10.10 of the code


Complaint Upheld in Part




The following complaint was investigated and following investigation, the ASAI Complaints Committee did not uphold the complaint. The complaint was made by a consumer party:


Company/Organisation Complaint Category Further Details
EBS Misleading The complainant considered that the advertising had the potential to mislead consumers. He said on 1st July 2011, EBS Building Society ceased to exist. After being granted a banking licence, and demutualising, they became EBS Limited, a subsidiary of AIB.


On 12th Sept 2016, EBS Limited re-registers as a designated activity company (DAC) as required under the Companies Act 2014. The registered name of the legal entity then became EBS (DAC)


The complainant considered that because of all these changes that had taken place in relation to the company name, the claim the ‘EBS have been bringing mortgages home since 1935 and that’s what makes EBS mortgage masters’ was misleading. He said in his opinion that they had been in business since 2016.


The complainant reiterated that the current legal entity offering the product / service had only been in existence for two years and not since 1935 as indicated in their advertising and there for the advertisement was misleading.


The executive challenged weather the advertisement complied with Sections 2.4(c), 4.1, 4.4, 4.9 and 4.10 of the Code.


Complaint Not Upheld





The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.


Or follow the ASAI on Twitter @THE_ASA

Students from 13 schools across Ireland shortlisted for the ‘CEIST All Ireland Bake-Off’, supported by Odlums

Entrants from Dublin, Limerick, Galway, Louth, Cork, Clare, Roscommon, Laois, Tipperary and Kildare taking part in the final on the 8th of March

Odlum’s Catherine Leyden and Great British Bake-Off contestant Imelda McCarron will judge the competition


Students from 13 secondary schools across the country are set to battle it out to be crowned Ireland’s ‘Best Student Baker’ in the annual ‘CEIST All Ireland Bake-Off’, which is organised with the support of Odlums, Ireland’s favourite home-baking brand.

The aim of the ‘Bake-Off’ is to remind a new generation that baking is not just for experts – it’s for absolutely everyone! As well as being great fun, baking also offers a great way to tap into your creative and design skills by simply picking up a mixing bowl and whipping up a storm of baking creations!

The ‘CEIST All Ireland Bake-Off’ has two categories – Junior (1st – 3rd year) and Senior (4th – 6th year). Students in the Junior category have been asked to present a cake based on a theme of their choice, while students in the Senior category are required to design, bake and decorate a cake around the theme of ‘Family’.

Hundreds of submissions were received from schools right across Ireland and these have now been whittled down to the final 14 entries. The ‘CEIST All Ireland Bake-Off’ final will take place on Friday March 8th in Ardscoil na Trionóide in Athy, Co. Kildare.

The seven junior finalists and seven senior finalists will have three hours to bake and decorate their cakes in front of judges – Odlum’s Catherine Leyden and Imelda McCarron, a contestant in the 2018 series of The Great British Bake-Off.

Catherine Leyden, Odlums’ brand ambassador and a home baking expert, is one of the competition judges and she says:

‘For four years, Odlums have been a proud supporter of this initiative and I’m delighted to be involved on their behalf. I love witnessing first-hand the truly talented student bakers we have across the country. This year, our aim is to encourage even more younger people to get baking! We want everyone to realise that baking is not just for experts – it’s for everyone! You can make something really delicious out of a few simple ingredients so I’d encourage everyone to pick up the mixing bowl and wooden spoon and get baking!”

Imelda McCarron, a contestant on The Great British Bake-Off and one of the competition judges, says:

“I was absolutely blown away by the calibre of entry we had for the ‘CEIST All Ireland Bake-Off’ this year. It was very difficult to whittle the entries down to a shortlist of 14, but we managed it. After my time on The Great British Bake-Off, I know how difficult it is to bake a cake in front of the judges. On that basis, I wish everyone the very best of luck and to remember that taking part is as important as winning!” 

