Core celebrates European Search Awards nomination for ‘Best Large Integrated Search Agency’

Core, Ireland’s largest marketing communications agency, has been shortlisted for ‘Best Large Integrated Search Agency’ at the renowned European Search Awards, which recognise digital marketing excellence and celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe.

Core is one of just 10 agencies from across Europe nominated for this category and the winners will be announced in Prague, Czech Republic on Wednesday 16 May 2018.

The European Search Awards are widely considered as one of the most rigorously judged competitions of their kind. All shortlisted entries go through a robust two-step judging process, a process overseen by an influential and respected international judging panel.

With a search portfolio of over 40 brands, including leading Irish and international brands, Core works in partnership with their clients to ensure search is a key aspect of any campaign and does not sit in isolation.

Although a straightforward channel, search requires a deep specialism to leverage its potential and Core has invested in the talent and tools to provide this specialism as part of an integrated media and marketing mix for clients. At Core, the search specialists sit side-by-side with media planners, data analysts, content creators and sponsorship consultants, ensuring that search delivers effective activity, while informing and enhancing other media channel investment.

Aisling Blake, Chief Digital Officer at Core, says: “In a world where people are always connected, search marketing has never been a more powerful channel for advertisers. It is a signpost and conduit; delivering potential customers through to a brand’s website or app in a simple and cost-effective way.

At Core, our DNA is formed by the belief we can achieve more together than anyone can alone. The search team within Core has proven that through investment, and a collaborative approach, we deliver results and develop strong relationships. As a result, we’re really delighted to be nominated for two awards at the European Search Awards 2018 as it is proof that integration and collaboration are wining ingredients. The successful retention of clients, the winning of more business and the retention of staff year-on-year, confirm that as an integrated agency, we have taken that to new heights.”

Core, formerly known as Core Media, has undergone a re-organisation in recent months and is now made up of nine distinct practices – Creative, Data, Investment, Learning, Media, Recruitment, Research, Sponsorship and Strategy. The company also incorporates Mediaworks, Spark Foundry, Starcom and Zenith.

Core has been voted Agency Network of the Year for the last five years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.

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