Dublin Licensed Premises market remains resilient despite impact of Covid-19 – Lisney

  • Private equity was key player in volume of market acquired – accounting for 50% of transactions
  • Nearly one fifth of sales were conducted off-market in 2020

The reduction in the overall volume of sales of licensed premises continued for the sixth consecutive year coupled with many businesses remaining closed for almost 10 months in 2020 which resulted in a reduction in licensed premises trading volumes nationwide. That’s according to new figures released today by Lisney (incorporating Morrissey’s), Ireland’s largest independently-owned property advisory company.

Activity in the Dublin licensed premises market remained strong, particularly when taking the Covid-19 situation into consideration in 2020, with 13 transactions recorded compared to 16 in 2019, 17 in 2018 and 31 in 2017. 30% of 2020 sales transactions accounted for sales exceeding €4m, as opposed to 37.5% of the market in 2019. While the level of activity is positive in the current climate, the Covid pandemic has had a significant negative impact with some sales becoming protracted with closing dates delayed.

Supply remained low throughout Q2-Q4 of 2020, with many vendors choosing to offer their premises for sale quietly through a targeted process. In the majority of cases the initial feedback from targeted purchasers produced significant price disparity between vendors and purchasers’ expectations resulting in the sale being deferred until more normalised market conditions returned. This will mean the majority of pubs for sale will remain limited, at least in the first half of 2021.


Many purchasers took the off-market approach throughout 2020, resulting for some 23% of market transactions which realised 49% of the total market value in 2020.

The defining characteristic of the 2020 licensed premises market was the emergence of private equity as a key player in the volume of the market acquired and accounted for 50% of the total market. This was followed by developers and acquisitions for alternative use which accounted for 31% of the transactions and 33% of the total market value. The principal example of the emergence of Private Equity in the Licensed Premises property market is the acquisition of The Old Storehouse in Temple Bar by Emerald Investment in March of 2020 for a price reported in the order of €16m.


The pre-Covid market opened strongly with eight Dublin pub sales contracted, however, only six of these sales had completed by year end. Seven sales concluded during the Covid period of 2020 totalling approximately €12.4m and a further seven properties at contract stage totalling a further combined €10.75m, some of which witnessing downwardly revised prices from those originally agreed.

13 transactions were recorded equating to 1.78% of the total market with a combined capital value of €41.63m. Lisney therefore expects the initial months of 2021 to remain relatively quiet. However, purchasers remain active in seeking out opportunities, most of which are being explored via off-market approaches.


Licence values remained relatively consistent prior to the Covid period realising approximately €50,000 to €52,000 in the vast majority of cases ending Q1 2020. The impact of Covid on the licence market for extinguishment and transfer purposes was a reduction of value of the order of 20% to 25% with prices now somewhat stablished at €40,000. Licence demand throughout 2020 continued to be driven by the off-market licence channel.

The emergence of the industry from the Covid period will no doubt influence this availability with potential for an increase in supply from parties that wish to retire from the trade but retain their property.


The provincial rural market has continued to struggle with limited appetite expressed from outside of the local indigenous community. 2020 was a quiet year in terms of activity within the provincial market with no notable sales recorded in the cities of Cork, Galway, Limerick, Waterford and Kilkenny.

The characteristics of the trading environment in Dublin were echoed regionally with licensed premises that enjoy a local residential customer base coupled with a strong food offering faring significantly better than premises that are city / town centre located, beverage only, tourist driven or predominantly late night focused.

Tony Morrissey, Lisney Director of Licence and Leisure, says:

“The outlook for the Dublin licensed premises market is positive in 2021, however the volume of transactions within the first half of the year will likely remain low as the market adjusts to recovery and emergence from the current Covid 19 pandemic.”

“Sentiment within the market remains positive and most operators viewing the current crisis as a short-term issue, and remaining confident. This sentiment indicates that once normalised lending activity resumes, supply of opportunities to the market should return and healthy levels of both trade and transactions can then occur.”

