New Irish digital healthcare business, VIGO Health, offers access to 30+ everyday health services on one platform for one price – less than €10 a week*

  • VIGO Health aimed at those who don’t have private health insurance and addresses gap in the Irish market for fast access to everyday health services at a reasonable price – via one digital platform
  • Combination of innovative digital solutions and cash benefits allow customers to access all their health connections in one place including virtual GP’s, nurses, physio, mental health and wellbeing services and everyday supports such as dentists, nutritionists and acupuncturists
  • First health cover in Ireland to deliver unlimited and on-demand virtual Nurse Chat and Ask a Doctor Service – unlimited virtual GP visits via video / telephone also included
  • VIGO Health partnering with Irish Life Health, Abi Global Health, Health Hero and Meaghers Pharmacy to deliver services

A new and innovative health cover proposition that covers everyday health costs for those who don’t have private health insurance is being unveiled today in the Irish marketplace.

VIGO Health offers access to over 30 everyday health services under one plan for just one price – all on one digital platform. Costing less than €10 a week, paid via a monthly subscription, the service utilises a combination of innovative digital healthcare solutions and cash benefits to connect customers to a range of health professionals at the time they need them.

Cover includes unlimited, on-demand virtual Nurse Chat which is available online or via messaging apps during working hours – with no appointment necessary. The nurse can also connect the user with any other required services they need. Similarly, the on-demand ‘Ask a Doctor’ service is also unlimited, available 24/7 and accessed online or via messaging apps without an appointment.

This means that customers can simply text a nurse or doctor a question at any time and they’ll receive a response within minutes. Unlimited 24/7 virtual GP visits are also included in the price, while face-to-face GP visits are covered for up to €200 a year.

Aimed primarily at those aged under 40 who don’t have hospital insurance, VIGO Health also offers the following benefits for less than €10 a week:

  • Up to 10 virtual appointments with physio and mental health professionals are fully covered
  • Full cover for MRI and CT scans
  • Full cover for the first two visits to a Minor Injury Clinic
  • Up to €300 a year for blood tests and x-rays and up to €500 a year for consultant visits
  • Contributions are also made towards visits to see a dentist, optician, nutritionist, acupuncturist, chiropractor, massage therapist and reflexologist. (“See full list of benefits below)

Co-founded by health industry professionals Ruth Bailey and Stephen Loughman, VIGO Health is proud to be the first and only service in Ireland that offers both unlimited, on-demand virtual Nurse Chat and a 24/7 Ask a Doctor service with no appointment necessary. And, as the first brand to bring together on-demand health advice, quality information, and medical appointments, VIGO Health customers have the opportunity to receive a faster diagnosis and get medical attention when they need it.

VIGO Health has also partnered with leading industry names to deliver the service, including:

  • Irish Life Health – Underwriters for the cash benefits and ‘pay the claim’ payments for face-to-face healthcare costs
  • Abi Global Health – Provider of AI powered ‘Ask A Doctor’ service. Using AI to match your question to the right real life doctor. Once matched, the doctor will answer in minutes. An Irish company, Abi Global Health operates in dozens of countries across Europe, Asia, the Americas & Africa servicing more than seven million people in partnership with insurance and healthcare companies, governments and NGOs
  • Health Hero – Provider of virtual GP, Physio and Mental Health consultations
  • Meaghers Pharmacy – Provider of free prescription delivery, along with a 10% discount for their online store

Ruth Bailey, CEO of VIGO Health, says the business concept is based on in-depth research of their target audience to understand their everyday healthcare needs. “Currently, there is no product offering in the Irish marketplace that offers health connections via one platform, bringing together fast access to on-demand health advice, quality information, swift access to diagnostics, and proactive health management, as well as cover for everyday health costs without the full cost associated with hospital health insurance.”

“We want to address this very obvious gap in the Irish healthcare market for fast access to everyday physical and mental health and wellbeing services via one digital platform, while also removing unfair financial barriers to these services. Our aim is to make healthcare simple, and with the support of leading industry partners, we will be using the opportunity to proactively encourage customers to continually maintain their health and wellbeing so they can continue to live their best life!”

VIGO Health is an insurance intermediary, authorised in Ireland. Irish Life Health underwrite the cash benefits of the VIGO cash plan while VIGO Health provides digital health services directly to customers. Irish Life Group is an investor in VIGO Health.

*Premium is charged on a monthly basis as €40 per month per adult / €20 per month per child.  Prices are correct at May 2021.  VIGO Health Ltd T/A VIGO Health is regulated by the Central Bank of Ireland. The VIGO Cash Plan is underwritten by Irish Life Health dac and includes the virtual clinic and cash back for everyday health costs.  Irish Life Health Dac is regulated by the Central Bank of Ireland. All claim payments are subject to maximum limits as per the table of cover. The total maximum claim payout is €4000.  Ts&Cs apply.

www.vigohealth.ie

Instagram – @vigohealthireland

Facebook –@VIGOHealthIre

TikTok – @vigo.health

Core wins at the IAB MIXX Awards celebrating the best digital advertising campaigns in Europe

Core has picked up two awards at this year’s MIXX Awards in Europe. The An Post Irish Book Awards received the only accolade in the Branded Content category, with competition from Coca Cola and Unliever, taking home the Bronze award. While MediaWorks, part of Core, was awarded Bronze in the Direct Response/ Lead Generation category for their work with Liberty Insurance.