The 2019 Junior finalists are:

  • Ardscoil na Trionoide, Athy, Co. Kildare
  • Ardscoil Mhuire, Co. Limerick
  • Colaiste Muire Ennis, Co. Clare
  • St Joseph’s College Lucan, Co. Dublin
  • Presentation Secondary School Thurles, Co. Tipperary
  • St Marys Mallow, Co. Cork

The 2019 Senior finalists are:

  • Presentation College Tuam, Co. Galway
  • Scoil Chriost Ri Portlaoise, Co. Laois
  • Mean Scoil Muire Gan Smol, Co. Roscommon
  • St Anne’s Secondary School, Co. Tipperary
  • St Vincent’s Dundalk, Co. Louth
  • Mount Mercy College Co. Cork
  • St Joseph’s Secondary, Co. Clare

Originally established in Portlaoise by the Odlum family in 1845, Odlums has been an integral part of Irish baking and cooking for generations. To this day, Odlums are dedicated to developing the finest quality ingredients and products at their Mill in Portarlington. Co. Laois.

CEIST, the ‘Catholic Education, An Irish Schools’ Trust’ is the Trustee body for 110 Voluntary Catholic Secondary Schools in Ireland. CEIST is a joint trusteeship comprising congregations of the Sisters of Mercy, Presentation Sisters, Daughters of Charity, Missionaries of the Sacred Heart and Sisters of the Christian Retreat and has been in existence since 2007.

Follow us on

Follow us on


UPMC Whitfield and Waterford Institute of Technology partner to enhance healthcare innovation, education and research in the South East

UPMC Whitfield and WIT staff will partner on research activities across healthcare, ICT and the life sciences,

with students to benefit from work placement opportunities at the hospital


UPMC Whitfield, the largest private hospital in the South East, has signed a partnership agreement with Waterford Institute of Technology (WIT) to collaborate on research, undergraduate and postgraduate programmes, student job opportunities and other areas, all focused on enhancing innovation and economic growth in the region.

The UPMC Whitfield campus is operated by UPMC, an international not-for-profit healthcare provider and insurer that is transforming the way healthcare is delivered.

Leading consultants and specialists from UPMC Whitfield, a recognised centre for medical excellence and innovation, will deliver guest lectures as part of a number of WIT courses, ranging from applied computing to health sciences and business.

Students will have the opportunity to visit UPMC Whitfield, where they will learn more about the application of cutting-edge medical and patient engagement technologies, as well as the wide range of careers available in healthcare in the South East. WIT students from the BSc. (Hons) in Applied Computing and BSc. (Hons) in Health Sciences and nursing programmes will also have the chance to obtain work experience either at UPMC Whitfield or another of UPMC’s international facilities—including its transplant and advanced radiotherapy centres in Italy.

UPMC Whitfield and WIT staff will partner on research activities across healthcare, information and communication technologies, and the life sciences, and will explore the possibility of a dedicated scientific officer to coordinate this activity.

David Beirne, CEO at UPMC Whitfield, said: “We’re delighted to announce this exciting new partnership between two of the South East’s most respected institutions, which will be of great benefit to students, staff and patients alike. 

“We’re looking forward to working with WIT to bring our real-world medical knowledge to the classroom – and welcoming students to our facilities to demonstrate this expertise in action, while giving them insight into potential future careers. This partnership will enhance the reputation of Waterford and the wider South East region.” 

Welcoming the signing of the MOU, Waterford Institute of Technology President Prof. Willie Donnelly said: “I am delighted to welcome UPMC, a world-class health organisation, as a strategic partner. The MOU with UPMC, closely affiliated with the University of Pittsburgh’s Schools of the Health Sciences,  is an important step in positioning Waterford Institute of Technology and the South East as Ireland’s centre of excellence in connected health across teaching, research, innovation and commercialisation through the connection of our activities in UPMC Whitfield and WIT campuses.”

Last year UPMC Whitfield announced its sponsorship of the WIT Vikings GAA club until August 2021. WIT GAA club in conjunction with UPMC Whitfield has also hosted a number of sports forums at the WIT Arena. 

WIT is the major provider of higher education in the South East of Ireland, with more than 8,000 students on academic programmes from Higher Certificate to post-doctoral research.

The Sunday Times Good University Guide 2019 saw WIT become Ireland’s top-ranked institute of technology; overall WIT was ranked 7th out of 21 higher education institutes.

Industry collaboration is a key part of the remit of WIT, which partners with organisations locally, regionally and globally. The 2018-2021 strategic plan puts WIT at the centre of regional social, cultural and economic development. The underlining goal outlined in the strategic plan is for WIT to become a “Top 100 young university” by 2030, and its ongoing Technological University designation process is an important step toward achieving this ambition. 

