Guaranteed Irish collaborates with “The Green Grocer’s Daughter” to unveil new Luxury Irish Hamper Range bursting with unique artisan products made with passion and pride by talented producers and suppliers nationwide

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A unique and innovative hamper range containing a host of local artisan food and beverage products has been unveiled by Guaranteed Irish in collaboration with The Green Grocer’s Daughter.

Consisting of an array of products offered by a variety of Guaranteed Irish members as well as products from the Green Grocer’s Daughter, the Guaranteed Irish Luxury Hamper range will be made available to Irish and international gift markets. Some of the luxury hampers available include:

  • The Guaranteed Irish Glendalough Luxury Hamper Box – featuring Ballykilcavan Brewery Stout, Sheridans Cheesemongers Cheese and Crackers, The Green Grocer’s Daughter Red Onion and Balsamic Jam, Clintons Irish Farm Grown Crisps and more
  • The Guaranteed Irish Kinsale Luxury Hamper Box – featuring Kinsale Mead, Hope Beer, The Green Grocer’s Daughter Chocolate Bark with Caramel Drizzle and Marshmallows, The Green Grocer’s Daughter Aromatherapy scented candle and more

The entire range can be found here:  https://greengrocersdaughter.com/hampers/guaranteed-irish/

Unveiled at the Guaranteed Irish new HQ in Molesworth St., “The Green Grocer’s Daughter”, which recently joined the Guaranteed Irish network, is an Irish brand whose own story is deeply intertwined with the Irish food and beverage industries over the past three decades. The business worked with other members of the Guaranteed Irish network to create a range of luxury hampers that combine opulence, sophistication and the finest products that Ireland has to offer. The Guaranteed Irish Luxury Hamper Range by the Green Grocer’s Daughter seeks to unify local Guaranteed Irish artisan members and encourage consumers and buyers to continue to shop local this year.

Sharon Fitzpatrick, Founder and CEO of The Green Grocer’s Daughter and Fitzers catering says: “The Green Grocer’s Daughter are delighted to collaborate with Guaranteed Irish to bring this new and exciting Guaranteed Irish luxury hamper range to market. Each hamper is bursting with unique artisan products that are made with passion and pride by so many talented producers and suppliers all across the country. As a greengrocer’s daughter, high-quality, local produce and Irish artisan food products are a part of my own heritage and the Guaranteed Irish luxury hamper range is inspired by the time I spent working in my father’s shop on Camden Street in days gone by.”

Bríd O’ Connell, CEO of Guaranteed Irish, said at the launch: “82% of Irish consumers agree that the ‘Guaranteed Irish’ brand “stands out” from others in its genuine support of Irish jobs, communities, and the circular economy (Red C,2021). Consumers are acutely aware that many of the brands that appear to be Irish are not authentic and do not support genuine businesses based in Ireland their support of jobs, communities, and provenance so it is important to look out for the iconic ‘g’ on packaging.”

“We are delighted to welcome The Green Grocer’s Daughter to our collection of consumer brands, and we believe this will be very popular for corporate gifts in the lead up to Christmas this year. Consumers are aware that for every €1 spent locally, €5 goes back into the local economy. If we all tried to buy one extra Irish food product in our baskets each week, what a difference that would make to our economy? We need to strengthen our own supply chains where possible, making our recovery #AllTogetherBetter.”

Notes to Editor: Guaranteed Irish is a business membership network that supports 1,600 businesses from indigenous SMEs to locally based multinational firms across various sectors, employing 100,000 people across Ireland, and generating an annual combined Irish turnover of €10bn. Championing business based in Ireland since 1974, the iconic Guaranteed Irish symbol is the national symbol of trust in business in Ireland. The symbol is awarded to businesses based in Ireland that support sustainable jobs, contribute to our local communities, and are committed to Irish provenance.

NoCo, Ireland’s largest workspace network provider, signs strategic partnership with The National Association of Community Enterprise Centres to expand nationwide reach to 350+ remote working locations

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  • Partnership will offer NoCo members access to 250+ Enterprise Ireland supported centres and hubs across Ireland
  • Move will see NoCo support NACEC’s key objective in delivering the capability and capacity for enterprise promotion at community level

NoCo, Ireland’s largest hybrid workspace network, has unveiled a new strategic partnership with The National Association of Community Enterprise Centres that will increase NoCo’s nationwide network to 350+ locations.

The National Association of Community Enterprise Centres’ primary role is to support and develop the interests of community enterprise on a national basis. This includes the provision of physical space in 250+ locations nationwide for entrepreneurs, start-ups, scaling companies, SMEs and small scale FDI. NACEC members currently host over 1,800 businesses and supports 5,500+ jobs in their locations across the regions.

Today’s partnership announcement will see NoCo expand its network significantly by offering access to the 250+ Enterprise Ireland supported centres and hubs which NACEC represents. This means that NoCo members will now have access to a single network of over 350 remote working locations nationwide.

NoCo’s service enables companies to connect their team to a network of ‘close to home’ workspaces across Ireland via one membership, one monthly invoice and one point of contact. This service is suitable for organisations of any scale or size. A key element of the membership is the option of utilising open or shared workspaces in any of the locations on the network nationwide or alternatively, clients can have their own bespoke dedicated office network created for them.

Commenting on the announcement Frankie McSwiney, co-founder of NoCo, said: “We’re delighted to partner with the NACEC to aid the growth and expansion of NoCo’s services into over 350 remote locations around Ireland. As the return to workplaces approaches, it’s important that all employers consider long-term hybrid workspace network options for their staff. The expansion into an additional 250 locations nationwide thanks to this strategic alliance withNACEC will ideally give business owners that option. I’m looking forward to seeing the results of working alongside NACEC as our core objectives of providing workplace opportunities for companies at both community and national levels are aligned.””

Gary O’Meara, co-founder and Chairperson of NACEC, said: “Remote working has the potential to bring economic, social and environmental benefits to communities right across Ireland.  Talent will vote with their feet and companies like NoCo will grow this pipeline of talent into local communities through their ever-expanding partnership of hub locations.  At NACEC, we are committed to helping our member network, partnering with NoCo is one of the many ways we actively support our members to sustain and drive their local tenant bases.”

Enterprise Ireland’s Regions and Entrepreneurship Divisional Manager, Mark Christal, added: “Enterprise Centres are an essential element of the start-up ecosystem providing space, connectivity, mentoring and support to start-up founders and teams in every county. As part of our ‘Powering the Regions’ strategy, Enterprise Ireland is committed to delivering a remote working action plan and we welcome this partnership which will benefit enterprises in communities right across the country.”

NoCo is already seeing significant demand from some of Ireland’s largest high profile professional services firms, as well as current industry leaders in hybrid working such as telecommunications firm Welltel and managed legal solutions provider Johnson Hana. As companies begin to gradually return to the office environment, they are utilising the NoCo network to implement their hybrid working strategies.

www.noco.ie

Aviva launches new car insurance advertising campaign, developed by Core – Campaign, narrated through a child’s imagination, unveils new ‘It takes Aviva’ brand positioning

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Core, in collaboration with Zenith, has developed a new advertising campaign for Aviva.  The new car insurance campaign also unveils Aviva’s new brand positioning ‘It takes Aviva’ for the first time in the Irish market.

Research conducted by Core for the new campaign revealed that consumers crave emotional confidence in their insurance provider, and this work will tell the story about how Aviva provides practical help when a car breaks down. The ad seeks to position Aviva as an industry leader focused on serving its customers. The ’man from Aviva’ humanises the brand and we tell the story from a child’s point of view to provide emotional resonance as well as humour and memorability.

The new campaign will run across all TV and radio stations in Ireland and on online video streaming services:

https://we.tl/t-k8dUo0YLpl

Speaking about the new campaign, Sharon Treanor, Head of Consumer Marketing and Trading at Aviva, said:

“We are delighted to unveil our new car insurance campaign launching our new brand positioning ‘It takes Aviva’ in Ireland for the first time.  ‘It takes Aviva’ is a promise to be the difference for our customers when they need it most and to show them how we can help them navigate the twists and turns of life. We want our customers to know that we will be there for them when things go wrong.  A breakdown is a real moment of truth and an opportunity for Aviva to support and help our customers.  Breakdown Rescue cover is a standard benefit on all our car insurance policies.”

Susan Kelly, Strategy Director, Core Strategy added:

Research showed many people don’t believe their car insurer or breakdown assistance policy will come through for them at a point of crisis.  This campaign gives customers confidence that Aviva’s people will always do their utmost to get you back on the road quickly with minimum hassle. The ad really personifies the Aviva promise in a warm and humorous way.”

The campaign was produced by Core Creative, in collaboration with Strategy, Research, Investment and media planned by Zenith, part of Core.

Client Team

Agency:                                    Core

Production Company:                BanjoMan

Director:                                    Mia Mullarkey

Producer:                                  Matt D’Arcy

Client Director:                          Julie Collins

Business Director:                     Jane Adams

Agency Producer:                      Fiona McGarry/Anita McMenamin

Copywriter:                               Blaise Hoban

Art Director:                              Eva Redmond

Creative Director:                      Mike Garner

Strategy Director:                      Susan Kelly

Media Planners:                        Greg Ashe / Aoife Bradbury

Aviva Marketing:                       Elaine Kearney

ENDS

Notes to Editor:

Core is Ireland’s largest marketing communications company. Core employs a team of 330 people and consists of eight practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Research, Sponsorship and Strategy.

To learn more about Core, please visit onecore.ie

@core_irl