Online telehealth providers could be excluded from new government scheme to provide free contraception for women aged 17-25

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  • Webdoctor.ie says it’s ‘beyond belief’ that women may be forced to attend a physical GP clinic to access the scheme instead of availing of an online option

 

  • Department of Health ignores repeated requests for meeting to discuss the topic

 

  • Webdoctor.ie now calling on Joint Oireachtas Committee on Health to convene urgent meeting to ensure women’s’ healthcare rights aren’t dismissed

 

Webdoctor.ie, Ireland’s leading online GP service and health technology platform, is today expressing serious concern that the Government may exclude online options for the delivery of the proposed new scheme to make contraception freely available to women aged 17-25. Webdoctor.ie says that, as the 17–25-year-old age group consists of digital natives who are fluent in technology, it is beyond belief that the Government may exclude online consultations from the process.

 

The Department of Health has ignored repeated requests from Webdoctor.ie to meet to discuss the issue. Given that the topic is just too important to let lie, the company says it is now planning to write to the Joint Oireachtas Committee on Health to ask it to convene an urgent meeting on the subject.

 

Webdoctor.ie, which is based in Ireland and fully Irish owned, currently employs over 50 Irish registered GPs who provide up to 150,000 online consultations per year to patients right across the country. Upwards of 20,000 of these consultations are for prescriptions for oral contraceptive pills. Given the significance of these figures, Webdoctor.ie says it is essential that online consultations and repeat prescriptions are part of the proposed free access programme.  Recent research conducted by Webdoctor.ie also showed that 90% of women would prefer an online service when seeking a prescription for the contraceptive pill or patch.

 

The scheme was signed into legislation recently as part of the Health (Miscellaneous Provisions) (No. 2) Act 2022 by President Michael D. Higgins and the Government has signalled that the service will be in place later this month.

 

Dr. Sylvester Mooney, Chief Medical Officer and Founder of Webdoctor.ie, says “The Department of Health’s continued refusal to engage in a meaningful manner with Ireland’s leading provider of digital health services on a matter so crucial for women is just ludicrous. We have pioneered the availability of online prescriptions for the oral contraceptive pill, launching our service in 2014, and ever since women’s health has been a core pillar of our offering. While we applaud the government for their decision to make contraception available free of charge for women of this age category, they have to ensure that ease of access to the scheme is a priority – and that includes offering online options. We are concerned that once again, women’s healthcare rights will be relegated to the bottom of the priority list and this just isn’t acceptable in 21st century Ireland.”

 

“It has already been advised to the Oireachtas Health Committee earlier this year that 70+% of GPs have closed their books to taking on new patients. Therefore where can the 17-25 age group access an in-person appointment when so many practices have closed their patient lists? An online service which is available 24/7/365 seems an obvious access point to make available to this group.”

 

“The use of telemedicine has become embedded in Ireland, especially since the onset of the COVID 19 pandemic. However, the use of digital pathways to access healthcare, especially for this younger segment of the population, pre-dates the pandemic and it is vital the Government reflect that in their roll out of this service. We strongly believe that telehealth is a core method for healthcare delivery that will only grow in the coming years in Ireland. That’s why it’s extremely important that online options are available to women to access prescriptions for contraception in the most convenient and cost-effective manner possible.”

 

What is webdoctor.ie’s process for contraception provision?

Our patients can complete a simple online medical questionnaire to receive pill prescriptions. Webdoctor.ie also provides a convenient GP video consultation service for first-time pill users. Our service is backed up by Medical Directors and IMC registered GPs with decades of experience, many of whom specialise in women’s healthcare and a majority of whom are women.

 

The health and safety of each and every patient is the top priority for us and the webdoctor.ie platform includes rigorous safety checks to ensure the highest levels of prescribing standards are adhered to. Up-to-date blood pressure readings and BMI checks are required from each patient every six  months to ensure the suitability of the requested medication, as well as querying and documenting individual patient risk factors as per UKMEC guidelines.

Lisney signs two year partnership agreement with The Dublin Horse Show to sponsor The Speed Championship event

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Lisney, Ireland’s largest independently owned multi-disciplinary property advisory company, has signed a two-year partnership agreement with the Dublin Horse Show at the RDS to sponsor The Speed Championship event.

 

The Dublin Horse Show, an integral part of Dublin’s annual social and cultural calendar, will take place from the 17th – 21st of August this year, with The Speed Championship happening on Sunday 21st August.

 

After being cancelled for the past two years due to COVID-19, the Dublin Horse Show is delighted to return to the RDS this year, with over 100,000 visitors and 1,600 horses due to attend over the five days. The show, which is one of the biggest events in Ireland, has one of the largest annual prize pools for international show jumping worldwide. The Speed Championship sponsored by Lisney offers a prize fund of €25,500 to the winning horse and rider.

 

David Byrne, Managing Director of Lisney, said:

 

“Lisney are delighted to see the Dublin Horse Show return to the RDS following two years of Covid related restrictions. The Horse Show is an iconic event celebrating the equine industry in Ireland and is a special opportunity to showcase Dublin as a cultural hub to both a national and international audience. It is a wonderful family day out with a celebratory atmosphere. Lisney have a longstanding relationship with the RDS and we are delighted and look forward to supporting the event this year and in the years ahead.”

Lisney offers clients a full-service property offering across both the residential and commercial markets. Operating for almost 90 years, the business employs 125 people in a range of agency and advisory services departments across offices in Dublin, Cork, and Belfast. The commercial division of the business operates under the Lisney name, while the residential division operates under the Lisney Sotheby’s International Realty brand.

 

Michele Griffin, Deputy Chief Executive of Commercial at the RDS said:

 

“Everyone at the RDS is very excited to see the return of the Dublin Horse Show for the first time since 2019. We are also delighted to welcome Lisney to the stable of sponsors at the Dublin Horse Show. The sponsorship is the perfect match for two iconic Irish brands. The Speed Championship is always incredibly popular with the public and the Lisney sponsorship will bring a strong name to this exciting competition on the Sunday of the show.”