UPMC Whitfield has over 50 expert consultants working across a range of specialties, including radiotherapy, cardiology, orthopaedics, ophthalmology, oncology / haematology, radiology, ear, nose and throat, gynaecology, urology and general surgery. These are supported by a wider team of 180 dedicated medical, nursing and administration staff to ensure the 70-bed hospital offers patients the right care, in the right way, at the right time – in a first-class facility that is close to home.

Already trusted by millions of patients across the world, Pittsburgh (Pennsylvania)-based UPMC operates more than 40 hospitals, as well as 700 doctors’ offices and outpatient sites, and is now delivering this global expertise to those living in the South East of Ireland. UPMC’s academic partner, the University of Pittsburgh, is a medical research powerhouse, ranking fifth in research funding from the National Institutes of Health,


Visit UPMC Whitfield at:



The Pregnancy and Baby Fair announce new title sponsorship deal with Boots Ireland as the event celebrates 10 years in business

Next exhibition takes place on 6th / 7th April in RDS Simmonscourt, Dublin


The Pregnancy and Baby Fair, Ireland’s biggest, best and only exhibition covering all things pregnancy and baby related, has announced a new title sponsorship deal with Boots Ireland, the leading pharmacy-led health and beauty retailer.

Now called The Pregnancy and Baby Fair with Boots, the exhibition is this year celebrating its tenth year in business as Ireland’s leading fair for parents and those expecting a new baby soon. Taking place on the 6th and 7th April in the RDS Simmonscourt in Dublin, the event will offer exclusive access to hundreds of Ireland’s leading retailers and product specialists as well as the world’s biggest baby brands – all under one roof. A range of Ireland’s top pregnancy and baby professionals will also be available to give the best and latest advice on a wide range of pregnancy and parenting related topics.

The Pregnancy & Baby Fair was co-founded by Claire Finnan and Jennifer Shaw a decade ago. The duo first came to national attention on Dragons Den, where they went down in history as the first ever candidates to secure backing from all five Dragons for their exciting exhibition idea, The Pregnancy & Baby Fair. After the phenomenal success of the first event, Claire and Jennifer bought out all five Dragons.

The biannual Pregnancy & Baby Fair with Boots is now a highly anticipated event that gets bigger and better every year. It features exhibitors from every aspect of the pregnancy and baby world, including Cybex, Baby Elegance, Tommee Tippee, SuperValu, Peg Perego Bella Baby, Tony Kealys, Mothercare, Aveeno and Quinny, Maxi – Cosi, Besafe, Uppa Baby and many more. 

Speaking about the new partnership Gillian Hennessy, Head of Marketing at Boots Ireland, says: “With 87 stores across the country, customers are at the very heart of our business and we do everything we can to help them look and feel better. Many of our customers are parents to be or have toddlers and they come to our stores for advice and information from our pharmacists and store colleagues. That’s why it made total sense to us to partner with the Pregnancy and Baby Fair to share this advice and information with new mums and dads. We are also delighted to be joining the event as it celebrates ten extremely successful years in business.” 

Jennifer Shaw, Co-Founder of The Pregnancy and Baby Fair with Boots, says: “We are delighted to be celebrating our 10-year anniversary with Boots as our new lead sponsor. Each year we deliver a fantastic visitor experience by sourcing the latest products, the most relevant speakers and top industry brands. We bring everything you need for you and your baby under one roof at exceptional prices.” 

Attendees at The Pregnancy and Baby Fair with Books on 6th and 7th April can also enjoy the following:

  1. Discounts and special offers on amazing products and services from a wide range of retailers
  2. The biggest and best retailers in Ireland all under one roof
  3. Ireland’s leading baby experts, such as Lucy Wolfe – the well-known ‘Sleep Expert’ who will tell you everything you need to know about a sleep routine
  4. Face to face seminars with qualified healthcare professionals on the Boots Main Stage
  5. Free samples and expert advice from leading baby brands
  6. The opportunity to meet unique online retailers and try, test and buy their unique products

Other sponsors at this year’s exhibition include SuperValu, Peg Pérego, Baby Elegance and Tommee Tippee. 

Tickets available at the door on 6th and 7th April or via

Instagram: @pregnancyandbabyfair




Guaranteed Irish urges businesses to prepare for new food labelling transparency requirements

New EU Regulation will require packaging to provide more information on origin of food from 2020

Guaranteed Irish is the national symbol of trust and provenance and supports businesses that create Irish jobs and supports Irish communities 

Guaranteed Irish, the not-for-profit business membership organisation championing 550+ homegrown and international businesses in Ireland, has called on businesses in Ireland to prepare for new EU regulation that will ensure greater transparency in food labelling.

