An Post Irish Book Awards’ wins triple at the European Sponsorship Association Awards ceremony

The An Post Irish Book Awards, the annual event that celebrates and promotes Irish writing, has scooped three awards including the Grand Prix at the 2020 European Sponsorship Association Awards (ESA).

Demonstrating the diversity of the ESA Awards, the Gran Prix winner was a cultural sponsorship, with the An Post Irish Book Awards recognised by a panel of international experts as the prestigious ESA Sponsorship of the Year, while also winning ‘Best Newcomer (UK & Ireland)’ and ‘Arts and Culture Sponsorship’.

Europe’s best and brightest sponsorship campaigns were recognised at the 13th annual ESA Awards ceremony, held this week in London. More than 400 sponsorship and sports marketing leaders came together to celebrate ESA’s mission to unite, inspire and grow the sponsorship industry. With prizes across 30 categories, the 2020 ESA Awards ceremony was the largest in the history of the ESA Awards.

The An Post Irish Book Awards celebrate and promote Irish writing to the widest range of readers possible. Each year it brings together a huge community passionate about books – readers, authors, booksellers, publishers and librarians – to recognise the very best of Irish writing talent.

The initiative consists of a range of categories including Novel of the Year, Children’s, Cookery, Crime Fiction, Popular Fiction, Nonfiction, Sports, Irish Language, Short Story, Poetry and Teen and Young Adult. A one-hour highlight television programme featuring the An Post Irish Book Awards is broadcast on RTÉ One every year.

Alastair Giles, Executive Director, An Post Irish Book Awards, says:

‘We are delighted that the sponsorship of the Irish Book Awards has been recognised in this way. The support that the awards and the book trade in general have received from our new headline sponsors; An Post, has been spectacular over the last 18 months. We’re thrilled to have been included in the planning for the activation campaign, created by their media agency; Core and creative agency; Ringers.”

“It was doubly gratifying to have RTE; our official media partner, work in tandem with the campaign too. We are extremely grateful to be recognised as ‘European Sponsorship of the Year’ – a first for a cultural, rather than a sports event Books are a hugely important artery of the cultural heart of Ireland and, this campaign has encouraged more people to visit bookshops and reconnect with the reading experience.” 

Louise Cronje, Sponsorship Manager, An Post, says;

‘At An Post, our brand purpose is to act for the common good, to improve the quality of life in Ireland now and for generations to come. With this in mind, An Post are proud sponsors of the Irish Book Awards since 2018, and have worked with the collaborative team to bring #ReadersWanted to life to help more Irish people fall in love with reading.”

“We are delighted that this work has been recognised by the European Sponsorship Association as outstanding in this field across Europe.”

For furtherinformation, please log on to the An Post Irish Book Awards website or social media channels:

anpostirishbookawards.ie

Facebook: @AnPostIBAS

Instagram: @anpost_irishbookawards

Twitter: @AnPostIBAS

#APIBAS

#ReadersWanted

The Irish Asset and Invoice Finance Association appoints David Avery as Chairperson

The Irish Asset and Invoice Finance Association (IAIFA), the representative body for the Invoice Finance and asset-based lending industry in Ireland, has appointed David Avery, Head of Commercial Finance at AIB, as Chairperson of the organisation. Mark O’Rourke, Managing Director of Bibby Financial Services Ireland has been appointed Vice Chairperson.

Formerly known as Asset Based Finance Association (ABFA), the industry body has been re-named as the Irish Asset and Invoice Finance Association (IAIFA) and members include high street banks and a number of independent specialist finance providers.

The organisation provides a collective voice for the industry, promoting the wider benefits of invoice and asset based lending solutions and ensuring that appropriate standards are upheld across all members. The organisation is also a source of information for those wanting to know more about the industry’s products and services.

David Avery is a Qualified Financial Advisor and has 25 years Invoice Finance experience, working initially for Lloyds Commercial Finance and latterly Bank of Scotland Cashflow Finance in the UK, where he held senior roles in risk and relationship management and sales.  David joined AIB Commercial Finance, upon relocating to Ireland, as Head of Business Development and subsequently as Head of AIB Commercial Finance since 2017.