The Advertising Standards Authority for Ireland hosting webinar entitled ‘#InfluencerMarketing in 2021 and beyond – retaining trust through transparency’

  • Free webinar will take place Tuesday, 23rd February 2021 from 11am to 12.15pm
  • Panellists include Louise McSharry, RTE Broadcaster, Darren Kennedy, TV Presenter & Entrepreneur, ASAI, CCPC, and more

The Advertising Standards Authority for Ireland is hosting a webinar on Influencer Marketing that will discuss the future of the industry, what opportunities lie ahead for influencers and brands and how maintaining trust through transparency is key to influencer marketing success in 2021 and beyond. The discussion will also feature new research into Influencer Marketing conducted by the ASAI. The free webinar will take place on Tuesday, 23rd February at 11:00am with a panel of experts offering a range of insights, as well as answering questions from attendees.

The event will be of interest to anyone who wants to learn more about advertising best practice in the Influencer Marketing space and will ensure all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.

Those taking part are:

  • Louise McSharry, RTE 2FM presenter, will moderate the discussion
  • Darren Kennedy, TV Presenter, Stylist and Fashion Journalist, will talk about his experience as an influencer in Ireland
  • Dael Wood, Strategic Consulting Director, Dentsu, will give an overview of the research results
  • Orla Twomey, CEO of the ASAI, will discuss the organisation’s ongoing work in the influencer marketing space and its updated Guidance Note on influencers
  • Scott Guthrie, UK based Influencer Marketing Advisor, will discuss the evolution and future of influencer marketing in his marketplace
  • Hayley Browning, Corporate Communications Manager with the Competition and Consumer Protection Commission (CCPC), will provide an overview on consumer protection laws and misleading information
  • A Q&A discussion will also take place

To find out more, or to reserve your space on the webinar, please visit: https://www.asai.ie/news/influencermarketing-in-2021-and-beyond/

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

Further information on advertising self-regulation, the ASAI and the operation

of the system is available at  www.asai.ie

Personal growth is the #1 priority for Irish singles – Core Dating Research 2021

  • 4 in 10 Irish adults would not be interested in meeting up with anyone for a date until they are vaccinated
  • 2 in 5 18-25 year olds feel that dating apps make them feel more lonely
  • Almost half (48%) of Irish couples feel that being locked down with their partner has improved their relationship

The pandemic has had a massive impact on the dating and relationship landscape in Ireland. The current situation with Covid-19 has limited the opportunity to date due to both fear and access to the traditional dating hotspots. This limitiation has meant that couples have had to find other ways to spend time together. According to a new study from Core Research, part of Ireland’s largest marketing communications company, over 6 in 10 Irish couples have spent more time watching movies and TV shows through digital streaming platforms while over half have gone on more walks and hikes with their partners.  This change has been a positive for many with almost half of Irish couples (48%) feeling that being locked down with their partner has improved their relationship.

For singles living in Ireland, the pandemic has led to a drastic change in the dating landscape and increased difficulty in finding a new partner.  4 in 10 are not interesting in meeting up with anyone until they are vaccinated. This limited opportunity to date means that finding a partner is low in the list of priorities for singles. While it is ahead of having kids, it is behind personal growth, career progression and buying a home. Over half of single adults (56%) say that personal growth is their main priority. The pandemic has placed more importance and focus on self improvement and development over relationships.  

Many have moved to online dating through apps and websites but while online dating is considered to be inclusive, the research found that many believe it can have a negative effect on the dating world. Almost half (46%) of Irish adults say dating apps have made people more shallow, and 1 in 5 adults say that dating apps make them them more lonely, rising to almost 2 in 5 18-25 year olds, the highest of any cohort. 59% of women are more likely to be worried about getting catfished compared to 39% of men, while 49% of women have looked someone up on social media compared to 36% of men.