 

 

For more details about Lisney, visit www.lisney.com

You can also follow Lisney on Twitter: LisneyIreland and Linked In: Lisney Ireland

 

 

GamerFest, Ireland’s biggest gaming and esports festival, returns to Dublin this October

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  • Latest games, esports, VR gaming, special guests and gaming challenges as well as  live stage content to feature at weekend celebration of all things gaming

 

  • Content creators confirmed to date include Antitinkerbell, Jamie Jay Car, The Gara Show, Audrey and event hosts All Cast Irish Gamers – more special guest announcements coming soon

 

  • 5,000+ gamers to gather in person for first time since Covid

 

GamerFest, Ireland’s biggest gaming and esports festival, is returning to the RDS, Dublin this October 22nd & 23rd. The epic weekend celebration of gaming entertainment will include the latest games, VR gaming, esports and gaming challenges, a host of special guests including top Twitch and YouTube creators, and a variety of live stage content.

 

Organisers have also announced an exciting new partnership with Lucozade, the 2022 Title Sponsor of GamerFest, who will be showing up big at the event and supporting a wide range of gaming activations across the entire weekend.

 

Since its establishment in 2017 GamerFest has established itself as a diverse, community-led gaming event for everyone with a passion for gaming, whether that be casual gaming with friends or those who engage in competitive esports tournaments, game development and design or content creation.

 

Over the last number of years GamerFest has become a hub for content creator talent in Ireland, with a host of YouTube and Twitch special guests set to attend October’s event. Content creators confirmed to date include Antitinkerbell, Jamie Jay Car, The Gara Show, Audrey and event hosts All Cast Irish Gamers with more special guest announcements coming soon.

 

Fans of esports will witness a packed line-up of competitive action on the GamerFest Main Stage including an Official Partnership with Ubisoft and the launch of the GamerFest Rainbow Six Siege Ireland Open. This tournament offers an incredible opportunity for Irish teams to qualify for the UK Ireland Nationals (UKIN) and ultimately earn a professional spot in the Rainbow Six Northern Premier League.

 

Organisers have also confirmed a ground-breaking partnership with Legion Collegiate Esports, Ireland’s dedicated esports series for third-level students in Ireland, which will see some of the best student esports talent in the country go head to head across a range of titles including Rocket League, Apex Legends and FIFA.

 

Visitors to the event will have the opportunity to get hands on with HADO, the very latest in Augmented Reality (AR) gaming, where players do battle with virtual energy balls and shields on a real life court. HADO will also launch the first ever Irish HADO Championship at GamerFest which will see the winning team represent Ireland at the upcoming HADO European Championships in France.

 

The wide array of gaming entertainment on offer at GamerFest includes:

 

  • The latest titles, VR gaming and technology

 

  • A showcase of the best in Irish gaming content creator talent with a new ‘Creator Zone’ offering visitors the chance to meet their favourite Twitch and YouTube creators

 

  • An expo hall and market place to get the latest gaming equipment and gear

 

  • A host of esports tournaments featuring on the GamerFest Main Stage

 

  • A range of special guest appearances and Meet + Greet opportunities

 

GamerFest CEO Stuart Dempsey says:

 

“Like our visitors, the team behind GamerFest are gamers. Ever since our first event five years ago, we’ve kept an absolute focus on one thing – the gaming community. Community guides us in everything we do, ensuring we have the best games, content, special guests and entertainment possible at all our events.”

 

“Just like every other live event, it’s been incredibly tough not seeing our community since 2020 throughout the Covid pandemic. So, we’re incredibly excited to see the anticipation for the return of GamerFest this year. It will be wonderful to see people physically come together and celebrate all things gaming, bringing to life all the incredible friendships and relationships that have developed online over the last number of years.”

 

GamerFest takes place at The RDS, Dublin this October 22nd and 23rd

with tickets on sale now at GamerFest.ie.

 

Find us on Instagram (gamerfest_ie) or follow us on Twitter or Facebook on @GamerFestIE

Core creates “It’s got to be KFC.”

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Core continues to build upon their relationship with KFC UK & Ireland with another full solution campaign for the Irish market. Bringing together Research, Strategy, Creative and Media, the agency has developed their latest brand campaign in Ireland, launched this week.

Core Research and Strategy collaborated with Creative to develop a brand platform “It’s got to be KFC” that focuses on showcasing how people can shamelessly enjoy the great taste of KFC, no matter when the mood takes them. The platform is intended to change the relationship people in this country have with KFC, moving it away from being a bit of a guilty pleasure and towards a tasty treat for any occasion.

The first TVC of the campaign focuses on an assured bride in full gown shamelessly enjoying her KFC with her friend, fully in the belief that a KFC meal is a worthy reason for delaying her marriage to her groom.

The digital and media campaign, developed by Spark Foundry, part of Core and executed by Core Investment, includes a range of TV, digital video, social influencers and content. The campaign launched during Monday night’s finale of Love Island.

Speaking about the new brand platform, Tanya Jumabhoy, Brand Manager at KFC UK & Ireland, said:

“’It’s Got To be KFC’ is our new Irish brand platform and is an important strategic step in the right direction towards building KFC’s relevancy in Ireland. We wanted to highlight the sharing occasion that KFC is famous for and give it new meaning for our Irish market. The campaign speaks directly to enjoying the great taste of our food, whenever you want, with zero guilt – and absolutely owning it.”

Jonny Boyle, Client Partner at Core, said:

“Humorous sharing scenarios are at the heart of this campaign. We are excited by the potential this campaign has to expand beyond the launch TV and grow over the next couple of years, delivering further success for our friends in KFC.”

 

Core employs a team of 330 people and consists of eight Practices – Creative, Data, Investment, Learning, Media (comprising of Spark Foundry, Starcom and Zenith), Research, Sponsorship, and Strategy.

www.onecore.ie

 

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

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14 advertisements across social media, email and online were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Principles, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non-Alcoholic Beverages.

 

 

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 16 case reports on complaints recently investigated by the organisation.

 

11 of the 16 cases were upheld and 3 of the 16 cases were upheld in part. Advertisements across social media, email and online were found to be in breach of the ASAI Code on grounds related to Misleading, Principles, Health and Beauty, Gambling, Alcoholic Drinks and Food and Non–Alcoholic Beverages. The ASAI Complaints Committee chose not to uphold 2 complaints.

 

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

 

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

 

“The latest complaints bulletin from the ASAI shows that we have an important role in ensuring that advertisers in Ireland adhere to the advertising code. The ASAI monitors advertisements and marketing communications regularly to ensure that they are legal, truthful, decent, and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.”

 

“The ASAI provides a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

 

Below is a list of advertisements that have been found to be in breach of the ASAI Code:

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
Lidl Ireland Leaflet Principles  

The complainant considered the man featured on the paddle board not wearing a life jacket was against the law. They considered that the ad could encourage people to not wear a lifejacket when using watercrafts which may result in loss of life.