The annual MIXX Awards showcases the very best of digital advertising from across Europe. This year’s jury included experts from BBC Global News, Bloomberg Media, Bauer Media, Coca-Cola, Havas Media Group, Google, GroupM, Publicis Media, PHD, PubMatic, S4M, TikTok, Vodafone, Visa and WarnerMedia.

Louise Cronje, Sponsorship Manager, An Post added:

Since 2018, #ReadersWanted has celebrated the joy and power of reading across all touchpoints as part of our campaign for the An Post Irish Book Awards to empower our audience to read more. In particular, in 2020, #ReadersWanted was effective in delivering much-needed respite to our audience during the pandemic, delivering huge reach and engagement through digital initiatives and virtual events. We are delighted to receive this accolade from the IAB Europe jury at the 2021 MIXX Awards Europe.”

Speaking about the award, Hannah-Louise Dunne, Head of Content Partnerships at Core said:

“Over the years, it has been so enjoyable to work with An Post on the Irish Book Awards. We are delighted to have won another award for this wonderful initiative, which has developed into a significant platform to empower so many of us to enjoy and share the world of reading.”

Catch up with Veronica’s story about returning to the world of education to learn to read and write from the 2020 #ReadersWanted campaign for the An Post Irish Book Awards:

NoCo creates Ireland’s largest workspace network following multiple partnership deals with co-working providers across Ireland

  • NoCo offers companies the opportunity to connect their team to a network of 100+ locations nationwide including towns and cities such as Dublin, Tralee, Naas, Portlaoise, Newtownmountkennedy, Carlow, Cork and Kilkenny
  • Service enables companies like Welltel and Johnson Hana to seamlessly manage their hybrid workspace options via one membership, one monthly invoice and one point of contact

NoCo, an innovative property company, has created Ireland’s largest hybrid workspace network after signing partnership deals with a range of co-working providers across the country. The move offers workers access to a single network that consists of over 100 remote working locations nationwide.

The NoCo service enables large companies to connect their team to a network of close to home workspaces across Ireland via one membership, one monthly invoice and one point of contact. This service is suitable for companies and organisations of any scale or size. A key part of the membership is the option of utilising open or shared workspaces in any of the locations on the network nationwide or alternatively, clients can have their own bespoke dedicated office network created for them.

To facilitate the network, NoCo has partnered with some of the country’s leading serviced office providers such as the Premier Business Centres Group, and independent coworking spaces such as the MSpace in Malahide. The network includes a host of locations across Dublin, Wicklow, Meath and Louth, as well as sites in Carlow, Kilkenny, Laois, Cork, Kerry, Wexford and Monaghan. NoCo is also planning to grow its workspace network across the UK and Europe before the end of the year.

Barbara Nolan, co-founder of M-Space, said: “Partnering with NoCo is the way forward in terms of offering a comprehensive service offering to the corporate client, who can now have talent distributed throughout Ireland. There are lots of owner-run hubs dotted around the country now, providing a local service to their community, so this is a significant step forward to all join forces under one NoCo network to satisfy the new demand for flexible working in Ireland.”

“M-Space are fully committed to providing a local and personalised service for any NoCo clients living in the Malahide or nearby Fingal communities. We are also very excited to expand our network with NoCo as a collaborative partner into other geographical locations, which will be client-driven and demand-led. The future of work and new way of working is very exciting.”

NoCo is already seeing significant demand from some of Ireland’s largest high profile professional services firms, as well as current industry leaders in hybrid working such as telecommunications firm Welltel and managed legal solutions provider Johnson Hana. As companies begin to gradually return to the office environment, they are utilising the NoCo network to implement their hybrid working strategies.

Johnson Hana’s CEO Dan Fox said: “We are delighted to partner with NoCo, whose objectives in supporting flexible and highly-productive work, aligns closely with our operating model. Johnson Hana has lawyers registered on our platform who are based all across the country, and through the NoCo network we can now support them with an appropriate workplace environment – closer to both where they live, and our client sites. NoCo provides an innovative solution to a constantly evolving working landscape. We can scale our office requirements to suit client demand, and this is now all made much easier thanks to NoCo.”

