Core creates new TV campaign for The National Lottery

Core, Ireland’s largest marketing communications company, has developed a new tv campaign for the National Lottery in Ireland entitled ‘Dreams Can Come True’.

The charming advert tells a story of a golfer named Taidgh who loves golf but is not very good at the game. However, Taidgh has a dream and one day takes a shot that through a spectacular chain of events gives him a hole in one. The aim of the campaign is to show that the National Lottery makes dreams come true and it could be you.

Speaking about the new campaign, Chief Marketing Officer, Paul Dervan commented:

”The National Lottery marketing team have worked very closely with Core across Creative, Strategy and Media to create a highly memorable and hopefully enjoyable campaign that has a feel of the many classic ads you’d expect from the National Lottery.”

Liam Wielopolski, Executive Creative Director at Core added: “We were tasked with developing a campaign that would help bring that winning experience to life. The new ad is inspired by the tag line that sums up what playing the National Lottery is all about – that anyone who buys a ticket has the chance of winning, showing that dreams can come true.”

Client Team:

Paul Dervan, Michael Hayes, Maebh Gleeson and Joan Hallinan

Director: Damien O’Donnell

Producer: Anne-Marie Curran

Executive Creative Director: Liam Wielopolski

Creative Director: Mike Garner

Copywriter: Eoin O’Brien

Art Director: Paddy Geraghty

Agency Producer: Fiona McGarry

Editor: Jake Walshe

VFX: Allen Sillery

Sound: Locky Butler

Client Partner: Geoff McGrath

Client Director: Orla Reaper-Reynolds

Strategy Directors: Andy Pierce, Shane Doyle

To view the National Lottery of Ireland’s new advert please visit:

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

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