UK Ministers welcome DP Energy’s commitment to Wales, Net Zero and economic growth at UK Head Office opening

Building on a 30-year track record of renewable energy development, leading energy developer, DP Energy was joined by Ministers, the Deputy Town Mayor, industry partners and colleagues to mark further company expansion at the opening of their new offices at the Cleddau Bridge Business Park, Pembroke Dock. The significance of this milestone event for DP Energy and the region was recognised by The Secretary of State for Wales, Simon Hart MP, Parliamentary Under-Secretary State for Wales, David T.C. Davies MP and Welsh Government Minister for Economy, Vaughan Gething MS who were in attendance.


Since setting-up operations in Wales in March 2021, the DP Energy UK team has grown rapidly, now employing 6 local full-time staff.


Chris Williams, Head of Development UK and New Markets for DP Energy said: “Opening the office in Pembroke Dock is a direct response to the supportive policies set by UK and Welsh Government to achieve net zero targets and particularly the support for marine renewables.  We have attracted our team members from the local area, which illustrates the level of renewable energy expertise in the County. During our work we will direct our passion for generating 100% sustainable energy to create local benefit by building projects in Wales, UK and further afield, exporting knowledge and knowhow to all corners of the world.”


In January this year, DP Energy announced a joint venture partnership called Gwynt Glas, with leading offshore wind company, EDF Renewables, to develop up to 1GW of floating offshore wind in the Celtic Sea, a leading project for the UK team. Development activity will also include using DP Energy’s long track record in tidal power to support Welsh tidal range and stream initiatives as well as progressing hydrogen opportunities.


Both UK Government and Welsh Government Ministers have welcomed DP Energy’s move to expand operations to Wales.


Secretary of State for Wales, Simon Hart said:


“I am thrilled that DP Energy has chosen to locate their UK Headquarters in Pembrokeshire. It is testament to the highly skilled people that live here, and it is putting Wales at the forefront of renewable energy technology.

“DP Energy’s renewable energy projects, like its floating offshore wind project Gwynt Glas, in partnership with EDF, will help us achieve our net zero ambitions, as well as generating economic growth and highly-skilled jobs.”


“The UK Government has committed up to £160 million to support new large-scale floating offshore wind ports and factories across the UK. This funding, boosted by private sector investment, will develop the port infrastructure we need to mass-produce floating offshore wind turbines and install them out at sea.”


Welsh Economy Minister, Vaughan Gething said:


“We very much welcome the decision by DP Energy to open their new UK headquarters in Pembroke Dock. This expansion exemplifies the exchange of investment, expertise and collaboration we are seeking to achieve between Wales and Ireland, building on our already strong and positive relationship.  


“Climate and Sustainability is at the heart of the Ireland-Wales Shared Statement and Joint Action Plan, and DP Energy’s development activity in Wales supports our ambitions within that. This investment by DP Energy will help us to achieve our ambitious net zero targets by 2050, as well as bringing economic and community benefits to West Wales and beyond.”


DP Energy has a global portfolio spanning wind, solar and ocean energy and has firmly established operations across the UK, Ireland, Australia and North America.  Adding to the successful projects already delivered by DP Energy, the ongoing portfolio includes:


  • 3GW wind both on and offshore wind in Ireland
  • 2GW onshore wind and solar in Australia
  • 2GW solar and wind in Canada
  • 6MW tidal stream in Nova Scotia



Notes to editor:

Image: The Secretary of State for Wales, Simon Hart, cuts the ribbon at DP Energy’s Official Office Opening with Founders/ Owners of DP Energy, Maureen and Simon De Pietro, the UK DP Energy Team and Welsh Government Minister for Economy, Vaughan Gething and Under-Secretary State for Wales, David T.C. Davies.


About DP Energy:

  • DP Energy has a long history of renewable project development and is a global developer of wind, solar and ocean energy projects across the UK, Ireland, Australia and North America.
  • Whilst headquartered in Ireland, DP Energy has operated extensively in the UK since the 1990s and early 2000s to deliver large scale onshore wind projects principally across Scotland, including Hadyard Hill wind farm which at 130MW was the largest onshore wind project of its day in UK. As part of its overall expansion plans DP Energy has now opened a UK office in South Wales staffed by an experienced development team and this team, in addition to delivering the Gwynt Glas Offshore Wind farm will be developing a portfolio of 100% sustainable energy projects across the UK covering all the renewables technologies range both wet and on land.
  • To date DP Energy has delivered multiple constructed renewable energy projects totalling over 700MW across the countries in which it operates. It has a further 400MW consented and proceeding to the ‘ready to build’ phase and a development pipeline of some 2GW of onshore wind and 3GW+ offshore wind.

89% of people plan to prioritise their health more in the next six months, with nearly one third saying they will spend more time outdoors to achieve this – National Health Watch Report by

New National Health Watch Report conducted by reveals how the pandemic has impacted our physical and mental health and transformed attitudes towards virtual healthcare


  • 1 in 4 say their physical health worsened during the pandemic and 42% are planning on improving their overall health through better diet and nutritional habits
  • 40% say their alcohol intake decreased over the past 12 months, while three quarters of smokers plan to cut back or quit over next six months
  • 95% people say they are now comfortable having an online GP consultation
  • 77% of people prefer to use home-testing kits for a sexual health check instead of attending a traditional clinic


89% of people plan to prioritise their health more in the next six months, with nearly one third saying they will spend more time outdoors according to statistics from the new ‘National Health Watch Report’ released by, Ireland’s leading online GP service.


The report, which surveyed over 1,600 people across the nation, reveals key insights on how the pandemic impacted the health of the nation across a variety of areas including physical health, diet and nutrition, smoking and alcohol consumption, and also mental health.