 Upheld 3.24 https://www.asai.ie/complaint/retail-supermarket-10/
 

 

 

Bongo Operations Pty

 

 

  

 

Social Media (Influencers own page)

 

  

Principles

  

The complainant objected that the posts, which they considered were advertisements, did

not include an appropriate # such as #ad to disclose that the posts were advertisements.

 Upheld 3.31 and 3.32 https://www.asai.ie/complaint/telecommunications-87/
 

 

SOSU (Suzanne Jackson)

 

 

  

Online (Social Media)

 Misleading  

The complainant said that the post suggested that the model’s dramatic eye look had

been created by her using the mascara and kohl pencil featured, when in fact she was

wearing false eyelashes. The complainant considered the post to be misleading.

 Upheld 4.1  

 

 

 

 

https://www.asai.ie/complaint/health-beauty-beauty-2/
 

 

Renewell Water Limited

 

 

 Social Media (Influencer Page) Principles / Substantiation   

The complainant considered the advertising to be scaremongering as it gave the false impression that tap water is unsuitable for drinking.

Issue 1:

The complainant queried the testing process which had taken place on the Influencer’s tap

water as they believed that no information had been provided on same. They said the

instrumentation used in the process gave consumers the false impression that the water was ‘dirty.’

Issue 2

The complainant said that no testing had been conducted on the filtered water or

information provided on how it compared to the tap water.

Issue 3

The complainant considered it to be inappropriate for an untrained person to give advice

on drinking water quality without the inclusion of fact-based evidence.

 

 Upheld 3.10, 4.9 and 4.10. https://www.asai.ie/complaint/beverages-5/
LottoGo  

Online (Third Party Social Media)

  

 

Gambling

 

  

2 complaints were received against 4 posts on social media.

Issue 1:

One complainant objected to Post 1 on the grounds that it had not included a

responsibility message and a direction to a source of information about gambling and

gambling responsibly.

Issue 2:

One complainant objected to Post 2, Post 3 and Post 4 on the grounds that the posts appeared to be news content when in fact they were advertisements.

Issue 3:

One complainant objected to Post 2, Post 3 and Post 4 on the grounds that the posts could be accessed by any demographic on the social media site.

 Issue 1 Upheld.

Issue 2 and 3 Not Upheld.

 10.10 https://www.asai.ie/complaint/gambling-2/
Sims IVF  

Online (Third Party Advertising)

  

 

Misleading / Substantiation

 

 

 The complainant considered that the claim “Ireland’s No. 1 IVF Clinic” was

misleading and questioned what criteria was used for the basis of the claim.

  

Upheld

  

4.1, 4.4, 4.9, 4.10 and 4.33

 https://www.asai.ie/complaint/health-fertility-treatment/
Foreo Luna  

Online (Influencer Social Media Page)

  

Misleading / Health and Beauty

  

The complainant considered that the reference to #acneremoval in the advertisement

alluded to the fact that the device would cure acne which they considered to be

misleading.

 Upheld 4.1 and 11.1 https://www.asai.ie/complaint/health-beauty-beauty/
 

 

MSL Motors

  

 

 

Online (Influencer Social Media Page)

  

 

Principles

 The complainant objected to the post on the grounds that the influencer was a brand

ambassador for the car brand but had not included any disclosure of this on the post.

  

Upheld

  

 

3.31 and 3.32

 

 https://www.asai.ie/complaint/motoring-47/
 

Sky Ireland

  

 

Online (Advertisers Own Website)

  

 

Misleading

 

  

The complainant viewed the advertisement on the 21st of November and noted that the

price for the TV element was increasing on the 1st of December, therefore, the price

would be increasing during the first month of a subscription. The complainant

considered that the advertised price of €60 a month for 12 months was misleading if the price was going to increase during the first month.

  

Upheld

  

4.1 and 4.22

  

 

 

 

 

 

https://www.asai.ie/complaint/telecommunications-88/
What’s For Dinner Direct Mail (Email) Alcoholic Drinks  

The complainant considered that advertisement promoted the consumption of alcohol

and was misleading by suggesting that alcohol:

Issue 1:

Was in some way good for you.

Issue 2:

Was low in calories.

Issue 3:

The complainant also considered that this type of marketing could be extremely

harmful to someone in the early stages of recovery from alcohol addiction.

Issue 4:

The ASAI Executive noted that the advertisement had not included a

responsibility message.

 

 Issue 1 and Issue 4 Upheld.

Issue 2 and 3 Not Upheld.

 9.4 and 9.8g https://www.asai.ie/complaint/alcohol-28/
 

 

McCabes Pharmacy

  

 

Internet (Social Media)

  

 

 

Food and Non-Alcoholic Beverages

  

The complainant considered that Stage 1 Infant Formula was not permitted to be advertised in

the interest of protecting breast feeding.

 

  

Upheld

  

8.31

 https://www.asai.ie/complaint/food-non-alcoholic-beverages-stage-1-infant-formula-3/
Seasons Hub (Loulouka) Internet (Social Media) Food and Non – Alcoholic Beverages  

The complainant objected to the advertisement as they believed that Stage 1 Infant Formula

was not permitted to be advertised.

 

  

Upheld

  

8.31

 https://www.asai.ie/complaint/food-non-alcoholic-beverages-stage-1-infant-formula-4/
Applegreen  

 

 

Online (Influencer Social Media Account and Third-Party Website)

 Principles / Misleading 4 complaints were received regarding the advertising.

The complainants objected to

the advertising on the grounds that it was misleading to describe the product as “Vegan

Chicken” as the complainants believed that it was a breach of EU law to associate an

animal product with a vegan food.

Another complainant considered that consumers associated the word ‘chicken’ with meat and that the advertisement was

misleading.

  

Upheld

  

3.14, 4.1 and 4.4

 https://www.asai.ie/complaint/food-non-alcoholic-beverages-6/
FX Supplements Online (Company Own Website) Misleading / Substantiation / Health and Beauty

 

  

Issue 1:

The complainant considered the advertisement

misleading and could

be substantiated, particularly as they noted that no source had been provided for the claim:

Issue 2:

The complainant challenged whether the claim “LactiGo is proven to increase

performance in 45 mins of use from the first time you use it.” could be substantiated and questioned where the claim originated.