Stephen Mooney, Research Executive at Core : For many, Valentine’s Day is a time to celebrate with a loved one, but it is also a good time to reflect on the changing aspects of staying single, dating and relationships. As with all our research projects, we always look at the impact of the results and in this case delayed relationship formation will have a significant impact on household formation in the years to come.”

Further interesting insights from the dating research include:

  • 26% of single adults believe dating apps are only for young people 
  • 1 in 4 singles living in Ireland feel they are well represented in the Irish media
  • 4 in 10 Irish couples have used video calls more to keep in touch with their partner
  • Over 1 in 4 couples have spent less time with their partner than they would have before the pandemic
  • Almost 1 in 5 couples feel that the pandemic has had a negative impact on their relationship

The research focuses on the impact the current Covid 19 pandemic has had on Dating and Relationship behaviours and attitudes. Based on the views of 1,000 participants across the country.

Core Research is part of Core. Core employs a team of 330 people and consists of eight practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Research, Sponsorship and Strategy. Core has been voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.



Enet invests €1.5m to expand its fibre footprint across Dublin

Dublin Network now extends over 170km to deliver high-quality connectivity in the capital

Enet, Ireland’s largest open access network provider, is investing €1.5m in expanding its network across Dublin. The expansion will see Enet’s fibre network in the capital span some 170km, connecting major commercial, retail, industrial zones and Government infrastructure, to increase the availability of high-speed, low-cost data connectivity options for telecommunications service providers. In addition, Enet’s Dublin Network has a presence in and connectivity to 20 third party Data Centres, offering carriers a range of data centre connectivity solutions – ranging from managed data connectivity services to dark fibre connectivity.

This phase of infrastructure expansion extends Enet’s network in and around Dublin 2, in areas such as St. Stephen’s Green, Merrion Square, Baggot Street as well as in the Sandyford Business Park, with further extensions planned for the coming months. This will allow more business premises across the city to directly connect to Enet’s comprehensive telecommunications network.

Speaking about the expansion, Enet Commercial Director Cormac Ryan said: “We’re delighted to expand our network presence in Dublin. Access to high-speed data connectivity services will only become more important for businesses and consumers as society and our economy recovers from the impact of Covid-19. This investment will provide state-of-the-art data transport options for our customers, and ultimately deliver world-class services that support businesses and end-users.”

Enet operates the largest alternative wholesale telecoms network in Ireland, which comprises of over 5,400km of fibre infrastructure, including the Irish State’s Metropolitan Area Networks (MANs), proprietary metro networks, a unique dark fibre backhaul infrastructure, as well as one of the largest licensed wireless networks in the country. The company currently works with over 80 different service providers to bring high-quality connectivity to more than one million end users throughout Ireland.

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 10 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading, Misleading / Availability, Health & Beauty, Promotions with prizes, Misleading / Food and Non-Alcoholic Beverages

11th February 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 11 case reports on complaints recently investigated by the organisation.

10 outof the 11 advertisements were found to have been in breach of the ASAI Code on grounds related to Misleading. Misleading / Availability, Health & Beauty, Promotions with prizes and Misleading / Food and Non-Alcoholic Beverages. The advertisements complained of related to Online and Television, Direct Marketing, Social Media (Instagram), Radio and Press. The ASAI Complaints Committee chose not to uphold one intra industry / interested party complaint.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a variety of platforms, and demonstrates how we ensure that ads in Ireland stick to the advertising rules. The main role of advertising self-regulatory organisations (SROs), such as the ASAI, is to ensure that ads and other marketing communications are legal, truthful, decent and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.”

“The ASAI is committed to protecting society in relation to advertising across all mediums. Self-regulatory ad standards provide an additional layer of consumer protection which complements legislative controls and offers an easily accessible means of resolving disputes.”

“The ASAI provide a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Professor Bairbre Redmond, Independent Head of the Complaints Committee of the ASAI, says:

“Over the past few years, the Complaints Committee, comprised of independent and industry members, has dealt with a broad range of complaints. The Complaints Committee has also spent considerable time highlighting awareness, through its adjudications, to advertising best practice within the advertising industry, ensuring all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.”