Attitudes Towards Digital Healthcare: The report also highlights the evolving attitudes of people to digital healthcare services, with 95% of people saying they would be comfortable having an online consultation with a GP. In fact, 60% even go as far as saying that they are more comfortable utilising online GP services and prefer using them when seeking treatment for general health concerns.


Some of the other key statistics in the National Health Watch Report from include:


Physical Health: According to the report from the awarding-winning Irish-owned health technology platform, six in ten people (59%) consider themselves fairly healthy while 23% feel that their physical health worsened during the pandemic. Overall, 89% of people plan to prioritise their health more in the next six months, with 30% expressing an interest in doing so by spending more time outdoors and surprisingly just 10% say they will do so by going to the gym.


Diet and Nutrition: 42% of people are planning on improving their overall health through their diet and nutritional habits in the coming six months. 89% state that meat is still a part of their diet, however, 45% would consider reducing their intake or becoming a pescatarian. Of those, a further 10% said they would consider moving to a completely plant-based / vegan diet.


Traditional Vs Virtual GP Preference: 77% of people prefer to use home-testing kits for sexual health checks, while less than one quarter (23%) of people prefer to attend a traditional clinic for the same tests. 90% of women would prefer an online service when seeking a prescription for the contraceptive pill or patch, with just 10% saying they would prefer an in-person GP consultation. 83% of men would prefer an online doctor/prescription service when seeking treatment for erectile dysfunction, while just 17% of men feel more comfortable with an in-person GP consultation.


Alcohol and Smoking: Almost one quarter (24.4%) of people consume alcohol at least once a week with almost 20% of people saying they would drink alcohol 2-3 times a week. 22% consume alcohol just once a month, with 15% saying they don’t consume alcohol at all. Nearly 40% said their alcohol intake decreased over the past 12 months, 24% say its increased while 38% said it has stayed the same. 40% plan to reduce their alcohol intake over the next six months. 78% of people say they don’t smoke, while 14% say they smoke occasionally. Just 10% of people surveyed say they smoke on a daily basis. Of those who smoke, three quarters plan to reduce their consumption or quit over the next six months.


Mental Health and Wellbeing: Almost 40% of people revealed that their mental health suffered since the beginning of the pandemic however just 22% of this cohort sought help from a health professional to address this decline. Given the choice, 87.5% of people state that they would be ‘fairly’ to ‘very’ comfortable with receiving treatment for their mental health via an online consultation, while just 12% of people said they wouldn’t be ‘very’ or ‘at all’ comfortable with online treatment for mental health.


Commenting on these findings, David Crimmins CEO of says: “It is great to see that so many people are planning to prioritise their health this year, all of which can be supported both virtually and traditionally. The pandemic has encouraged people to find new ways to manage their health, with many utilising telehealth services for the first time. As a result, attitudes towards telehealth services have transformed over the past two years, as indicated in this report. It’s interesting that in addition to demonstrating an overwhelmingly positive response, there is now often a preference to utilise digital health options as opposed to attending an in-clinic setting. It’s clear from this report that we have also realised there is so much more we can do to look after our general health now, post-pandemic. For example, it’s interesting to see that people want to spend more time outdoors as opposed to going to the gym and that we are prioritising our mental health just as much as our physical wellbeing.”


Research fieldwork was conducted by with interviews of over 1,600 adults across nation, representative of the Irish population in March 2022.



Three restaurants each for Galway and Dublin in first ever Top Ten Best Restaurant list compiled by The Sunday Times

  • Assembled by renowned food critics John and Sally McKenna, The Sunday Times’ annual list of Ireland’s 100 Best Restaurants features a Top Ten list for the first time ever


  • Dublin’s Chapter One tops the list with Belfast’s Ox and Aimsir in Kildare completing the prestigious top three


  • Half of restaurants in the Top Ten feature women at the helm demonstrating an exciting trend in Irish cooking


The Sunday Times, Ireland’s leading quality Sunday news brand, has unveiled its first ever definitive Top Ten restaurant list as part of its annual 100 Best Restaurants list – the ultimate guide to eating out in Ireland.


Dublin’s Chapter One has taken the top spot in the Top Ten, followed by Belfast’s Ox and Aimsir in Kildare.


An exciting trend to emerge in the Top Ten Best Restaurant list is that half of the restaurants named are led by women – Majken Bailey partnering with her husband Jordan at Aimsir, Jess Murphy at Kai in Galway, Grainne O’Keefe in Dublin’s Mae, Christine Walsh at Galway’s Ean and Aishling Moore in Cork at Goldie.


Compiled by renowned food critics John and Sally McKenna, this is the first time in the 30-year history of the Top 100 Best Restaurants that a definitive Top Ten has been compiled. The full list of the 100 Best Restaurants is available in The Sunday Times on Sunday, 3 April.


The complete Top Ten list is below, with comments from John and Sally McKenna as to why they received the accolade:


  1. Chapter One – Dublin
    • Chef Mickael Viljanen takes Irish cooking to a new level of visceral perfection in Chapter One, with cooking that exceeds everybody’s expectations.”


  1. Ox – Belfast
    • With a lunch menu priced at £35 for 3 courses, Ox offers the most accessible experience of creative modern Irish food.


  1. Aimsir – Kildare
    • Brilliantly configured Irish food and superbly orchestrated service make Aimsir one of the great event restaurants in Europe.


  1. Kai – Galway
    • The best loved restaurant on the west coast, and Jess Murphy is an inspiration for every woman working in the food business.


  1. Ichigo Ichie – Cork
    • Takashi Miyazaki’s kaiseki restaurant offers a unique exploration of contemporary cooking, with Irish ingredients seen through the prism of Japanese techniques and traditions.


  1. Mae – Dublin
    • Grainne O’Keeffe cooks with astonishing precision, and her concise menus allow the kitchen to hit the bullseye every time. Even the bread and butter is an event.