Commenting on the announcement Brian Moran, co-founder of NoCo, said: “We are delighted to be working with a variety of partners including Huckletree, MSpace and Republic of Work to bring a whole new range of options and ‘ready to go’ locations to Irish workers. While we were originally focused on the Dublin commuter belt, due to the impact of the pandemic on the future of work, we’ve pivoted the direction of business to address the wider geographical needs of the Irish workforce. We’re excited to be in a position to provide more accessible workspaces to communities across Ireland as well as employment opportunities, and believe this pivot will enable us to scale into the EU and UK at an even faster pace.”

www.noco.ie

Surge of applications for fully-paid Media Technology Graduate Training Programme offered by Creative Technology Ireland and NEP Ireland demonstrates unprecedented interest in Ireland’s growing audio visual industry

  • Full time, fully paid programme will support fresh talent and offer graduates a formal career path in audio visual technology industry 
  • Those who successfully complete the programme will be offered full time positions in either CT Ireland or NEP Ireland
  • Deadline for applications is 31 May

Over 50 students have applied to a new, fully-paid two-year Media Technology Graduate Training Programme which was recently unveiled by CT Ireland and NEP Ireland. With eight places available and still over one week left to apply, (deadline 31st May), the demand demonstrates the interest that exists for pursuing a career in specialised audio visual production services such as television, live events and visual technologies.

Aimed at shaping and enhancing the future skills of Ireland’s audiovisual industry, the programme is designed to cater for young people and adults who want to embark on a career within the sector as well as supporting those already working in the industry, with upskilling and further professional development. “Real World” crafts of broadcast and audio-visual technical operations, and as part of their training they will have the chance to rotate through various departments, learning on-the-job on some of the most high-profile and exciting events in the events calendar.

Creative Technology Ireland and NEP Ireland are both part of the NEP Group, a worldwide group with more than 4,000 employees. For the past three decades, NEP has been the leading worldwide technical production partner helping premier content producers bring live sports and entertainment to life. 

Trainees will learn a variety of crafts including vision and audio operations, technical maintenance, rigging, and associated skills. The graduates will be on full-time, paid contracts during their training, and will be expected to successfully complete a number of industry certification courses during their term with bodies such as Avixa (www.avixa.com) the global Audio-Visual educational organisation, and NEP-U, NEP group’s own worldwide University Programme.

Alan Burns, (NEP Europe) says: “Our business depends on energised and committed individuals, who love the technology, and are excited by the prospects of working on big events, whether it’s a Six Nations rugby game, or a television show like Dancing With The Stars, so it’s important for us to provide a more structured route in to the business for the up-and-coming talent coming out of the formal education system. Although they have completed a degree level course, there’s no substitute for the real-world experience of fixed deadlines with zero tolerance for errors, so this represents a great chance for the right people to get a foothold in the business.”

John Roche, (MD of CT Ireland) added: “Our business equally depends on people who love technology, and who love a challenge. Our team is full of individuals who spend every waking hour thinking of creative ways to use the fantastic audio-visual technology out there, and we love to see them coming up with new ideas. We are also delighted that CT Ireland includes the biggest cohort of female AV technical staff in the country, and this is something we actively encourage and strive to improve constantly, so we’d love to see plenty of female participation in this programme. This new scheme is, we believe, a vital step in the continuing development of what is more and more becoming an essential service, and never more so than can be seen over the past year, where we’ve actively developed no less than three virtual studios to maintain communications for our clients.”

Those successfully completing the programme will be offered full-time positions in either CT Ireland or NEP Ireland. It is intended to make this new innovation an annual programme to develop new talent to help the growth of the two companies.

Contacts:

John Roche, MD, CT Ireland: john.roche@ct-group.com  www.ct-ireland.ie

Alan Burns, aburns@nepgroup.com  www.nepireland.com

NEP and CT are both part of the NEP Group, a worldwide group with more than 4,000 employees.

For over 30 years, NEP has been the leading worldwide technical production partner helping premier content producers bring live sports and entertainment to life.  NEP’s 4,000+ employees are driven by a passion for superior service and a focus on technical innovation. Together, we have supported productions in 88 countries on all seven continents.

NEP is headquartered in the United States and has operations in 25 countries. Learn more at www.nepgroup.com

63% of people are now optimistic Ireland can overcome the COVID-19 outbreak 73% OF PEOPLE WHO WERE AWARE THAT IRELAND ADMINISTERED 1 MILLION VACCINES SAID THEY FELT HAPPY ABOUT IT

  • 72% of people who have received a dose are optimistic, higher than the general population.
  • 41% of adults remain very or extremely concerned about COVID-19, down from 71% in January.
  • Getting people back to work, improving the health system and building affordable housing are the three key priorities the public believe the country should focus on post-pandemic.
  • Staying healthy, socialising with friends and family and managing mental well-being are the top personal priorities.

According to the latest monthly research from Core, Ireland’s largest marketing communications company, the vaccine roll-out has significantly influenced levels of optimism amongst the Irish public. Of those aware that 1 million vaccine doses were administered in late April, 73% said they were happy about it. Further happiness was expressed with 75% of people saying they felt happy about the re-opening of the country.

This latest Core Research Consumer Mindset report reveals that while the public remain cautious, there is great hope for the summer months ahead. When asked about spending patterns, the majority of the population plan to spend the same or more on travel, restaurants and clothing/footwear. While this illustrates that people are looking forward to experiences and socialising away from their home, online shopping with delivery will continue:

  • 39% of people say they will continue to buy clothing/footwear online
  • 37% would prefer to purchase electronics online
  • and 27% would choose to buy furniture through digital channels.