Below is a list of complaints that have been found to be in breach of the ASAI Code:

Company/OrganisationComplaint CategoryFurther Details
  Vodafone Ireland  Misleading    Three complaints were received regarding the various advertisements in the campaign.   Issue 1: The complainants all considered that the advertising was misleading as it was promoting a 1Gb broadband plan for €25 a month for the first 6 months, then €55 a month from thereafter, however the €55 a month price related to a 150mb product and not a 1Gb product.   Issue 2: The complainants considered that the omission of the cost to continue to receive the 1Gb broadband plan after the initial contract had ended was misleading.   Issue 3: One complainant considered that the advertising led them to believe that the speed being offered was 1Gb, whereas they had checked the advertisers’ address checker facility and were advised that they could avail of the three different speeds, 150Mb, 300Mb and 1 Gb. They considered the advertising had made it unclear that there were three price plans on offer.   In breach of section 4.1 of the Code.   Complaints Upheld in Part.   Link: https://www.asai.ie/complaint/telecommunications-83/  
  MyCityDeal Limited  Misleading  The complainant considered that the advertising was misleading as it had stated that the voucher could be redeemed either by delivery or as takeout, when it was only possible to use the voucher for takeout collection. The complainant purchased a voucher and wanted to avail of the offer by delivery. On enquiring, the complainant was advised that the restaurant offered a delivery service through a third-party food delivery service only, and that the voucher could not be redeemed when using the delivery service.   In breach of sections 4.1 and 4.4 of the Code.   Complaint Upheld.   Link: https://www.asai.ie/complaint/online-retailer-3/  
  Marks and Spencer    Misleading  The complainant said that she had ordered a sofa and was subsequently told that the earliest delivery date possible would be 16 days after her order, instead of seven as advertised. Upon querying this, the complainant was advised that it would take seven days for the item to be dispatched from the warehouse and another seven days for delivery because she was based in Ireland. She said she also advised that the delivery claim of seven days was an estimate only.   Complaint Upheld.   In breach of sections 4.1, 4.4, 4.9 and 4.10 of the Code.   Link: https://www.asai.ie/complaint/household-19/  
  Kia Motors    Misleading    The complainant purchased the car model and considered that the colour was materially different from that which was advertised in the brochure and website. The complainant chose red because the advertised colour was an earthy looking metallic red, however, the actual exterior was a completely different colour – a fire engine red, non-metallic. He considered that the colour delivered was nothing like what was advertised. The complainant forwarded a photograph of the car he had purchased to show the colour. He considered the advertising false and misleading.   Complaint Upheld. In breach of sections 4.1 and 4.4 of the Code.   Link: https://www.asai.ie/complaint/motoring-37/  
      Alpha CC      Misleading  The complainant considered that the text in the body, together with the subject line, implied that the cleaning product in question created a 72-hour barrier on surfaces that would protect against Covid-19. They believed this to be potentially misleading and queried the accuracy of this claim given the early nature and understanding of the virus.   Complaint Upheld.   In breach of sections 4.1, 4.4, 4.9 and 4.10 of the Code. Link: https://www.asai.ie/complaint/household-cleaning-products/
  Holmestead Saddlery Superstore  Misleading  The complainant considered that the advertising was misleading on two grounds:   Issue 1: The complainant considered that the advertising of a half-price sale was misleading as they did not believe that the saddles had been sold by, or were available to buy from, the advertiser at the “was” price. They said that the advertiser mostly sold second-hand saddles and that the “was” price related to the price of the saddles when purchased as brand new.   Issue 2: The complainant considered that the claim “The World’s best saddlery” was misleading to consumers as they did not consider that the claim could be substantiated.   Complaint Upheld.   In breach 4.1, 4.4, 4.9, 4.10 and 4.26 of the Code.   Link: https://www.asai.ie/complaint/agriculture/    
  Grangeville Hearing  Health & Beauty  Two complaints were received on the following grounds:   Issue 1: The advertising was misleading as it claimed that lab tests have shown liquorice to be an effective treatment against Covid-19.   Issue 2: The advertising was misleading as it claimed that 5G was a factor in serious cases of Covid-19.   Issue 3: The advertising was misleading in claiming a cure for Covid-19 as there was no cure for the virus.   Issue 4: The advertising was misleading as it downplayed the seriousness of the virus.   Complaint Upheld.   In breach of section 4.1 of the Code.   Link: https://www.asai.ie/complaint/health-beauty-53/  
  Click and Go    Promotions with prizes  The complainant said that the competition was advertised in December 2018. There was to be a quarterly prize draw and an overall winner to be announced on December 12, 2019 (as per the terms and conditions). The complainant said that they had not seen any quarterly or over-all prize winner announcements.   Complaint Upheld in Part.   In breach of section 5.33 of the Code.   Link: https://www.asai.ie/complaint/competition-6/  
  H.G Ritchie Ltd  Misleading / Food and Non-Alcoholic Beverages  Issue 1: The complainant said the advertisement listed the days of the week and the different sweets for each day. They said the advertisement did not contain any statement stating that sweet foods should be eaten in moderation. The complainant considered the advertisement implied that sweets should be eaten every day.   Issue 2: The complainant considered that the comment at the end of the advertisement implied that some sweets contained milk, which, which they felt suggested that the products had some nutritional content, in the way milk did, which the sweets did not have.   Complaint Upheld in Part.   In breach of section 8.4 of the Code.   Link: https://www.asai.ie/complaint/food-non-alcoholic-beverages-sweets/
  Imagine  Misleading / Availability  Seven complaints were received, one from eir and six from consumers.   In breach of sections 4.1, 4.4, 4.9, and 4.10 of the Code.   Link: https://www.asai.ie/complaint/telecommunications-84/  