  1. Aniar – Galway
    • After ten years, JP McMahon’s refurbed room is offering the best cooking in Aniar’s history, a unique exploration of Western coastal cuisine.


  1. Woodruff – Dublin
    • The simplicity of the setting in little Stepaside only adds to the impact of Simon Williams extraordinary forage-led cooking in Woodruff.


  1. Ean – Galway
    • Christine Walsh takes west coast terroir cooking in a new direction, and her food is utterly distinctive and exploratory.


  1. Goldie – Cork
    • Aishling Moore is the finest young chef of her generation, and her sustainable philosophy of fish cookery should be the new norm for Ireland.


The Sunday Times’ annual list of Ireland’s 100 Best Restaurants also features a host of other exciting foodie categories including:


  • Six Best on the Wild Atlantic Way
  • Eight Best Open Fire Restaurants
  • The Art of Wine Service: 12 Best Sommeliers
  • Ten Best for Bread and Butter
  • Ten Best Oysters
  • Eight Best Chips
  • Eight Great Foraging Restaurants
  • Seven Best Counter Seats
  • The Ten Most Talked About
  • Eight Best for Brunch
  • Nine Best Sharing Plates
  • Six Great Pies
  • Five Best for Vegetarians
  • Five Best for Vegans


With half of the Top Ten restaurants led by women, John and Sally McKenna say that this is a thrilling example of a modern new Ireland at work:There is one crucial factor that has quietly made an enormous difference on the Irish culinary scene. Women have become significant players, not only as chefs but also as sommeliers, and operate at the pinnacle of the culture. This is evident in the number of women-led restaurants that have made our list, including several in the top ten.”


Dara Flynn, Editor of Ireland’s 100 Best Restaurants, said: “The 100 Best Restaurants in Ireland was written exactly 30 years ago by John and Sally McKenna, in 1992, when Ireland’s culinary culture was only just beginning. Since then it is clear from this guide that Ireland has built an exciting national style of cooking. The difficulty the food-loving traveller encounters now, particularly in the cities of Dublin, Cork, Belfast and Galway is the paradox of choice: how do you choose where to eat, when there are so many good places to do so? The McKenna’s Guides has had the great good fortune to have witnessed and described the progression and we hope that readers can enjoy the many delights that Ireland has to offer throughout this list.”


The complete list of the 100 Best Restaurants, can be found

here –

Enet agrees partnership with EXA Infrastructure to deliver high bandwidth inter datacentre connectivity between Ireland and cities in Europe and across North America

  • New agreement facilitates high-speed bandwidth connections from Dublin to key locations including Frankfurt, London, Amsterdam, Paris, Marseilles and Milan

Enet, Ireland’s largest open access telecoms network provider, has today completed a partnership agreement with EXA Infrastructure, the largest dedicated digital infrastructure platform connecting Europe and North America. The move will enable new high-speed datacentre to datacentre optical network connections between Dublin and datacentres in Europe and across the North Atlantic.


Enet’s new service, entitled ‘International Wave’, will utilise EXA Infrastructure’s backhaul network to deliver price competitive, secure, high-speed and transparent inter datacentre connectivity and assure capacity for demanding applications now and as traffic volumes grow.

The partnership covers over 40 key priority datacentres in Europe including Frankfurt, London, Amsterdam, Paris, Marseilles and Milan as well as a variety of North American routes on the EXA Infrastructure network, which is now the largest dedicated digital infrastructure platform connecting the two continents.

Importantly, this exciting new service from Enet facilitates the delivery of large volumes of data for datacentre workloads, including ultra-high-definition video content, Internet of Things applications and the continual rise in the usage of cloud-based applications.


The new International Wave service will utilise EXA Infrastructure’s wavelength services to provide 10Gbps and 100Gbps circuit capacities. These services provide low latency and guaranteed bandwidth as there will be no sharing of connections.


International Wave will be a key connectivity product for enterprises and carriers to facilitate the expansion of reach and capacity as the industry works to facilitate growth in bandwidth demand across the globe. With advances in technology driving flexibility and affordability, wavelength services are now a key part of mission critical networks.


Enet customers can get quotations and place orders for their selected datacentre to datacentre connection on Enet Connect, Enet’s customer self-serve digital platform.


Enet also offers carriers a wide and innovative range of world-class fibre and wireless wholesale products and services, ranging from Managed Connectivity, Infrastructure Access, Direct Internet Access and white label broadband.


Cormac Ryan, Commercial Director of Enet, said: “We’re delighted to announce this new partnership which enables us to deliver the highest quality bandwidth connections from Dublin to a host of major cities across Europe and North America. Ireland is a prime location and ideal hub for an ever-increasing number of organisations looking for a European base and providing this high capacity, data connectivity into and out of Ireland is key to serving the incredible growth in demand for secure international data connections. We’re excited to be able to provide our customers with solutions that enhance international data access

given the rise in need for capabilities in datacentres and cloud-based applications.”


Ciaran Delaney, Chief Operating Officer of EXA Infrastructure, said: “The quality and resiliency of long-haul networks connecting datacentres across countries and continents has become absolutely critical as digital workloads increase, and where and how we work continues to evolve. Our close collaboration with Enet allows its Irish customer base secure access to the EXA high-capacity network where they most need connectivity, predominantly into Europe in line with the increased growth and  bandwidth demands  we are  seeing in today’s  market. We are committed to partnerships that enable customers to access to our expansive network, and are also committed to investing in strategic expansions and further optimisations and enhancements of our critical Subsea and terrestrial infrastructure.”

Advertising spend in Ireland expected to increase by 10.85% to €1.2 million this year according to ‘Outlook 2022’ report from Core

  • Continued growth expected for online video which is to increase 21.3%, TV spend to increase by 6.3%  
  • Print spend increased for first time in five years however decline of 4.8% is still expected in 2022
  • Overall online market to increase by 15.3% to €695.1 million with Google and Meta continuing to grow by 12.6% and 23.0% respectively
  • The Russian invasion of Ukraine and geo-political pressures on the European economy will result in market volatility


Core, Ireland’s largest marketing communications company, is forecasting that total media spend in Ireland will grow by 10.85% in 2022 to €1,233.6 million.


Despite having various levels of Covid-19 restrictions in place for significant periods of 2021 which hindered all areas of advertising investments and mediums, 2022 started off in a healthy position with the overall market having grown by 20.5% to €1,112.9 million last year.


Similar to previous years, Core predicts digital and online will deliver the growth in the market across 2022. Despite investment in print media increasing for the first time in five years in 2021 by 2.9%, the continued accelerated growth of the digital sector means the future of print is still likely to decline in 2022 by 4.8%.


The figures below are contained in Core’s annual ‘Outlook’ report which forecasts spend for 2022 across a variety of media, including Video, Audio, Print, Online and Out-of-Home. The report also outlines some of the key developments and important issues that will impact the sector this year.


Key forecasts from Core Outlook 2022 include:



  • The TV market witnessed significant growth in 2021, 21.6% to €259.8 million, showing confidence has returned to the industry. This year, Core predicts continued growth in this sector estimating a further 6.3% growth in TV advertising investment to €276.3 million in 2022


Online Video

  • The online video market in the Republic of Ireland increased by 39.4% to €206 million last year
  • Facebook, (including Instagram) accounted for 71% of the online video market (for advertising)
  • The online video market will continue to grow in 2022 with an increase of 21.3% to €249.9 million, with Meta accounting for 79% of this investment



  • Cinema advertising grew 68.2% to €2.17 million in the Republic of Ireland last year – just one third of the volume recorded in 2019
  • Cinema ad spend is set to grow by 82.5% to €3.96 million in the Republic of Ireland in 2022


Print & Digital Media

  • Investment in print advertising across the ROI increased by 2.9% to €82.6 million last year
  • Digital has been increasing year on year since 2020, particularly with national titles in 2021, where ad spend grew 43.2% to €33.5 million
  • Core predicts investment in digital media will continue to increase again this year by an estimated 11.6% to €37.4 million, while the investment in print in 2022 is likely to contract by 4.8% to €78.6 million



  • Advertising investment across search, social, classified and display grew by 26.2% to €602.9 million in the Republic of Ireland in 2021
  • Google and Meta (Facebook and Instagram) continued to be the main beneficiaries of this growth and now account for 85% of online ad spend totalling €512.9 million
  • The overall online market will increase by 15.3% to €695.1 million with Google and Meta continuing to grow by 12.6% and 23% respectively in 2022
  • Although Meta saw a recent decline (26%) in their share price due to Apple’s IOS update, privacy changes and increased competition – this has yet to really impact Meta’s bottom line with TikTok only accounting for 5% of the Social Media Market


Radio & Digital Audio

  • Core is forecasting continued growth across the radio market by 3.2% coming to €112.1 million in 2021
  • Digital audio (podcasts and online streaming) investment has seen a significant surge since March 2021 and Core predict this will continue to grow with investment reaching approximately €10.1 million in 2022, up 16.1% on last year



  • Investment rose by 17.4% in 2021 to €56.8 million with the Retail and Alcohol accounting for the biggest spending categories in 2021
  • In 2022, advertising investment across the OOH sector is expected to increase by 18.8% to €67.5 million – significantly below the €90.7 million recorded in 2019
  • Digital OOH formats accounted for approximately one third of total OOH investment last year in both ROI and NI


Aidan Greene, CEO of Core, says:


“As the world re-opens, consumers are now choosing their preferred way to be educated, entertained, and empowered in their consumer decisions. While digital is a common theme that runs through this year’s report, understanding the blend of media and digital with the most effective and creative content is critical to brand growth.”


This year, Core will be issuing a series of reports that will address the key issues facing the marketing industry, with Outlook being the first in the series.


Core Research is part of Core. Core employs a team of 330 people and consists of eight practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Research, Sponsorship and Strategy. Core has been voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.


To learn more about Core Outlook 2022, download the full report at:

New report shows lack of acceptance and understanding of sexuality and sexual health across the six nations

The Sex of Our Nations report reveals differing attitudes and levels of understanding and stigma


A new survey has revealed differences in attitudes to sexuality, sexual health and HIV across the six nations (England, Scotland, Ireland, Wales, France and Italy). The Tackle HIV survey of over 6000 adults across the six nations (including 1000 in Ireland) showed that only 66% and 63% of people asked said they were completely accepting of homosexuality and bisexuality respectively.1 Approximately one in ten claimed they were not at all accepting.1 In Ireland, 74% and 72% said they were completely accepting and supportive of homosexuality and bisexuality respectively.1 The Tackle HIV campaign is led by Welsh rugby star Gareth Thomas in partnership with Terrence Higgins Trust and ViiV Healthcare, which funds the campaign.


The Tackle HIV survey, which was conducted as a part of the Sex of Our Nations report showed that attitudes to sexual health varied across the nations with 84% of people asked saying their sexual health is a high or very high priority (87% in Ireland).1 However, the results suggest otherwise with only 53% and 45% saying they would consider having a test for either a sexually transmitted infection (STI) or HIV respectively. Among Irish respondents, 57% said they would consider an STI test and 40% reported they would consider a HIV test. Only 31% and 18% of Irish respondents reported having had an STI or HIV test previously. 26% of Irish respondents said they would not consider a HIV test as they do not think they are at risk.1 This ranged from 24% in Italy to 33% in Scotland and Wales.1


Gareth Thomas said: “I am so frustrated that these attitudes still exist. Sex is still seen as a taboo subject that people don’t like talking about. This feeds into the stigma around sexuality and sexual health, including STIs including HIV, which is very damaging. We need to improve people’s acceptance and understanding of sexuality and HIV to remove the stigma that prevents testing. The only way to know your HIV status is to test and we need to normalise testing so that it’s not thought of as any different to testing for anything else. Attitudes can change and I’m determined to do everything I can to make that happen.”