Having saved more during the pandemic, many will be conscious of spending, with 53% saying they plan to save the same amount that they have during the pandemic and specifically 39% of young adults say they plan to save more in the future.

Speaking about these research findings, Core’s Director of Commerce, Louise Mulvey said:

“Consumers have embraced many new online behaviours during the pandemic, and these habits will be a challenge to change again. Instead of moving away from online marketing, it will be critical that retailers and brands connect their offline marketing with their online offering, ensuring there is a consistent consumer journey whether people interact with you in the real or digital world.”

As regards personal priorities beyond vaccinations; 43% of all adults say they intend to stay healthy and active; 33% of families with young children plan to spend more time with them; and 14% of parents with teenagers say their number one focus is the mental well-being of their family.

When asked what Ireland should focus on; under 40 year olds said it should be “building affordable housing,” 40-60 year olds said “improving our health system” and those aged over 60 years old said “getting people back to work.”

Core Research’s Managing Director, Naomi Staff, interprets these findings:

As the research reveals it will be important to understand the variety of needs people will have as we recover from this pandemic. There are generational differences that organisations and brands will need to acknowledge and respond to, but it is wonderful to see the hope shining through across much of the Irish population.

Methodology: Research was conducted between Wednesday 5th to Thursday 13th May, interviewing 1,000 Irish adults online and representative of the adult population in Ireland.

To register to receive the full report published 19th May 2021, please visit onecore.ie/intel

Final two episodes sees the DSPCA rescue an orphaned fox cub, a Shih Tzu needs urgent care, and the team pull out all the stops to save some orphaned new born kittens

  • Each episode offers an up close and personal look at the work of the DSPCA including the dedicated work of the veterinary team who fight to save the lives of the many domestic and wildlife animals that need their help every day

The Shelter: Animal SOS is a new series on RTÉ One that offers a behind the scenes look at the work conducted every day by the Dublin Society for Prevention of Cruelty to Animals (DSPCA), Ireland’s oldest and largest animal welfare organisation. The programme is being aired in partnership with Purina PRO PLAN – who are dedicated to the health and well-being of pets through premium nutrition.

The six-part series, filmed at the 32-acre DSPCA facility in the Dublin mountains over the course of a year, shares the trials and triumphs of a dedicated team of care-staff, vets and volunteers as they fight to save the lives of the many animals that need their help.

The series features a huge variety of animals – from cats and dogs to birds and ponies – and provides a unique perspective on the incredible work undertaken by the DSPCA team.

The Shelter: Animal SOS

Episode 5:

TX 21st May, 2021

An orphaned fox cub is rescued by the charity.

An injured staffie named Paul is saved by the vet team and some wild cats are given a new lease of life.

The Shelter: Animal SOS

Episode 6:

TX 28th May, 2021

On the final episode, a Shih Tzu arrives at the shelter in a sorry state and kitten season kicks off, with care staff and volunteers pulling out all the stops to save some orphaned newborns. 

The DSPCA, which marked its 180th anniversary in 2020, is dedicated to the promotion of animal welfare and the protection and rehabilitation of sick, abused or neglected animals, and the organization says that the the television series will give the public a realistic behind the scenes look at the great work they do to rescue, rehabilitate and rehome over 2,500 animals every year.

The series has been produced as part of a partnership agreed between DSPCA, Purina PetCare and RTÉ earlier this year.

Elise O’Byrne White, Veterinary Surgeon at the DSPCA, said: “I volunteered here and I loved it so much I now work here! It’s a really unique place to work. I don’t think there’s anything else like it in private practice because we see so much here, including all sorts of cases involving cruelty and welfare. It’s also a great place to work in terms of the team. We’ve a great veterinary team and then when you look beyond that – we have a cattery, treatment facility and all of these places filled with caring, kind and fun people who are all trying to do the same thing as you. It’s such a great pleasure to be able to come into work every day and work with that team.”

Ben Warner from Purina PetCare added: “Purina is proud to have partnered with the DSPCA for over 15 years. The Shelter: Animal SOS shines a spotlight on the essential work we know their tireless team undertakes every single day. Our Purina PRO PLAN – which uses the power of science and high-quality ingredients to develop a superior range of products – really supports this work. Every cat and dog cared for by the DSPCA is provided with Purina PRO PLAN all year round, which support’s their development and rehabilitation.”

The DSPCA, a registered charity, is dedicated to the promotion of animal welfare and the protection and rehabilitation of sick, abused or neglected animals. Located on a 32-acre site in Rathfarnham, Dublin 16, the DSPCA campus offers shelter and care to a wide variety of animals. In fact, the organisation rescues, rehabilitates and rehomes over 2,500 animals each year – domestic and wildlife.

The DSPCA has a dedicated and trained force of Animal Welfare Inspectors to investigate complaints of cruelty and neglect, to provide guidance and education to animal owners, initiate prosecutions for offences and attend to sick and injured stray animals or those which have been abandoned.

