Core develops new ‘Lottery Now’ voice command application for the National Lottery

App users can check jackpot figures and winning numbers for Lotto, EuroMillions and Daily Million  

Core, Ireland’s largest marketing communications company, has partnered with the National Lottery to develop its new ‘Lottery Now’ voice command application.

Research by Core recently revealed that one in ten Irish households now own audio technologies such as Google Home, Amazon’s Echo, or similar voice devices, with this voice search set to grow in the coming years. Drawing on this insight, the National Lottery partnered with Core to develop an app that responds to the user’s voice commands and provide a wide range of information on the National Lottery.

The Lottery Now app allows users to get information by asking questions relating to the size of the latest jackpot, the winning numbers for any Lotto, EuroMillions or Daily Millions, and retrieving information about ticket prices and where they can be bought. Users will then hear pre-defined responses in answer to their queries. Over time, the app can use artificial intelligence to learn to better answer questions, based on the various ways which people might ask a question. 

Stuart McInnes, Senior Media & Analytics Manager at Core, says: “Hands-free and voice-activated technology is set to become more and more prevalent in the coming years, and the Lottery Now app represents cutting-edge innovation in this area. We worked closely with the National Lottery team to develop an app that makes it easier than ever to find lottery information.”

Speaking on the launch of ‘Lottery Now’, Dermot Griffin, CEO of the National Lottery, said: “At the National Lottery we put our players at the centre of everything we do and in this fast moving tech world it is important we keep up with new innovations and technologies. In developing the ‘Lottery Now’ voice assistant, Core have demonstrated that we can come up with smart customer solutions when technology, user behaviour and creativity are considered together.”

Core is a collective of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.

Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the ninth year running.