The survey also revealed a lack of understanding about who can be affected by HIV. Overall, 50% and 52% of people surveyed reported that they do not think heterosexual men and women respectively are at risk of acquiring HIV.In Ireland, 46% and 49% of people surveyed said that they do not think heterosexual men and women respectively are at risk of HIV.1 For 2020, 64 new diagnoses of HIV were reported by the Health Protection Surveillance Centre among heterosexual men.2


Dr Nneka Nwokolo, Honorary Consultant Physician in Sexual Health and HIV Medicine and Senior Global Medical Director at ViiV Healthcare commented: “I am sadly not surprised by the results of this survey. Whilst some populations are disproportionately affected, anyone can acquire HIV regardless of gender, sexuality, age or any other factor. Yet people do not seem to understand this. We are seeing an increase in late diagnoses, often in people who do not think they are at risk and therefore have not tested. Early diagnosis of HIV means earlier treatment and people living with HIV on effective treatment not only have the same life expectancy as anyone else but can live a normal, healthy life.”


Stigma can affect many aspects of a person’s life including accessing testing, treatment and services, mental health and relationships. 58% of people surveyed in Ireland reported that if their partner was diagnosed with HIV they would (17%) or might (41%) end the relationship.1 83% of those said it was because they were worried about acquiring HIV themselves. In fact, someone living with HIV on effective treatment cannot pass it onto their sexual partner yet only 22% of people surveyed knew this. Knowledge was highest in Ireland (28%) and lowest in Italy (18%).1


Stephen O’Hare, Executive Director HIV Ireland, said: “Education is key to breaking down barriers to testing for HIV and eliminating fear and stigma that still exists around HIV. The most important messages that need to be amplified are that effective treatment means people diagnosed with HIV can live full and healthy lives; and that people on effective treatment cannot pass on HIV to sexual partners. The number of people who know this in Ireland was highest among the six nations, but we still have a way to go to shift society’s outdated attitudes and perceptions.”


UNAIDS has set a goal of ending HIV/AIDS as a public health threat by 2030.3 Science has enabled incredible advances in treating HIV but despite this people living with HIV or at risk of HIV still face stigma and discrimination which undermines prevention, testing and treatment efforts.4 Without addressing HIV-related stigma and discrimination, the world will not achieve this goal and the Tackle HIV campaign will continue to promote better understanding to reduce stigma and motivate everyone to play their part in reaching this target.3



About HIV

HIV stands for Human Immunodeficiency Virus. ‘Immunodeficiency’ refers to the weakening of the immune system by the virus. If left untreated, infection with HIV progresses through a series of stages leading to late-stage HIV or AIDS.5 However HIV is now a manageable chronic disease.6 HIV medication works by reducing the amount of the virus in the blood so much so that it does not show up in standard blood tests. This means the levels of HIV are so low that the virus cannot be passed on sexually. This is called having an undetectable viral load or being undetectable.7 More information about undetectable equals untransmittable, U=U, is available here. HIV is passed on through blood, semen, vaginal fluid, anal mucus and breast milk, if the person with HIV has a detectable viral load. It is not passed on by kissing, hugging, shaking hands or general social contact.8


About Tackle HIV

Tackle HIV is a public awareness and education initiative, led by Gareth Thomas in partnership with ViiV Healthcare and Terrence Higgins Trust. The campaign is funded by ViiV Healthcare.

Tackle HIV aims to change public perceptions and tackle misunderstanding and stigma related to HIV through creating dialogue around HIV and normalising HIV testing.


About ViiV Healthcare

ViiV Healthcare is a global specialist HIV company established in November 2009 by GlaxoSmithKline (LSE: GSK) and Pfizer (NYSE: PFE) dedicated to delivering advances in treatment and care for people living with HIV and for people who are at risk of becoming infected with HIV. Shionogi joined in October 2012. The company’s aim is to take a deeper and broader interest in HIV/AIDS than any company has done before and take a new approach to deliver effective and innovative medicines for HIV treatment and prevention, as well as support communities affected by HIV. For more information visit


About Terrence Higgins Trust

The Terrence Higgins Trust is the UK’s leading sexual health and HIV charity. Its mission is:

  • to end the transmission of HIV in the UK
  • to empower and support people living with HIV to lead healthy lives
  • to amplify the voices of those affected by HIV across public and political arenas to eradicate stigma and discrimination
  • to enable people to enjoy good sexual health

The Terrence Higgins Trust provides testing services for HIV and other sexually transmitted infections, campaigns on issues related to HIV and sexual health, runs community projects to support people living with HIV and works with the government on testing and prevention programmes.