The DSPCA Vet Team works seven days a week providing critical care, carrying out lifesaving surgeries and performing over 3,000 neuter/spay operations annually. They also provide ongoing care and veterinary support to over 300 animals in the DSPCA Foster Programme.

The DSPCA also works closely with the Irish Government to keep legislation updated and implemented to further improve the lives of all animals. Founded in 1840, the DSPCA is Ireland’s oldest and largest animal welfare organisation.

The Shelter: Animal SOS airs on Fridays at 8:30pm on RTÉ One and is available to watch on RTÉ Player

Check out www.dspca.ie for more information

Twitter: @DublinSPCA

Facebook: www.facebook.com/dspca

Instagram: @dspcaadoptions

How to tap into the third level to innovate and scale your business – Upcoming event hosted by The Sunday Times and The Times Ireland Edition in partnership with KTI (Knowledge Transfer Ireland)

  • Free ‘Knowledge Connects’ webinar takes place Tuesday, 25th May from 12-1pm
  • The event will cover key topics including how businesses can effectively tap into Research and Development (R&D) opportunities in the third level
  • Panellists include Brian Carey, Business Editor of The Sunday Times, Alison Campbell, Director of Knowledge Transfer Ireland, Sean Costello, Head of Innopharma Technologies and more!


The Sunday Times and The Times, Ireland Edition is hosting a webinar in association with KTI (Knowledge Transfer Ireland) for businesses of all sizes on how they can tap into the Research and Development (R&D) options available from third level and other public research organisations to effectively innovate and grow.

Entitled “Knowledge Connects”, the event aims to help businesses access research centres of excellence within Ireland’s third level and public research institutions. This free webinar takes place on Tuesday 25th May at 12pm. A panel discussion will outline the role of KTI and how they can help your business harness innovative and collaborative solutions to deal with a post-pandemic world and prevailing market conditions.

Brian Carey, Business Editor at the Sunday Times, said:Few Irish businesses may know the true value of the public research and development opportunities available to them and more importantly how to avail of this resource. During this webinar, our expert panel will discuss these innovative resources and tools that are available to help businesses of all sizes achieve a sustainable competitive advantage in the post pandemic world.” 

Alison Campbell, Director at Knowledge Transfer Ireland said: “Engaging with the research base is proven to make companies more competitive, and in our current challenging landscape standing out from the rest is more important than ever. There is a wealth of expertise waiting to be tapped into across the Irish research sector, and this event is going to show companies how they can leverage that expertise by availing of funding opportunities and gaining an insight into the process of research collaboration.”

The event is open to all businesses and there will be an opportunity for questions at the end.

Those taking part are:

  • Brian Carey, Business Editor at The Sunday Times, will moderate the discussion
  • Alison Campbell, Director at KTI
  • Domhnall Carroll, County Lead, Digital at Siemens Ireland who has worked extensively with NIBRT (National Institute for Bioprocessing & Research & Training)
  • Sean Costello, Head of Innopharma Technologies
  • John Browne, Founder & CEO of Kastus, an Irish nanotechnology company specialising in anti-microbial coatings

To find out more, or to register, please visit

www.times-event.com/kti

www.thetimes.ie

@SunTimesIreland

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 28 advertisements found to be in breach of the ASAI Code on grounds relating to Misleading/ Substantiation / Environmental Claims, Decency and Propriety, Misleading / Substantiation / Health & Beauty

6th May 2021 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 32 case reports on complaints recently investigated by the organisation.

28 outof the 32 advertisements were found to have been in breach of the ASAI Code on grounds related to Misleading / Substantiation / Environmental Claims, Decency and Propriety, Misleading /Substantiation / Health & Beauty. The advertisements complained of related to Online, Email, Social Media, a Blogger’s own social media page, a leaflet, newspaper (Sunday) and Radio and a Company Website. Five intra industry / interested party complaints were upheld. The ASAI Complaints Committee chose not to uphold four consumer complaints.

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

“The latest complaints bulletin from the ASAI illustrates our ability to handle complaints across a variety of platforms, and demonstrates how we ensure that ads in Ireland stick to the advertising rules. The main role of advertising self-regulatory organisations (SROs), such as the ASAI, is to ensure that ads and other marketing communications are legal, truthful, decent and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.”

“The ASAI is committed to protecting society in relation to advertising across all mediums. Self-regulatory ad standards provide an additional layer of consumer protection which complements legislative controls and offers an easily accessible means of resolving disputes.”

“The ASAI provide a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

Professor Bairbre Redmond, Independent Head of the Complaints Committee of the ASAI, says:

“Over the past few years, the Complaints Committee, comprised of independent and industry members, has dealt with a broad range of complaints. The Complaints Committee has also spent considerable time highlighting awareness, through its adjudications, to advertising best practice within the advertising industry, ensuring all relevant parties are equipped with the knowledge and resources to correctly identify commercial marketing content across their platforms.”