The ASAI chose not to uphold one complaint made by an Interested Party in the following case:

Company/OrganisationComplaint CategoryFurther Details
  Pizza Max   Principles/Children/Food  A complaint was received on behalf of the Irish Heart Foundation regarding the advertisement.   Issue 1: The complainants said the advertisement appeared on the Instagram account of an account holder under the age of 15. They considered that the advertisement was targeting young people through both analytics and calorie count.   Issue 2: The complainants believed that the use of the words ‘Kids Specials’ was encouraging excessive consumption and encouraging young people to over-consume, depending on their age, to take advantage of a promotion.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/fast-food/    

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.


Or follow the ASAI on Twitter @THE_ASAI

81% of Irish people tune into radio everyday – 8% (or 330,000 people) use a digital device and 77% use an FM radio – JNLR ‘Radio in a Digital World’ report

  • Listeners tune in for a total of 13.3 million hours each weekday
  • 7 in 10 of 15-24 year olds listen to radio every day, while 38% listen to Spotify
  • Use of digital devices is strongest among this younger 15-24 year old cohort – 17.2% of their time spent listening to radio is on a digital device

The JNLR’s ‘Radio in a Digital World’ report, compiled by Ipsos/ MRBI from the most recently published listenership data, shows that listening to Irish radio stations via digital devices is growing. 

Currently 8% of the population, or 330,000 people, listen each day using a digital device – specifically 4.8% listen via a mobile device, 1.9% listen on a PC / laptop, 1.7% on a Smart Speaker and the remainder on a TV set or DAB. 77% of Irish adults are choosing to listen on FM.

The research also shows that younger audiences are listening to radio in significant numbers. In the 15-24 age group, and despite the intensively competitive media environment, almost 7 in 10 listen to Irish radio every day. In comparison, 38% of this age group listen to Spotify every day. Among this cohort, more than half (58%) listen to radio via an FM device and 16% listen on a digital device. Digital devices used are predominantly the mobile device (11.9%), with the PC / Laptop used by 2.6% and smart speakers used by 1.9%.

Despite the proliferation of media content, platforms and devices, the research shows that Irish radio has maintained its significant impact on Irish audiences over the years. This report shows that 3.2 million people in Ireland now listen to radio each weekday – 81% of the 15+ population.

The number of adults  listening to radio (81%) is second only to TV viewing (85%) and significantly greater than those engaged with social media (53%), viewing video on demand services such as Netflix (28%) or listening to music on Spotify (15%).

Other key statistics from the report:

  • 20% of all adults have downloaded a radio station app to their smart device.
  • Irish people own multiple devices enabling access to radio at home or on the move. 91% own a car radio, 89% own an FM radio, 77% have radio on their TV, 77% have access to radio on their mobile phone, 70% on their PC or laptop and 32% say they can access on a smart speaker.
  • Irish audiences spend a total of 13.3 million hours listening to Irish radio each week day, equating to 4 hours 16 minutes per listener, per day.
  • 12.5 million hours are spent listening via FM each week day, while audiences listen on digital devices for almost 0.8 million hours. This represents 5.9% of all time spent listening and among 15-24s, the proportion stands at 17.2%.

Scott Williams, Independent Chair of the JNLR Committee, said:

“Irish people love radio, as the JNLR data consistently shows. 81% of Irish adults listen to radio each weekday. Access to radio has never been easier with growing consumption on digital devices.

The youngest group, 15-24 year olds, spend 17.2% of their Irish radio listening time on a digital device.Radio listening is but one part of digital audio consumption and in our next presentation, we will report on the broader audio market with a focus on music streaming platforms, podcast listening and other on-demand audio options. This report will be published in May.”

The JNLR Committee members are:

  • Scott Williams, Wireless (Independent Chair)
  • Barry Dooley, AAI
  • Andrew Robinson, BAI
  • Helen O’Rourke, IAPI (agency representative on IAPI Board)
  • Katie Boylan, IRS+
  • Gavin Deans, Media Central
  • Diarmuid O Leary, Red FM
  • Gareth Ivory, RTE
  • Dan Healy, RTE
  • Keith McCormack, Today FM
  • Brian McCarthy, Urban Media

For further details, please contact:

Breda Brown

Unique Media

Tel: (01) 522 5200 or (087) 2487120

Editorial notes on JNLR ‘Radio in a Digital World’ compiled by Ipsos MRBI:

  • This report is primarily sourced from the latest published JNLR report, 2020-3 (October

2019 to September 2020).

  • Due to Covid-19 restrictions no interviewing was conducted in Quarter 2 (April, May,

June) 2020. Therefore, the data in this report incorporates 9-months’ data during this

12-month period.

  • Radio reach via digital devices referenced in this report is based on listening activity to

Irish Commercial and RTE FM stations measured in the JNLR survey.

  • Media module data used in this report is sourced from the most recent module reported

in 2019-2.

  • Smart speaker introduced in January 2020 – reach estimates for smart speaker are

based on data collected since that date.

About the JNLR:

JNLR (Joint National Listenership Research) is a joint industry research project conducted on behalf of the Irish radio industry. JNLR is commissioned and controlled by the JNLR Management Committee with representation from RTE, Today FM, Independent Broadcasters of Ireland, BAI (Broadcasting Authority of Ireland) and the Advertising Industry.

The primary objective of the JNLR survey is to provide reliable estimates of audiences to National, Regional and Local Radio, as a basis for the planning of advertising schedules and to  facilitate programming analysis and planning.