For more information visit



  1. Data on file. Research conducted by Yolo Communications
  2. HIV in Ireland: Latest trends including 2019 and 2020 provisional data. Available at: PowerPoint Presentation ( Last accessed February 2022
  3. Global Partnership for Action to Eliminate All Forms of HIV-related Stigma and Discrimination. 2018. Last accessed January 2022
  4. HIV Stigma and Discrimination. Available at Last accessed January 2022
  5. Terrence Higgins Trust. Living with HIV Long-term. Available at Last accessed January 2022
  6. World Health Organisation. HIV: from a devastating epidemic to a manageable chronic disease. Last accessed January 2022
  7. Terrence Higgins Trust. Viral load and being undetectable. Last accessed January 2022
  8. Terrence Higgins Trust. How HIV is transmitted Last accessed January 2022

The Central Statistics Office (CSO) launches “Be Counted”, a campaign developed by Core encouraging everyone in Ireland to take part in Census 2022

  • This full-solution, multi-media campaign for Census 2022 is developed by Core and created by a team of experts across their Strategy, Creative, Media and Investment Practices. Other collaborative partners were MKC (PR) and Fusio (Web)
  • New campaign will reach every citizen in Ireland through a variety of media and digital channels encouraging them to take part in the Census on Sunday, 3rd April 2022
  • Census results provide vital information to assist with planning for areas such as health, economic-wellbeing, safety, education, family and community and child well-being


The “Be Counted” campaign developed, produced, and planned by Core launches across all media channels this week, reminding everyone in Ireland to be “a voice for yourself, your family, and your community” on Census night 2022.

The campaign, planned by Zenith, part of Core, will run across all TV and Video on Demand platforms, radio, digital audio, out-of-home media, print and social media. On TV, the advert will run in English, Irish and Irish Sign Language (ISL) on specific programming, while on digital audio platforms, the advert will be translated into Polish, Lithuanian, Romanian, French, Simplified Chinese, Arabic, Russian, Portuguese, Latvian, and Spanish.

The campaign showcases the diversity within Irish society and highlights that the Census is key to “telling us what kind of country we are now, and what kind of country we need to be.” As the Census was postponed last year due to the pandemic, the campaign is highlighting the message “Let’s come together,” encouraging people across Ireland to participate in the Census on Sunday, 3rd April 2022.


Talking about the development of the creative work, Conor McDevitt, Copywriter at Core Creative said:
“The Census is such an important element of planning for the future of Irish society. We wanted to empower every person in Ireland to have their voice heard as part of this national event. Showcasing the diversity of the community and making the process feel inclusive were also important to both us and the CSO. We are very proud to play a small part in better understanding the future direction of our country.”


Jen Walsh, Head of Digital at Zenith, part of Core added:

“Working closely with Core Creative as we plan the media and digital campaign for Census 2022 has been really beneficial. Together, we have discovered opportunities to ensure every person in the state is aware of the importance of Sunday, 3 April 2022. From mass reaching channels such as radio and TV to technology which provides the opportunity for multiple languages, we hope this campaign will encourage everyone to come together on this important night.”


Speaking about the campaign, Eileen Murphy, Head of Census Administration added:

“The success of the census depends on the participation of everyone in Ireland. The census is the largest survey in the country and the CSO is committed to reaching everyone to ensure that they are aware of and will engage with the census on Sunday 3 April.  Core has fully embraced the responsibility of developing a campaign which is inclusive, diverse, and encouraging us all to play our part. Our ability to work with those developing the creative idea, alongside the communication channels has been hugely beneficial. We look forward to seeing the response to this national campaign.”


The campaign will also include a time capsule element, which will allow citizens to submit stories or drawings of what they want the future generations to be able to unlock in 100 years’ time.  PR for the campaign is managed by MKC and web design and development by Fusio.


GSK announces independent Consumer Healthcare company is to be called Haleon

  • Haleon will be a new world-leader in consumer health with an exceptional portfolio of category-leading brands, including Sensodyne, Voltaren, Panadol and Centrum
  • Business is on track to demerge and list as a new company in mid-2022


GlaxoSmithKline plc (GSK) today announced that the new company, to result from the proposed demerger of Consumer Healthcare from GSK in mid-2022, will be called Haleon.


Haleon (pronounced “Hay-Lee-On”) is inspired by the merging of the words ‘Hale’, which is an old English word that means ‘in good health’ and Leon, which is associated with the word ‘strength’. The new brand identity was developed with input from employees, healthcare practitioners and consumers and will be deployed in more than 100 markets around the world where the business operates.


The creation of Haleon results from a series of successful investments and strategic changes to GSK’s consumer health business over the last 8 years, including integrations of the consumer product portfolios from Novartis and Pfizer. It is now a highly valuable and focused global business generating annual sales of approximately £10 billion[i].


As a standalone company, Haleon will be a new world-leader in consumer healthcare, offering a compelling proposition – to bring deep human understanding together with trusted science – to deliver better everyday health with humanity.


Brian McNamara, Chief Executive Officer Designate, Haleon, said: “Introducing Haleon to the world marks another step in our journey to become a new, standalone company. Our name is grounded in our purpose to deliver better everyday health with humanity and to be a world-leader in consumer healthcare. We are on track to launch Haleon in mid-2022 and our business momentum is strong. We look forward to updating investors and analysts more on this at our capital markets event at the end of February.”


Emma Walmsley, Chief Executive Officer, GSK, said: Haleon brings to life years of hard work by many outstanding people to build this new company purely dedicated to everyday health. Haleon has enormous potential to improve health and wellbeing across the world with strong prospects for growth, and through listing will unlock significant value for GSK shareholders.”


In Ireland, GSK Consumer Healthcare employs 930 people. 900 are located in Dungarvan, while a 30 strong sales and commercial team based in Dublin manage the Consumer Healthcare portfolio of products and sell to customers in Ireland. Dungarvan is one of the largest manufacturing sites in GSK’s Consumer Health network.


Dave Barrett, Country Manager of GSK Consumer Healthcare in Ireland, said: I am delighted to drive this exciting chapter in our company history together with the fantastic Ireland team. We will continue to be an important partner for consumers, customers and healthcare practitioners to ensure Haleon delivers better everyday health with humanity. We are very proud of our market leading and globally trusted brands, including household names like Sensodyne, Corsodyl, Centrum, and of course Panadol which is made in Ireland.