Below is a list of advertisements that have been found to be in breach of the ASAI Code:

Company/OrganisationComplaint CategoryFurther Details
  Molloys Pharmacies  Misleading / Substantiation / Nutrition and Health Claims / Food Supplements    The complainant, a General Practitioner, viewed the advertisement on the company’s Facebook page and said that it linked to their website where a list of approximately 55 products was given.   Issue 1: The complainant considered that it was misleading to promote ‘immune-building’ products when there was no evidence for most, if not all, of the products listed. The complainant said that as a doctor, they were aware of some evidence for Vitamin D supplementation but were not aware of any evidence for the majority of the products listed.   Complaint Upheld.   In breach of Sections 4.1, 4.4, 4.9, 4.10, 8.10, 8.11 and 8.25 of the Code.   Issue 2: The complainant said that while the advertisement did not specifically mention immunity against Covid-19, given the timing they considered that the advertiser was trying to take advantage and make money from society’s fear of and anxiety about the pandemic.   Complaint Not Upheld.   Overall, the advertising was in breach of sections 4.1, 4.4, 4.9, 4.10, 8.10, 8.11, and 8.25 of the Code.   Complaint on Issue 1 Upheld.   Link: https://www.asai.ie/complaint/health-beauty-54/  
  Enerco Energy    Misleading /Substantiation / Environmental claims    The complainant objected to the advertising leaflet on the following grounds:   Issue 1: The complainant considered that the question and answer section entitled “Do wind turbines affect health” in the Frequently Asked Questions section of the leaflet was misleading and contained false information that was being circulated widely in their community in order to persuade people to support the erection of wind turbines by the advertisers.   Issue 2: The complainant also objected to the question and answer section entitled “Do wind farms affect property values?” on the grounds that the answer listing research from the UK, the US and Australia contained no references to the studies.   Complaint Upheld on issues 1 and 2.   In breach of Sections 4.1, 4.4, 4.9 and 4.10 of the Code. Link: https://www.asai.ie/complaint/household-energy/  
  Clothes Lines    Decency and Propriety  The complainant considered that the advertisement was sexist and reinforced harmful gender stereotypes to anyone who may see it, including children. They felt that the advertisement was intended to catch the attention of young men and depicted hanging up washing to be a woman’s job in a sexist manner.   Complaint Upheld.   In breach of sections 3.17, 3.18 and 3.20 of the Code.   Link: https://www.asai.ie/complaint/household-20/  
    Indeora    Misleading / Substantiation / Health & Beauty  The complainant, a healthcare professional, said the information provided on the advertisers’ website had been vague and alarmist without any evidence -based facts. The said the information suggested that breast cancer was linked to the use of regular deodorant because of its aluminium content when this had been disproven multiple times.   Complaint Upheld.   In breach of sections 4.1, 4.4, 4.9 and 4.10 of the Code.   Link: https://www.asai.ie/complaint/health-beauty-deodorant/  
    Marine Healthfoods  Misleading / Substantiation / Health & Beauty  The complainant objected to the advertising on the following grounds:   Issue 1: The complainant considered that the advertising was intimating that the OysterMax product would ‘bullet proof’ immunity against viruses including Covid-19.   Issue 2: The complainant considered that the advertising could make many people fear that they had a greater risk of contracting Covid 19 by not taking a source of zinc and that only the advertiser’s products would do.   Complaint Upheld on Issues 1 and 2.   In breach of section 11.6 of the Code.   Link: https://www.asai.ie/complaint/health-beauty-55/
  Brogans Bar & Restaurant  Principles / Alcoholic Drinks  The complainant objected to the advertisement on the following grounds:   Issue 1: The complainant objected to the advertisement as it did not include a responsibility message.   Complaint Upheld.   In breach of section 9.4 of the Code.   Issue 2: The complainant considered that the advertisement had been placed on a platform that was used by under 18’s and that the advertisement had not included any statement to say that the competition was only open to over 18’s, nor was there any mechanism in place to prevent under 18’s from entering the competition.   Complaint Upheld.   In breach of section 9.9 (a) and (b) of the Code.   Issue 3: The complainant considered that the competition was encouraging binge drinking as they considered that the amount of alcohol featured exceeded the daily allowance of what was considered as binge drinking.   Complaint not Upheld.   Overall, advertising was in breach of sections 9.4 and 9.9 (a) and (b) of the Code.   Link: https://www.asai.ie/complaint/hospitality/  
  Qwertee Ltd  Misleading / Substantiation / Availability / Promotions  The complainant considered the ‘up to 75% off’ claim to be misleading and that it could not be substantiated as they could not locate any products with a 75% discount. They said they sourced two products that were reduced from £13 to £4, a 69% discount.   Complaint Upheld.   In breach of sections 4.1, 4.4, 5.4, 5.5 and 5.12 of the Code.   Link: https://www.asai.ie/complaint/clothing-footwear-5/  
  Dannithemammy    Recognisability / Misleading  The complainant said that they believed the links were part of an affiliate programme and that the influencer posted such content often, either without disclosing the fact that they were affiliate links or hiding the disclosure so that it was difficult to see without screenshotting the post and zooming. They therefore considered the posts to be misleading,   Complaint Upheld.   In breach of sections 4.1, 4.4, 3.31 and 3.32 of the Code.   Link: https://www.asai.ie/complaint/clothes/      