Issue 3:

The complainant challenged whether the claim “Up to 15% increase in performance by

elite athletes after one application (Journal of exercise physiology).” had been

substantiated by the referenced Journal as they considered that the claim was misleading.

Issue 4:

The complainant questioned whether the claim “Reduces levels of lactate build up” had been substantiated and asked how the levels had been measured.

Issue 5:

The complainant challenged whether the claim “LactiGo users ran up to 9 seconds

faster,” could be substantiated and they requested evidence for the claim.

 

  

Issue 1 and 4 Upheld.

Issue 2, 3 and 5 Not Upheld.

 4.1, 4.4, 4.9. 4.10, 4.17 and 11.1 https://www.asai.ie/complaint/health-beauty-64/

 

The following advertisements were investigated and the ASAI Complaints Committee found that they did not breach the Code on the grounds raised in the complaints.

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
 

JTI Ireland

  

Outdoor (Roadside 48/12 sheet)

  

 

Principles /   Misleading / Children

 

 

 

  

 

Issue 1

The complainant considered the use of the terms ‘enjoy’ and ‘fresh’ in conjunction with a nicotine product,

as ill-advised and out of step with medical advice.

Issue 2

One complainant considered that the product should not have been advertised on a busy road where all ages could view the content of the advertisement

  

Not Upheld

  

N/A

  

 

 

 

 

https://www.asai.ie/complaint/miscellaneous-nicotine-pouch/
Vodafone Television  

 

 

 

 

 

 

 

Principles / Children

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 8 complaints were received regarding the ad raising the following issues:

Issue 1:

The complainant considered the depiction of the older child being ignored suggested that a mobile phone was a replacement for a lack of parents’ attention.

Issue 2:

The complainant considered that the advertisement suggested that teenagers were not included in family life unless they had

a mobile phone.

Issue 3:

The complainant considered that the advertisement suggested that mobile phones were a way of parents managing

children’s emotional difficulties.

Issue 4:

The complainant considered that the advertisement suggested parents should purchase mobile phones for their children.

 

  

Not Upheld

  

N/A

 https://www.asai.ie/complaint/telecommunications-89/

 

 

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

 

Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

 

Follow The Advertising Standards Authority for Ireland on LinkedIn and Twitter @THE_ASAI

Webdoctor Limited Rebrands to Medihive

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Irish based company Webdoctor Limited is rebranding to Medihive, a software company built to transform medical processes that don’t work so patients can benefit from healthcare that does work.

 

Medihive provides sophisticated software and clinical solutions to the healthcare, pharmacy, and insurance industries, as well as direct to consumers. Since the business was founded in 2014, it has designed powerful, intuitive technology that has enabled hundreds of businesses to deliver high-quality virtual healthcare at scale to over one million people who now look forward to continuing this work under the Medihive name.

 

The organisation’s goal is to build solutions that deliver positive patient outcomes, so clients in the healthcare, pharmacy and insurance industries can confidently reshape their customer experience, their product, their organisation or their industry. Medihive will continue to operate Webdoctor.ie, Ireland’s leading provider of telehealth services, and Hashealth, a workflow and patient management software platform.

 

The business, which employs 126 people, was established in 2013 by brothers Oisin and Howard Kim alongside co-founders Martin Commins and Dr Sylvester Mooney. In July 2021, VentureWave Capital announced a €3million investment in the Irish health technology platform, and the funding is being used to accelerate international growth and expansion and the scaling of the sales, marketing, product and technology teams. Also in 2021, the company featured in the Deloitte Fast 50 Technology Awards.

 

David Crimmins, CEO of Medihive, says:

 

“From our very first day in operation, nearly a decade ago, our mission has been to remove friction from patient pathways and with the rebrand to Medihive, this does not change. It is why we get out of bed every day. In a post COVID world we listened to our customers, business and consumer, and understood we needed an overall brand that reflected both sides of our business – the software and the clinical.”

 

Medihive customers include Laya Healthcare, ResMed, Thérapie, Wellster, CarePlus Pharmacy, Adrian Dunne Pharmacy and below they outline the contribution Medihive has made to their business.

  • “Simplicity of use combined with world class clinical expertise is what makes the Medihive platform such a success.” – Donal Clancy, Managing Director, Laya Healthcare.
  • “Thérapie needed a digital transformation, but existing platforms couldn’t support my vision. The Medihive platform meant we were able to thrive when COVID hit and resulted in us doing incredible digital sales while our shops were closed to the public.” – Philip McGlade, CEO, Thérapie.
  • “Medihive is not only a trustworthy partner serving our patients, but they are a centre of competence for realising our shared vision digitising healthcare services in Europe, combining professionalism with the agility needed in a fast-moving business.” – Markus Haug, COO, Wellstar.
  • “The partnership you created with us in my opinion is superior.  The support and openness from your business is incredible and something that really must work as a point of difference between you and your competitors.”- Anna Perry, Uniphar.

For more information visit www.medihive.com

Haleon launches with purpose to deliver better everyday health with humanity

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  • Maker of Panadol, Centrum, Sensodyne and Voltaren becomes one of the world’s leading independent consumer health companies
  •  
  • Demerger from GSK plc (GSK) now complete

 

Haleon (LSE/NYSE: HLN) launches as an independent company 100% focused on consumer health, completing its demerger from GSK. The newly listed business is driven by its purpose to deliver better everyday health with humanity.

 

Trading commenced on Monday on the London Stock Exchange (LSE), with Brian McNamara, CEO of Haleon, leading the opening ceremony to signal the start of trading. Trading on the New York Stock Exchange (NYSE) is set to follow1, and a similar market-opening event will take place on [Wednesday 20 July 2022].

 

Haleon has a world-class portfolio of brands including Panadol, Sensodyne and Centrum, and will continue to develop category leading brands that address real consumer health needs, while focusing on future innovation across its entire portfolio.

 

With an increased consumer focus on health and wellness, an ageing global population, an emerging middle class in high-growth economies, growing self-care in the face of increased pressure on public healthcare systems and sizeable unmet consumer needs, Haleon has launched at a time when the consumer healthcare market is set for expansion (expected to be at a rate of 3-4% per annum over the medium-term). Haleon expects to deliver medium-term annual organic revenue growth of 4-6%.

 

Despite huge improvements in medicine, data and technology, everyday health remains elusive for too many people. Haleon aims to change this through a two-pronged approach. First, by working to remove barriers to better everyday health, and second, by aiming to empower 50 million people a year by 2025 to be more included in opportunities for better everyday health.

