Christmas FM announces Barretstown as official charity partner for 2019

Christmas FM wants to “press play” on over 850 days of life changing programmes at Barretstown, rebuilding the lives of seriously ill children.

Christmas FM is delighted to announce Barretstown, the organisation that serves children and families affected by serious illnesses, as the official charity partner for the Christmas radio station for 2019.

The radio station is aiming to raise over €250,000 which will go directly towards Barretstown’s mission of rebuilding the lives of seriously ill children and their families, through life-changing Therapeutic Programmes in a safe, fun and supported environment. The services provided to all of the children and families who attend Barretstown are entirely free of charge, so donations and fundraising efforts are vital for the charity to help more seriously ill children to experience the magic of Barretstown each year.

Christmas FM will be celebrating its 12th year on air this year and, since it began broadcasting, has raised almost €2 million for a range of charities. The costs of running Christmas FM are covered by various sponsors, ensuring that all on-air fundraising and donations will go directly to Barretstown.

Seen by many as the official soundtrack to the festive season, Christmas FM plays round-the-clock Christmas tunes, spreading an abundance of festive cheer and seasonal goodwill every single day in the run up to Christmas.

Broadcasting almost nationwide, Christmas FM is listened to by almost one in three adults. It is entirely funded through sponsorship and run each year by more than 100 volunteers on-air, devoting hundreds of hours of their time. The station is also available online.

Garvan Rigby, co-founder of Christmas FM, says: “Barretstown is a very special organisation and we are delighted to be partnering with them for Christmas FM this year. The radio station creates a feel-good festive factor that is unrivalled anywhere else, and we look forward to sharing that with everyone at Barretstown – campers, parents, staff and volunteers – as well as our listeners. As sponsorship pays the running costs of the radio station, this means that all monies raised on air through donations can go directly to Barretstown and we look forward to raising as much as possible this year for such a worthy cause”

Barretstown was founded by Hollywood actor and philanthropist Paul Newman in 1994 and is modelled on his renowned Hole in the Wall Gang Camp in Connecticut, USA. Celebrating its 25th anniversary this year, Barretstown has served over 50,000 campers since it opened its doors to the Irish public.

Through its free, specially-designed camps and programmes, Barretstown brings back the fun of childhood – its services help children affected by serious illness to ‘press play’ on childhood again. To mark its 25th anniversary, the organisation unveiled a nationwide Press Play campaign, with the aim of achieving its vision that by 2024, every child with a serious illness in Ireland will have the opportunity to avail of one of Barretstown’s therapeutic programmes.

Commenting on the charity partnership with Christmas FM, Dee Ahearn, CEO of Barretstown, said: “We are so thrilled to be chosen as Christmas FM’s charity partner for 2019 and it really will be the perfect end to what has been a hugely exciting year for us as we celebrate our 25th anniversary. Every year we need to raise €5.8 million to run our therapeutic programmes to serve children who suffer from serious illness, and their families.

The services provided to all of the children and families who come to Barretstown are entirely free of charge, so fundraising efforts are vital for us to help more seriously ill children to experience the magic of Barretstown each year. It’s initiatives like Christmas FM that help us to do that and I would like thank the Christmas FM team on behalf of the Barretstown campers, volunteers and wider Barretstown community for their support and generosity.”

To find out more about Barretstown visit, follow @Barretstown on Twitter or visit Barretstown on Facebook.

Follow Christmas FM on Facebook at or

Twitter @christmasfm

Christmas FM – Bringing You the Magic of Christmas

The European heatwave was most important news story of July 2019 according to Core Cultural Index

  • Stories that generated greatest public awareness included RTE’s Hyde and Seek creche controversy
  • The Women’s World Cup was of low importance to Irish people in July

The European heatwave and Boris Johnson winning the race to become Conservative leader and Britain’s next Prime Minister were the most important news stories in Ireland in July 2019. This is according to research from Core’s Cultural Index, compiled by Ireland’s largest marketing communications company, and based on the views of 1,000 participants discussing 20 news. Core’s research asked interviewees which stories they were aware of, and of them, deemed most important.

While Ireland escaped the scorching temperatures, 92% of all adults were extremely aware of the record high temperatures across Europe. Young people were particularly engaged, with 74% saying this was important or very important to them. The engagement with this climate story is further evidence that people, particularly the next generation, are concerned about global warming.