  Ancestry Ireland  Misleading Substantiation  The complainant said that they received an email from Ancestry UK stating that if your ancestry were from a certain occupation, you could search their records, including those of the Royal Hospital Chelsea for soldiers. The complainant said that to access the Chelsea records, a separate subscription (at a further charge) to a sister website, Fold 3, was required. This was not mentioned in the email.   Complaint Upheld.   In breach of sections 4.1 and 4.4 of the Code.   Link: https://www.asai.ie/complaint/miscellaneous-4/  
  Tipperary Supporters Club    Misleading / Substantiation / Availability  The complainant stated that as an incentive to join/renew membership, Tipperary Supporters Club advertised a Membership Card which offered the incentive of a 10% Discount on VHI Health Insurance Policies. They said this offer had been in place for a number of years, but the VHI organisation confirmed that no such arrangement existed. The complainant said that they felt that the advertisement was a misrepresentation of fact.   Complaint Upheld.   In breach of sections 4.1 and 4.4 of the Code.   Link: https://www.asai.ie/complaint/leisure-26/  
    Safe Personal Alarm    Principles / Fear and Distress /Misleading    The complainant said they were looking at the death notices on an Irish obituary website when the pop-up advertisement appeared advertising Personal alarms. They said they clicked into the pop-up and were brought to a second advertisement. They said that the second advertisement gave the impression that the woman mentioned was attacked in the complainant’s local town. They said they rang the guards and asked them if there was trouble in town and was told no. The complainant said after some research it appeared that the incident happened in America or Canada.   Complaint Upheld.   In breach of sections 3.10, 3.23, 4.1 and 4.4 of the Code.   Link: https://www.asai.ie/complaint/burglar-alarm-systems/  
  Safe Personal Alarms  Principles / Fear and Distress / Misleading  The complainant considered that the use of the headline without any context was ‘attention grabbing’. After clicking on the advertisement, the complainant noted that the full details were that a policeman in the US was recommending that people purchase the product.   Complaint Upheld.   In breach of section 3.10 of the Code.   Link: https://www.asai.ie/complaint/personal-alarm/  
    The Holyrood Hotel    Misleading /Substantiation      The complainant said she had attempted to avail of the advertised offer for a Friday – Sunday stay and was told that the offer was not available on weekends and that a stay on weekend dates would cost €298.   Complaint Upheld.   In breach of sections 4.1 and 4.4 of the Code.   Link: https://www.asai.ie/complaint/travel-holiday-package/  
          Red Bull  Recognisability / Misleading  The complainant considered the posts to be misleading as the sponsored athlete did not state that he was being paid to endorse the Red Bull brand.   Complaint Upheld.   In breach of sections 3.31 and 3.32 of the Code.   Link: https://www.asai.ie/complaint/stimulant-drink/    
  BPerfect Cosmetics  Recognisability / Misleading  Two complaints were received regarding the story. The complainants considered the story to be misleading as it was not marked as a marketing communication at any point in the story.   Complaint Upheld.   In breach of sections 3.31 and 3.32 of the Code.   Link: https://www.asai.ie/complaint/health-beauty-56/  
  Rip-Offs and Good Deals  Misleading / Substantiation / Prices  The complainant considered that the advertisement was misleading as it had not stated that the product was a refurbished iPad in Grade C condition. The complainant also considered that it was misleading to include the original price of a new iPad and state that there was a saving of 69% when the product being sold was not new.   Complaint Upheld.   In breach of sections 4.1, 4.4, 4.9, 4.10 and 4.26 of the Code.   Link: https://www.asai.ie/complaint/computers-2/  
  Eden Medical Clinic  Health & Beauty  The complainant objected to the use of the term ‘Botox’ a prescription medicine in an advertisement.   Complaint Upheld.   In breach of section 11.16 of the Code.   Link: https://www.asai.ie/complaint/health-beauty-57/  
  Lee Valley Ireland  Misleading / Substantiation  The complainant considered the advertisement for 100% Irish Merino wool slippers and jumpers to be misleading to consumers who think they were buying Irish wool products. She considered that Merino sheep belonged to the Southern hemisphere and could not survive in Irish climate, and the advertised wool product was more likely to be Australian.   Complaint Upheld.   In breach of sections 4.1, 4.4, 4.9 and 4.10 of the Code.   Link: https://www.asai.ie/complaint/clothing-footwear-6/  
  Romayos  Misleading / Substantiation  The complainant challenged the product description.   Complaint Upheld.   In breach of sections 4.1 and 4.4 of the Code.   Link: https://www.asai.ie/complaint/leisure-restaurant-fast-food/  
  Car Covers Ireland  Principles / Misleading / Substantiation  The complainant considered the information contained on the advertiser’s website to be misleading and that the company does not provide custom fitted covers. The complainant also objected to the fact that the advertisers implied they were an Irish company and based in Ireland.   Complaint Upheld.   In breach of sections 3.10, 4.1, 4.4, 4.9 and 4.10 of the Code.   Link: https://www.asai.ie/complaint/motoring-38/    
  Adore Autos  Principles /Misleading / Substantiation / Promotions  The complainant considered that the competition was in breach of the Code as the influencer appeared to change the entry conditions during the course of the competition.   Complaint Upheld.   In breach of 5.5, 5.30(a), (b), (f) (h), (i) (j) and (k), 5.31, 5.33, 5.36 and 5.37 of the Code.   Link: https://www.asai.ie/complaint/motoring-38/  

The following four advertisements were investigated and the ASAI Complaints Committee found that they did not breach the Code on the grounds raised in the complaints.

