Core has picked up two awards at this year’s MIXX Awards in Europe. The An Post Irish Book Awards received the only accolade in the Branded Content category, with competition from Coca Cola and Unliever, taking home the Bronze award. While MediaWorks, part of Core, was awarded Bronze in the Direct Response/ Lead Generation category for their work with Liberty Insurance.
The annual MIXX Awards showcases the very best of digital advertising from across Europe. This year’s jury included experts from BBC Global News, Bloomberg Media, Bauer Media, Coca-Cola, Havas Media Group, Google, GroupM, Publicis Media, PHD, PubMatic, S4M, TikTok, Vodafone, Visa and WarnerMedia.
Louise Cronje, Sponsorship Manager, An Post added:
“Since 2018, #ReadersWanted has celebrated the joy and power of reading across all touchpoints as part of our campaign for the An Post Irish Book Awards to empower our audience to read more. In particular, in 2020, #ReadersWanted was effective in delivering much-needed respite to our audience during the pandemic, delivering huge reach and engagement through digital initiatives and virtual events. We are delighted to receive this accolade from the IAB Europe jury at the 2021 MIXX Awards Europe.”
Speaking about the award, Hannah-Louise Dunne, Head of Content Partnerships at Core said:
“Over the years, it has been so enjoyable to work with An Post on the Irish Book Awards. We are delighted to have won another award for this wonderful initiative, which has developed into a significant platform to empower so many of us to enjoy and share the world of reading.”
Catch up with Veronica’s story about returning to the world of education to learn to read and write from the 2020 #ReadersWanted campaign for the An Post Irish Book Awards: