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Unique Media

Senior Account Executive Vacancy at Unique Media

Want to work with an extremely enthusiastic and creative team who are results driven and make things happen?

Unique Media is a Dublin based strategic communications advisory firm which provides PR, Public Affairs, Brand, Reputation, Social, Digital and Event Management services. Our on-site radio and television broadcast studios facilitate Media Training, podcast and video production, VO’s and all other audio visual requests.

We work across an extremely varied client roster that covers consumer, corporate, financial, health, food and drink, technology, lifestyle, charity and media brands. We currently have vacancies for motivated and like-minded professionals to join our team and embrace the opportunity to progress their career very quickly within our dynamic operation.

JOB ROLE:                            Senior PR Account Executive (REF: PR SAE 1)

KEY RESPONSIBILITIES: See below

KEY COMPETENCIES REQUIRED:

Experience:                        18 months+ of agency experience

Skills:                                     See below

Interested candidates must have:

Proven track record in devising and delivering strong and innovative integrated traditional digital media campaigns

Exceptional contacts across all media sectors

A genuine interest in news and thorough understanding of the news cycle

Thorough understanding of social media and digital marketing, with a proven track record in devising and implementing innovative and engaging campaigns

Outstanding verbal, written and aural communications skills

Exceptional attention to detail

Strong creative mindset

Strong project management and organisational skills

Ability to manage client relationships and client budgets in a professional manner

Ability to work independently within a dynamic team environment

A hunger to learn and an ability to take direction

A desire for continued self-development

Position / Title: Senior PR Account Executive (REF: PR SAE 1)

Department:      PR

Contract Type:   Permanent

Hours of Work: 9.00 – 5.30pm

Reporting to:      PR Director

How To Apply:   Please forward applications to hr@uniquemedia.ie, marked with the relevant reference number. All applications will be treated in strictest confidence.

Unique Media

Account Manager Vacancy at Unique Media

Want to work with an extremely enthusiastic and creative team who are results driven and make things happen?

Unique Media is a Dublin based strategic communications advisory firm which provides PR, Public Affairs, Brand, Reputation, Social, Digital and Event Management services. Our on-site radio and television broadcast studios facilitate Media Training, podcast and video production, VO’s and all other audio visual requests.

We work across an extremely varied client roster that covers consumer, corporate, financial, health, food and drink, technology, lifestyle, charity and media brands. We currently have vacancies for motivated and like-minded professionals to join our team and embrace the opportunity to progress their career very quickly within our dynamic operation.

JOB ROLE:                            Account Manager (REF: PR AM 1)

KEY RESPONSIBILITIES: See below

KEY COMPETENCIES REQUIRED:

Experience:                        3+ years of agency experience

Interested candidates must have:

A proven track record in devising and delivering strong and innovative integrated traditional and digital media campaigns

Exceptional contacts across all media sectors and a thorough understanding of the news cycle across all mediums

Thorough understanding of social media and digital marketing, with a proven track record in devising and implementing innovative and engaging campaigns

A creative mindset that can be applied to campaign brainstorming as well as day to day media relations

First class project management and organisational skills and the ability to delegate and manage internal personnel

A good problem solver who is able to work under pressure in a fast-paced environment

Outstanding verbal, written and aural communications skills

Exceptional attention to detail

Strong creative mindset

Ability to manage client relationships and client budgets in a professional manner

Ability to work independently within a dynamic team environment

A desire for continued self-development

Apply by:                             Friday, 15 January 2021

Position / Title: Account Manager

Department:      PR

Contract Type:   Permanent

Hours of Work: 9.00 – 5.30pm

Reporting to:      PR Director

How To Apply:   Please forward applications to hr@uniquemedia.ie, marked with the relevant reference number. All applications will be treated in strictest confidence.

80% believe digital advertising should be regulated the same as advertising according to research conducted by The Advertising Standards Authority for Ireland

  • 59% said content that appears false and not authentic annoys them
  • Only 7% have trust in what influencers post
  • YouTube and Instagram ranked most popular social channels among under 35s, with 80% using them daily

8 in 10 people believe digital advertising should be regulated in the same way as traditional advertising, according to new research from The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland. The research looks at the influencer industry in Ireland and reveals the impact on consumer behaviour and attitudes. The survey results are based on the views of 1,224 participants across a broad demographic, interviewed online and representative of the adult population.

While younger respondents are more familiar with the practice of influencer marketing (93%), the research found 80% of respondents in the 45-54 age bracket surveyed believe greater regulation is required in the influencer marketing industry, with 76% of under 35s in agreement. Moreover, 19% believe influencer content to be responsible, while only 7% have trust in what influencers post. When it came to photoshopping, filtering and content that appears false and not authentic, 59% said it annoyed them– all having a significant impact on consumer trust.

