A family’s dream TV takes centre stage in Currys latest campaign developed by Core Creative
The excitement of finding the perfect new TV for all the family is at the heart of Currys latest campaign developed by Core Creative, the Creative Practice of Core, Ireland’s largest marketing communications company.
Following the launch of Currys new brand platform, ‘For the Tech You Love’, last year, the campaign leads viewers to believe a family is preparing to welcome a new dog into their home, capturing all the anticipation and emotion that comes with it. However, in a turn of events, it is soon revealed that what the family really has their heart set on is a brand-new television.
Created by Core Creative, with media planning managed by Starcom, part of Core, the film is part of a wider campaign promoting Currys extensive range of TVs and unbeatable deals ahead of a summer jam-packed with major sporting moments, including Wimbledon, the Tour de France and the 2026 FIFA World Cup, positioning Currys as the go-to destination for the tech people really love.
Mark Tuthill, Creative Director at Core Creative, commented: “Building on the highly-successful launch of ‘For the Tech You Love’ brand platform, our latest campaign for Currys reinforces the brand promise that if you’ve got your heart set on a new piece of technology, then Currys has is at a price you’ll adore. We’re delighted to share this new work in partnership with our wonderful clients at Currys and look forward to seeing it out in the world in the coming weeks.”
Keith Daly, Country Manager at Currys Ireland, added: “At Currys, we know that choosing a new TV is about much more than technology alone. Whether it’s following major sporting moments, family movie nights or everyday entertainment, the right screen quickly becomes part of the home. This campaign captures the excitement that comes with making that choice, while reinforcing Currys’ role in helping customers find the right technology, offering independent expert advice and great value for customer’s needs.”
About Core
Core is Ireland’s largest Marketing Communications company. The company employs a team of 400 people and consists of nine practices – Creative, Data, Exchange, Learning, Media (comprising of Spark Foundry, Starcom, and Zenith), Research, Sponsorship, Performance and Strategy.