 

The company’s competitive advantage lies in its ability to blend deep human understanding and trusted science in the products it creates. Haleon is further distinguished by leading consumer healthcare-focused scientific capabilities, a well-developed organisational understanding of human health behaviours, strong capabilities in brand building, innovation and digital commerce and a powerful route-to-market.

 

The brands within the Haleon portfolio have been providing treatment and improving the quality of life for millions of consumers across the globe for decades. They have also been trusted, recognised, and recommended by healthcare professionals across multiple markets.

 

Brian McNamara, Chief Executive Officer, Haleon, said:

 

“This is a significant milestone for Haleon. Guided by our clear purpose and with a world class portfolio of brands that people know and trust, we stand ready to help address consumer needs and make better everyday health more achievable, inclusive and sustainable.

“Consumer health has never been more important than it is today, and I am delighted that Haleon, as an independent company, is ready to pursue our ambitions.

“Today follows a huge amount of effort, planning and collaboration by our dedicated colleagues all around the world.”

 

Dave Barrett, Country Manager, Ireland, Haleon, said:

“I couldn’t be more delighted to be celebrating this milestone of Haleon becoming an independent company. Our purpose is to ‘deliver better everyday health with humanity’ and as a global leader now 100% focused on improving consumer health, we are dedicated to making better everyday health more achievable, inclusive and sustainable.

 

In Ireland, Haleon employs over 930 people, including 900 at our manufacturing facility in Dungarvan, Waterford. This site is one of the largest manufacturing sites in Haleon’s Consumer Health network, producing 9 billion Panadol tablets and 131 million tubes of Poligrip for global supply to over 70 markets.

 

We are incredibly excited about what the future holds for Haleon in Ireland and globally as we have set out ambitious growth targets which we are very confident of delivering thanks to the incredibly talented and committed team we have in Ireland.”

 

Haleon (pronounced “Hay-Lee-On”) was unveiled as the name of the business in February 2022 and is inspired by the merging of the words ‘Hale’, which is an old English word meaning ‘in good health’ and Leon, which is associated with the word ‘strength’.

 

The company’s signature “For Health. With Humanity” brings to life the essence and purpose of Haleon and was developed by its own colleagues. The signature will appear with our logo when space allows as it underscores the purpose of Haleon.

 

ENDS

 

Do you have an idea that could help tackle social or environmental challenges such as Food Waste, Fast Fashion, Climate Change, Education, Housing or Mental Health in your community?

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  • Community Enterprise Association Ireland’s network of 270+ enterprise centres and hubs is hosting regional events to help you or your community group build an idea into a service that could drive real change in your community

 

  • ‘Dragon’s Den’ type events will take place over the weekend of September 23rd with selected teams going forward to a national Pitch-Fest in Dublin on October 20th, find out more on communityenterprise.ie/champion-changemakers

 

  • The overall winning team will benefit from a bursary of key supports and services that any start-up would welcome

 

  • Funding for the ’Champion Changemakers’ initiative secured from the Department of Rural and Community Development under the ARISE (Awareness Raising Initiatives for Social Enterprise) Scheme 2021

 

 

Do you have an idea that you think would help combat social or environmental challenges in your local community? Maybe you’ve had a brainwave that could really solve a social problem such as Food Waste, Fast Fashion, Climate Change, Education, Housing or Mental Health – but you’re unsure what to do next?

 

If so, the Community Enterprise Association Ireland, through its network of enterprise centres and hubs, is hosting a series of regional events that will help you or your group build this idea into a service that could drive real change in your community.

 

Entitled Champion Changemakers, the ambition is to find solutions that can be turned into products or services which will directly impact the lives of people in local communities around Ireland. This positive social change is often the basis for starting a business – also known as a Social Enterprise.

 

The purpose of these events is to promote the role of social enterprise in local communities.  Individuals will not need to have any experience of business or social enterprise, but will be driven by a passion to make a real difference in their own communities and beyond. Ideas will be classified under one of three key themes which are all encompassing:

 

  • Environment and Climate Action
  • Economic Inequality
  • Human Wellbeing

 

Examples of successful social enterprises already in Ireland include:

 

  • Thriftify – a web platform that allows charities to offer second-hand items for sale online
  • Food Cloud – a social enterprise that connects businesses that have surplus food with charities and community groups that need it to combat food waste in Ireland
  • GIY Ireland – helping and educating people to become more sustainable by growing some of their own food with the goal to rebuild a sustainable food system
  • Too Good to Go – an app that lets people buy surplus food and drink from restaurants, grocery stores, pubs, cafes and producers to combat food waste in Ireland
  • Refill Ireland – non-profit organisation aiming to create a sustainable future by reducing plastic waste and trash in Irelandby eliminating single-use plastic bottles
  • Men’s Sheds Association – non-profit local organisations nationwide that provide a space for craftwork and social interaction to improve health and well-being of older men in communities

 

HOW TO ENTER?

 

Visit Community Enterprise Association Ireland’s website here to find out where your local event is happening and details on how to sign-up. Anybody interested will be given the opportunity to work with local mentors to develop your idea and help prepare you to present and pitch it to a panel of experts in your local hub across the weekend of September 23rd 2022.

 

Finalists will be identified from each region and those shortlisted will participate in the national event on October 20th 2022.  The selected overall winning team will benefit from a bursary of key supports and services that any start-up would welcome.

 

 

Regional Hubs

 

  • Innovate Communities – located in Ballymun, Dublin 9, this hub is inviting nationwide applicants
  • Meath Enterprise – located in Navan, Meath, this hub is inviting applicants from the entire Leinster region except Dublin
  • Creative Spark – located in Dundalk, Louth, this hub is inviting applicants from the Midlands region
  • Action Tuam – located in Tuam, Galway, this hub is inviting applicants from the wider Connacht region
  • Tangent, Trinity’s Ideas Workspace – located in Trinity College Dublin, this hub is inviting applicants from Dublin city centre
  • RDI Hub + Dingle Creativity Hub – partnering to host applicants from the Mid and South West

 

Champion Changemakers will contribute to Ireland’s progress in overcoming challenges facing communities nationwide including youth unemployment, poverty, social injustice and the climates crisis, which will in turn help mobilise efforts to achieve the UN Sustainable Development Agenda by 2030.