In terms of the most widely used platforms, YouTube and Instagram were ranked the highest by under 35s, with 80% using these social channels daily, closely followed by Facebook at 76%. Of those who use social media, 70% follow influencers, bloggers or celebrities. When it came to content, the research revealed social media users follow musicians and bands more frequently than other types of content (50%), closely followed by political activists and politicians (40%). Surprisingly, fitness bloggers or influencers were the least popular cohort at 22%. Of those who use social media, 70% follow influencers, bloggers or celebrities and a significant 76% use social media for tips and inspiration, with 41% saying they use social media for this reason frequently.

Orla Twomey, Chief Executive of the ASAI, commented on the digital landscape in Ireland:

“The growth of social media over the past decade has undeniably changed marketing and advertising in a lot of ways – a major part of that has been the rise of social influencers.

“Responsible influencer marketing involves being upfront and clear with the audience so that people are not misled and know they are being advertised to. However, more often than not many still fail to meet the specific requirements. The ASAI has worked to increase compliance in this space as advertisers continue to up their investment. Influencer marketing has enormous potential if it’s done right but if done wrong, it can have long-term negative impacts on brand and personal reputation.

“In terms of what’s next for influencer marketing, the ASAI will be holding a virtual webinar in February 2021 where we will reveal the second half of our research which looks at consumer attitudes and the effects of influencer marketing on consumer behaviour. We would encourage as many influencers as possible to attend as there will be a full panel discussion on the future of influencer marketing and how better trust-based relationships can be achieved from the onset.”

The ASAI has strict guidelines around how influencer content should be flagged having introduced guidance on the ‘Recognisability of Marketing Communications’ – covering posts that have been sponsored and gifted.  For more information on the ASAI’s upcoming webinar and how to sign up, please visit www.asai.ie

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

Members of the ASAI are required to abide by the Code and not to publish an advertisement or conduct a promotion which contravenes Code rules. The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

Methodology:

The research was carried out by Amarach Research. Fieldwork took place from 21st – 23rd October 2020 with a sample of 1,224 participants.

Further information on advertising self-regulation, the ASAI and the operation

of the system is available at  www.asai.ie

Follow the ASAI on Twitter @THE_ASAI

Lisney appoints Margaret Kelleher as Chairperson

Lisney, Ireland’s largest independently-owned multi-disciplinary property advisory company, is pleased to announce Margaret Kelleher’s appointment as Chairperson of the firm. In addition, the company has made 11 new internal appointments across a range of services, signalling the start of an ambitious growth trajectory for the business Lisney for 2021.

Margaret Kelleher takes over from James Nugent who held the role for four years and was previously Managing Director of the firm. James will now be directly responsible for the growth and development of the Lisney commercial agency business. Margaret has extensive experience in all aspects of the property market. She specialises in the commercial sector in Munster, particularly in commercial sales, acquisitions and lettings, landlord and tenant advice. She also brings extensive experience in professional services, valuations and development appraisals to her new role.

David Byrne, Managing Director of Lisney, says:

“Margaret takes over as Chairperson of Lisney at a time when we’re focused on entering a period of growth and expansion for the business. Margaret’s perspective, tenacity and professionalism will provide outstanding stewardship to Lisney as we look to capitalise on the opportunities that will exist in the market as we move out of the COVID crisis”.

In addition, Lisney has also made 11 key internal appointments across a range of client services.

See full table of appointments below:

TitleName
Senior DirectorPaul Hipwell
Senior DirectorStephen Day
DirectorDarren Chambers
DirectorRory Kirwan
DirectorDaniel Cahill
DirectorShane O’ Beirne
Divisional DirectorCiara O’ Brien
Divisional DirectorKaren O’ Reilly
Divisional DirectorAoife O’ Neill
Divisional DirectorDeborah Mahon
Divisional DirectorShane Markey
Divisional DirectorRory Browne

David Byrne, Lisney Managing Director, continues:

“Whilst 2020 was a challenging year like no other, our focus was firmly on how to put Lisney on the best footing possible to grow and seize the opportunities that will exist when we come out of this pandemic. We understand that to continue to offer an exceptional service to clients we must attract and develop the best in class property professionals in the industry. These promotions are a reflection of not only the exceptional talent Lisney has, but also our confidence in the markets in which we operate.    

“We are excited about the ambitious growth trajectory we have set ourselves for the years ahead and wanted to ensure our best in class team can achieve their true career potential within one of the most highly respected property advisory firms in the country.”

ENDS

** Note to Editor: Please see two photograph options attached. Caption: David Byrne, Managing Director, Lisney and Margaret Kelleher, Chairperson, Lisney

About Lisney

Lisney, which has been operating in Ireland for over 85 years, also has offices in Dublin, Cork and Belfast.

Involved in all aspects of the residential, commercial, licensed and investment property markets, Lisney employs approximately 120 staff working in a range of agency and advisory services departments. The depth and quality of research and advice available to clients has led to repeat business and client relationships that have passed through generations.

With a highly-qualified internal research team and a database of market information dating from 1960, Lisney provides insightful and reliable advice for its investment, financial, developer and occupier clients. In addition, Lisney also publishes periodic reports featuring leading assessments and analysis of market trends and performances.

www.lisney.com

@LisneyIreland