Commenting on his new position, David Avery says:As chairperson of the IAIFA my goal is to broaden the understanding of invoice and asset-based lending across SME’s in Ireland. We want to create awareness of this financial solution and its ability to unlock funding to provide working capital to support growth, as well as its contribution to assisting in successful acquisitions and MBO’s. Equally, as Brexit materialises, such finance can help to provide certainty of funding and enable Irish businesses to navigate a challenging economic environment.”

Mark O’Rourke, who has been appointed Vice Chairperson of the IAIFA, has 20+ years of experience in the Irish banking sector. He is currently the Managing Director at Bibby Financial Services Ireland.

The current members of the IAIFA are:

  • AIB Commercial Finance Ltd.
  • Bank of Ireland Commercial Finance
  • Bibby Financial Services (Ireland)
  • Capitalflow
  • Close Brothers Commercial Finance
  • Grenke Finance Plc
  • Ulster Bank Invoice Finance

www.IAIFA.ie

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 12 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading Advertising, Responsibility, Safety, Promotions/Alcohol
  • – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 14 case reports on complaints recently investigated by the organisation.

12 of the 14 advertisements were found to have been in breach of the ASAI Code on grounds related to Misleading Advertising, Responsibility, Safety, and Promotions/Alcohol. The advertisements complained of related to Television, Online, Radio and Print advertising. Two of those upheld related to intra industry / interested party complaints. The ASAI Complaints Committee chose not to uphold two consumer complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a large number of mediums. The main role of advertising self-regulatory organisations (SROs) is to ensure that ads and other marketing communications are legal, truthful, decent and honest and the ASAI is committed to protecting society in relation to advertising across all mediums. The continuing efficacy of the Code facilitates the prevalence of high standards in advertising.”

“The ASAI provide a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Professor Bairbre Redmond, Independent Head of the Complaints Committee of the ASAI, says:

“Over the past few years, the Complaints Committee, comprised of independent and industry members, has dealt with a broad range of complaints. The Complaints Committee has also spent considerable time highlighting awareness in relation to advertising best practice within the advertising industry, ensuring all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.”

Below is a list of complaints that have been found to be in breach of the ASAI Code:

Company/Organisation Complaint Category Further Details
  Suzuki     Safety   Two complaints were received concerning the advertising. The issues raised by the complaints were as follows:   Issue 1: Both complainants objected to the way the car was driven at high speed, performing turns and leaving donut shape tracks. They both considered the use of the tagline “time to play” in conjunction with a vehicle being driven at speed as inappropriate.   Issue 2: One of the complainants also objected to the use of a child’s voiceover in the advertisement.   In breach of sections 3.3 and 3.24 of the code.   Complaint Upheld. Link: https://www.asai.ie/complaint/motoring-33/    
      Optilase       Misleading   The complainant considered the advertisement to be misleading and unfair to the consumer. He said that the requirements for getting €500 off the price of the procedure was to remove the ‘Lifetime Guarantee’ from the offer.   In breach of sections 3.10, 4.1, 4.4, 4.9, 4.10 and 5.16 of the code.   Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-45/
  Therapie Clinic   Misleading   The complainant raised two issues in relation to the advertisements.   Issue 1:   The complainant considered the 1 cent sale offer to be misleading. She queried how she could be making a saving on the full leg and any bikini and underarm for 1 cent at €145 if the normal cost of this treatment was €144.   Issue 2:   The complainant said that while the full price cost for a full leg, any bikini and underarm (course of 6) was indicated as being €144 (course of 6) the actual cost of the treatment was €144 X 6.   In breach of sections 3.10, 4.1, 4.4, 4.9, 4.10 and 4.22 of the code.   Complaints Upheld.   Link: https://www.asai.ie/complaint/health-beauty-48/
      Therapie Clinic       Misleading   The complainant raised two issues in relation to the advertisement.   Issue 1: The complainant challenged the statements “complete hair removal” and “guaranteed successful results in fewer sessions.”   The complainant said that having completed her six-week sessions, she had not achieved complete hair removal. She was informed that the reason for this was because her hair was too light in colour. She was also informed that she would need further sessions despite the advertisement indicating that ‘fewer sessions’ would be required.   Issue 2 The complainant also challenged whether the sale prices were cheaper than the standard prices.   In breach of section 3.10, 4.1, 4.4, 4.9 and 4.10 of the code.   Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-49/
  Lifeline 24   Misleading   The complainant considered the claims regarding the delivery within two working days to be misleading and incorrect. They said that having ordered the product, it was not delivered within two days. In breach of sections 4.1 and 4.4 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/household-15/
        Bet Index Ltd          Responsibility     The complainant considered the advertisement to be in breach of the ASAI Code as it did not direct listeners to a source of information about gambling and gambling responsibly.  In breach of section 10.10 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/leisure-22/
        Bow Lane Social         Promotions / Alcohol    Issue 1:   The complainant viewed the offer on the advertisers’ website for their A la Carte menu. On visiting the premises to avail of the offer, they were advised that the offer of two courses for €20 or three courses for €25 was only available in conjunction with a €30 ‘bottomless’ drinks deal. As this information had not been included in the advertising, the complainant considered it to be misleading.   Issue 2: The ASAI challenged whether the use of “bottomless” in connection with alcohol was compliant with the Code. In breach of sections 3.10, 9.8 (a) and (b) of the code. Complaint Upheld In Part. Link: https://www.asai.ie/complaint/leisure-23/
  Cocoa Brown by Marissa Carter     Misleading    The complainant considered the posts to be misleading because they created the impression that both individuals featured had used a Cocoa Brown tanning product in order to achieve their tan, despite neither individual stating this in their own original posts. The complainant said that one of the individuals in question had, in fact, stated that she had used a different tanning brand in her original post. In breach of sections 4.1, 4.4, 4.9 and 4.10 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/fake-tan-beauty/  
  Hidden Hearing   Misleading   The complainant considered the advertisement to be misleading as it stated the service was available at several clinics. When he attempted to make an appointment in one of the clinics listed, he was advised the service was available in the Cork City clinic only. In breach of sections 4.1, 4.4, 4.9, and 4.10 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-46/
    Woodies DIY     Misleading     The complainant said that the advertised offer was for all Dulux interior paints but had an asterisk pointing out that some paints by the brand were not included which was written in small text. In breach of sections 4.1, 4.4, 4.9, 4.10 and 4.28(a) of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/household-14/

The ASAI upheld two complaints made by Intra Industry / Interested Parties in the following cases:

Company/Organisation Complaint Category Further Details
  The Debs Co    Misleading   The complainants, Debsireland.com, considered the advertisements to be deliberately misleading young people into thinking that the advertised event was the established event that TY students go to every year. They said that they, Debsireland.com, had run this event since its inception 15 years previously.   In breach of sections 3.10, 4.1 4.4 4.9 and 4.10 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/leisure-21/  
  Essential Oils Ireland   Misleading   The complainants, Unicorn Aromatherapy, considered the claim “Best essential oils in Ireland for health, wellness & beauty” to be misleading to the public. They did not consider that it could be substantiated in any way.   In breach of sections 4.9, 4.10 and 4.33 of the code. Complaint Upheld. Link: https://www.asai.ie/complaint/health-beauty-47/  

The following two complaints were investigated and following investigation, the ASAI Complaints Committee did not uphold the complaints.

Company/Organisation Complaint Category Further Details
  Stafford Fuels Limited    Misleading   The complainant challenged the reference to the smokeless coal having “75% less smoke and micro-emissions.”   Issue 1: They said there was no substantiation provided as to how the ‘75% less’ figure was arrived at or what the product was being compared to.     Issue 2: They considered this reference could be interpreted by the public as being the safe amounts required.   Complaint Not Upheld. Link: https://www.asai.ie/complaint/home-heating-smokeless-coal/  
    Dacia Ireland      Responsibility    The complainant considered the advertisement discouraged the use of a different mode of transport, i.e. jogging, and concluded that sitting in traffic in a Dacia was better by comparison. They said that we are in an age where more sustainable and healthy travel options must be encouraged, e.g. public transport, walking, cycling and jogging. They therefore believed the advertisement was irresponsible both to consumers and to society as it actively discouraged healthier modes of transport.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/cars/  

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

Or follow the ASAI on Twitter @THE_ASAI

Core named as One of the Best Workplaces for Women in Ireland

  • Core has been recognised as a Great Place To Work for 11th year in a row
  • Ranking seventh in the Best Large workplace category
  • The award marks Core’s success at focusing on gender equality in recent years

Core, Ireland’s largest marketing communications company, is delighted to announce that they have been officially recognised as one of the Best Workplaces for Women in Ireland. Core is one of only four Irish-owned companies on the list. The company was awarded the accolade at the 18th annual ‘Great Place to Work Best Workplaces in Ireland’ awards this week. The award marks Core’s success as the only communications agency to secure a best place to work for women, in an industry where gender inequality has been an issue. This is the eleventh year that Core has been recognised by the Great Place to Work Institute.

In a survey, the company was ranked across three key areas which showed that there was no significant gender differences between men and women working in Core.

  • 89% of women and 90% of men agree “I am able to take time off from work when I think it’s necessary”
  • 87% of women and 88% of men believe that “People care about each other here”
  • 92% of women and men agree that “People here are treated fairly regardless of their gender”

According to Jill Downey, who leads the Diversity & Inclusion strategy for Core, “this award gives great confidence that our strategy of focusing on gender equality is working and our approach to embracing flexible working and family friendly policies continues to demonstrate that Core is a great place to work.”

In 2019, Core became a member of the 30% Club Ireland and was also awarded the silver Investors in Diversity Award from the Irish Centre of Diversity, Ireland’s first all encompassing Equality, Diversity and Inclusion mark.

Stha Banks, Head of Paid Social at Core, said: “Businesses, like people, are constantly evolving and the past couple of years have been a testament to this at Core. Today, the flexibility in how we work and where we work has given me the opportunity to continue working full-time while also being a mum of two. The investment in technology has allowed many parents to continue their career development and not feel forced to choose between work and family life. I remember how a decade ago, being a working mum in the media industry was not a typical occurrence – fast forward to today, I am now the norm. Core supports all working parents and non-parents alike.”

Sinéad Comerford, Media Manager at Core, added: “Since joining Core in October 2017, I have experienced the company’s ongoing encouragement to having a healthy work-life balance. Last year, I was lucky enough to have been given the opportunity to travel to Sweden for the AFLW Euro 9’s in June and the London European 18-a-side Championships in October. This summer, I’m competing in the International Cup in Brisbane. Core has been fantastic in supporting my sporting endeavours, which makes it a remarkable place to work. In addition, having gained leadership skills on and off the pitch has helped me grow in my role as a Media Manager. Working with sporting teams that have a range of diverse skills, abilities, mindsets and personalities, has meant I can effectively manage my workflow.”

The prestigious recognition is assessed through Great Place to Work’s robust ‘Trust Index©’ employee survey and a thorough ‘Culture Audit©’ assessment of their policies and practices.

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

@Core_IRL

Colour and joyful vibes take over the United Colors of Benetton SS20 campaign

  • Benetton partners international faces with models to take on the runway for the SS20 campaign
  • Vibrant fashion statement pieces promise to take you through a journey of colour this spring/summer

*There are a range of images to accompany this press release

February 2020

United Colors of Benetton have raised the flag on their Spring/Summer 2020 collection – with international faces joining a multiethnic group of models to wave the flag high for the Italian label and celebrate the colorful and joyful attitude portrayed in their new campaign.

The SS20 collection was unveiled at a Milan swimming pool to showcase the splash of colour and signature style with a nautical theme throughout! Red, white and blue could be seen everywhere! While the models walked, swimmers dressed in Benetton could be seen doing laps of the pool.

The highly anticipated nautical style collection is ready to brighten the upcoming seasons with patterns and designs influenced by designer, Jean-Charles de Castelbajac’s, travels through the sea.

Jean-Charles de Catelbajac, who has had a distinguished career working with the likes of Andy Warhol, Miguel Barcelo, Keith Haring, Jean Michel Basquiat, M.I.A and Lady Gaga, the collection remixes the original brand features that fans love.

Shot by Oliviero Toscani, the photos capsulate the campaign by Toscanis use of his usual mix of optimism and formal perfection. The colorful flags against the traditional white background work like drop curtains, draping around and framing the models.

Benetton has nine stores in Ireland:

St. Stephens Green Shopping Centre, Dublin

Grafton Street, Dublin

Arnotts Department Store, Dublin

Liffey Valley Shopping Centre, Dublin

Kelly’s, Waterford

Anthony Ryan’s, Galway

Goods, Kilkenny

Naas

Cork

For more information visit:

Website: benetton.com  or benettongroup.com/media-press

Facebook: facebook.com/benetton


Twitter:
twitter.com/benetton


YouTube:
youtube.com/benetton


Instagram:
instagram.com/benetton

1 in 3 single adults in Ireland are not interested in finding a new partner – Core’s Dating 2020 report

  • One in five 25-34 year olds have met their partner through apps and dating websites
  • Over half (55%) of Irish adults feel that dating apps have made people more shallow
  • Just under half of Irish adults admit they would look up someone’s social media in advance of going on a date with them
  • With a growing concern over data privacy, 1 in 3 say this is very important to them

e

1 in 3 single adults are not interested in finding a new partner, according to Core’s Dating 2020 report, compiled by Ireland’s largest marketing communications company. The number of single people in Ireland has increased to 1.2 million, with 34% of women and 28% men saying they are “not interested in meeting anyone at this time”, highlighting the changing dating landscape.

When it came to dating practices, interviewees tended to favour conventional methods over digital apps, with 43% of women hoping to meet prospective partners through a friend or family member, compared to 38% of men. The opinions of loved ones also carry a considerable amount of weight when it comes to finding a new partner, with 48% of women taking into consideration the views of family and friends.

That said, the rise in social media has provided a new avenue to dating, with one in five 25-34 year olds saying they met their partner through apps and dating websites, the highest of any cohort.

With online privacy a hot topic, 65% believe that people will focus more on their data privacy in 2020. However, only 30% say this is a trend that is very important to themselves personally, with older people most likely to be more cautious when it comes to sharing information. Despite these concerns, only 24% say it is personally important to them that people will reduce their social media use and the majority (69% of adults) believe people will not reduce their social media use in 2020. As dating apps require a certain level of personal information, people need to consider the trade-off between their privacy and giving away their data for the possibility of meeting someone new.

While online dating is considered to be inclusive, the research found that many believe it can have a negative effect on the dating world, with over half (55%) of Irish adults saying dating apps have made people more shallow. This was further highlighted by 42% saying they “would take into consideration what they have on social media,” with the same percentage saying they would take into consideration what their friends or family think.

Stephen Mooney, Research Executive at Core Research said: “Thirty years ago, the life plan for most involved marrying young, buying a house together and starting a family. Nowadays, the life plan for most isn’t as linear. Houses are less affordable, people are marrying later, if at all, and having kids isn’t a given. Singledom, and with that dating, should therefore be an important topic for brands to understand.”

“While, the conventional expectations of ”settling down,” may still exist, for many, this is a demand of the past, with single life being about enjoying life, dating and making individual and not joint decisions. It’s up to brands to acknowledge these changing life-stage expectations by facilitating people and encouraging them to move away from dating via their screens by hosting events or moments for people to connect with the people around them.”

