“Creating a campaign for An Garda Síochána is a job worth doing” – Core launch nationwide recruitment drive sharing Gardaí’s real stories

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Core is proud to have developed a dramatic new recruitment campaign for An Garda Síochána, for their 2025 intake. As part of the Programme for Government, there is a need to recruit 5,000 Gardaí over the next five years and An Garda Síochána’s Trainee Recruitment campaign was delivered to support this.

 

The campaign uses their previous creative platform ‘It’s a job worth doing’ but digs deeper into the moments that stick with you when you’re in uniform. It showcases a series of short dramatic moments, depicting elements of the job that can be very challenging, but ultimately rewarding.

 

Creative Director Helena Jones says

“We wanted to continue to tell real Gardaí’s authentic stories, only this time using a snippet of a memory; a moment in time where the adrenalin is pumping and where they made a real difference. These are the moments that make it all worthwhile. It’s important to show that it really isn’t easy, but that it makes a huge difference and gives you a real sense of purpose.

It’s a job worth doing for us as an agency, too. We’re so proud to play just a small part in helping them.”

 

There are a lot of people who won’t have ever considered the range of jobs available – from dogs and horses to armed response – or know that the Gardaí increased the application age to 50 last year. The campaign includes a series of VOD and social ads, press, radio, OOH, and posters in various languages.

 

ASU: www.youtube.com/watch?v=7bukA9pGrDY

Dog Unit: https://youtu.be/IWgN6tPVO1o?si=DwnVBCAAmCxcVunV

Community: https://youtu.be/pCvWnqZC7lw?si=pMDFcNnfYln1UgZz

 

Credits

Advertiser: An Garda Síochána

Agency: Core Creative/Spark Foundry

Campaign title: It’s a Job Worth Doing

Creative Directors: Helena Jones, Craig Robinson

Art Director: Helena Jones

Copywriter: Craig Robinson

Business Director: Jo Mullins

Agency Producer: Anita McMenamin

Junior Producer: Jessica Hopkins

Managing Director: Dave Griffin

Production Company: Rubber Duck

Directors: Conor Ryan and Ben Colwell

Producers: Jenni Barry Duke, Helen Barry Duke and Eoghan Ryan

DOP: Aidan Gault

Editor: Colman Angle, Rubber Duck

Colourist: Leandro Arouca, Raygun

Sound Design & Mix: Dean Jones & Jordan Mullen, Scimitar Sound

Photography: Barry McCall