Over the past forty years, our Panadol facility in Dungarvan has become one of the largest manufacturing sites in GSK’s Consumer Health network, producing both ‘over the counter’ pain relief and oral healthcare products for global supply to over 70 markets. We are well positioned to grow our business in Ireland over the coming years, and we look forward to keeping our teams in Dublin and Waterford updated every step of the way.”


Conor Tolan, Site Director of GSK Dungarvan in Ireland, said: “2022 promises to be a landmark year for our dedicated 900 strong team in Dungarvan. As a focused Consumer Healthcare business, we will continue to supply the same portfolio of trusted global brands including Panadol and Poligrip and look forward to launching future innovations that will enable us to service even more customers and grow our business to ensure that Haleon delivers better everyday health with humanity for consumers right across the world. We have a very exciting road ahead of us.”


Haleon will have a world-class portfolio of category-leading global brands, including Sensodyne, Voltaren, Panadol and Centrum. Its brands are trusted by healthcare professionals, customers and people worldwide to improve the health and wellbeing of individuals and their communities. Demand from the £150 billion consumer healthcare sector is strong, reflecting an increased focus on health and wellness, significant demand from an ageing population and emerging middle-class, and unmet consumer needs. The business is therefore well-positioned to deliver human health impact and to sustainably grow ahead of the market in the years to come.


The new name was announced as part of a global celebration for all of the people working in GSK Consumer Healthcare earlier today.  Employees from around the world had the opportunity to engage with the new name and brand identity which seeks to bring to life the company’s purpose and growth ambitions.


The name was also announced in advance of GSK hosting a Consumer Healthcare Capital Markets Day for investors and analysts on Monday 28 February, to provide details on the overall strategy, capabilities and operations of Haleon, including detailed financial information and growth ambitions of the business. For prospective investors, Haleon will offer attractive organic sales growth, operating margin expansion and consistent high cash generation.



Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 12 advertisements across radio, television, online, email and outdoor were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading / Substantiation, Recognisability and Pricing, Health and Beauty and Financial Services


The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 13 case reports on complaints recently investigated by the organisation.


12 of the 13 advertisements across radio, television, online, email and outdoor were found to be in breach of the ASAI Code on grounds related to Misleading / Substantiation, Recognisability and Pricing, Health and Beauty and Financial Services. The ASAI Complaints Committee chose not to uphold 1 complaint.


The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here –


Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:


“The latest complaints bulletin from the ASAI illustrates our ability to ensure that ads in Ireland stick to the advertising rules. The main role of the ASAI, is to ensure that advertisements and marketing communications are legal, truthful, decent, and honest, prepared with a sense of social responsibility to the consumer and society and with proper respect for the principles of fair competition.”


“The ASAI provides a free and confidential copy advice service to the advertising industry to help them create responsible ads. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”


Below is a list of advertisements that have been found to be in breach of the ASAI Code:


Advertiser Medium Complaint Category Description Complaint Status Section Breached Link

Lifestyle Sports


Email Misleading / Promotions  

The complainant stated that they received a promotional email from Lifestyle Sports offering 25% off all orders over €100.


They said they selected items to bring the total over the required €100 to avail of the discount. They said they did not receive the discount as advertised. They said on contacting the advertiser they were told the offer was over and that no expiry date was included in the advertisement.



4.1, 4.4 and 5.15(c).  







The Hut Group (Look Fantastic)




(Influencer’s own social media)


Recognisability / Misleading  

The complainant said the Influencer was advertising the Look Fantastic website and their products in an Instagram story but did not use #AD until the end of the segment.


Upheld 3.31, 3.32, 4.1. and 4.4.


Harvey Norman


Television Principles / Safety The complainant, a driving instructor, considered that the advertising was promoting a dangerous driving manoeuvre.


Upheld 3.24 (a).




Radio Misleading / Substantiation / Environmental Claims  

The complainant considered that the claim that the cars were ‘carbon neutral’ was misleading as they did not consider that electric cars were carbon neutral either during their manufacturing process or when they were being charged using electricity that was generated by fossil fuels.


Upheld 4.1, 4.4 and




Wow Interiors


Online (Company’s own website) Misleading / Substantiation / Pricing/Availability  

The complainant considered that the advertising was misleading as, after enquiry, they were informed that the sofa was €2,395 and the footstool was €650.


The advertisement was subsequently amended to include the word “Variants” (sic), however the saving claim of €2,350 and a price claim of €650 were still being made.


The complainant considered that the description in the advertisement, the advertised price and saving were misleading as there was no reference to the fact that the price was a ‘from’ price and no indication of where the saving of €2,350 was from.


Upheld 4.1, 4.4, 4.9, 4.10,

4.22 and 4.26.







Online Misleading / Substantiation / Environmental  

Issue 1:

The complainant questioned how the claim “the car brand voted best for tackling climate change in Ireland” could be made when the advertisers’ hybrid vehicles required fuel unlike battery electric vehicles from other car manufacturers.


Issue 2:

The complainant also objected to the fact that no source had been provided for the claim.


Upheld 4.1, 4.4 and 15.5.  


Toyota Online (Third Party Website) Misleading / Substantiation  

The complainant considered that the claim “never run out of energy” was misleading.


The complainant said that the claim meant that a user would never have to refuel the car as the car would be a perpetual motion machine, which they considered was impossible.


The complainant also said that the cars were required to be filled with petrol and they considered that all the car’s energy came from petrol, even the recovered energy from regenerative breaking which was only recoverable after petrol had been used to get the car up to speed. They said that it was not possible to recover all the energy as there were losses in any system and driving continuously at any speed would burn petrol and would

not be recovering energy.


Upheld 4.1.  




