Core appoints Caitriona Ní Laoire as Managing Director within the Creative Practice

Core, Ireland’s largest marketing communications company, is delighted to announce the appointment of Caitriona Ní Laoire as a new Managing Director within the Creative Practice. Her appointment will be effective from May 2021.

The move marks yet another significant step in Core’s continued transformation and maintains the impressive momentum that saw the Creative Practice secure a number of high-profile clients in 2020 including The National Lottery and more recently, Fáilte Ireland.

To further facilitate this ongoing transformation, Core recently created two distinct propositions within their Creative Practice – each designed to offer deep specialism in the different types of communication that clients require.

This is another clear signal of the company’s commitment to provide clients with all the expertise that they may need to achieve their business ambitions in one unified company.

Caitriona will now head up the Brand Development team who offer specialism in long-term, brand-orientated communications. Dave Griffin has been appointed Managing Director of the second creative proposition centred around short-term, activation-led communications. Caitriona and Dave will be working alongside Liam Wielopolski, Executive Creative Director, and the wider creative team of 52 people.

This move is, in part, a response to the undisputable evidence that demonstrates the need for clients to achieve the optimum blend of highly effective communications that ensure their brands win in both the long and short term.

Caitriona joins Core from BBDO Dublin where she held the position of Head of Account Management having worked with a number of leading brands such as AIB, Diageo, Tourism Northern Ireland, GAA, IDA, Glenisk. Prior to that, she had worked with Rothco and Saatchi & Saatchi in London.

Commenting on the appointment, Geoff McGrath, Director of Transformation in Core, said: “I am delighted that Caitriona is joining Core. She brings with her an impressive knowledge of what drives effectiveness, as well as a genuine passion for creativity. This appointment, along with the other recent additions to our team, provides clients with proven leadership in the area of creativity. Coupled with our already established leadership in areas such as media, data and sponsorship, we are in a unique position to offer clients a truly collaborative, more powerful solution.”

Speaking on her new role, Caitriona added: “I’m delighted to be joining Core’s Creative Practice at such an exciting time. The success and growth of the Practice in the past year is a tribute to the entire team and I’m looking forward to contributing to that success further and working alongside such a dynamic force.”