Further interesting insights from the dating research include:

  • 26% of single men and single women believe dating apps are only for young people 
  • 50% of single men and 64% of single women believe self-fulfilment and learning about yourself is easier to do when single
  • 40% of single men and 38% of single women believe dating multiple people is fine once all parties involved are aware of it
  • 55% of single men and 69% of single women believe there are double standards when it comes to what is okay for men to do versus what is okay for women to do
  • 25% of single men and 12% of single women believe people should get married and have kids by a certain age

The research focuses on single men and women’s dating and relationship preferences and investigates whether these changing life expectations are having an impact on how and when we form relationships. Based on the views of 1,000 participants, which included 320 single people, the methodology focused on four key questions:

  1. How are people in relationships meeting?
  2. How do singles think they would meet someone in comparison to how they would prefer to meet someone?
  3. What are people’s attitudes towards the recent changes in the dating landscape?
  4. Are their influences in delaying traditional milestones? 

Core Research is part of Core. Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To view the full findings of the Core Dating 2020 report please click here:

Value of the 2019 Dublin Licensed Premises market increased dramatically, but volume of transactions remains below the 10 year average

  • Biggest factor of 2019 licensed premises market was dramatic increase in the volume of higher value, well-located prime Dublin pubs being sold
  • Rising insurance costs remain a cause for concern with pubs in Dublin experiencing an average increase of 50% over the past three years

The reduction in the overall volume of sales of licensed premises continued for the fifth consecutive year and points towards a stabilisation within the market, coupled with a reluctance of operators to offer performing assets for sale. That’s according to new figures released today by Lisney (incorporating Morrissey’s), Ireland’s largest independently-owned property advisory company.

Activity in the Dublin licensed premises market contracted slightly in 2019, with 16 transactions recorded compared to 17 in 2018, 31 in 2017 and 35 in 2016. The volume of sales also remained below the 10-year average of 23 units.

INCREASE IN HIGHER VALUE SALES

The defining characteristic of the 2019 licensed premises market was the dramatic increase in the volume of higher value, well-located prime Dublin pubs being sold. 37.5% of 2019 transactions accounted for sales exceeding €4m, as opposed to just 5.88% of the market in 2018. Activity within the €0m to €4m range accounted for almost two thirds of the market share, with five transactions completed in both the €0m to €2m and €2m to €4m categories.

By comparison, activity from 2010 to 2018 was primarily rooted in the €0m to €2m bracket, accounting for an average of 87.2% of sales.

INDUSTRY CONTINUES TO ADAPT

The manner in which licensed premises trade is evolving. Quality traditional style licensed premises that are well located within well populated urban districts continue to enjoy consumer support with volumes of business reported to be on the increase throughout the past three years.

New-breed innovative operators continue to drive the market by strengthening revenue streams through the blending of food, drink and entertainment.

Low alcohol by volume (ABV) and alcohol-free products have become one of the swiftest development sectors within the drinks market. Sales of low ABV and non-alcoholic beer increased by 60% in 2018 and continue to grow.

SECTOR CHALLENGES

Rising insurance costs have remained a cause for concern and independent research confirmed that pubs in Dublin faced an average increase of 50% over the past three years. The average insurance premium for pubs in the capital is now in the region of €25,000 per annum.

A VAT increase on food sales in Budget 2018 from 9% to 13.5% remains widely criticised by the industry. The impact of this increase has been more acutely felt by businesses in rural areas.

In addition, the cost for operators seeking to trade late has risen. Exemption costs now amount to a rate of €410 per application excluding legal costs and without factoring in extra staffing and entertainment costs. As a result, many businesses outside the prime city and tourist hotspots have pared back their later trading nights, or decided to revert to regular hours completely.

KEY DRIVERS ON DEMAND

The licensed trade has benefitted from the increase in disposable income and discretionary spending levels. As a result, the appeal of licensed premises within prime trading areas is set to continue, both in terms of profitability and funding. A return towards normalised lending to the sector, with an improvement in pillar lending has benefitted would-be purchasers. Alternative lenders have also begun targeting large towns and suburban areas, and are competing with pillar banks for key-trading area.

Lisney expects this increased lending to the sector to increase in 2020 which will further increase the number of funded operators actively seeking opportunities within the market.

Tony Morrissey, Lisney Director of Licence and Leisure, says:

“The outlook for the Dublin licensed premises market is positive in 2020, and similarly so with Galway, Cork and Kilkenny. Provincial towns and villages have not witnessed the same level of recovery and these businesses will continue to attract limited appeal. This is unfortunately likely to lead to more closure of non-viable premises.”

“Supply levels have been affected by operators opting to continue to trade as opposed to trading up, down or retiring. Under different market conditions, operators who may have retired in recent years have instead chosen to hold onto their assets due to the high growth of the past two to three years.

“We anticipate that these forecasts of more temperate growth could assist in improving supply as many of these operators may now give more serious consideration to retirement as the previous growth levels slacken. We therefore expect the principle driver behind supply will be retirement in the coming years. This will be positive news for those considering expansion who will welcome the anticipated improvement in supply to the market.”

  • Note to Editors: Please see a copy of the Morrissey’s-Lisney Licensed Premises Property Review 2019 and Outlook 2020 attached

Ion Solutions rebrands as CT Ireland

Ion Solutions, a leading provider of professional audio visual and broadcast technology systems in Ireland, has rebranded and will now be known as CT Ireland, part of the CT Europe & Middle East Group. CT operates 19 offices on three continents and is part of NEP Group, which has 4,000+ employees in 24 countries.

The rebranding follows the acquisition of Ion Solutions last year by Creative Technology Group (CT), the worldwide specialist in audio visual equipment and bespoke staging solutions.

Ion Solutions, now CT Ireland, is led by an extremely experienced local management team and employs 70+ full-time staff in two office locations in Sandyford, Dublin. The business specialises in the creative and technical delivery of indoor and outdoor live events, conferences and exhibitions, as well as the design, supply, installation and integration of audio-visual communications equipment, broadcast television systems, digital video production / computer graphics systems and digital signage solutions. Clients span a variety of sectors including broadcast, retail, healthcare, hospitality and educational facilities, as well as corporate venues.

Ion Solutions had worked with CT for many years on a number of projects in a host of geographical markets long before the company acquisition. Both company’s services complement the other’s and, together under one brand, they will become a 360-degree supplier to the Live Events market in Ireland, the UK, Europe and worldwide.

Today’s rebrand of Ion Solutions to CT Ireland relates to branding only and does not represent any structural or organisational changes. Clients however, will have access to even more robust AV resources, a deeper pool of skilled engineers and technicians, and a range of end-to-end solutions to support live events and broadcast productions in Ireland and on the world stage.

Dave Crump, President and CEO of CT Europe & Middle East, said:

“I’m excited that our clients in Ireland will share the same high-quality experience and superior service for all of their projects, no matter where they are. Our processes and services will be more seamless, from the initial sale to the delivery of solutions at the client’s event site. And, by continuing to support our clients with local teams and equipment in more places, we reduce our impact on the environment.”

“This change is in name only, with the same talented teams at CT Ireland running the business day-to-day,” said John Roche, CEO of CT Ireland. “That said, it’s still an important step in bringing our companies closer together so that we can continue to create innovative technology and amazing solutions for our clients.”

“CT, along with the other companies in the group’s Live Events operating segment, will support our business and provide access to a global pool of state-of-the-art assets and highly trained technical talent in Europe and around the world. Through this support, we will be in a position to provide our clients with additional services, and also work with clients right across the globe.”

To learn more about CT and their full range of live event solutions, visit www.ct-group.com

For more information about CT Ireland, visit www.ct-ireland.ie

Additional notes on Creative Technology:

Creative Technology (CT) is one of the world’s leading suppliers of specialist Audio Visual equipment to the broadcast, corporate, entertainment, and sports industries. Our bespoke events staging services bring together advice, support and equipment of the highest quality, providing everything from large screen displays to content delivery systems.

Creative Technology is a part of the NEP Worldwide Network.