Colour and joyful vibes take over the United Colors of Benetton SS20 campaign

  • Benetton partners international faces with models to take on the runway for the SS20 campaign
  • Vibrant fashion statement pieces promise to take you through a journey of colour this spring/summer

*There are a range of images to accompany this press release

February 2020

United Colors of Benetton have raised the flag on their Spring/Summer 2020 collection – with international faces joining a multiethnic group of models to wave the flag high for the Italian label and celebrate the colorful and joyful attitude portrayed in their new campaign.

The SS20 collection was unveiled at a Milan swimming pool to showcase the splash of colour and signature style with a nautical theme throughout! Red, white and blue could be seen everywhere! While the models walked, swimmers dressed in Benetton could be seen doing laps of the pool.

The highly anticipated nautical style collection is ready to brighten the upcoming seasons with patterns and designs influenced by designer, Jean-Charles de Castelbajac’s, travels through the sea.

Jean-Charles de Catelbajac, who has had a distinguished career working with the likes of Andy Warhol, Miguel Barcelo, Keith Haring, Jean Michel Basquiat, M.I.A and Lady Gaga, the collection remixes the original brand features that fans love.

Shot by Oliviero Toscani, the photos capsulate the campaign by Toscanis use of his usual mix of optimism and formal perfection. The colorful flags against the traditional white background work like drop curtains, draping around and framing the models.

Benetton has nine stores in Ireland:

St. Stephens Green Shopping Centre, Dublin

Grafton Street, Dublin

Arnotts Department Store, Dublin

Liffey Valley Shopping Centre, Dublin

Kelly’s, Waterford

Anthony Ryan’s, Galway

Goods, Kilkenny



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