Provenance of food consistently ranks as one of the most important issues for EU consumers, and Guaranteed Irish is urging all businesses operating in the food and beverage sector to familiarise themselves with the new regulation and prepare for its implementation, which is due to take effect from April 2020, and require packaging to provide consumers with clear information about the origin of food sold in the EU.

The new regulation will ensure that the origin of the primary ingredient of a food must be indicated to a consumer if it is different from the origin of the food itself. In future, for example, the cocoa beans used in chocolate’s production will have to originate in Belgium if it is to be labelled as “Belgian Chocolate.”

However, it will not apply where geographic terms are used as part of customary or generic names that do not indicate the origin provenance of a food – such as Bolognese sauce or Turkish delight. Food names that are protected geographical indications or registered trademarks are also not affected by the regulation.

Describing the options available to businesses, Michael Finn, Partner at Matheson, a Guaranteed Irish member company, said: “Under the new regulation, there are two options available to food business operators in order to fulfil their information obligations to consumers. The first option is to provide a clear statement warning consumers that the primary ingredient does not originate from the country of origin or place of provenance of the food. The second option is to provide information on the origin or place of provenance of the primary ingredient.”

Welcoming the new regulation, Brid O’Connell, CEO of Guaranteed Irish, said: “In an increasingly globalised marketplace, there is a strong desire among consumers to know exactly where their food is originating, and we’re keen to see the end of misleading labels in terms of origin and provenance.  

“All of Guaranteed Irish’s food producers must meet the highest standards before they can bear the instantly recognisable Guaranteed Irish symbol – a widely recognised and respected symbol of trust and excellence. Where consumers see the Guaranteed Irish symbol they can be confident that the food they are consuming originated in Ireland and nowhere else.” 

Guaranteed Irish has over 550 business members – indigenous and international – which make a significant contribution to the Irish economy every year, both in terms of turnover and employment, as well as to their local communities. Guaranteed Irish members employ over 70,000 people in Ireland, generating a turnover of €11.2bn in 2018.

Membership of the Guaranteed Irish organisation is open to all businesses in Ireland and spans a range of sectors including food and drink; pharmaceutical; healthcare; technology; construction; energy; professional services; manufacturing; tourism; craft and design; retail; and lifestyle.

Members in the food and drink industry include Tayto; Manhattan; Clonakilty Black Pudding; Brennans Bread; Sadie’s Kitchen; The Chocolate Garden of Ireland; St. Patrick’s Distillery; Ballymaloe Foods; Pat The Baker; Sheridan’s Cheesemongers; G’s Gourmet Jams; Flahavans; Grandma Henvey; Johnston, Mooney and O’Brien; and more. The organisation considers three core criteria when assessing an applicant for membership – jobs, community and provenance.




Keep up to date on Guaranteed Irish news here:

Calling all singing enthusiasts and music lovers!

Sing Ireland, the organisation which promotes group singing, is encouraging people to take part in 20

 229,000 people in Ireland already involved in group singing

 Studies show that group singing is good for both physical and mental health


Have you always nurtured a desire to sing in a group or choir? Are you keen to make contact with other singing enthusiasts and music-lovers in your locality? If so, Sing Ireland is the answer you’ve been looking for.

Sing Ireland has been unveiled as the new name for the organisation that develops, supports and promotes all forms of group singing across the island of Ireland. Recent research from the EU Culture Programme reports that over 229,000 people are involved in group singing in Ireland[1]. With over 300 member groups at present, Sing Ireland, formerly the Association of Irish Choirs, is focused on spreading the word about singing in a bid to encourage even more people to get involved.

The organisation now has a new website – – which lists singing groups across the country and anyone interested in joining a group or choir is encouraged to log on to find details of activity in their own local area. Members include children’s choirs, workplace choirs, youth choirs, hospital and care home choirs, choir clubs, university choirs, church and cathedral choirs, choral societies, and choirs for those in older age or active retirement. Whether it’s singing popular hits, classical, jazz, Gregorian chant, hip-hop, gospel or folk – there is a group to suit everyone!

Sing Ireland is encouraging all those interested in singing, regardless of their age or ability, to get involved with a group this year. Studies[2] show that singing as part of a group provides a wide range of health benefits such as improving breathing, posture and muscle tension as well as lessening stress and anxiety. Singing has also been shown to improve our sense of well-being and happiness.

Based in the Irish World Academy of Music and Dance at the University of Limerick, Sing Ireland has an island-wide remit and leads a range of activities for singing groups across the country. As well as providing singers with the opportunity to meet other like-minded people, Sing Ireland also provides information and advice to members, organises singing days and workshops, and manages a library lending scheme of 14,000 pieces of Irish and other music. They also offer a range of training and support services to primary and secondary school teachers, as well as mentoring and masterclass opportunities to conductors and musicians.

Sing Ireland has also committed to further developing young singers across Ireland this year with training at the Irish Youth Training Choir (14 – 17 Year olds) and Irish Youth Choir (18 – 28 year olds).

Through partnerships with Music Generation, in locations including Offaly, Westmeath and Louth, Sing Ireland works with thousands of young people nationwide at local level to increase participation in group singing.

In addition, Sing Ireland is involved in a number of regular initiatives including the National Choral Singing Week to promote the positive mental health benefits of collective singing, the Dawn and Dusk Choruses to encourage greater participation in choral singing among older people and the Annual Choral Conducting Summer School. The organisation also runs the Irish Youth Choirs.

Speaking at the launch of Sing Ireland which took place at the National Concert Hall, Dublin on Sunday, Chairman of Sing Ireland Alan Kelly said: “We are delighted to launch Sing Ireland which will be a more modern and inclusive organisation, reflecting changes in society and group singing over the past number of years. Sing Ireland will look to build on the growing choral tradition in Ireland and expand to welcome all singing groups to our network. 

There is a wonderful opportunity for everyone invovled in this space to transform collective group singing in Ireland and we hope that by working together with partners and funders in the arts sector we can achieve great things.” 

Dermot O’Callaghan, CEO of Sing Ireland, says: Anybody who sings in a choir will tell you that participating fully can bring huge rewards, both in the sense of wellbeing and joy evoked by singing, and in the pride of participation to the best of your ability. Group singing is like a team sport – your contribution is as important as that of every other singer in the ensemble. As Sing Ireland, we are looking forward to encouraging more people to get involved and experience the positive impact singing can have on their health and creativity. Get out and get singing today! It really is true that singing can change your life.”

Orlaith McBride, The Director of the Arts Council, says: “Thousands of people throughout Ireland sing in groups and form an important part of arts activity in their local communities. The Arts Council has supported these communities through partnership with local authorities, and with funding at a national level of the Association of Irish Choirs, over many years. Sing Ireland represents an exciting new phase in the development of group singing, and we celebrate this achievement.”

Sing Ireland, formerly known as the Association of Irish Choirs, was founded in 1980 and is a registered charity. The organisation is supported by The Arts Council of Ireland.







The Sunday Times and The Times, Ireland Edition renew partnership with the Guinness PRO14 Final Series for second year

PRO14 Rugby and The Sunday Times and The Times, Ireland Edition (part of News Ireland) have renewed their partnership ahead of the first ever Guinness PRO14 Final at Glasgow’s Celtic Park Stadium on May 25, 2019. The Sunday Times and The Times, Ireland Edition will act as the official media partners for all six games in the Guinness PRO14 Final Series for 2019.

Fans of the Guinness PRO14 as well as readers and subscribers of The Sunday Times and The Times, Ireland Edition will benefit from exclusive offers, bespoke events and premium content as the anticipation intensifies ahead of this season’s showcase game at Celtic Park Stadium – visit or for more.

Fresh from the success of the 2018 Guinness PRO14 Final in Dublin that saw a new record attendance set for the third year in a row, Glasgow will play host as the Championship decider returns to Scotland for the first time since 2016.

After the first Guinness PRO14 season brought about increased attendances and audiences across broadcast and social media, the move to host the Final at Celtic Park will ensure that fans new and old can experience the thrilling play that the Championship decider delivers every season.

The Guinness PRO14 has been the talk of rugby over the past two years with the successful expansion into South Africa coupled to record-setting TV deals at home and abroad with Premier Sports, eir sport in the UK and Ireland and with ESPN in the United States.

With their world-class sports journalists and a stable of former international players and coaches available to provide insight and expert analysis, The Sunday Times and The Times, Ireland Edition will be able to provide their readers, subscribers and Guinness PRO14 fans with the best coverage in the run up to the Final on May 25.

From Monday to Saturday, The Times, Ireland Edition delivers sports news and opinions from their expert team which includes Ronan Early, Garry Doyle and Ewan McKenna and Enda McEvoy. The Sunday Times offers an in-depth and authoritative mix of sport from reporters such as Peter O’Reilly, Stephen Jones, Stuart Barnes and Denis Walsh.

Dermot Rigley, Commercial Director for PRO14 Rugby, was delighted to welcome back The Sunday Times and The Times, Ireland Edition as a partner of the Guinness PRO14 Final Series: 

“The exposure that our partnership with The Times, Ireland Edition & The Sunday Times brand produced ahead of last season’s Final in Dublin helped us to set a new attendance record so it’s great that we’re getting a chance to build on that success as we aim for another big crowd at Celtic Park. 

“The Times, Ireland Edition & The Sunday Times has revolutionized its offering to readers over the past number of years and also retained its high standards and we believe that the Guinness PRO14 has proved equally as innovative in the demanding world of professional rugby. 

“For a some time now we have been the tournament that is making headlines and thanks to our new broadcast deals our fans are able to watch more Guinness PRO14 action than ever before. Naturally, that will create more demand for the type of analysis and insight that The Times provides and it’s great to have their support and coverage right up to the Final in Glasgow on May 25.”

Richard Bogie, Managing Director with News Ireland, publishers of The Times, Ireland Edition & The Sunday Times, says: 

“We are particularly delighted to be working as media partners to the Guinness PRO14 Final Series for 2019. The Sunday Times and The Times, Ireland Edition are renowned for their high quality reporting and analysis on a broad range of sports and rugby plays a central role in the sports’ coverage of both products. We look forward to some top-class games over the coming months.” 

Ronan Early, Sports Editor with The Times, Ireland Edition, says:

“The Times, Ireland Edition invests in high-quality rugby, reporting day after day. We complement this by employing the best columnists in the business, Donncha O’Callaghan and Eddie O’Sullivan. We see rugby as a priority and as such, we are delighted to work as media partners to the Guinness PRO14.”


For more information about exclusive offers, content and events follow PRO14 Rugby and The Times’ digital channels:


Twitter:             @PRO14Official                         @SunTimesIreland        @thetimesIE

Facebook:        @PRO14Official                         @thetimesIE


ABOUT THE GUINNESS PRO14 CHAMPIONSHIP: The Guinness PRO14 Championship is made up of 14 clubs – four Irish, four Welsh, two Scottish, two Italian and for the first time this season two South African teams. Teams play a total of 21 games in the regular season across two conferences with the six top-ranked teams qualifying for the Guinness PRO14 Final Series.

A total of 295 International players appeared in the Guinness PRO12 during the 2016/17 season with 26 players from the Championship called up to the British & Irish Lions tour to New Zealand. 

ABOUT THE GUINNESS PRO14 FINAL SERIES: The Championship knock-out stages consist of six games in total. A Play-Off match to earn the seventh European Champions Cup place; two Semi-Final qualifiers, two Semi-Finals and the Guinness PRO14 Final.

The 2nd Placed teams from each Conference will host Semi-Final Qualifiers against the 3rd Placed teams from their opposing Conferences. The winners of those games play away to the 1st Placed Teams from Conference A and Conference B in the Semi-Finals with the winners reaching the Guinness PRO14 Final.

The Champions Cup Play-Off game will be contested by the highest ranked teams from each Conference who have not automatically qualified for the Champions Cup. The team with the highest points total will be awarded home advantage with the winner qualifying for the European Champions Cup as the seventh-ranked team from the Guinness PRO14. 


The print edition of the Ireland edition of The Times is on shelves from Monday to Saturday, while the digital edition is available via tablet app, smartphone app or on On Sunday, subscribers can obtain access to the digital edition of The Sunday Times or purchase the print edition of the publication.

In addition to providing a unique perspective on Irish news and sport, The Times, Ireland Edition ensures readers are always in the know about the global news agenda due to the wealth of content generated by over 200 journalists in London and 36 correspondents across six continents, all complemented by superb contributions from international names such as Caitlin Moran and Giles Coren.