- The company took home the awards for ‘Best Use of Search in the Third Sector / Not-for-Profit’ and ‘Best Integrated Campaign’
Core, Ireland’s largest marketing communications company, has been awarded ‘Best Use of Search in the Third Sector / Not-for-Profit’ and ‘Best Integrated Campaign’ at the renowned European Search Awards, which were presented remotely this year. The awards recognise digital marketing excellence and celebrate the very best in SEO, PPC, Digital and Content Marketing in Europe.
The ‘Best Use of Search in the Third Sector / Not for Profit’ category recognises a campaign that has successfully enhanced the visibility of a website of a charity or not for profit organisation. Core won this award for its campaign with Trócaire entitled ‘Discovering the Key Donor’. The charity sector is extremely competitive across paid search at Christmas and Trócaire wanted to find a way to stand out from the crowd and offer something unique. A key factor to Core’s success in delivering this award-winning campaign was spending time to comb through the analytics to better understand the needs of the target audience. From having this clear audience understanding, Core was able to execute a successful strategy that would best target a slightly older audience. The result was a marketing ROI of over 600%.
In addition, Core also won the award for the ‘Best Integrated Campaign’ following its work with HomeSecure, Ireland’s fastest growing security company. Facing the challenge of a highly competitive market and unable to compete in terms of brand awareness, HomeSecure and Core leveraged the flexibility of a smaller business, facilitating better collaboration. Bringing the teams closer together meant that the sales team on the ground could help inform the media teams about the leads being driven. The campaign was centred around data driven insights to identify new opportunities and reach HomeSecure’s target audience while capturing leads.
This collaborative effort between Core and the Sales and Marketing teams at HomeSecure helped the security company to not only expand its business but also achieve international recognition, proving that even the smallest brands can make a big impact.
Shane Lyons, Head of Search Strategy at Core commented: “We are delighted to have won ‘‘Best Use of Search in the Third Sector / Not for Profit’ and ‘Best Integrated Campaign’ at this year’s European Search Awards. Our unique approach allows us to solve our clients’ problems by creating actionable strategies, enabling them to create stronger customer relationships that translate into sales.”
Core employs a team of 310 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.