 

Siobhan Finn, Hub Network Manager at Community Enterprise Association Ireland, said:

 

“Social enterprises are key players in the entrepreneurial ecosystem, delivering products and services

primarily to improve the lives of people in communities around Ireland. The aim of this initiative is to empower, educate and inspire individuals to create concepts which can be turned into tangible products or services which could potentially solve large scale societal problems. Another key objective is to equip people with the skillset to start their social enterprises from scratch – including idea generation, how to market test and how to create impact for communities. The CEAI is grateful to receive this funding from the Department of Rural and Community Development under the 2021 Arise Scheme enabling us to run this initiative. We are looking forward to seeing the innovation and talent of local changemakers representative of diverse community groups around the country come together to present their solutions for environmental, societal, or public realm challenges in their local communities.”

 

Dr. Dan Rogers, Head of Education at Tangent, Trinity’s Ideas Workspace said:

 

“Social entrepreneurship has the power to transform our community and society. It provides an opportunity to design creative solutions that have positive impact. Tangent are delighted to facilitate a collaborative forum for community driven entrepreneurship and to contribute to the conversation on this important topic.”

 

Fiona Louise Descoteaux, Chief Executive Officer, Innovate Communities said:

 

“As we face the challenges of climate change, economic inequality and poverty, to sustain is not enough. At Innovate Communities we believe Ireland must take a more active role in co-creating frameworks to build regenerative communities through place; to unleash the potential of local people and bring together their diverse skillsets to help shape an equitable future for us all. Working with CEAI to deliver ‘Champion Changemakers’ nationally will begin to generate awareness within local communities on the importance of building capacity to highlight and begin to solve local challenges, benefitting both people and place”. 

 

Notes to Editor:

This project was approved by Government with support from the Dormant Accounts Fund. The funding allocated is part of the Dormant Accounts Action Plan 2021 and is administered by the Department of Rural and Community Development in conjunction with Pobal.

 

 

About the Community Enterprise Association Ireland:

Established over 20 years ago, the Community Enterprise Association Ireland, previously known as the National Association for Community Enterprise Centres (NACEC), is the country’s leading network of enterprise hubs, co-working locations, and flexible working spaces. Government-funded and supported by Enterprise Ireland, the organisation works to drive real innovation and entrepreneurship across local communities and regions.

 

The Community Enterprise Association Ireland achieves this by continually working to raise the overall quality, environmental and innovative performance of the sector, ensuring the national hub network continues to support the realisation of a sustainable and balanced regional development model for Ireland. As an established and respected voice of the sector, the organisation also confidently represents local enterprise centres/hubs at government level so that all new strategies, policies, and funding programmes take the needs and ambition of each community into account.

 

The CEAI’s 2022-2025 strategy will be unveiled later this year, rooted in an extensive, independently-led consultative process that engaged with member and non-member centres and hubs; local, regional and national government; state agencies, and the private sector. The strategy is aligned with Enterprise 2025 as well as the government’s strategic priorities, policies, and plans.

 

For more information visit communityenterprise.ie or follow CEAI on Twitter @CEAIreland and LinkedIn Community Enterprise Association Ireland

 

 

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

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  • 18 advertisements across television, print, online and social media were found to be in breach of the ASAI Code on grounds related to a range of issues including General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beauty

 

  • Two intra industry / interested party complaints were upheld, while one was not upheld

 

July 2022 – The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 23 case reports on complaints recently investigated by the organisation.

 

14 of the 23 advertisements on television, print, online and social media were found to have been in full breach of the ASAI Code on grounds related to General, Principles, Misleading, Substantiation, Promotional Marketing Practices, Environmental Claims and Health and Beauty. Four of the 23 advertisements were found to have been partly in breach. Two intra industry / interested party complaints were upheld, while one was not upheld. The ASAI Complaints Committee chose not to uphold 4 consumer complaints.

 

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

 

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

 

“The latest complaints bulletin from the ASAI demonstrates our ability to ensure that advertisers in Ireland abide by the advertising rules. The main role of the ASAI, is to ensure that advertisements and marketing communications are legal, truthful, decent, and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.”

 

“The ASAI provides a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

 

Below is a list of advertisements that have been found to be in breach of the ASAI Code:

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
Thérapie Fertility

 

 Social Media (Advertisers’ own page) Principles / Health and Beauty  

The complainant considered the statement “the most active doctor in IVF in Ireland over the last 6 years and has been responsible for more successful IVF cycles than any other doctor in the country at that time” to be misleading. They asked what data and statistics were available to substantiate claims made in the advertisement.

 Upheld 3.3, 3.10, and 11.16 https://www.asai.ie/complaint/health-hospitals-private-clinics/

 
 

Ford

 

  

Online on company website

  

Misleading / Substantiation / Prices

  

Issue 1:

The complainant considered that while the Ford Kuga model was advertised as starting from

€29,858.40, the delivery charges were not included in the cost.

Issue 2:

The complainant considered that while the Ford Kuga model had been advertised as starting

from €29,858.40, the VRT charges had not been included in the cost.

 

  

Issue 1 Not Upheld

Issue 2 Upheld

 

 4.1, 4.4 and 4.22  

https://www.asai.ie/complaint/motoring-46/

 

 

 
Vegan Tan Online on company own website Misleading / Substantiation / Environmental Claims  

The complainant said that bottles made from sugar cane created plastic and this resulted

in the exact same product the advertisers were claiming not to use.

 

 Upheld 4.1, 4.4, 4.9 and 4.10  

https://www.asai.ie/complaint/health-beauty-63/

 
 

Gallaghers Goldens

  

 

Online on Company Own Website

  

Misleading / Substantiation

  

The complainant said they purchased a Golden Retriever puppy from the advertisers, based on the good breeding practices outlined in their advertising, alongside their statement that their puppies were bred to the “highest standard”.

 

The complainant subsequently found out that the puppy which they had purchased was originally owned by a different breeder and sold on to Gallaghers Goldens.

 

  

Upheld

  

 

4.1, 4.4, 4.9, 4.10

 

  

https://www.asai.ie/complaint/pets/

 

 

 
 

Sicín Sásta

 

 Television Misleading / Substantiation The complainants objected to the advertisement on the grounds that the portrayal of the chickens being outside and the voiceover referring to the chickens as being free, implied that the Sicín Sásta product range was exclusively free range, when, in fact, the range is made up of two product tiers, a free-range product and a product called ‘Farmers Own’ that was not free range. Upheld  

4.1 and 4.4.

 

  

https://www.asai.ie/complaint/food-15/

 

 

 

 

 

 

 

 

 

 
 

CFM Group (Insure My Holiday)

 

  

Online on Company Website

  

 

Misleading / Substantiation

  

 

 

The complainant considered the advertisement to be misleading. They set up and paid for travel insurance, contacted the advertisers to get confirmation that cruise cover was included, paid medical excess premium, and requested confirmation of cruise cover. They were advised by the advertisers that they did not provide cruise cover.

  

 

 

Upheld

  

 

4.1

  

 

https://www.asai.ie/complaint/insurance/

 

 

 

 

 

 

 
Balou Management Ltd. (Speedtech) Online on Company Website Principles / Misleading / Substantiation  

The complainant said that the product claimed to increase broadband capability. They considered it not to be a very good extender as it gave worse signal than the hub itself.

 

 Upheld 3.10, 4.1, 4.4, 4.9 and 4.10  

https://www.asai.ie/complaint/telecommunications-86/
BTL Industries Ireland LTD Press / Print Misleading / Substantiation / Health and Beauty / Sliming  

Issue 1:

A complainant considered that the image of the woman in the advertisement was unrealistic and could be misleading to someone young or vulnerable.

 

Issue 2:

A complainant noted that the footnote had stated that the procedure was for the treatment of obesity. They considered that the advertising was misleading as it implied that an obese person could achieve a muscular stomach after one or more 30-minute procedures.

 

Issue 3:

A complainant objected to the size and colour of the footnote as they considered the print size was too small to read and also noted that it was in a pale blue colour.

 Upheld  

4.1, 4.4, 4.6, 4.9, 4.10 and 11.1

 

  

 

https://www.asai.ie/complaint/health-beauty-61/

 

 

 

 

 

 

 

 

 

 
Arasys Clinic Company Website Promotional Marketing Practices  

The complainant considered the advertising very misleading. They were unable to get information from the advertisers on how to avail of the 20% offer. When they received a link from the 3rd party site, they were informed by the advertisers that the offer was no longer available.

 Upheld 5.15c  

 

https://www.asai.ie/complaint/skin-treatments/
Pandora Direct Email General / Misleading / Promotional Marketing Practices  

The complainant considered that the point-of-sale material advertising the offer was misleading. The offer advertised that if customers spent €109, they would receive a free bracelet. The complainant purchased a voucher for €110 and had expected to receive the free bracelet, however, they were advised that the offer only applied to the purchase of jewellery and not to vouchers.

 Upheld 3.10, 4.1, 4.4, 5.5, 5.16 and 5.17  

https://www.asai.ie/complaint/jewellery-3/

 

 

 

 

 

 

 

 

 

 

 
Land Rover Press (Print and Online) General / Misleading

 

  

Issue 1:

Complainants objected to the advertisement on the grounds that the vehicle was shown parked illegally on footpaths and on a double yellow line.

 

Issue 2:

Several complainants objected to the advertisement on the grounds that they considered it as ‘greenwashing’.

 

Issue 3:

Some complainants did not consider that the sustainability claim could be made when you took the car’s manufacture and operation into consideration.

 

Issue 4:

A complainant objected to the sustainability claims on the grounds that no evidence had been provided within the advertising for the claim.

 

Issue 5:

Some complainants considered that the term mild hybrid was misleading.

 

 

Issue 6:

One complainant objected to the sustainability claim as they had viewed information in the manufacturer’s brochure which stated that the Land Rover Defender diesel 110 MHEV had CO2 emissions of 230 to 250mg/km which they said was higher than several other high end diesel engine SUV’s.

 

 

 Issues 1, 2 and 4 Upheld.

Issues 3, 5 and 6 Not Upheld

 3.3, 4.1, 4.4, 4.9, 4.10  

https://www.asai.ie/complaint/motor-vehicles-2/

 

 
 

BSH Home Appliances Limited

 

 Online -Advertisers’ Own Website Misleading  

 

The complainant said that they had made the decision to purchase an oven in the iQ500 range as the advertising had led them to believe that all iQ500 ovens came with the activeClean

feature. The oven did not have the feature.

 

The complainant considered that the advertising was misleading as it had not stated that the activeClean feature was not included in all models in the iQ500 range.

 Upheld 4.1 and 4.4  

https://www.asai.ie/complaint/domestic-appliances/

 

 

 

 
 

 

 

Alicia Lip filler Academy

 

 

 

 

 

 

 Social Media / Advertiser’s Own Website  

 

Principles / Misleading / Substantiation

 

 

 

 

 

  

The complainant considered the information in the biography on the advertiser’s social media account to be misleading regarding her being a nurse, and that it was illegal to state this unless you are a registered nurse with the Nursing and Midwifery Board of Ireland. Complainant considered that people were under the guise that they were having a cosmetic procedure by a professional and registered person, where this was not the case.

  

 

Upheld

 

 

 

 

 

 

 

  

 

3.10, 4.1, 4.4, 4.9 and 4.10.

 

 

 

 

 

 

 https://www.asai.ie/complaint/health-beauty-62/

 

 
Lidl Leaflet Misleading / Substantiation  

 

The complainant viewed the Lidl brochure and saw the advertisement for the Livarno Living Desk which featured an image of the desk with a storage unit attached, advertised at €49.99. The storage unit was not included with the desk and had to be purchased separately. As the image in the brochure featured the desk with the storage unit attached for the advertised price of €49.99, the complainant considered that the advertising was misleading.

 Upheld  

4.1

 

  

https://www.asai.ie/complaint/retail-supermarket-9/

 

 

 
Inish Pharmacy  

Direct Mail (Email)

 

 Infant and follow–on Formula / Food & Non-Alcoholic Beverages  

The complainant said that advertising a multibuy promotion for 0-to-6-month stage 1 infant formula was contrary to infant formula advertising guidelines and rules and should not be promoted in this way.

 

 

 Upheld 8.31 https://www.asai.ie/complaint/food-non-alcoholic-beverages-stage-1-infant-formula-2/
 

Auctioneera

 

 Online on Third Party Website Misleading / Substantiation  

The complaint considered the advertisement to be misleading. When he arrived to view the property, he said that he had to climb up a ladder leaning against a beam to get into one of the bedrooms and considered that a room which had to be accessed by a ladder could not be advertised as a bedroom.