Company/OrganisationComplaint CategoryFurther Details
  National Lottery   Principles / Misleading / Substantiation  Two complaints were received regarding the campaign.   Complainant 1 considered that gambling was described as play. He considered sport was play and that the lottery was gambling.   Complainant 2 stated that at the end of each advertisement there was a warning which stated ‘Please Play Responsibly’ and considered given the nature of the advertisements promoting the purchase of various lottery tickets and the tag line ‘It could be you!’, that the warning should more accurately suggest ‘Please Gamble Responsibly’. He considered that all the products touted in the advertisements were games of chance with easy-to-calculate odds as to the chances of winning and that this was gambling.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/leisure-25/  
  Applegreen  Misleading / Substantiation / Environmental Claims  Two complaints were received regarding various advertisements within the campaign. One complainant objected to the Tweet and the Website while the second complainant objected to the advertisement that appeared on search engine.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/fuel/  
  Burger King  Principles / Misleading  Four complaints were received in relation to the advertisements.   The complainants considered the advertisements to be misleading as they felt the product was being represented as being suitable for vegans and vegetarians.   Complaints Not Upheld.   Link: https://www.asai.ie/complaint/restaurant-3/    
  Toyota  Principles / Misleading / Environmental Claims  Issue 1: The complainant challenged the inclusion of the wind turbines in the advertisement as they considered such imagery had the potential to mislead customers.   Issue 2: The complainant said that the other claims about fuel and CO2 savings made in the advertisement were also questionable.   Complaint Not Upheld.   Link: https://www.asai.ie/complaint/motoring-39/  

The ASAI chose to uphold seven complaints made by Intra-industry or Interested Parties in the following cases:

Company/OrganisationComplaint CategoryFurther Details
  Paddy Power    Gambling  The complainants, Extern Problem Gambling, challenged the fact that both the newspaper and radio versions of the advertising were in breach of Section 10.10 of the ASAI Code as they had not contained a message to encourage responsible gambling.   Complaint Upheld.   Advertisement found to be in breach of section 10.10 of the Code.   Link: https://www.asai.ie/complaint/betting-bookmakers-3/  
  Boylesports      Gambling      The complainants, Extern Problem Gambling, objected to the advertisement as they did not consider that the advertisement had included a responsibility message as required by the Code. The complainant considered that the statement “need help?” was not an encouragement to gamble responsibly, but rather was directed at people who were already gambling in a harmful way, when the purpose of the message was supposed to prevent harm.   Complaint Upheld.   In breach of sections 4.1, 4.4, 4.9, 4.10, and 4.26 of the Code.   Link: https://www.asai.ie/complaint/betting/  
  Eir  Misleading / Substantiation / Prices  A complaint from Virgin Media and two consumer complaints were received regarding various advertisements in the campaign. The complainants all considered that the advertising was misleading as it was promoting gigabit fibre broadband to describe all speeds within their fibre broadband portfolio.   Complaint Upheld.   In breach of sections 4.1, 4.4 and 4.22 of the Code.   Link: https://www.asai.ie/complaint/mobile-broadband/
VodafoneMisleading / SubstantiationWhyte’s Auctioneers challenged whether the claim that Vodafone’s client was “Ireland’s leading art auction house” could be substantiated. Complaint Upheld   In breach of sections 4.1, 4.4, 4.9, 4.10 and 4.33 of the Code. Link: https://www.asai.ie/complaint/telecommunications-85/
  Aldi Swap & Save  Misleading / Substantiation  Lidl objected to the advertisement on six issues.   Complaint Upheld in Part.   In breach sections 4.1, 4.4 of the Code.   Link: https://www.asai.ie/complaint/retail-supermarket-6/  
  Aldi Swap & Save  Substantiation  Tesco Ireland considered that the advertising made a clear implication that the savings were achieved by shopping in Aldi rather than with a competitor supermarket.   Complaint Upheld in Part.   In breach of sections 4.1 and 4.4 of the Code.   Link: https://www.asai.ie/complaint/retail-supermarket-7/
LidlMisleading / SubstantiationAldi objected to the advertisement on two issues.   Complaint upheld   In breach of sections 4.1, 4.4, 4.9 and 4.10.   Link: https://www.asai.ie/complaint/supermarket-8/    

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 per cent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

Media members are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie