Leading renewable energy firm, DP Energy, appoints Adam Cronin as Offshore Technical and Engineering Manager

DP Energy, one of Ireland’s leading developers of renewable energy projects, has appointed Adam Cronin as Technical and Engineering Manager of its Irish Offshore team. Headquartered in Buttevant in North Cork and operating across the world, DP Energy is committed to using the most sustainable and environmentally responsible methods possible in all of their energy developments.

Currently, DP Energy has a 1,500-megawatt portfolio of wind and solar energy projects across Ireland, Australia, the UK and Canada. The company is also a driving force in ocean energy, with tidal energy projects ongoing in Canada, Scotland and Northern Ireland. It is also working in the wave energy sector with a strong focus on opportunities in the west of Ireland.

Adam will lead DP Energy’s technical and engineering teams in the delivery of the company’s exciting and ambitious offshore renewable development brief in Ireland. The company has submitted foreshore site investigation licences for three off-shore wind projects around the Irish Coast and to develop these projects, DP Energy has partnered with global energy leader Iberdrola, one of the world’s largest renewable energy producers. Iberdrola has substantial experience in offshore wind development and, importantly, shares DP Energy’s commitment to a sustainable and ethical approach to development. Delivery of these three schemes, hoped to be operational between 2028 and 2030, will significantly contribute to Ireland’s Climate Action Plan target of 70% renewable electricity by 2030.

Adam has decades of experience in the design, consenting and development of marine and offshore projects. This includes offshore energy, subsea cabling, dredging and port and harbour developments supporting the offshore renewable sector. Prior to joining DP Energy, Adam was Director of the Marine Engineering practice at ByrneLooby. He has also held roles in the Department of Communications and Natural Resources and the Department of the Environment. He holds a B. Eng. in Civil and Coastal Engineering from the University of Sunderland and a MSc in Civil and Environmental Engineering from Trinity College Dublin.

Commenting on the appointment, Adam said: “I’m passionate about renewable energy and the sustainable utilisation of our marine resources and I’m delighted to join DP Energy during what is a very exciting and pivotal time for offshore wind projects in Ireland. The development of Irish offshore wind farms will significantly contribute to Ireland’s Climate Action Plan targets, leading the way in our fight against climate change.”


Twitter – @energy_dp

Irish advertising and marketing practitioners urged by Association of Advertisers in Ireland (AAI) to take part in first ever global industry census of diversity and inclusion

  • World Federation of Advertisers census questionnaire is live until 2 July
  • Irish survey results will feed into global initiative to investigate workforce composition across the industry
  • 22 countries taking part in bid to establish tangible baseline for the global industry which will help inform an action plan for improvement led by the WFA

The Association of Advertisers in Ireland (AAI), the national advocacy group for promoting the interests of advertisers, is delighted to announce that the first ever global census of the advertising and marketing industry is now open for completion by Irish advertising and marketing practitioners.

The research will assess where the global advertising and marketing industry is in relation to diversity, equity and inclusion by investigating workforce composition across the industry. It will also look at people’s perception of diversity and inclusion in the workplace, including their sense of belonging and their perception of progress.

Members of the Irish advertising and marketing sector can now visit this site to give their insights and the census questionnaire will be live until July 2:


The WFA believe that the strains and pressures of the pandemic have made it harder for many organisations to prioritise their diversity and inclusion efforts, while research has found that many women, in particular, have considered leaving the profession. Working alongside Kantar, the goal is to generate the largest and most representative sample possible, with the aim of establishing a tangible baseline for the global industry which will help inform an action plan for improvement led by the WFA’s taskforce.

Ireland has been chosen as one of the 22 countries to participate in the census and the other countries are: Belgium, Brazil, Canada, Colombia, France, Greece, the Gulf Cooperation Council (Bahrain, Kuwait, Oman, Qatar, Saudi Arabia, and the United Arab Emirates), Hong Kong (SAR), China, India, Japan, Malaysia, the Netherlands, New Zealand, Pakistan, Portugal, Singapore, South Africa, Spain, Sweden, Turkey and USA.

The results will be compiled and analysed by Kantar and the key findings will be published by Campaign’s global network of editions later in the year and presented at leading industry events in October 2021. The results will also be used as the basis for an action plan devised and led by WFA’s Diversity and Inclusion Task Force.

Barry Dooley, Chief Executive of the AAI, said: During lockdown, while some companies focused on survival, diversity and inclusion took a back seat but never before has D&I been so important. We owe it to employees to put greater emphasis on this as the breadth of backgrounds, perspectives and experiences is what enables success and drives growth. This global industry-first research is a huge step in advancing diversity and inclusion across the industry. In addition, the AAI and WFA look forward to conducting this survey every year so that this situation can be continually monitored for the benefit of the advertising and marketing industry as a whole.”

Stephan Loerke, WFA CEO, added: “This is a historic moment for our industry. For all the talk of ‘we are in this together’, the pandemic has shown this to be simply untrue. Inequalities have been exacerbated by recent hardships. Anecdotal evidence suggests the industry is going backwards on diversity and inclusion. It is imperative we get a first-ever industry baseline so that we can draw a line in the sand and move forward together in improving the state of diversity, equity and inclusion in our industry.”

The World Federation of Advertisers (WFA) makes marketing better by championing more effective and sustainable marketing communications. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum.

WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration. More information at www.wfanet.org.

The Association of Advertisers in Ireland was established in 1951, to advance the commercial interests of advertisers by advocating for the right to responsible self-regulation and fair competition. The AAI provides its members with a forum for intelligent exchange, access to a network of industry leaders and opportunities to shape policies that impact commercial communication.



Business services, engineering, logistics and wholesale sectors generate most enquiries about Covid-19 Credit Guarantee Scheme according to Bibby Financial Services Ireland

Bibby Financial Service Ireland providing individual facilities of up to €1m for eligible SME customers as part of Credit Guarantee Scheme

Bibby Financial Services Ireland, a leading provider of financial support and funding solutions to Irish SMEs, has said the business services sector has generated the most interest in the Covid-19 Credit Guarantee Scheme since its launch.

As well as business services, other sectors that were most active in engaging with Bibby Financial Services Ireland about the scheme were engineering, logistics and wholesale services. The company is also reporting that a significant number of enquiries are from businesses located in the west of Ireland.

Bibby has participated in the Government’s Covid-19 Credit Guarantee Scheme, brought in to support Irish businesses in the wake of the pandemic, since 31st March 2021, to provide individual facilities of up to €1 million for eligible customers. 

The Covid-19 Credit Guarantee Scheme was announced by the Irish Government as part of a series of measures to support businesses affected by the Covid-19 pandemic. It offers a partial Government guarantee of 80% to SMEs and other businesses availing of products covered under the scheme.

Businesses can then use the funding both as a form of working capital to cover wages, stock and other overheads, and for further investment in terms of new equipment or machinery. While initially the Scheme was delivered via some of the major banks, participation has now been extended to include non-bank lenders and support a wider range of products, including invoice finance.

Invoice Finance enables SMEs to access cash flow tied up in their outstanding invoices, helping them to access income they have already earned but not yet received. This helps businesses avoid having to take on term debt.

Once a business issues an invoice to a customer, that business can receive up to 90% of the invoice’s value within 24 hours from Bibby Financial Services Ireland. The remaining balance will then be paid to the business minus an agreed fee when the customer has paid their bill.

This makes invoice finance an excellent funding solution for businesses that have customers on longer payment terms, or who often pay late. By releasing that cash quickly, businesses can manage the day-to-day activities and plan for growth with a sustainable cashflow that builds working capital. Unlike with a loan or overdraft, businesses can avoid high fixed repayments and increase their funding in line with business growth. Invoice Finance also offers the opportunity to potentially improve profit by paying suppliers early and taking advantage of substantial discounts.

Welcoming the announcement, Mark O’Rourke, Managing Director, Bibby Financial Services Ireland, said: “Ireland’s 250,000 SMEs are the backbone of our economy, and have been severely impacted by the Covid-19 pandemic. We have seen a wide range of businesses applying for the Covid-19 Credit Guarantee Scheme but it is especially interesting to see professional services and engineering among the sectors most interested. We’re delighted to be able to support these businesses through the Covid-19 Credit Guarantee Scheme, helping them manage cashflow challenges, protect jobs and broaden the funding options available to them.

“Having the option to access invoice finance rather than a term loan will mean SMEs don’t necessarily have to take on additional debt, and our ability to quickly deliver funding when it is most needed means we stand ready to assist as many businesses as possible.”

Businesses can apply directly for the Covid-19 Credit Guarantee Scheme by contacting Bibby Financial Services Ireland here: www.bibbyfinancialservices.ie/funding/credit-guarantee-scheme

The Covid-19 Credit Guarantee Scheme was extended in November 2020 and will now remain open for applications until 31st December 2021 or until fully utilised.

Bibby Financial Services Ireland is a leading provider of financial support and funding solutions to Irish SMEs. The company helps businesses to thrive and grow in domestic and international markets by providing tailored and flexible funding solutions for a range of scenarios including cashflow funding, new equipment purchase, growth and expansion, management buy-ins and buy-outs, refinancing, corporate restructuring and mergers and acquisitions.

Bibby Financial Services Ireland’s funding portfolio includes confidential invoice, trade and export finance, bad debt protection and specialist funding for a range of sectors. With a 95% client satisfaction rating, our clients have confidence that we support their business.

Bibby Financial Services Ireland is part of Bibby Financial Services Group, a leading global financial services partner operating in 40 locations across 10 countries. With 40 years’ experience, the business has a funding capability that exceeds £1 billion and an annual collective client turnover of £10.1 billion.

Find us on LinkedIn or follow us on Twitter @BibbyFinanceIE

New Irish digital healthcare business, VIGO Health, partners with Meagher’s Pharmacy Group to offer free nationwide prescription delivery for customers

VIGO Health customers to also receive 10% discount for Meagher’s online store

VIGO Health, a new and innovative health cover proposition that covers everyday health costs under one simple plan, has unveiled a new partnership with Meagher’s Pharmacy Group which offers free nationwide prescription delivery to its customers.

VIGO Health offers access to over 30 everyday health services under one plan for just one price – all on one digital platform. Costing less than €10 a week, paid via a monthly subscription, the service utilises a combination of innovative digital healthcare solutions and cash benefits to connect customers to a range of health professionals at the time they need them.

The new exclusive partnership between the two brands means that VIGO Health customers across Ireland can benefit from free prescription delivery from Meaghers, as well as a 10% discount on any OTC items purchased from the Meaghers online store.

Meagher’s, which has nine stores across Dublin, has been recently recognised as a ‘Deloitte Best Managed Company’ as well as one of Ireland’s Best Small Workplaces through the Great Place To Work trust index for 2021.

Ruth Bailey, CEO of VIGO Health, said: “We are delighted to have partnered with Meagher’s Pharmacy Group on this unique offering for VIGO Health customers. This will assist our customers with speedy access to the prescription supports they need when they need them. Meagher’s Pharmacy is a leader for delivering excellence in patient care and in the provision of consultation services, serving the community and expanding the role of the pharmacist. As a result, they share the same vision as VIGO Health.  Partnering with Meaghers Pharmacy means that VIGO Health customers can making a GP booking online, have a full video GP consultation and have any prescriptions they might need delivered right to their door, all without leaving the comfort of their own home. 