Aer Lingus Online (Company Own Website) Misleading / Substantiation / Promotions  

Issue 1:

A complainant considered that the reference to ‘Guaranteed vouchers’ was misleading as

no reference had been made in the banner, or during the booking process, that terms and

conditions applied. On enquiring about obtaining a voucher for their flight, the

complainant was advised that the voucher had to be applied for 14 days in advance of their flight. In the circumstances, the complainant considered that the reference to ‘Guaranteed vouchers’ without any disclaimer was misleading.


Issue 2:

A complainant considered that the banner advertising led consumers to believe that if they

booked a flight that must be changed or cancelled, they had multiple options to recover

the full cost of the flights booked. The complainant applied for a refund after booking

their flight but was advised that the terms and conditions of the ticket they booked did not

include the offer of a full cash refund, but that they could have applied for a refund

voucher, however, they were too late to do so.

Upheld 4.1, 4.4, 5.15 (a)

and 5.16.









Therapie Clinic  

Online (Social Media – Company’s Own Page)


Principles / Health & Beauty The complainant considered the post was promoting a pharmaceutical drug, which should not be promoted. Upheld 3.3, 3.10, and 11.16.


Apple Ireland Direct Email Misleading / Promotions  

The complainant objected to an offer of free Apple TV+ they received after their purchase of an Apple device. The complainant tried to avail of the offer but noted that they had been invoiced for the Apple TV+ service and on enquiring was advised that as they had already availed of the offer on the purchase of an Apple device in 2020, they could not avail of the offer again.


As the offer emails had been sent to the complainant and did not state that the offer could only be availed of once, irrespective of how many devices were purchased, the complainant considered that the direct emails were misleading.


Upheld 5.5, 5.15 (a), 5.15 (h) and 5.16.  



Influencer and Affiliate Links Social Media (Influencer’s own page) Recognisability / Misleading  

The complainant considered that the posts were misleading because they did not state that the links were affiliate links.


Upheld 3.31.

Floki Inu Outdoor Principles / Financial Services and Products  

Two complaints were received regarding the advertising.


Both complainants considered that the product was an investment coin, the value of which could go up or go down. One complainant objected to the advertising on the grounds that it had not included any warning as to the value of the product going up or down.


Upheld 13.5  


The following advertisements were investigated and the ASAI Complaints Committee found that they did not breach the Code on the grounds raised in the complaints.


Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
Paddy Power Television  

Principles / Decency and Propriety / Gambling



Issue 1:

One complainant considered that the advertisement was making gambling seem as if it was a part of normal life and that it was putting humour into gambling, making it seem to be fun.


Issue 2:

Several complainants objected to the advertising on the grounds that it was offensive and sexist to men. The complainants objected to the comparison of the man to a racehorse and to the woman throwing a pair of underpants at him which they considered was demeaning and sexist to men.


Several complainants also referred to the commentary in the advertisement to the man’s ability to breed and said that if this comment had been made in regard to a woman it would be considered inappropriate and lacking sensitivity.


Issue 3:

Several complainants objected to the use of the word “banker” in the advertisement on the grounds that they considered it offensive as it was suggestive and was being used in a derogatory way.


One complainant considered that the term was implying that Irish people were stupid and racist, while another considered that it was racist to English people.


Not Upheld N/A



The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.


Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.


Follow The Advertising Standards Authority for Ireland on LinkedIn and Twitter @THE_ASAI



92% of people plan to prioritise a good night’s sleep this year – Core Research HEALTH 2022

  • 70% of people say they focus on their mental health as much as their physical health
  • 29% of people intend to cut back on social media this year
  • Sleep is top new intention for over one third of the public

With three in four people feeling healthy and in control of their personal well-being this year, its clear that healthy habits picked up during the pandemic are here stay according to the latest Health Report from Core, Irelands largest marketing communications agency.

The research found that a balanced approach to both physical and mental health is more important than ever, with 70% of people saying they now focus on their mental health just as much as their physical.

60% of the population exercise at least once a week while monitoring their diet to maintain a healthy lifestyle. However, the report also reveals that people plan to continue to take a more holistic approach towards their health through a variety of self care and well-being activities including:

  • Cutting back on social media (29% intend to start this in 2022)
  • Embracing the great outdoors by getting out in nature (22% intend to start this in 2022)
  • Prioritising enough sleep each night (31% intend to start this in 2022)

Following quality of life (71%) and mental well-being (68%), some of the most important health goals of the adult population for 2022 include:

  • Being free of disease (69%)
  • Being free of pain (65%)
  • Having lower stress levels (61%)

Since Core began tracking the Irish nations attitudes and  behaviours towards health and fitness in 2016, stress has been a dominating emotion in most people’s lives.  While it continues to be the emotion most felt by over a quarter (28%) of the adult population in the past 6 months, this is a significant drop compared to 2021 (-8%).

Co-author of the report, and Senior Research Manager at Core, Lindsey McAteer, says:

“In 2022 citizens will substitute virtual spaces with physical and sociable outlets. While there is still a demand for wearable fitness devices and tracking via apps, the intended uptake of virtual/online alternatives to working out and talking to friends or family has decreased in favour of visiting gyms and exercise classes.

What is most evident from the Core Research HEALTH 2022 report is how we intend to maintain our focus on health. As highlight as one of the five central themes of our PREDICT 22 report, Health and Well-Being is a key component of how people live their life in Ireland. Acknowledging how health incorporates food, fitness and well-being is now fully established in the Irish psyche.”

Research fieldwork was conducted by Core Research, 1,000 adults interviewed online in January 2022, representative of the adult population of Ireland.

To read the full report, visit:


Notes to Editor:

Core Research is part of Core, Ireland’s largest marketing communications company. Core employs a team of 330 people and consists of eight practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom, and Zenith), Research, Sponsorship, and Strategy.