DSPCA unveils extended range of virtual initiatives aimed at educating children and adults about animal welfare and responsible pet care

  • FREE online talks and workshops with the DSPCA Education Outreach Team now available to teachers and community groups across the country for students of all ages and abilities
  • FREE online “Careers with Animals” talks helping students in 3rd to 6th year secondary schools explore their career choices
  • Pre-recorded guided shelter tours
  • New for February 2021 – Online short Kids Courses during Midterm Break for kids aged 6 to 16 on a range of subjects including basic pet care, working with animals and “how you can help animals around you”

An extended series of virtual initiatives aimed at educating children and adults about the importance of animal welfare and responsible pet care have been unveiled by the Dublin Society for Prevention of Cruelty to Animals (DSPCA), Ireland’s oldest and largest animal welfare organisation.

Normally the DSPCA hosts these educational sessions and talks in-person, but the organisation moved the initiatives online as a result of Covid-19. By hosting all activity online, the organisation is delighted that it can continue to spread the message about the importance of animal welfare

The range of online initiatives now hosted by the DSPCA include:

  • Live virtual talks given on Zoom by one of the DSPCA’s dedicated Education Outreach Team on the importance of responsible pet care and preventing animal cruelty
  • Teachers can also access a range of additional material on DSPCA.ie to help the class learn more about animal care and the work of the DSPCA. This content includes worksheets, word searches, crosswords and art projects. Classes are also encouraged to design posters, leaflets, run an animal welfare campaign in their own school or even run a small fundraiser for the DSPCA
  • Teacher workshops and career guidance talks on animal related careers are also available
  • Workshops and talks for after school, youth and adult interest groups
  • Pre-recorded guided shelter tours

All of the virtual initiatives are FREE to everyone – including pre-school, primary school, secondary schools and local community groups – and these attendees are welcome to make donations to the DSPCA to help the organisation continue their important work.

Gillian Bird, Head of Education and Media at the DSPCA, said: “Animals and their welfare are at the very heart of everything we do at the DSPCA. Our vision is that every pet will one day enjoy a healthy life in a happy home and one of the ways we hope to achieve this is by educating the pet owners of the future. Our virtual educational talks are aimed at children and students of all ages – from pre-school right up to college and including adult interest groups – and we are happy to create an age appropriate session tailored to anyone’s specific needs. At the DSPCA, we work hard to spread the word that cruelty towards any animal is not acceptable and animals should be treated with kindness and we’re delighted that we can continue spreading this message via virtual means during Covid.”

The DSPCA, a registered charity, is dedicated to the promotion of animal welfare and the protection and rehabilitation of sick, abused or neglected animals. Located on a 32-acre site in Rathfarnham, Dublin 16, the DSPCA campus offers shelter and care to a wide variety of animals. In fact, the organisation rescues, rehabilitates and rehomes over 2,500 animals each year – domestic and wildlife.

The DSPCA has a dedicated and trained force of Animal Welfare Inspectors to investigate complaints of cruelty and neglect, to provide guidance and education to animal owners, initiate prosecutions for offences and attend to sick and injured stray animals or those which have been abandoned.

The DSPCA Vet Team works seven days a week providing critical care, carrying out lifesaving surgeries and performing over 3,000 neuter/spay operations annually. They also provide ongoing care and veterinary support to over 300 animals in the DSPCA Foster Programme.

The DSPCA also works closely with the Irish Government to keep legislation updated and implemented to further improve the lives of all animals. Founded in 1840, the DSPCA is Ireland’s oldest and largest animal welfare organisation.

To book a virtual talk with the DSPCA or to book one of the limited places at our Virtual mid Term Workshops, simply check out www.dspca.ie

Follow the DSPCA on:

Twitter: @DublinSPCA

Facebook: www.facebook.com/dspca

Instagram: @dspcaadoptions

The Advertising Standards Authority for Ireland joins the International Council for Advertising Self-Regulation ICAS) as full member

  • ICAS welcomes the Advertising Standards Authority for Ireland (ASAI) as a full member of the International Council for Advertising Self-Regulation (ICAS)

Since ICAS was formally launched in October 2016, the Advertising Standards Authority for Ireland (ASAI) has been an associate member and a strong supporter of this international network. ICAS members are now delighted that the ASAI joins ICAS as a full member, becoming thus more involved in ICAS and its governance.