 

 Upheld 4.1, 4.4, 4.9 and 4.10 https://www.asai.ie/complaint/property-12/
 

PCR Business Solutions

  

Online (Third Party Advertising)

 Misleading / Substantiation / Pricing  

Issue 1:

The complainant objected to the advertising on the online shopping platform as the total price advertised did not include VAT.

 

Issue 2:

The complainant objected to the advertising on the online shopping platform as they noted that it claimed “Free Delivery”, however, on clicking through to the advertisers’ website, they stated that shipping costs were an additional charge.

 

 Issue 1 Upheld

Issue 2 Not Upheld

 4.23 https://www.asai.ie/complaint/printing-and-equipment-provider/
Alexandra Dental Online (Third Party Website) Promotional Marketing Practices  

Issue 1:

The complainant considered that the post was misleading as the winner did not appear to have been announced when the influencer said that it would be.

 

Issue 2:

The complainant objected to the practice of winners being announced in stories rather than

the advertising post being edited to announce the winner.

 Issue 1 Upheld

Issue 2 Not Upheld

 5.5, 5.18 and 5.32 https://www.asai.ie/complaint/health-beauty-dental/

 

 

 

The following advertisements were investigated and the ASAI Complaints Committee found that they did not breach the Code on the grounds raised in the complaints.

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
Kellogg’s Social Media Instagram  

Diet and Lifestyles/ Nutrition and Health Claims

 

  

The complainant considered that the post in question encouraged viewers to believe that a large portion of Coco Pops and a full Fried Breakfast were better and therefore received far more “Stars” than a small portion of avocado on toast which only received one “Star”.

 Not Upheld N/A  

 

https://www.asai.ie/complaint/food-beverages-food/
McDonald’s Restaurants

of Ireland

 Online (social media) Scope and Application / Food and Non-Alcoholic Beverages  

Issue 1:

The complainants considered that the advertising was encouraging viewers to purchase McDonald’s within the app.

 

Issue 2:

The complainants considered that the post was targeting young people as it was linking the app to the post and showing young school friends enjoying themselves.

 

Issue 3:

The complainants considered that the advertising was condoning eating ‘junk food’ outside of family mealtimes.

 

Issue 4:

The complainants considered that the advertisement was giving the impression that eating McDonald’s with your friends would help your social life.

 

 Not Upheld N/A https://www.asai.ie/complaint/food-non-alcoholic-beverages-5/

 
 

 

An Post

  

 

Television

  

 

 

 

 

Principles / Misleading / Substantiation / Financial Services and Products

  

The complainant considered that the advertisement promoted An Post as being “more than a bank” despite the fact that An Post does not hold a banking licence from the Central Bank of Ireland.

 

The complainant considered that while An Post provided financial services through other entities that were licenced, this was not made clear in the advertisement. They believed, therefore, that the advertisement was misleading and could give rise to consumers believing that An Post was a bank.

 

 

  

 

 

 

 

Not Upheld

  

 

 

 

 

N/A

 https://www.asai.ie/complaint/financial-14/
National Treasury Management Academy (NTMA) Online on Company Website Misleading / Substantiation / Financial Services and Products  

The complainant objected to the product being advertised as risk free and considered this was incorrect.

 

 Not Upheld N/A https://www.asai.ie/complaint/financial-15/
Ryanair Email and Online on Advertisers Own Website Scope and Application / Misleading  

The complainant said that they had received an email, advertising flights to Cyprus. The complainant considered that the advertised headline from price of €39.99 was misleading as they were unable to find a flight from any Irish airport to Paphos at the advertised from price of €39.99.

 Not Upheld N/A https://www.asai.ie/complaint/travel-holidays-6/

 

 

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

 

Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

 

Follow The Advertising Standards Authority for Ireland on LinkedIn and Twitter @THE_ASAI

New radio station, Pride Vibes, launches in Ireland.

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PrideVibes.ie is broadcasting sounds and stories from and about the LGBTQIA+ community – informing, educating and entertaining listeners across Ireland.

  • The station has partnered with community organisations Belong To, GCN (Gay Community News) and Dublin Pride.
  • A team of presenters from across the community will broadcast music, conversations and documentaries across the summer months.

As Dublin Pride takes to the streets this weekend, Pride Vibes, Ireland’s first radio station for the LGBTQIA+ community, will take to the airwaves. The station, available at PrideVibes.ie, includes a programme of music, conversations and documentaries to inform, educate and entertain listeners.

The station is developed by radio group Wireless Ireland. Pride is both a Protest and a Celebration, and Pride Vibes broadcasts in solidarity with the movement. Pride Vibes will be there to shine a light on Irish life by celebrating the successes of the LGBTQIA+ community and start conversations around the issues that matter. The station’s focus is across the entire community, both nationally and locally, and in conjunction with the community, Pride Vibes hopes to make a difference.

The project is a collaboration between leading LGBTQIA+ organisations to provide a space for the community to share stories. Belong To is Pride Vibes official charity partner. The organisation supports lesbian, gay, bisexual and trans young people in Ireland. The station is sharing important moments in Queer History across audio and social with thanks to GCN (Gay Community News). Pride Vibes are also working with Dublin Pride to ensure the energy and importance of Pride continues across the summer weeks.

Another key collaborator with Pride Vibes is Core, Ireland’s largest marketing communications company, who have provided support and consultancy on the promotion of the station and created a sponsorship platform for the station. Voltarol, who “celebrate the Joy of Movement,” are the primary sponsor of the station.

 Speaking about why they got involved, presenter Thomas Crosse said:
“Now more than ever it’s important for us to have a voice , to shout who we are and to march for those who can’t! Pride Vibes has been fantastic for all of us in the LGBTQIA+ community and our allies with open, honest conversations as well as playing the best music as we get ready to march this Saturday on the streets of Dublin.”

 Fellow presenter Kate Brennan Harding said:

“Pride is an important time to gather and find our colourful tribe, to unite in solidarity and to show people like us that we are living bright, vivid and powerful lives. It has been something that has given me so much comfort and empowerment over my 23 years attending Pride.”

Moninne Griffith (she/her), CEO, Charity Partner, Belong To commented:
“We are so excited to partner with Pride Vibes to help celebrate Pride and support our work with LGBTQ+ youth. By sharing information about our support services and youth groups, Pride Vibes will allow us to reach LGBTQ+ young people across the country. We thank them for championing our work to support LGBTQ+ youth to stay alive and thrive.”

 

www.pridevibes.ie

Instagram: @pridevibesradio