Second to the heatwave, and also Europe related, was the election of Boris Johnson as the UK’s new Prime Minister. Irish people who said this was an important story (66%) were also more likely to be concerned about a downturn in the Irish economy.

The third story which resonated with Irish people in July, and particularly young parents, was the controversy surrounding the creche facility, Hyde and Seek. RTÉ Prime Time investigated a group of creches and up to 675,000 people watched the TV report about the childcare facilities. 84% of young families said this was an important news story to them.

Amber and Greg winning Love Island was also high on the agenda for Irish people generating 59% of awareness amongst respondents with one in four young adults saying it was important to them.

Stories that received less interest included Instagram’s new update which hides the amount of likes on photos and the Women’s World Cup.

The full top ten stories to feature on the Core Cultural Index for July 2019 were:

  1. Heatwave across Europe                                                                                   69.1
  2. Boris Johnson elected as Conservative leader and UK Prime Minister 67.0
  3. Hyde and Seek creche controversy                                                                   61.3
  4. Brendan Grace dies                                                                                            57.2
  5. Ongoing insurance claims pay-outs and premium costs                             49.7
  6. Apollo 11’s 50th Anniversary                                                                             49.4
  7. Hong Kong protests and clashes                                                                       48.7
  8. Shane Lowry wins the British Open                                                                 48.7
  9. Centre Parcs opens in Longford                                                                       40.4
  10. Tipperary and Kilkenny proceed to All Ireland Hurling final                37.7

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To view the full findings of the Core Research Cultural Index July, please click here:

A Game of Thrones author George R. R. Martin announced as recipient of The An Post International Recognition Award for 2019

George R.R. Martin, the world-renowned author and creative force behind A Game of Thrones,is to receive The An Post International Recognition Award as part of this year’s An Post Irish Book Awards. The celebrated writer will receive the accolade at a special event in the GPO, O’Connell Street, Dublin on 20th August, ahead of the 2019 awards event on 20th November in Dublin’s Convention Centre.

The honour is being bestowed on Martin in recognition of his significant contribution to fantasy and science fiction over the last four decades. He joins a roll-call of previous recipients of the ‘International Recognition Award’, that includes David Walliams, Jilly Cooper, Jeffrey Archer and Bill Bryson.

George R.R Martin says: “I am honoured to be receiving this award and thankful to the people of Ireland for bestowing it upon me.”

The first of Martin’s epic fantasy novels, A Game of Thrones, was published in 1996 by HarperVoyager in the UK, and the series has since gone on to become a global publishing phenomenonwith worldwide sales exceeding 90 million copies. The series also became the basis for Emmy award-winning TV adaptation Game of Thrones. With fans of the series eagerly awaiting the sixth and seventh instalments, Martin is on course for continued chart-topping success in the years to come.

Maria Dickenson, Chair of the An Post Irish Book Awards, welcomed the award and offered the following citation on behalf of the board:

“The An Post International Recognition Award aims to honour international writers who, in the view of the Irish Book Awards board, have contributed substantially to the health and wealth of the Irish book-trade.  Recipients will have a large corpus of popular work behind them; will have sales figures counted in the millions; will have demonstrated great staying power and longevity; and endeared themselves to Irish booksellers throughout their long careers.  This year’s recipient satisfies all of these criteria in spades and he is George R. R. Martin.

A Song of Ice and Fire has become much more than a landmark series of books. The series has been elevated to the ultimate pantheon of J R R Tolkien and C S Lewis. A Game of Thrones is now an iconic artefact of popular culture, a cottage industry, a primer for the conduct of foreign policy among nations, the locus for impassioned debates about the very nature of power and the interplay of good and evil.  It looms large in the collective imagination of millions of fans, not least in Ireland, and in particular in Northern Ireland, now known as The Home of Thrones.

For all of those reasons, we can think of no other international writer who better deserves to be recognised by the Irish literary community and we look forward to presenting George R. R. Martin with the An Post International Recognition Award for 2019 in the GPO on August 20th.”

Aoife Beirne, Chief of Staff at An Post, says: “George R.R. Martin is a towering figure in the field of fantasy writing, and An Post is thrilled to honour him with the International Recognition Award. The GPO is a suitably iconic venue for this A Game of Thrones celebration.”

