Core Sponsorship appointed to develop exciting new strategic direction for Tallaght Stadium

Core Sponsorship will devise a comprehensive advertising and marketing strategy for South Dublin County Council as it works to increase stadium capacity beyond 10,000

Core Sponsorship, part of Core, Ireland’s largest marketing communications company, has won a competitive tender to bring South Dublin County Council’s exciting plans for Tallaght Stadium to life.

Core Sponsorship will lead a wide-ranging commercial review of the facility, specifically focusing on advertising, branding and sponsorship opportunities, in light of new plans to extend the seating capacity of Tallaght Stadium to 10,000, with potential to increase to 20,000 for music, entertainment and community events. As well as the construction of a new ‘North Stand’ area, a new VIP area will also be incorporated.

Core Sponsorship works with sponsors at every stage of the sponsorship journey, from deciding on what sponsorships are the best fit for a brand, to maximising the value in contracts, to measuring sponsorship impact. They also work with rights holders to grow sponsorship revenue through brand-centric solutions. Using data-led intelligence and cutting-edge research tools, Core Sponsorship understands the value of sponsorship, how to unlock that value and how to measure that value with precision.

As well as utilising the expertise of Core Sponsorship, the Tallaght Stadium project will also incorporate input from other key practices in Core, including Strategy, Research and Investment. The entire Core team will work closely with the architects of the new facility to ensure all opportunities are maximised.

The review, which will essentially inform the future positioning and marketing plans for Tallaght Stadium, is expected to be completed in early 2020.

Jill Downey, Managing Director of Core Sponsorship, says she looks forward to bringing the expertise of Core to the Tallaght Stadium project:This is an extremely exciting time for Tallaght Stadium and we, at Core, are delighted to be in a position to offer the best strategic solutions through our unique combination of services. It is important that organisations take the time to do this kind of thorough review and upfront analysis, which undoubtedly pays dividends in capitalising on future opportunities. We look forward to playing our role in this important new chapter for not just Tallaght Stadium, but for Tallaght itself.”

Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

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