Core named as One of the Best Workplaces for Women in Ireland

  • Core has been recognised as a Great Place To Work for 11th year in a row
  • Ranking seventh in the Best Large workplace category
  • The award marks Core’s success at focusing on gender equality in recent years

Core, Ireland’s largest marketing communications company, is delighted to announce that they have been officially recognised as one of the Best Workplaces for Women in Ireland. Core is one of only four Irish-owned companies on the list. The company was awarded the accolade at the 18th annual ‘Great Place to Work Best Workplaces in Ireland’ awards this week. The award marks Core’s success as the only communications agency to secure a best place to work for women, in an industry where gender inequality has been an issue. This is the eleventh year that Core has been recognised by the Great Place to Work Institute.

In a survey, the company was ranked across three key areas which showed that there was no significant gender differences between men and women working in Core.

  • 89% of women and 90% of men agree “I am able to take time off from work when I think it’s necessary”
  • 87% of women and 88% of men believe that “People care about each other here”
  • 92% of women and men agree that “People here are treated fairly regardless of their gender”

According to Jill Downey, who leads the Diversity & Inclusion strategy for Core, “this award gives great confidence that our strategy of focusing on gender equality is working and our approach to embracing flexible working and family friendly policies continues to demonstrate that Core is a great place to work.”

In 2019, Core became a member of the 30% Club Ireland and was also awarded the silver Investors in Diversity Award from the Irish Centre of Diversity, Ireland’s first all encompassing Equality, Diversity and Inclusion mark.

Stha Banks, Head of Paid Social at Core, said: “Businesses, like people, are constantly evolving and the past couple of years have been a testament to this at Core. Today, the flexibility in how we work and where we work has given me the opportunity to continue working full-time while also being a mum of two. The investment in technology has allowed many parents to continue their career development and not feel forced to choose between work and family life. I remember how a decade ago, being a working mum in the media industry was not a typical occurrence – fast forward to today, I am now the norm. Core supports all working parents and non-parents alike.”

Sinéad Comerford, Media Manager at Core, added: “Since joining Core in October 2017, I have experienced the company’s ongoing encouragement to having a healthy work-life balance. Last year, I was lucky enough to have been given the opportunity to travel to Sweden for the AFLW Euro 9’s in June and the London European 18-a-side Championships in October. This summer, I’m competing in the International Cup in Brisbane. Core has been fantastic in supporting my sporting endeavours, which makes it a remarkable place to work. In addition, having gained leadership skills on and off the pitch has helped me grow in my role as a Media Manager. Working with sporting teams that have a range of diverse skills, abilities, mindsets and personalities, has meant I can effectively manage my workflow.”

The prestigious recognition is assessed through Great Place to Work’s robust ‘Trust Index©’ employee survey and a thorough ‘Culture Audit©’ assessment of their policies and practices.

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.