Oonagh O’Hagan, Owner and Managing Director of Meagher’s Pharmacy, said: “Meagher’s Pharmacy strive to be at the forefront of our industry embracing the evolving role of pharmacy and delivering new innovative services to the communities we serve.  Finding ways to deliver innovative, value-added services in everyday healthcare is at the heart of the VIGO Health offering and we are delighted to be partnering with them on this exciting new digital healthcare offering and to provide a free prescription delivery to their customers.” 

Aimed primarily at those aged under 40 who don’t have hospital insurance, cover with VIGO Health includes unlimited, on-demand virtual Nurse Chat which is available online or via messaging apps during working hours – with no appointment necessary. The nurse can also connect the user with any other required services they need. Similarly, the on-demand ‘Ask a Doctor’ service is also unlimited, available 24/7 and accessed online or via messaging apps without an appointment.

This means that customers can simply text a nurse or doctor a question at any time and they’ll receive a response within minutes. Unlimited 24/7 virtual GP visits are also included in the price, while face-to-face GP visits are covered for up to €200 a year.

VIGO Health also offers the following benefits for less than €10 a week:

  • Up to 10 virtual appointments with physio and mental health professionals are fully covered
  • Full cover for MRI and CT scans
  • Full cover for the first two visits to a Minor Injury Clinic
  • Up to €300 a year for blood tests and x-rays and up to €500 a year for consultant visits
  • Contributions are also made towards visits to see a dentist, optician, nutritionist, acupuncturist, chiropractor, massage therapist and reflexologist. (“See full list of benefits below)

VIGO Health is an insurance intermediary, authorised in Ireland. Irish Life Health underwrite the cash benefits of the VIGO cash plan while VIGO Health provides digital health services directly to customers. Irish Life Group is an investor in VIGO Health.

*Premium is charged on a monthly basis as €40 per month per adult / €20 per month per child.  Prices are correct at May 2021.


Instagram – @vigohealthireland

Facebook –@VIGOHealthIre

Tik Tok – @VIGO.Health


Twitter – @meagherspharmacy

Instagram – @meagherspharmacy

Facebook – @meagherspharmacy

Jose Mourinho unveiled as columnist for The Irish Sun’s EURO 2020 coverage and will feature in new ‘Eur All Invited’ advertising campaign

  • Legendary Portuguese manager Jose Mourinho to also feature exclusively in TV, press, radio and digital media advertising activity
  • Wayne Rooney and David Moyes also signed up as columnists for EURO 2020

The Irish Sun, Ireland’s bestselling daily tabloid newspaper, has unveiled its ‘Eur All Invited’ campaign with Champions League winning manager Jose Mourinho leading its coverage of the upcoming EURO 2020 tournament.

The newly appointed AS Roma Manager Jose Mourinho will be part of The Irish Sun’s TV, press, radio and digital marketing campaign for the tournament which begins on Friday 11 June, 2021, as the tournament gets underway in Rome, with Italy taking on Turkey in Mourinho’s new home of the Stadio Olimipco. The campaign will run for two weeks. A free wallchart, stickers and a detailed guide will also be included in The Irish Sun newspaper to help Irish football fans gear up for the first time the tournament is being held across Europe.

Jose Mourinho has won league titles in Portugal, Italy, Spain and England, with three Premier League crowns at Chelsea. He also led Inter Milan and FC Porto to Champions League glory and will provide expert analysis on his home nation’s quest to retain the postponed European Championship.

While Stephen Kenny’s Republic of Ireland team will miss out on this summer’s showpiece event, The Irish Sun will have full coverage of the tournament with everyone invited along. West Ham United Manager David Moyes and former England star Wayne Rooney will also be in hand to give readers their expert analysis of the summer’s games.

Kieran McDaid, Editor of The Irish Sun, says: “Our ‘Eur All Invited’ campaign will be the number one destination for Irish football fans for this summer’s European Championship. With the coverage led by such an illustrious manager in European football, The Irish Sun will be the best place to get your expert analysis during what is promising to be a fascinating tournament. Though the Boys in Green will not be there, we will make sure all Irish football fans are involved through our superb coverage in The Irish Sun.”