A special thanks to A Game of Throne’s artist, Larry Rostant, for the use of the ‘Fire and Blood’ emblem displayed on the An Post Irish Book Awards stage at the GPO for George R.R. Martin’s acceptance of the An Post International Recognition Award for 2019.

Now in its 14th year, the An Post Irish Book Awards is the biggest event in the Irish literary calendar, and brings together the entire literary community – readers, authors, booksellers, publishers and librarians – to celebrate the very best of Irish talent. Some of the biggest and most popular domestic and international writers have graced the Irish Book Awards stage including Seamus Heaney, William Trevor, Anne Enright, John Banville, John Montague, Edna O’Brien, Sally Rooney, Maeve Binchy, Graham Norton, Cecelia Ahern, John Boyne, Marian Keyes and Paul Howard.

The shortlist of nominations for the An Post Irish Book Awards 2019 will be announced on 24th October.

For further information, please log on to the An Post Irish Book Awards website

Follow us on Facebook, Instagram or Twitter for regular updates

Facebook: @AnPostIBAS

Instagram: @anpost_irishbookawards

Twitter: @AnPostIBAS

Event Social Media Accounts


Twitter: @postvox

Instagram: @anpostofficial

Event Hashtags:  #ReadersWanted #GoTGPO

The Sunday Times hosts exclusive 2019 Rugby World Cup preview featuring former international Shane Horgan

Expert panel will offer predictions for each of the 20 qualified nations and Ireland’s chances of claiming the Webb Ellis Cup

With anticipation building ahead of the 2019 Rugby World Cup, The Sunday Times is hosting an exclusive preview event to provide in-depth analysis of the action and Ireland’s chances of glory.

Attendees at the event, taking place on 29 August at the Aviva Stadium, will hear from an expert rugby panel including former Irish international Shane Horgan, The Times and The Sunday Times columnist and match analyst Stuart Barnes, who will also MC the event, The Times Rugby Correspondent Owen Slot and The Sunday Times Sports Writer Peter O’Reilly.

The panel will be giving their predictions on the twenty nations that have qualified, Ireland’s chances of progressing beyond the quarter-finals for the first time in history, and who they think will lift the Webb Ellis Cup on 2 November. Attendees will also have the chance to put their questions to the panel.

Richard Bogie, Managing Director at News Ireland, said: “Irish hopes have probably never been higher for a World Cup and the depth of talent throughout the squad has us all hoping that, this time, Ireland really can go all the way. Of course, the tournament will be Joe Schmidt’s swansong as Irish manager, and it would be fantastic to see him sign off in the most memorable way possible.

“Our panel of expert analysts, writers, and former international Shane Horgan will be breaking down the strengths and weaknesses of the major teams, and how Ireland can plot a route to the final. It promises to be a fantastic evening of discussion and insight – and should whet the appetite of Irish fans eagerly awaiting the start of the tournament in September.”

Subscribers of The Sunday Times can book their exclusive €5 tickets to the event at

Readers and subscribers of The Sunday Times will also benefit from extensive coverage and analysis of all the action throughout the World Cup itself, from reporters such as Peter O’Reilly, Stephen Jones, Stuart Barnes and Denis Walsh.

Non-subscribers can purchase their tickets via Eventbrite and cost €10

Advertising Standards Authority for Ireland (ASAI) issues new guidelines relating to the advertising of mobile phone and broadband services

  • New guidelines, which come into force on 1st September 2019, are welcomed by Sean Canny TD, Minister for State for Community Development, Natural Resource and Digital Development.
  • The ASAI to complete the Guideline process with a review of the term ‘unlimited’


The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, has introduced new guidelines relating to the advertising of mobile phone and broadband services.

The guidelines will complement the existing ASAI Code in ensuring that certain marketing terms used by telecommunications operators convey clear meanings that are not misleading to consumers.

The new guidelines were developed as an action resulting from the Mobile Phone and Broadband Taskforce*, which is chaired by Sean Canny TD, Minister for State for Community Development, Natural Resource and Digital Development. The purpose of the Taskforce is to identify measures that could deliver significant improvements in access to high-quality mobile and broadband services throughout Ireland.

The ASAI submitted a Report to the Taskforce in January 2018 which recognised that guidance for the telecom operators in a number of key areas would be helpful. An extensive consultative process followed with strong and positive engagement from key providers and the Guidelines were shared with stakeholders earlier this year. These guidelines, announced today, will come into force on the 1st September 2019.

