Emer Lawn appointed Managing Director of Starcom

Emer Lawn has been appointed Managing Director of Starcom, part of Core, Ireland’s largest marketing communications company.

This appointment marks an important next phase in the company’s ambitious plans as it looks to continue the impressive growth experienced in recent years.

Emer joined Starcom in August of last year as Deputy Managing Director to work closely with the existing Board including Geoff McGrath (Managing Director), Anna Doyle and Aisling O’Sullivan. 

Despite the unforeseen impacts of 2020, the business has enjoyed much success since the start of the year. It retained Musgrave (SuperValu and Centra) and was appointed by Intersnack (Tayto, KP). It was also the most recognised agency on the shortlist of Ireland’s Media Awards 2020. And, just this month, Starcom received the Best Integrated Campaign in Europe accolade at the European Search Awards for its work with Home Secure.

Prior to joining Starcom, Emer was a director of Mediaworks, also part of Core. In her time there, Emer established and expanded the agency’s digital communication solutions. She also led the team that won the Grand Prix at the 2018 Media Awards. Before this, she was responsible for establishing Core’s social media offering, which went on to win Social Media Agency of the Year three years in a row.

In 2017, Emer was recognised as a finalist for the IAPI Doyenne, and she acts as a communications advisor to Quercus, a ‘women in business’ group for director-level women who excel in their fields.

Emer feels passionately about the power of ongoing learning and development and has been an active lecturer in specialised digital and communication skills to both internal colleagues and the industry through Core Learning (the organisation’s dedicated Learning Practice). She has previously served on the faculty of the Digital Marketing Institute as well as contributing to a range of other industry bodies, offering training more broadly to local development Boards and SMEs.

The role of Managing Director of Starcom has previously been held by Geoff McGrath, who joined the business in 2016. During this time, Geoff also led the creative transformation of Core’s overall business and, upon Emer’s appointment, he will now focus on this transformation agenda and growing Core’s full-solution portfolio of business, spanning the nine practices of the company. He passes the reins to Emer in the coming month, alongside her fellow Board Directors Aisling O’Sullivan and Anna Doyle.

Emer Lawn added: “This year has taught us the importance of the work we do in the communications industry and how critical it will be in the country’s recovery. I am fully committed to strengthening our team and our client partnerships, as alongside some of Ireland’s most iconic and loved businesses and brands, we work to offer the right support through the challenges we all face ahead. It is with huge excitement and pride that I take on this next chapter in Starcom’s evolution.”

Geoff McGrath added: “Emer’s vision of what the next chapter of Starcom looks like is very exciting. She brings with her a proven track record of helping to drive businesses forward. I am incredibly proud of Starcom and all that we have achieved and know that Emer is the perfect person to lead Starcom into the future.”

Core employs a team of 330 people and consists of nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy. Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.

To learn more about Core, please visit www.onecore.ie