The Irish Sun is Ireland’s bestselling daily tabloid newspaper, with the latest local and global news, fashion, entertainment and sport.

Check out www.thesun.ie or follow us on @IrishSunOnline

The Advertising Standards Authority for Ireland calls for the new media commission to take account of non-statutory complaints mechanisms at pre-legislative scrutiny of theOnline Safety and Media Regulation Bill

The Advertising Standards Authority for Ireland (ASAI), the independent self-regulatory body committed to promoting the highest standards of marketing communications in Ireland, attended the Joint Committee on Tourism, Culture, Arts, Sport and Media, on Wednesday 2nd June, to discuss the Online Safety and Media Regulation Bill.

While ASAI recognizes and supports that the new media commission will oversee the new regulatory framework for online platforms based in Ireland, the self-regulatory body believe no one regulator could apply an effective complaints mechanism. 

The scale of advertising across the European Union is such that no single advertising regulator could operate an effective complaints’ handling mechanism. An additional complexity is that advertising in individual countries will be in the language of that country. EU citizens currently can have their complaints addressed by their local advertising self-regulatory body, in their own language. 

ASAI, the recognised advertising regulator with 40 years’ experience, covers advertising that appears on radio, linear and non-linear broadcast, digital (web, social, mobile, in-game ads, influencer marketing (user-generated commercial content), vlogs and blogs, etc.) as well as print, outdoor, direct mail, SMS and cinema.

The ASAI works with the European Advertising Standards Alliance (EASA) to develop and maintain high advertising standards across Europe and are engaged with the network’s support of the implementation of the Audiovisual Media Services Directive and the continuing involvement of its complaints handling for individual EU citizens (the ASAI has handled over 37,500 complaints in the domestic market alone). The ASAI has immense expertise and, as a contemporary regulator, has in-depth knowledge of relevant aspects and application of the AVMSD and the currently revised AVMSD.

In addition to this, since 2006, ASAI has proactively monitored 29,000 ads to date, and it will also be working with the EASA to develop tools for widescale monitoring of advertising content in the online space.

Speaking about their involvement with the pre-legislative scrutiny of the Online Safety and Media Regulation Bill, Orla Twomey, Chief Executive of the ASAI, commented:

“ASAI’s sectoral remit is very broad, covering most of the areas mentioned in the AVMSD, protection of minors, recognisability, human dignity, discriminatory content, health and safety, environmental concerns, control of alcohol advertising.  These are all addressed by the 18 sections of the ASAI Code, and more.

“We welcome that the Bill provides latitude for the Media Commission to enter into cooperation agreements with other bodies as it sees fit [Head 29] and, in furtherance of this collaborative approach, have a number of suggestions:

  • The AVMSD explicitly encourages the use of self-regulation, an area in which the ASAI is a subject matter expert.  We consider that the Bill should provide at Head 73 that the Committee not only provide assistance in setting up standards but also may cooperate with or give assistance to an existing self-regulatory system who apply standards in respect of audiovisual or audio content or related electronic media.
  • We also consider that, at Heads 13 and 50A, the Commission should be required to take account of established non-statutory mechanisms as part of the regulatory framework.
  • We further consider in relation to funding at Head 40, that legislation should provide for the Commission to direct funds to systems that it supports.

The Advertising Standards Authority for Ireland is financed by the advertising industry and committed, in the public interest, to promoting the highest standards of marketing communications that is advertising, promotional marketing and direct marketing. The objective is to ensure that all commercial marketing communications are ‘legal, decent, honest and truthful’.

The Code covers commercial marketing communications and sales promotions in all media in Ireland including digital web, social, mobile, in-game ads, influencer marketing (user-generated commercial content), print, outdoor, radio, TV, leaflets/brochures, SMS/MMS, cinema, and direct marketing.

Further information on advertising self-regulation, the ASAI and the operation

of the system is available at  www.asai.ie

Follow the ASAI on Twitter @THE_ASAI