The guidelines outline the general legal requirements that telecom operators must follow when using marketing terms for mobile phone and broadband services and also provides guidance for the telecoms industry concerning the use of the following specific marketing terms to describe telecommunications in the Irish market:

  • Coverage and Availability
  • Speed claims
  • Fibre

The guidelines also include advice on information resources for consumers, substantiation and terms and conditions / general claims.

For full details on the new guidelines please visit

This Guidance Note represents the completion of part one of a two-part review of telecommunications advertising. Part two relates to the circumstances in which descriptors such as the word ‘unlimited’ are used. The ASAI can confirm that a comprehensive review of these terms will now be undertaken and guidance will be developed. This process will begin in the coming weeks and will include a consultation process with relevant stakeholders, as was undertaken when compiling the new guidelines.

According to Orla Twomey, Chief Executive of the ASAI, theguidelines go a long way in ensuring that telecommunication marketing terms are not used incorrectly to mislead consumers: “Consumers have a right to be confident that the telecommunications ads that they see or hear are accurate and truthful. Following a broad consultation process, we have produced guidelines that aim to help advertisers ensure that their ads are compliant with the ASAI Code.”

“Marketing terms, by their design, are there to attract consumers to buy certain products and are an essential part of business development in the telecoms industry. However, there is the potential to mislead when marketing terms are used incorrectly. To ensure that the Code will remain, at all times, credible and relevant, the ASAI regularly reviews and appriases the Code, taking account of evolving commercial and societal trends.”

Minister of State Canney commented: “I welcome the publication of the guidelines by the ASAI and acknowledge the work that has been undertaken in bringing a key 2019 deliverable to fruition. One of the aims of the Mobile Phone and Broadband Taskforce is to improve consumers’ knowledge of the different types of telecommunications services on offer. With the publication of these guidelines, the ASAI has gone a long way to ensuring that consumers will have greater clarity over what they can realistically expect to receive from their broadband or mobile phone package. I look forward to the guidelines being fully implemented by industry.” 

There are a range of resources that can help in designing advertising that does not mislead consumers and of course, the ASAI are also here to help via their Copy Advice service. Just email for details.

or follow the ASAI on Twitter @THE_ASAI

Enet expands its data centre connectivity portfolio across Dublin

Six new additions bring total number of data centres to 25

Enet, Ireland’s largest wholesale, open-access network provider, has added six more data centres across Dublin to its national network. The additional data centres allow it to offer more options when it comes to dark fibre and managed bandwidth to its customers, and will result in increased connectivity for consumers.

Enet is now connected to 25 data centres. As the company continues to grow its network, there are also plans to connect more data centres in the next twelve months.

Broadband service providers will be able to use the additional data centres to connect with customers in areas where they may not have had a presence in the past. This interconnected network allows Enet to offer secure, reliable and scalable high capacity connectivity between these centres. It will also allow for diverse connectivity for mission critical traffic, peering with other 3rd parties, along with giving customers more ways to route international traffic.

The new data centres include four Equinix sites, Servecentric Blanchardstown and Keppel Citywest, while Enet is also connected to data centres around Ireland and in the UK.

David Eyre, CCO of Enet, said: “At Enet, we are always looking at ways to expand the network to the benefit of our customers. By providing high capacity data centre connectivity, we are ensuring that the Enet network can provide the type of solutions that our customers require – and that those benefits are ultimately passed on to consumers and broadband users.”

With over 120 employees based in either the business’s Limerick headquarters or its Dublin office, Enet currently works with over 80 different retail service providers to bring high-quality broadband and wireless to more than one million end users throughout Ireland.

Latest global state-of-the-art audio-visual technologies will be on display at ‘ActiVate Future of Visual Communications Showcase’ hosted by Ion Solutions

A showcase of the latest and most innovative technology solutions in audio-visual communications will be on display in the RDS Venue in Dublin later this month.

Hosted by Ion Solutions, the specialist provider of audio-visual solutions to companies nationwide and across the world, the ‘ActiVate Future of Visual Communications Showcase’ will reveal the newest cutting-edge technologies that are currently setting the global AV world on fire!