The Advertising Standards Authority for Ireland is the independent self-regulatory body set up and financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications. For 40 years, the ASAI has ensured a high level of consumer protection in Ireland and a level-playing field for businesses.

The ASAI has historically been a strong supporter of international cooperation in the field of advertising self-regulation. Even before the formal launch of ICAS, the ASAI was involved in the informal international network of SROs, meeting regularly and exchanging best practice under the umbrella of the European Advertising Standards Alliance. We greatly appreciate the expertise and knowledge the ASAI and its CEO, Orla Twomey, bring to ICAS and its members.

Lee Peeler, ICAS President, stated:

“With the ASAI, Ireland has a strong advertising self-regulatory system, which is recognized by the national regulators. But Ireland, with its vibrant economy, is also an important market in Europe and at global level, having become a significant technological hub. Our global network is proud to have ASAI as a full member. We look forward to an even stronger cooperation that will certainly benefit the development of global self-regulation.”

Orla Twomey, CEO of the ASAI, said:

“As a founder member of ICAS, the ASAI is highly supportive of ICAS’s mission of promoting responsible ads through the effective implementation of self-regulatory standards.

“As a full member of ICAS, ASAI will be in a position to increase our involvement with the International Council for Advertising Self-Regulation and continue to fully support its mission to promote responsible advertising. Being part of the global advertising self-regulatory community will also allow us to continue to learn and exchange best practice with our fellow member organizations while working on issues of mutual interest.”

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital (online banners, websites and social platforms), print, outdoor, radio, TV, leaflets/brochures, and direct marketing.

Further information on advertising self-regulation, the ASAI and the operation

of the system is available at  www.asai.ie

Follow the ASAI on Twitter @THE_ASAI

Core appoints Caitriona Ní Laoire as Managing Director within the Creative Practice

Core, Ireland’s largest marketing communications company, is delighted to announce the appointment of Caitriona Ní Laoire as a new Managing Director within the Creative Practice. Her appointment will be effective from May 2021.

The move marks yet another significant step in Core’s continued transformation and maintains the impressive momentum that saw the Creative Practice secure a number of high-profile clients in 2020 including The National Lottery and more recently, Fáilte Ireland.

To further facilitate this ongoing transformation, Core recently created two distinct propositions within their Creative Practice – each designed to offer deep specialism in the different types of communication that clients require.

This is another clear signal of the company’s commitment to provide clients with all the expertise that they may need to achieve their business ambitions in one unified company.

Caitriona will now head up the Brand Development team who offer specialism in long-term, brand-orientated communications. Dave Griffin has been appointed Managing Director of the second creative proposition centred around short-term, activation-led communications. Caitriona and Dave will be working alongside Liam Wielopolski, Executive Creative Director, and the wider creative team of 52 people.

This move is, in part, a response to the undisputable evidence that demonstrates the need for clients to achieve the optimum blend of highly effective communications that ensure their brands win in both the long and short term.

Caitriona joins Core from BBDO Dublin where she held the position of Head of Account Management having worked with a number of leading brands such as AIB, Diageo, Tourism Northern Ireland, GAA, IDA, Glenisk. Prior to that, she had worked with Rothco and Saatchi & Saatchi in London.

Commenting on the appointment, Geoff McGrath, Director of Transformation in Core, said: “I am delighted that Caitriona is joining Core. She brings with her an impressive knowledge of what drives effectiveness, as well as a genuine passion for creativity. This appointment, along with the other recent additions to our team, provides clients with proven leadership in the area of creativity. Coupled with our already established leadership in areas such as media, data and sponsorship, we are in a unique position to offer clients a truly collaborative, more powerful solution.”

Speaking on her new role, Caitriona added: “I’m delighted to be joining Core’s Creative Practice at such an exciting time. The success and growth of the Practice in the past year is a tribute to the entire team and I’m looking forward to contributing to that success further and working alongside such a dynamic force.”