Taking place on 26th and 27th August, this must-see event is a key feature of the Irish AV industry calendar as it allows attendees to be among the first in Ireland to view a host of innovations in action, including the following:

  • Igloo Vision Immersive Video for product BIM, visualisation experiences, marketing showcase
  • AirScan interactive videowall, which operates with any video or projection device
  • Connected Media HR App for Tripleplay systems, enabling remote workers to stay connected with in-house communications platforms
  • A unique demo of the relative image quality of LED panels at different pixel pitches
  • A dynamic, live video experience show, with a blend of projection, LED, lighting, and immersive audio
  • AI powered visual search and asset monitoring solution
  • A model-scale Projection Mapping experience, showing how effective 3-D modelling can bring an outdoor event to life

Visitors will have an opportunity to see the technology in practice, through creative applications and live demos, rather than just observing an exhibition display. There will also be an opportunity to meet product specialists from the various suppliers, while experts will be on hand to give one-to-one guidance and answer any questions.

The ‘ActiVate Future of Visual Communications Showcase’ on 26th and 27th August in the RDS Venue is completely free to attend but registration is required.

If you would like to attend, please just email

Ion Solutions specialises in the creative and technical delivery of indoor and outdoor live events, conferences and exhibitions, as well as the design, supply, installation and integration of audio-visual communications equipment, broadcast television systems, digital video production / computer graphics systems and digital signage solutions. The business employs 70+ full-time staff based out of two office locations in Sandyford, Dublin.

The company has worked on contracts for a range of clients across a variety of sectors including broadcast, retail, healthcare, hospitality and educational facilities as well as corporate venues. Clients include the likes of Ireland West Airport, TG4, Convention Centre Dublin, Kerry Group, Croke Park Dublin and the SSE Arena Belfast, as well as multiple projects with Virgin Media Group.

Ion Solutions recently become part of Creative Technology, a worldwide provider of specialist AV technology and live events, bringing a global reach to the Ion Solutions portfolio of services. Creative Technology operates 19 offices on three continents and is, in turn, part of NEP Group, which has 4,000+ employees in 24 countries.

For more information and regular updates, check out

or follow us on Twitter @IonSolutionsLtd

Average ‘sold price’ for houses across Ireland up 4% for the first half of 2019 when compared to same time last year – new research from Perfect Property

  • Sold prices take a fall in Cork, Galway, Wicklow and Dublin, while Longford and Kerry, in particular, see significant increases
  • More than 50% of counties are still achieving a higher sale price than the original asking price


The average ‘sold price’ for houses across the country for the first half of 2019 has increased by 4% when compared to the same period last year, according to new research by Perfect Property, Ireland’s innovative property search engine.

An analysis of the Property Price Register conducted by Perfect Property shows that the majority of counties saw the average ‘sold price’ of a house increase between H1 2018 and H2 2019, while only four experienced a decline in prices.

The counties with the highest increase of average sold property prices included Longford (26%), Kerry (23%), Roscommon (13%), Donegal (12%), and Cavan (11%), followed by Carlow, Laois, and Waterford all coming in at 9%, respectively.

However, just four counties saw prices drop. Cork and Galway showed a decrease of -7%, followed by Wicklow with -5% and Dublin with -4%.

Asking Price versus Sale Price

Perfect Property analysed these figures against listing prices and found that in Q2 2019, more than 50% of counties are still achieving a higher sold price. Overall, achieved sale prices were 7% higher than listing prices nationally. The biggest difference between the two was witnessed in Sligo (11%) and Wexford (10%), followed by Cork, Kildare and Leitrim (all 8%).

This is a decrease from Q1 2019 which saw homes selling for 12% higher than the asking price however, still a positive indication of the overall market where homes aren’t being discounted in order to sell. 

Whilst Dublin saw an overall price drop, home sellers are still seeing their properties sell 6% higher than what they’re asking. 

This research was carried out by search platform Perfect Property, which features properties from a range of estate agents including REA, Knight Frank, REMAX and Sotheby’s. Currently the average value of property uploaded to the website every day is €20.3m, with new properties worth €142m added every week. The platform has a wide range of user-friendly features, meaning it is fast becoming the property search portal of choice for home buyers and sellers, as well as those seeking a new rental property.

Commenting on the recent figures, Laura Pollard, Managing Director of Perfect Property, said:

“Reviewing achieved sold prices nationally, is key to understanding the true state of the market. Our research shows a very dynamic housing market across Ireland, with considerable regional variation in sold prices. While the country is up by 4% as whole from this time last year, this spurt of growth has not been experienced in all areas, with Cork, Galway, Wicklow and Dublin showing a decrease in sold prices.  Comparing this to the original listing price provides additional insight, showing that in many areas the achieved sale price is still higher than the original listing price.”

Instagram: @perfectpropertyie

Editors notes:

H1 2018 – H1 2019

Majority of counties saw an average sold price increase however 3 key property markets declined: Dublin, Cork and Galway.

County H1 2018 H1 2019 Change (%)
Carlow €159,518 €173,913 9%
Cavan €126,235 €140,129 11%
Clare €169,906 €176,211 4%
Cork €286,441 €265,162 -7%
Donegal €109,416 €122,985 12%
Dublin €462,601 €445,120 -4%
Galway €250,930 €233,997 -7%
Kerry €152,232 €186,722 23%
Kildare €282,268 €284,016 1%
Kilkenny €197,149 €203,474 3%
Laois €155,245 €169,114 9%
Leitrim €109,246 €112,174 3%
Limerick €187,555 €200,688 7%
Longford €94,691 €119,022 26%
Louth €202,203 €211,650 5%
Mayo €129,812 €137,782 6%
Meath €257,069 €270,956 5%
Monaghan €146,655 €146,257 0%
Offaly €148,513 €155,625 5%
Roscommon €114,330 €128,790 13%
Sligo €136,116 €145,805 7%
Tipperary €139,692 €151,063 8%
Waterford €166,718 €181,081 9%
Westmeath €177,432 €187,208 6%
Wexford €168,886 €180,829 7%
Wicklow €337,125 €318,803 -5%

The nurses’ strike was the most important news story in the first half of 2019 according to Core Cultural Index

  • Stories that generated greatest public awareness included the New Zealand mosque shooting and President Trump announcing his visit to Ireland
  • Only 27% said President Trump’s visit was important to them

he nurses strike, the New Zealand mosque shootings and the terror attacks in Sri Lanka were the three most important news stories in Ireland in the first half of 2019. This is according to research undertaken as part of the Core Cultural Index 2019, compiled by Ireland’s largest marketing communications company, and based on the views of 6,000 participants discussing 97 news stories across 15 categories.

The Cultural Index, generated by the Research Practice of Core, examines awareness amongst the general public of the top news stories making headlines, and the importance of such stories in the context of Irish society and culture. 94% of Irish people were aware of the strikes, and 87% said it was important or very important to them personally. As a result, these events scored the highest Culture Index of 2019 at 82.1.

Another terror-related story that scored high in awareness was the tragic death of activist journalist Lyra McKee in April with 83% saying it was important to them.

Series five of Love Island was also high on the agenda for Irish people generating 60% of overall awareness amongst respondents with 40% of young adults saying it was important to them.

Core Cultural Index

  1. Nurses go on strike, fourth highest score since Index started in 2015                    82.1
  2. New Zealand mosque shooting, tenth highest score                                            78.5
  3. Terror attacks kill hundreds in Sri Lanka                                                              72.7
  4. Two boys found guilty of murder of Ana Kriegel                                                   72.6
  5. Journalist, Lyra McKee, shot dead in Derry by new IRA                                        72.1
  6. Children’s Hospital costs increase                                                                      70.2
  7. Local and European elections and referendum take place                                    70.1
  8. Young men die in tragic Donegal car crash                                                         67.9
  9. Darkness into Light takes place                                                                          65.6
  10. HSE workers go on strike across the country                                                      64.8

While the most important stories often did not rank as highly in terms of public awareness, participants highlighted the importance of stories focusing on social issues, particularly with regard to health, terrorist attacks and politics. Despite being consistently in the news, only 27% said President Trump’s visit was important to them, with people ranking Supermac’s trademark legal case higher.

Stories that received less attention included the return of Love Island, the announcement that grime artist, Stormzy, was a headliner at Glastonbury, and the sale of iconic nightclub Copper Face Jacks. 

Finian Murphy, Marketing Director at Core, says: “When a story resonates in a way that strikes an emotional chord it forces us to sit up and take notice. The Cultural Index is unique in that way as it allows us to understand the news stories that connect Irish audiences by keeping them engaged and leaving them with an emotional impact.” 

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To view the full findings of the Core Research Cultural Index from the first half of 2019, please click here: ,