Unique Media

Vacancies at Unique Media

Unique Media

PR Senior Account Executive and PR Account Executive

 

Interested in working alongside an enthusiastic and creative team of communications professionals who are results driven and like to have some fun along the way?

Unique Media is a Dublin based strategic communications advisory firm which provides best in class PR, Public Affairs, Brand, Reputation, Social, Influencer Relations, Digital and Event Management services. Our on-site radio and television broadcast studios facilitate Media Training, podcast and video production services as well as VO’s and all other audio-visual requests.

We work across an extremely diverse client roster that covers consumer, corporate, financial, health, fashion, technology, lifestyle, charity and media brands.

We currently have vacancies for a PR Senior Account Executive and a PR Account Executive to join our talented team of communicators. The successful individuals will embrace the fast pace of our dynamic environment, have a strong knowledge of the media and influencer landscape in Ireland and a passion for the latest trends and all things news related. We are looking for capable comms professionals who will bring new ideas to the fore, is confident in delivering outstanding work and is committed to achieving results.

Wondering what it’s like to work with Unique Media? We asked one of our recent team members – and this is what they had to say:

 

“Working with the Unique Media team was such an enjoyable and rewarding experience for me. Importantly, I always felt extremely supported and encouraged when it came to career progression and development. You won’t get a better insight into the entire communications spectrum than at Unique Media, which is why I would definitely recommend applying if you are looking for a fresh and challenging role with a really brilliant and sound team.”

 

Details of how to apply are here:

 

Senior PR Account Executive (REF: PR SAE 1)

 

Interested candidates must have:

  • A proven track record in devising and delivering strong and innovative integrated traditional and digital media campaigns
  • Exceptional contacts across all media sectors and a thorough understanding of the news cycle across all mediums
  • Thorough understanding of social media and digital marketing, with a proven track record in devising and implementing innovative and engaging campaigns
  • A creative mindset that can be applied to campaign brainstorming as well as day to day media relations
  • First class project management and organisational skills and the ability to delegate and manage internal personnel
  • A good problem solver who is able to work under pressure in a fast-paced environment
  • Outstanding verbal, written and aural communications skills
  • Exceptional attention to detail
  • Strong creative mindset
  • Ability to manage client relationships and client budgets in a professional manner
  • Ability to work independently within a dynamic team environment
  • A desire for continued self-development

 

PR Account Executive (Ref: PR AE 1)

 

Interested candidates must have:

 

  • Outstanding verbal, written and aural communications skills
  • A strong interest in the media, influencer and digital landscape in Ireland
  • A passion for keeping up with the latest trends and consumer culture
  • A creative mindset that can be applied to campaign brainstorming as well as day to day media relations
  • Ability to multi-task and manage a variety of responsibilities
  • Solid research skills
  • Exceptional attention to detail
  • A hunger to learn and ability to take direction
  • Desire for continued self-development

 

Please forward applications to [email protected], marked with the relevant reference number, as soon as possible. All applications will be treated in strictest confidence.

 

For more information about Unique Media, please log onto www.uniquemedia.ie

 

-Ends-

Over €3.5 million raised by Christmas FM for charity since it first hit the airwaves 16 years ago

2023 donations reached almost €325,000 for Barnardos, Barretstown, Make-A-

Wish Ireland and Community Foundation Ireland through

‘The Magic of Christmas’ fundraising initiative

 

Christmas FM, Ireland’s favourite festive radio station, which officially ‘Switches Christmas On’ around the country every year, is delighted to announce that it raised €324,000 in 2023 for The Magic of Christmas appeal which raises funds for Barnardos, Barretstown, Make-A-Wish Ireland and a range of children’s charities making a difference in communities through Community Foundation Ireland.

 

This year’s donations are another big step towards Christmas FM’s goal to raise over €1,000,000 between 2022–2024 for the Magic of Christmas appeal. The funds will be used to support 5,000 vulnerable children in our communities affected by traumatic life events such as poverty, abuse, neglect and bereavement, and to assist children whose lives are affected by serious childhood illness.

 

2023’s figure brings the total amount raised by the radio station to over €3.5 million since it began broadcasting 16 years ago. Christmas FM is presented on air each year by up to 100 volunteers who devote hundreds of hours of their time assisted by a core management team.

 

Paul Shepherd, Co-Founder of Christmas FM, says: “We are absolutely delighted to have raised almost €325,000 for The Magic of Christmas appeal. We are incredibly grateful for our devoted listeners and fans who generously donated all throughout the festive season. We would also like to thank Coimisiún na Meán for granting us the license to broadcast Christmas FM across Ireland, and our premier FM sponsors for 2023 – Cadbury, Coca-Cola, and An Post as well as Extra.ie, the official media partner of The Magic of Christmas appeal. We would also like to thank The Clayton Hotel Liffey Valley, who, once again, kindly donated their studio space to the station. Last but not least, a warm thank you to all the team and volunteers who make Christmas FM so special each year.”

 

Commenting on the total amount raised, the charity partners jointly said: “We are extremely grateful to The Magic of Christmas appeal for continuing to work with us as the official charity partners for 2023. The Magic of Christmas appeal does so much for over 5,000 vulnerable children in our communities across Ireland. It is because of Christmas FM’s great work and the generosity of their listeners that €324,000 was raised in 2023. The money raised will have a positive impact on many children who use our services around Ireland and everyone involved should be proud of their contributions to such a worthy cause.”

 

Coimisiún na Meán grants Christmas FM a 30-day temporary sound broadcasting license, which enables the station to broadcast on a range of frequencies throughout the country.

 

Coimisiún na Meán’s Director of Broadcasting, Clare Diamond, said: “We would like to congratulate all involved in Christmas FM for the achievement of another fantastic fundraising result for charities. The service demonstrates once again the power and popularity of radio as a medium to bring people together and, through the generosity and contributions of its sponsors and listeners, to reflect the true spirt of Christmas.”

 

This year, Christmas FM was generously sponsored by the premier FM sponsors Cadbury, Coca-Cola and An Post. Christmas FM was broadcast live from The Clayton Hotel, Liffey Valley.

 

Follow the station on social at:

@christmasfm

Christmas FM – Bringing You the Magic of Christmas

 

Advertising Standards Authority for Ireland releases latest Complaints Bulletin

  • 8 advertisements across online, social media and in app advertising were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation, Environment, Children, Gambling and Health and Beauty

 

  • In one case the Complaints Committee issued a Statement

 

 

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 11 case reports on complaints recently investigated by the organisation.

 

6 of the 11 cases were upheld in full and 2 of the 11 cases were upheld in part. Advertisements across online, social media and in app advertising were found to be in breach of the ASAI Code on grounds related to Misleading, Substantiation, Environment, Children, Gambling and Health and Beauty. One interested party complaint was received and resulted in a Statement being issued with advice for future advertising. The Complaints Committee chose not to uphold two complaints.

 

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

 

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

 

“The latest complaints bulletin from the ASAI shows the scope of the organisation across the Irish advertising industry, and the important role we have ensuring that advertisements are legal, truthful, decent and honest for all Irish consumers across all platforms. The ASAI fully investigates all complaints thoroughly to ensure that advertisers in Ireland are not in breach of the high standards in the ASAI Code.”

 

“The ASAI also provides a free and confidential copy advice service to the advertising industry to help them create responsible ads that adhere to the advertising code. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

 

Below is a list of 8 advertisements that have been found to be in breach of the ASAI Code:

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
MoveHome Online (Daft.ie)  

Misleading / Substantiation

 

 

The advertisement was a website listing on Daft.ie relating to the sale of a property in Artane.

 

The complainant considered the advertisement misleading as the house was

advertised as having four bedrooms, however, one of these bedrooms was an attic conversion. The complainant did not consider this was compliant with

planning, building, or fire regulations.

 

Upheld 4.1, 4.4, 4.9 and 4.10 https://www.asai.ie/complaint/property-13/
 

Erin International

 

Online (Company Own Website)

 

Misleading / Substantiation

 

The advertisement on the advertiser’s website described the employees who worked there as “A trusted collective of genealogical and probate research experts”, and described one member of staff as “Recognised throughout Ireland and overseas as a leading figure in the field of international probate research”.

 

Under the FAQ section, the company described themselves as “Ireland’s leading probate research and

tracing firm”.

 

Issue 1

The complainant considered the statement that the named staff member was “a leading figure in the field of international probate research” to be misleading and queried substantiation of the claim.

 

Issue 2

The complainant asked if there was substantiation available for the claim that the company was a leading firm worldwide.

 

Issue 3

The complainant also queried the claim that the advertisers were “Ireland’s leading

probate research company” as they considered them to be relatively new to the market.

 

 

Issues 1 and 3:

Upheld

Issue 2:

Not Upheld

 

 

4.1, 4.4, 4.9 and 4.10

 

 

https://www.asai.ie/complaint/business-services-4/

Livescore In App Gambling / Children  

A banner advertisement in the Livescore app promoted an offer for new users of an

online betting company. The advertisement stated  “Bet €10 & Get €50 in Free Bets”

 

The complainant objected to the advertisement on the grounds that the gambling advertisement was served to

an account registered to an under 18’s user. The complainant set up a profile for their underage son and upon doing so, confirmed they were under 18. Despite this, the app still served gambling advertisements to the under 18’s profile.

 

Upheld 7.6 (a), 10.17 (g) and (i) https://www.asai.ie/complaint/gambling-3/
C&C Group – Budweiser Online (Company Own Website) Misleading / Substantiation /  Environment  

The homepage of the advertisers’ website included information on the advertiser’s use of

renewable electricity and included a number of claims such as: “Budweiser is bringing 100% renewable

electricity to 100 Irish pubs”, “Since January 2021, every single can, bottle, and keg of Budweiser imported into ROI is now brewed with electricity from solar and wind sources” and “Budweiser Brewing Group generates enough renewable electricity to power the brewing operations of not only Budweiser, but also Bud Light, Stella Artois, Corona and Becks.”

 

The webpage also featured a video that included references to Budweiser using

“100 renewable electricity” and “bringing 100% renewable electricity to 100 Irish pubs over the next year.”

 

Issue 1:

The complainant objected to the claim that the products were brewed using 100% renewable electricity as no evidence had been provided for the claim. They said that if the evidence included the use of Guarantees of Origins, then this was misleading as it involved the use of non-renewable electricity being offset and was not, therefore, 100% renewable.

 

Issue 2:

The complainant objected to the claim that Budweiser is bringing 100% renewable electricity to 100 Irish pubs on the grounds that the advertising did not state how the pubs were going to be powered by solar electricity when they were traditionally open at night time.

 

Issue 1: Upheld

Issue 2: Upheld

4.1, 4.4, 4.9, 4.10, 15.2 and 15.5 https://www.asai.ie/complaint/alcohol-35/
Keith’s Cacao Online (Third-Party Social Media) Misleading / Health & Beauty  

A sponsored post on Instagram opened with the title “Your Libido and Cacao” and went on to enumerate the supposed benefits of ceremonial cacao.

 

The post featured videos of women in various poses including one woman reclining and another woman lying down with her arms outstretched over her head holding another woman’s hands.

 

There were a number of captions including:

 

“Did you know that Ceremonial Cacao can help you feel more

sexually confident?”, “Cacao increases your blood circulation and uplifts your mood. It helps you feel more connected, present and open”, and “Ceremonial Cacao can also reduce nervousness and

help you to relax, inspiring you to feel more self-assured and sexy!”.

 

The caption under the video read “Could your libido use a boost? Ceremonial Cacao

increases self- confidence, excitement and your desire for love.”

 

Issue 1:

The complainant considered the advertisement to have made unsubstantiated claims as to the health benefits of ceremonial cacao.

 

Issue 2:

The complainant believed that the advertisement played upon insecurities women may

have concerning their sexual health.

 

Issue 3:

The complainant considered that the advertisement objectified women as sex objects.

 

 

Issue 1: Upheld

Issues 2 and 3:

Not Upheld

 

 

4.1, 4.4, 4.9, 4.10, 8.8 and 8.9

https://www.asai.ie/complaint/food-non-alcoholic-beverages-15/
Rathwood Online (Company Website) Misleading / Substantiation  

The advertisement was a product listing for the Kamado Joe Classic III Barbecue on the advertiser’s website as part of their ‘Warehouse Clearance’ sale. The sale price was listed as €2,139.00 while the price of €4,379.00 was crossed out to reflect the previous higher price.

 

The complainant considered the advertisement misleading as they did not believe that the product had ever been sold at the advertised price of €4,379.00.

 

Upheld 4.1, 4.4, 4.9 and 4.10. https://www.asai.ie/complaint/household-31/
Lifecompare.ie  

 

Online (Company own website) and Social Media (Facebook)

 

Misleading / Substantiation  

Advert 1:

The advertisement on the advertiser’s website featured a number of claims including

“Life insurance is one of the most oversold, yet overcharged products. Rather than use this opportunity to provide an extra level of service and give you the best rate possible, banks and insurance agents use this opportunity to overcharge you on getting peace of

mind and protecting your loved ones.”

 

Advert 2:

A sponsored advert on social media stated:

“YOU CAN GET LIFE INSURANCE FOR LESS THAN €10

Lifecompare.ie”

 

Issue 1 – Advert 2:

The complainant challenged the claim that life insurance cover could be obtained for less than €10 as they did not consider that many people were eligible for a policy with that low a premium.

 

Issue 2 – Advert 1: The complainant objected to the reference that “Banks and insurance agents

use this opportunity to overcharge you” as they considered that it was implying that

consumers were being mis-sold insurance by banks and insurance agents, when such

institutions employ qualified financial advisors.

 

Issue 1: Upheld

Issue 2: Upheld

4.1, 4.4, 4.9, and 4.10 https://www.asai.ie/complaint/financial-insurance-3/
Connacht Whiskey Distillery Online (Company’s Social Media) Misleading / Substantiation  

An image posted on one of the company’s social media page depicted a series of

whiskey stills and casks alongside the text “The Connacht Distillery, Ireland – 150

Years of History”.

 

The complainant considered the advertisement misleading on the basis that it implied the distillery had been in operation for 150 years. The complainant stated

that the CRO showed the company was registered in 2013 and as such could not

have 150 years of history associated with it.

 

Upheld 4.1, 4.4, 4.9 and 4.10. https://www.asai.ie/complaint/alcohol-36/

 

The ASAI received one complaint made by an Intra-industry or Interested Party and chose to issue a statement

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
 

 

National Lottery

 

 

Television

 

Misleading/ Substantiation

 

The television advertisement featured a shopkeeper and a customer. When the

customer placed her lotto ticket on the counter, the shopkeeper stated:

“Did you know that 90% of National Lottery money goes back into the community?”

 

On-screen text at the end of the advertisement stated:

“2020 financials were 58% prizes, 27% good causes, 5% retailer commission”.

 

The complainant considered the advertisement’s statement that 90% of lottery money goes back to the community as misleading as this figure included unclaimed prize money which was diverted to incremental marketing and advertising of the National Lottery.

 

 

Statement Issued

 

N/A

https://www.asai.ie/complaint/36622/

 

 

The ASAI chose to not uphold two complaints

 

Advertiser Medium Complaint Category Description Complaint Status Section Breached Link
Vodafone

 

Television

 

 

 

Misleading / Environmental Claims

 

 

 

The advertisement showed two skateboarders taking pictures of nature including a flower and a bird on a phone and sending the photos to each other. The skateboarders then met up, interacted with the nature around them and showed each other the photos they took on the featured phone.

 

The voiceover of the advertisement made the following statement:

When you see nature like this, you’ll want to protect it. Capture incredible detail on the

new iPhone 14 pro”.

 

The complainant considered the advertisement misleading as it implied that using

a device that relied on rare earth minerals (a smartphone) would somehow help nature

when in fact the consumption of such devices was destroying nature.

 

Not-Upheld  

N/A

 

https://www.asai.ie/complaint/telecommunications-94/
Britvic – MiWadi Television  

Misleading / Substantiation / Food

 

A television advertisement featured two children sitting at a kitchen table during various occasions including breakfast time, a party and dinner time, with various quantities of MiWadi on the table during each occasion.

 

The voiceover stated –

“Enjoy a MiWadi at breakfast time, party time or dinner time…Anytime is MiWadi time.”

 

On screen text stated:

“Consume as part of a balanced diet and active lifestyle. MiWadi concentrates

contain at least 9% fruit juice.

No added sugar. Fortified with Vitamin D.”

 

Issue 1:

The complainant considered that the claim “no added

Sugar” was misleading as the product contained artificial sweeteners such as sucralose.

 

Issue 2:

The complainant considered the advertisement was directed at children as it had aired in the early evening (approx. 7.30pm) and took issue as parents may not know the negative impact of sweeteners.

 

Issue 3:

The complainant objected to the portrayal and quantities of the product shown at

breakfast time and questioned how this portrayed a balanced diet.

 

 

Issues 1, 2 and 3:

Not Upheld

 

N/A https://www.asai.ie/complaint/food-non-alcoholic-beverages-16/

 

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

 

Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

 

Follow The Advertising Standards Authority for Ireland on LinkedIn and Twitter @THE_ASAI

4.9% increase in value of property outside of Dublin expected over next 12 months by estate agents – The Sunday Times ‘Nationwide Property Price Guide’

  • House prices in Kerry could rise by as much as 15%, while prices in Kilkenny and Laois could see an increase of 10%

 

  • The majority of counties are predicted to experience growth in values while Monaghan, Louth and Co. Westmeath will remain static

 

  • It’s now cheaper to buy than build in Wexford, Waterford, Mayo and Offaly – with strong competition for second hand homes

 

  • Mohill, Ballinamore and Castlerea among most affordable areas for three bed semi-detached houses

 

  • Greystones, Ballinlough and Model Farm Road named as three most expensive areas for a three bed semi nationwide 

 

  • Returning emigrants with savings and cash buyers from Dublin and commuter counties are pricing out locals

 

 House prices nationwide are set to rise even further this year, with estate agents predicting an average rise of 4.9% over the next 12 months, according to the 2024 Sunday Times Property Price Guide, a dedicated 32-page supplement which will be published free with the Sunday Times this Sunday, 21st January.

 

The Sunday Times Property Price Guide is the authoritative guide to the Irish property market, featuring interviews with a number of Ireland’s estate agents who outline their predictions for the year.

 

House prices in Kerry could rise by up to 15%, while Kilkenny and Laois could also see values increase by 10%. The overwhelming majority of counties are predicted to experience growth in values during 2024, with just a few areas remaining static. These include Monaghan (0%), Louth (0–5%)  and Co. Westmeath (0-7%)

 

Estate agents across Ireland are predicting the following price increases in residential property values:

 

  1. Waterford – 10%
  2. Kerry – 4-15%
  3. Kilkenny – 8-10%
  4. Laois – 5-10%
  5. Roscommon – 7-8%
  6. North Co. Tipperary – 7.5%
  7. North Co. Cork – 6-7%
  8. Galway City – 5-7%
  9. Co. Longford – 6%
  10. Co. Cavan – 5%
  11. Cork City North – 5%
  12. East Co. Cork – 5%
  13. Co. Leitrim – 5%
  14. Co. Mayo – 5%
  15. Co. Offaly – 5%
  16. Sligo town – 5%
  17. South Co. Tipperary – 5%
  18. Co. Wexford – 5%
  19. Co. Meath – 4-5%
  20. Co. Carlow – 3-5%
  21. Co. Donegal – 3-5%
  22. Co. Kildare – 3-5%
  23. Limerick City – 4%
  24. South Co. Wicklow – 4%
  25. Co. Galway – 2-5%
  26. Co. Westmeath – 0-7%
  27. Cork City – 3%
  28. West Co. Cork – 3%
  29. Co. Limerick – 2-3%
  30. Co. Louth – 0-5%
  31. North Co. Wicklow – 2-3%
  32. Co. Monaghan – 0%

 

The cost of building and renovating, the trickle of properties coming to the market along with the tightening of planning laws are all factors affecting price values. It is now cheaper to buy than to build in the likes of Wexford, Waterford, Mayo and Offaly. There is strong competition for second hand homes with buyers willing to consider fixer-uppers despite the huge costs involved in renovation projects.

 

Second-hand bungalows are back on trend, appealing to downsizers in rural towns and villages across Ireland. Buyers in Donegal are seeking properties from the 70’s unaffected by Mica while remote workers are looking for bargain properties in Sligo.

 

Motivated first time buyers are taking advantage of government incentives to get their foot on the property ladder. However, many have reservations about the Vacant Property Refurbishment Grant given the 10-year occupancy clause or are underestimating the amount of work needed and the cost, while some are planning to tackle construction themselves.

 

Returning emigrants with savings and cash buyers from Dublin and commuter counties are pricing out locals from the area. However, the National Broadband Plan has been a game changer for many rural counties as buyers seek more space, home office potential, and a better quality of life in rural counties and coastal areas.

 

The Sunday Times Property Price Guide 2024 reveals that the top five most affordable areas for three-bed semi-detached houses are:

 

  1. Mohill, Co Leitrim (€155,000)
  2. Ballinamore, Co Leitrim (€160,000)
  3. Castlerea, Co Roscommon (€160,000)
  4. Ballyconnell, Co Cavan (€160,000)
  5. Strokestown, Co Roscommon (€165,000)

 

The top five most expensive areas for three-bed semi-detached houses are:

 

  1. Greystones, North Co Wicklow (€605,000)
  2. Ballinlough, Cork City (€490,000)
  3. Model Farm Road, Cork City (€490,000)
  4. Naas, Co Kildare (€480,000)
  5. Blackrock, Cork City South (€475,000)

 

Róisín Healy, Deputy Features Editor of Sunday Times Ireland, says:

“The rental crisis, the cost of building and renovation works and the persistent lack of supply is leaving the property market nationwide at a standstill. This is having a real impact across all age cohorts and at every end of the market, as people struggle to rightsize. This is affecting first time buyers, growing families and older people who wish to trade down. The scarcity of homes to buy and to rent is a massive concern across every county.

 

For full details, pick up a copy of The Sunday Times this weekend or online at thesundaytimes.ie/propertyprices

 

 

For more information visit thesundaytimes.ie/propertyprices

or follow The Sunday Times Ireland on Twitter @ST__Ireland, Instagram @sundaytimesireland,

Facebook @thesundaytimesIE and LinkedIn @The Sunday Times Ireland

 

House prices in commuter areas and parts of north County Dublin are expected to experience growth of 5% over next 12 months, nearly twice the average forecast of 2.7% – The Sunday Times Dublin Property Price Guide

  • Property value in Dublin expected to rise by average of 2.7% in 2024, a 0.2% increase on the forecasted figure of 2.5% for 2023

 

  • The city centre market has experienced a complete about turn, with owner-occupiers now accounting for the majority of buyers, as investors flee the market

 

  • Ballsbridge / Donnybrook / Sandymount, Ranelagh and Milltown revealed as most expensive areas in Dublin for three-bed houses while Neilstown, Ballymun and Killinarden / Kiltipper are most affordable

 

  • Rising costs and lack of available builders are deterring homeowners from renovating, extending or retrofitting

 

 

Commuter areas such as Dublin 10, 12 and 20, Howth and Sutton and parts of North Dublin are forecasted to experience a 5% growth in property prices this year while a large swathe of postcodes are expected to experience just 2% growth, according to the 2024 Sunday Times Property Price Guide, a dedicated 28-page supplement which will be published free with the Sunday Times this Sunday, 14th January.

 

The Sunday Times Property Price Guide, now in its 22nd year, is the authoritative guide to the Dublin property market, featuring interviews with a number of Dublin estate agents, who outline their predictions for the year. It also includes a detailed analysis of Dublin property prices.

 

Dublin estate agents expect property values to rise by an average of 2.7% this year. This figure shows that the market should experience only marginal growth if any this year, as it is just a 0.2% increase on the forecasted figure of 2.5% for 2023.

 

Owner-occupies currently account for 80% of buyers in Dublin 1 and 70% in Dublin 2, which is the opposite to what was happening just a few years ago. The exodus of landlords from the rental sector is also leading to bidding wars for starter homes. The scarcity of property at all levels is making it impossible for every generation to ‘rightsize’, with no options for empty nesters to trade down within their community, and families forced to choose between value and quality of life and living in close proximity to their parents and work.

 

Estate agents across the 26 areas of Dublin city say their main concern is the low levels of residential stock, particularly turnkey, energy-efficient homes. This demand is a result of rising renovation costs, lack of available builders and rental properties.

 

The crisis in the rental sector and the lack of new developments and housing stock on the horizon is forcing potential buyer’s hands, and leading many to seek better value, work-life balance and more spacious homes in smaller cities and coastal towns elsewhere in the country.

 

This report reveals that, at the upper end of the market, cash buyers unaffected by the rise in interest rates are buying already-renovated period properties and luxurious family homes in Dublin 4, 6, 8 and 14. Returning emigrants and international buyers are snapping up energy-efficient properties in Castleknock and Dublin 18 respectively.

 

The Sunday Times Property Price Guide also reveals that the top five most expensive examples of three bed houses in Dublin are in the following locations:

  1. Ballsbridge / Donnybrook / Sandymount – €1.1m
  2. Ranelagh – €920,000
  3. Milltown – €875,000
  4. Malahide / Monkstown – €810,000
  5. Carrickmines / Clontarf – €800,000

 

The top five most affordable examples of three-bed homes are unveiled as:

 

  1. Neilstown – circa €265,000 (median)
  2. Ballymun / Killinarden / Kiltipper – €280,000
  3. Darndale – €285,000
  4. Springfield – €290,000
  5. Clondalkin – circa €315,000

 

Further key insights revealed in the Sunday Times Property Price Guide include:

 

  • “Investors don’t want to buy rent-capped apartments so there was less demand for one-bedroom apartments in Dublin 2 than there used to be,” Estate agent Owen Reilly says. “The supply of rentals in Dublin 2 is up as a result of landlords leaving the market”
  • Nearly all agents reported a preference for homes in turnkey condition with a high BER, as period properties and second-hand homes in need of renovations are slow to sell due to rising material costs and the availability of builders
  • Over half (55%) of buyers bought with cash last year in Dublin 2, so the increase in interest rates did not affect them. Cash buyers are also typical of Dublin 4 and Dublin 6, with returning emigrants often forced to join bidding wars or waiting lists for their dream home
  • Fixer-uppers are not desirable as one estate agent estimates building costs to be 20% more than before Covid
  • We’re likely to experience similar market conditions and trends going forward as we did in 2023. “The only difference is that interest rates are likely to stabilise. We’ve had 10 hikes over 40 months, and that’s going to help with affordability,” according to Deirdre O’Gara of Mullery O’Gara
  • Listings in Dublin are down 35% year-on-year.

 

Róisín Healy, Deputy Features Editor with The Sunday Times, says:With landlords fleeing the market and all the estate agents across Dublin reporting a chronic lack of supply, the property market in the city is struggling. Unless you are a cash buyer who can win a bidding war for a premium home in a prime location, selling your home is taking a leap of faith. Many homeowners are choosing to stay put or leave the city as the prospect of renting while waiting to find and buy a new home is unviable. Demand is falling, not because people don’t want houses, but because supply just isn’t there, which isn’t healthy for the market.”

 

The Sunday Times Dublin Property Price Guide will be followed by the Sunday Times Nationwide Property Price Guide which will be published on Sunday 21st January. For full details, pick up a copy of The Sunday Times this weekend or online at thesundaytimes.ie/dublinpropertyprices

 

For more information visit thesundaytimes.ie/dublinpropertyprices

or follow The Sunday Times Ireland on Twitter @ST__Ireland, Instagram @sundaytimesireland, Facebook @thesundaytimesIE and LinkedIn @The Sunday Times Ireland

Sustainability shift in Dublin’s commercial property market as ESG becomes bigger force while residential housing supply is unlikely to improve in the short-term, with BER’s being a key consideration for home buyers – Lisney Outlook 2024

Commercial Real Estate and Investment:

 

  • Sustainability measures having a much greater influence on property market dynamics – both for occupiers and investors

 

  • Greatest impact seen in the office investment sector where there are fears of assets becoming stranded – significant investment will be needed in the coming years to increase the BERs of buildings

 

  • ESG to grow in importance in industrial and logistics market in 2024 with the added cost of securing relevant certifications being passed on to tenants

 

  • Headline office vacancy rate across Dublin was almost 16% by end of 2023, the highest level since 2013 –no new buildings due past 2025 means demand for energy efficient / A rated buildings will not be met

 

  • Property investment market will continue to be subdued for much of the year – impacted by interest rates, changing occupier trends and costs of implementing sustainability measures

 

  • Following on from a solid 2023, activity in the licensed premises property market will remain good in Dublin and in most of the larger regional cities this year; particularly in the €1m to €3m price range

 

Residential:

 

  • Median price of a new home in Dublin grew by almost €40,000 in 2023, yet strong buyer sentiment continues to outstrip supply – meanwhile second-hand homes in the Capital grew by just €5,000

 

  • Housing supply unlikely to improve in 2024 Spring selling season with delays in Probate Office impacting supply

 

Commercial Real Estate and Investment:

 

High interest rates along with changing occupier trends and the costs associated with implementing sustainability measures will mean a subdued investment sector for much of 2024, according to a new report today from Lisney, Ireland’s largest independently-owned multi-disciplinary property advisory company.

 

For the first time ever, the industrial sector was the busiest part of the investment market last year with several large portfolios sold. The industrial occupational market was also busy and will continue to be this year, albeit with demand reverting to be more in line with pre-pandemic times.

 

The influence of ESG criteria on market demand will intensify. EU directives will continue to tighten to achieve a climate-neutral building stock by 2050. These directives impact a property’s life cycle – from conception and planning to construction, use, financing, and sale. Failure to meet sustainability criteria will result in a devaluation of assets. This is already beginning to materialise. Compliance with the Sustainable Finance Disclosures Regulation (SFDR) and EU Taxonomy is now essential for financing property assets and is influencing market demand.  Therefore, the real estate industry must continue to adapt to evolving conditions in 2024 and take a holistic approach to address ESG aspects.

 

Headline office vacancy rate across Dublin was almost 16% towards the end of 2023, the highest level since 2013 – but the number of staff returning to the office is growing, which will provide businesses with greater certainty on space requirements. Entering 2024, many of the prevailing trends in the Dublin office market are the same as 12 months ago. Hybrid working practices and adjustments in the tech industry continue to impact demand. From an investment point of view, the office sector was the least active of the four key market sectors, with changing occupier requirements since the pandemic and concerns about some buildings (BER of B3 or lower) becoming stranded assets (too modern to financially justify upgrading works but not meeting required standards) acting as key challenges. In addition, with no new office buildings due in 2026 and beyond this, supply will not meet demand for A-rated / zero-emission buildings arising from occupiers’ 2030 ESG commitments.

 

The outlook for the development land market is more positive. Building materials and interest rates have likely peaked and declines are expected over the course of the year. In addition, the new Planning & Development legislation is earmarked to be enacted mid-year, and it is hoped it will speed up the process. These factors, along with the fact that land values have been adjusting since 2019, means that the development land market is in a better position going into 2024, following several challenging years.

 

Activity in the licensed premises property market will remain good in Dublin and in most of the larger regional cities this year; particularly in the €1m to €3m price range. Demand will continue to be focused on large premises in affluent suburbs as well as properties in the city centre with scope for premium pricing and at least four days of high-volume trade. However, the trading environment will see further headwinds in terms of increased costs and some in the sector will be impacted by warehoused Revenue debt from the pandemic.

 

James Nugent, Senior Director and Head of Transactional of Lisney, said:

“Dublin is now a destination for global capital with much of the money being spent coming from overseas. As such, global events have a bearing on the appetite for Irish commercial real estate. Some observers are taking comfort from the perception that Euro zone interest rates are likely to fall during the year.  However, the correlation between interest rates and property yields isn’t as strong as people think. Property is more nuanced, particularly in a global context. There are risks. Geopolitical tensions could lead to a reversal in the work done to combat inflation and more importantly, properties which do not comply with ESG regulations will continue to suffer – valuation levels, particularly for office property, don’t appear to have been adjusted to realistic levels. 

 

Over the past 12 months there has been an indiscriminate reduction in pricing. This year we expect the market to become more considered with a flight to quality in a risk off environment. This is likely to lead to more polarisation in pricing between what’s ESG acceptable to investors and what’s not.

 

Global capital is ready to invest and, whilst open ended funds may still be seeing outflows, segregated or mandated funds are ready to spend. That doesn’t mean they will invest indiscriminately. To attract this capital, we need a compelling narrative and strong conviction and in Ireland we have full employment, a resilient and diverse labour market, a housing shortage and resilient cities. Whilst there is a shortage of ESG compliant stock there will be less competition in the buyer pool.  For assets north of €100m there may be liquidity issues, but where there are issues, there is value.”

 

Aoife Brennan, Lisney Research Director, says:

“In both the commercial and residential property markets, many of the dominant trends from the latter half of 2022 continued throughout 2023 and will continue for much of 2024. Global interest rates are having the widest impact on the world of property, but so too are elevated construction costs, delays in the planning system, the evolution in building occupancy and greater moves towards sustainability. 

 

This year, half of the global population will vote in government elections, and this too will impact on the wider economic and geopolitical environment within which the property market operates in.  Across the various CRE sectors, trends will vary. Following several challenging years, the land market will be more active, while in the investment sector, it may be another subdued year – albeit with certain investors indicating that they will be back looking at opportunities later in the year. Offices will continue to deal with WFH and hybrid working, as well as the tech industry retrenchment, and more importantly, the implications of European-wide sustainability policies. The logistics market will be busy, but with demand reverting to more normal pre-COVID levels and hindered by a severe lack of supply. Counter-cyclical alternatives like PBSA and healthcare will also do well.” 

 

Residential:

 

The main challenges in the residential market remain the lack of homes for sale and delays in concluding sales. Housing supply is unlikely to improve in the coming months, however, more ex-rental homes will become available as private landlords sell up and exit the market.

 

Potential purchasers will remain cautious in the opening months of 2024. Elevated interest rates will continue to impact affordability and repayment capacity for a large part of the market. At the upper-end of the market, cash purchasers dominate, and interest rates are of less relevance. However, any changes to interest rates and the wider macroeconomic situation affects market sentiment across the board.

 

The Lisney Outlook 2024 report also reveals that the BER rating of a property has become a major consideration for prospective buyers, with almost all buyers now inquiring about the BER before even viewing. Probate Office delays are also continuing to cause uncertainty for buyers. With a grant of probate now taking 22 weeks from lodging, buyers are reluctant to engage with properties when they have no certainty on when a sale could close. Given that probate sales are making up at least one-third of supply at present (and higher in certain areas), this will further affect supply levels this year.

 

Demand for country homes and estates across Ireland in 2024 will continue to be driven by those with little or no reliance on mortgage finance. International buyers will be the most active in the Irish country homes market this year, especially for the highest priced properties.

The median price of a new home in Dublin grew by almost €40,000 between October 2022 and October 2023 (+8.7%), while existing second-hand homes grew by a substantially less €5,000. Despite these increases, purchaser sentiment remains strong. Even with elevated construction costs, new homes commencements are at the highest level in 16 years, partly due to the temporary waiver on development contributions.

 

David Byrne, Managing Director of Lisney, said:

“There are many well-discussed reasons for the persistent supply constraints in the Irish residential market over the last decade, but noteworthy at present is vendor fear around the timing of a sale. Many believe now is not a good time to sell given the interest rate environment. In addition, a catch-22 situation remains where potential vendors cannot sell until they buy and cannot buy until they sell. Even if they do try to go ‘sale agreed’ on a new home, some vendors will not engage until their existing home is sold as they do not want to be involved in drawn-out chain sales. That said, chain sales are becoming more common and will continue to be a feature of the market this year as there are very few other options open to parties who want to move forward.”

 

Aoife Brennan, Lisney Research Director, says:

“The Dublin residential market continues to evolve. Pre-summer 2022, it was very much a sellers’ market with built-up pandemic related savings and low interest rates fuelling exceptionally strong demand. Global geopolitical and macroeconomic factors lead to a less disposable income as the cost of living and interest rates rose. These factors resulted in a less frenzied property market and a balancing of power between buyers and sellers. This continued up until mid-summer 2023 but over the course of the second half of last year, the market became somewhat flat – a trend that will continue this year with no dramatic fall off in demand but also no bounce in activity. The significant lack of homes for sale will mean that transactions will occur, and prices will be generally stable.

 

Lisney offers clients a full-service property offering across both the residential and commercial markets. Operating for almost 90 years, the business employs 125 people in a range of agency and advisory services departments across offices in Dublin, Cork, and Belfast. The commercial division of the business operates under the Lisney name, while the residential division operates under the Lisney Sotheby’s International Realty brand.

 

With a highly qualified internal research team and a database of market information dating from 1960, Lisney provides insightful and reliable advice for its investment, financial, developer, and occupier clients. In addition, Lisney also publishes periodic reports featuring leading assessments and analysis of market trends and performances. The depth and quality of research and advice available to clients has led to repeat business and client relationships that have passed through generations.

Ends

The full Lisney Outlook 2024 report can be accessed here

For more details about Lisney, visit lisney.com

You can also follow Lisney on X: LisneyIreland and Linked In: Lisney Ireland

APC & VLE Therapeutics, the Irish Multinational group, announce €100M expansion and 300 new jobs to establish ‘The Medicine Accelerator Campus’ in Cherrywood, Dublin

  • The Medicine Accelerator transforms how medicines are researched, digitised and manufactured

 

  • The business is currently working on 35+ medicines that transform patient treatment in areas such as oncology, respiratory disease, Alzheimer’s, HIV and more, at HQ in Dublin

 

  • Enterprise Ireland supports expansion and welcomes creation of high value pharma R&D, Digital & Manufacturing jobs and the strengthening of Ireland’s position in the global value chain of medicine development

The Medicine Accelerator, the Irish Multinational group responsible for breakthrough pharma process research and development (APC) and Manufacture (VLE), today announce a groundbreaking expansion that involves the creation of 300 new R&D jobs and a €100M capital expansion to form a globally unique Medicine Accelerator Campus in Cherrywood Dublin.

The 130,000 sq ft campus, the largest R&D site in the biopharma sector in Ireland and the expanded home for APC & VLE, will integrate the latest developments in scientific research, AI, neural networks and scientifically led manufacturing activities. This value chain is transforming medicine development and the time to patient for new and advanced therapeutics.

Partnering with eight of the top 10 pharmaceutical companies globally and a wide range of biotechs, APC & VLE works across a wide range of therapeutic areas. The business is currently working on 35+ medicines that transform patient treatment in areas such as oncology, respiratory disease, Alzheimer’s, HIV and more, at its HQ in Dublin.

Serving as a global research epicentre The Medicine Accelerator Campus represents one of the most disruptive businesses in pharmaceutical development, digitalization and manufacturing. At its core, this disruption will be facilitated by three interwoven strategic elements:

  1. Best-in-class Science: Advancing the boundaries of pharmaceutical process research and development through a world class team of scientific experts.
  2. First-in-class Digital: Accelerating medicine development and manufacturing outcomes through the application of our state-of-the-art digital technologies and Artificial Intelligence.
  3. Science-First Manufacturing: Driving manufacturing outcomes through industry-first scientific and digitalisation breakthroughs.

The group, which is fully Irish owned, is already the largest employer of R&D scientists, within the pharmaceutical sector, nationally. This addition of 300 new roles will bring the combined team to over 600 scientists, digital experts, and manufacturing professionals bringing The Medicine Accelerator team to a global stage.

This significant growth underscores the organisations dedication to fostering talent, and creating a powerhouse team to drive advancements in research, digital capabilities and manufacturing. The organisation has also developed iAchieve, a cutting-edge digitalisation platform that meticulously digitizes every facet of a medicine’s development and manufacturing journey. This digital transformation is a step change in medicine R&D and presents huge opportunity for medicine acceleration through AI and other advanced digital applications.

Mark Barrett, CEO and Co-Founder of APC & VLE Therapeutics, says the expansion solidifies APC & VLE’s commitment to advancing innovation in the global pharmaceutical industry.

“Reimagining how medicines are developed and accelerated to patients is our motivation, our purpose. Today’s announcement of an additional 300 new jobs, along with a €100 million capital plan to create a new 130,000 ft2 Medicine Accelerator Campus in Cherrywood, Dublin, demonstrates our confidence in our team to deliver on that purpose. We are 100% behind them, they are simply extraordinary. As an Irish Multinational company, it also solidifies our confidence in the biopharma ecosystem in Ireland as a global hub, one that is trusted and central to medicine supply chains globally, to drive further innovation in the areas of pharmaceutical R&D, digitalization, and manufacture.

This new expansion will further strengthen our competitiveness through increased integration of the latest developments in sustainability, artificial intelligence, and breakthrough science. It will enable our team to reimagine and transform medicine development and manufacture. I am so excited to see our organization pursue such a patient focused mission.

The support of Enterprise Ireland has been pivotal in accelerating this expansion and we look forward to continuing to work with them on our mission to accelerate medicines to patients.”

The expansion is being supported by Enterprise Ireland, who welcome the creation of high value pharma jobs and the strengthening of Ireland’s position in the global value chain of medicine development and manufacturing.

Welcoming the announcement, Simon Coveney, Minister for Enterprise, Trade and Employment of Ireland, said:

”I want to congratulate Mark and his team at APC & VLE on today’s landmark announcement.  The new Medicine Accelerator Campus demonstrates the capacity of Irish-owned businesses to become world leaders in their field, bringing together technology, innovation and ambition to make a real difference in people’s lives across the globe.

“The government through Enterprise Ireland is committed to scaling and building globally impactful Irish Multinationals that will help drive the Irish economy forward and create high value jobs at home. APC & VLE’s announcement today is testament to that Irish Multinational ambition in action and I am delighted to support them on their patient-focused mission.”

Leo Clancy, CEO of Enterprise Ireland, said:

“Enterprise Ireland is proud to support the ambitious vision behind APC & VLE’s groundbreaking Medicine Accelerator Campus announced today.  The Campus will further enhance Ireland’s global reputation as a leader in the Life Sciences sector and I want to congratulate the entire team at APC & VLE on delivering on this remarkable project.

“One of Enterprise Ireland’s core priorities is to assist Irish owned companies to scale internationally, while creating high-value jobs at home.  Today’s announcement is a concrete example of how this can be achieved and we look forward to continuing to work closely with APC & VLE as they implement their ambitious strategy and delivering innovative health solutions to a global market.”

 

For more information about APC and VLE, please visit:

https://approcess.com/

Find us on LinkedIn or follow us on Twitter @apcinnovate

Ryan Tubridy returns to Irish airwaves – exclusively on Dublin’s Q102 from 10am to 1pm

  • The Ryan Tubridy Show will focus on a mix of music, engaging chats, celebrity guests and listener interaction

 

  • Listen to Ryan each weekday between 10am and 1pm by tuning into Dublin’s Q102, logging on to Q102.ie, downloading the Q102 app or asking your smart speaker to play Dublin’s Q102

 

  • Ryan also has a new Irish weekend show every Sunday morning from 10am to 12pm across Wireless Ireland’s roster of radio stations – Dublin’s Q102, Cork’s 96FM, Limerick’s Live 95 and LMFM

 

Ryan Tubridy returns to Irish airwaves tomorrow morning (Tuesday 2nd January) broadcasting live on Dublin’s Q102. The star presenter joins the weekday lineup on Dublin’s ‘Feel-Good Music’ station from 10am to 1pm where his show will cover a mixture of great music, engaging chats, celebrity guests and audience interaction.

You can listen to Ryan by tuning your radio to Dublin’s Q102, logging on to Q102.ie, downloading the Q102 app or asking your smart speaker to play Dublin’s Q102

Q102 provides the soundtrack to the daily lives of Dubliners aged 35 and over. Feel-Good Music is the heartbeat of Q102, with hits spanning across the decades including the 80s, 90s and 00s.

The new 2024 weekday schedule on Dublin’s Q102 is:

  • Liam & Venetia, who will be entertaining listeners on the morning commute on Q102 Breakfast from 7am to 10am
  • Ryan Tubridy, playing all the hits and having great conversations from 10am to 1pm
  • Andy Preston playing the best Feel-Good Music across the afternoons from 1pm to 6pm
  • Debbie Allen will continue to present the Love Zone on Q102 evenings from 6pm

Ryan, who will be live from the London studios of Q102’s sister station Virgin Radio UK, will also host a dedicated Irish weekend show called ‘The Ryan Tubridy Show on Sunday’ from 10am to 12pm, meaning the much-loved presenter will be available to Irish audiences six days a week. This show will broadcast across Dublin’s Q102, Cork’s 96FM, Limerick’s Live 95 and LMFM. Both the weekday and weekend show will be brought to listeners in association with Hyundai Ireland.

The 2024 weekend schedule for Dublin’s Q102 features Aidan Cooney’s new Sunday slot and a host of firm favourites:

  • Q102 Weekend Sports Breakfast on Saturday’s from 7am to 8am
  • Paul Bradley on Saturday’s from 8am to 11am
  • Johnny Bowe on Saturday’s from 11am to 3pm and Sunday’s from 3pm to 7pm
  • Martin King on Saturday’s from 3pm to 7pm
  • Q102 80’s Party with Lisa Armstrong on Saturday’s from 7pm to midnight
  • An Bleas Beag on Sunday’s from 8am to 9am
  • Lynsey Dolan on Sunday’s from 9am to 10am
  • The Love Zone on Sunday’s from 7pm to midnight

Ryan said: “I’m really looking forward to getting back on the Irish airwaves and back to the listeners who have supported me since day one. I love Irish radio, so it’s great to be back on air six days a week especially with such an iconic station like Q102. It’s a real privilege to join their stellar weekday and weekend line-up of shows and presenters. Make sure to tune in for some great music, chats, and of course, plenty of fun along the way!”

Wireless Ireland MD Sean Barry says: “We are delighted to have Ryan as the new voice of mid-mornings on Dublin’s Q102 each weekday from 10am until 1pm. His talent as a broadcaster is unparalleled and he absolutely deserves a place on Irish airwaves. Dublin listeners and indeed listeners all across Ireland are looking forward to hearing Ryan broadcast again; as part of the Q102 line up and part of our broader network of stations at weekends, doing what he does best.

“Last year we kicked off a strategic repositioning project at Q102, so when we saw the opportunity open up with Ryan, it was perfectly timed for us. We’re looking forward to continuing to develop this repositioning project later this year.”

Ryan Tubridy is a renowned broadcaster and best-selling author. His stellar broadcasting career includes 14 years at the helm of the iconic Late Late Show, where he interviewed guests including U2, Sinead O’Connor, Tony Blair, Russell Crowe, Hillary Clinton and Ed Sheeran, and helped raise more than €20 million for charity. His successful radio career has spanned more than 20 years to date, with listeners tuning in to his eponymous The Ryan Tubridy Show.

Ryan has written four books to date. His first, JFK in Ireland, a profile of US President John F. Kennedy’s 1963 visit to Ireland, was a number one bestseller and sold more than 100,000 copies.

Wireless Ireland is home to some of Ireland’s best-loved radio stations

Christmas FM’s annual ‘Donation Day’ takes place TOMORROW to raise funds for ‘The Magic of Christmas’ appeal

  • The Magic of Christmas appeal raises funds for Barnardos, Barretstown, Make-A-Wish Ireland and a range of children’s charities making a difference in communities through Community Foundation Ireland
  • Christmas FM is asking you to help Give the Gift of Childhood to 5,000 children who need it most 

 

Christmas FM, the much-loved festive music station that raises funds for charity and Switches Christmas On across Ireland every year, will be running its annual Donation Day tomorrow to raise funds for The Magic of Christmas appeal. The Magic of Christmas appeal is a not-for-profit fundraising initiative that raises funds for Barnardos, Barretstown, Make-A-Wish Ireland and a range of children’s charities around Ireland making a difference in local communities through Community Foundation Ireland.

 

During the 12 hour long festive radiothon from 7am – 7pm on Wednesday, 20th December, Christmas FM will be asking you to help Give the Gift of Childhood to 5,000 children who need it most, because every child deserves Magic at Christmas. Donations can be made through www.christmasfm.com or by calling 0818 911 977.

 

Nearly 100 national schools across the island of Ireland have signed up to take part in Donation Day by making or wearing a Christmas hat in their school to raise funds for The Magic of Christmas appeal.

 

Last year, The Magic of Christmas appeal raised almost €300,000 for the charities and the fundraising initiative is hoping to raise over €1,000,000 between 2022 – 2024 for Ireland’s Children’s charities and to maximise the impact of the funds raised by helping more children in need.

 

Here’s an example of what a listener’s donation can do:

 

  • €50 will provide one hour of vital medical care in the ‘Med Shed’ for a child who is sick at Barretstown
  • €100 could help a child be warm again by providing a ‘Winter Warmer’ pack with a waterproof coat, hat, gloves and scarf
  • €200 can help towards the granting of a wish for a seriously-ill child in your community, to make a lasting difference to their quality of life and well-being

The funds raised will go directly towards helping vulnerable children in our communities affected by traumatic life events such as poverty, abuse, neglect and bereavement, and to supporting children whose lives are affected by serious childhood illness. By donating to The Magic of Christmas, you will….

Give the Gift of Childhood to 5,000 children who need it most, because every 

child deserves Magic at Christmas.

 

Paul Shepherd, Co-Founder of Christmas FM, says: “This is our 16th year Switching Christmas On across Ireland. Since our launch in 2008, we have raised over €3 million for a range of charities nationwide which is a massive milestone for us, and we will continue to raise funds with the generous help and support of our listeners and fans. Although we have been fundraising throughout the festive season and will continue to do so while we are on FM, Donation Day is one of the most important days for us as it will help us raise as much as possible for The Magic of Christmas appeal. We’re encouraging everyone to tune in, donate and get involved!”

 

Commenting on Donation Day, the charity partners jointly said: “We would like to thank The Magic of Christmas appeal for working with us as the official charity partners again this year. The funds raised last year made a huge difference to many children nationwide and we’re really looking forward to Donation Day this year on Wednesday, 20th December. We hope that Christmas FM listeners will once again support us and donate anything they can to help transform the lives of children in communities across Ireland. With the support of listeners, we really can make a difference and Give the Gift of Childhood to those who need it most, because every child deserves Magic at Christmas.”

The station is presented on air each year by up to 100 volunteers who devote hundreds of hours of their time assisted by a core management team. Meanwhile, the costs of running Christmas FM are covered by various sponsors, ensuring listener donations go directly to the fundraising initiative. This year the station’s premier FM sponsors are Coca Cola, An Post and Cadbury. Extra.ie is also the official media partner of The Magic of Christmas appeal.

Christmas FM is broadcasting from The Clayton Hotel, Liffey Valley who have kindly donated their studio space again this year.

The main FM radio frequencies for Christmas FM are:

  • Cavan   92.8 FM
  • Clare 105.2 FM
  • Cork City, Part County 106.7 FM
  • Cork North, Part County 87.7 FM
  • Drogheda & Dundalk 104.2 FM
  • Dublin City & County 105.2 FM
  • Galway City 87.9 FM
  • Kildare North 88.1 FM
  • Kilkenny City 104.3 FM
  • Letterkenny 106.2 FM
  • Limerick City 105.5 FM
  • Longford 99.8 FM
  • Sligo Town 95.0 FM
  • South East 103.8 FM
  • Tralee/Killarney 105.0 FM
  • Waterford City   105.9 FM
  • Wicklow – Bray area 99.5 FM
  • Wicklow – Wicklow Town 106.6 FM

Christmas FM is also broadcast on Virgin Media Channel 900. Find out all the ways to listen at https://christmasfm.com/listenin/

 

Listen on FM or just log on to www.christmasfm.ie or listen on the app, your smart speaker or connected device at any time of the day to hear your favourite Christmas hits.

 

Christmas FM is available online at:

www.christmasfm.com

You can follow the station on social at:

@christmasfm

Christmas FM – Bringing You the Magic of Christmas

themagicofchristmas.ie

You can follow The Magic of Christmas on social at:

@supportthemagic

‘GRAFTON STREET LIGHTS’ by AIMÉE wins the Kildare Village Christmas FM Song Contest 2023 as voted by Christmas FM listeners!

‘Grafton Street Lights‘ by Aimée has been announced as the winner of the Kildare Village Christmas FM Song Contest 2023. Ireland’s favourite festive radio station, which officially ‘Switches Christmas On’ around the country every year, attracts hundreds of entries annually in its quest to find Ireland’s next Christmas hit. The winning song will spread festive cheer through the airwaves as it broadcasts to Christmas FM’s Irish and international fans along with some familiar Christmas favourites such as Wham!, Mariah Carey and Brenda Lee.

 

‘Grafton Street Lights‘ was composed by Aimée who is from Dublin and it is described as a love letter to Ireland. Aimée says that she wrote the song for all of those people that have moved out of Ireland and miss home at Christmas time.

 

Speaking about their song, Aimée said:

“I feel extremely grateful that Christmas FM listeners loved my song enough to vote for it as the winning song this year! I’m delighted that listeners related to my song and I’m so glad that I decided to release it this Christmas. Since I was a child, Christmas FM has been one of my favourite things about this time of year – for ‘Grafton Street Lights’ to be chosen as the winning song is amazing, it’s a dream come true!”

 

You can listen to ‘Grafton Street Lights‘ by Aimée and all the runners-up in this year’s Kildare Village Christmas FM Song Contest at https://christmasfm.com/songcontest/

 

Walter Hegarty, Co-founder of Christmas FM, said: “Every year, we are amazed by the sheer musical talent we have in Ireland. We are delighted to name ‘Grafton Street Lights‘ by Aimée as this year’s winner of the Kildare Village Christmas FM Song Contest.  It really captures the Christmas Spirit and is the perfect song to ‘Switch Christmas On’ across the nation. Supporting homegrown Irish talent is  important to Christmas FM and we can’t wait to share this new festive song with our listeners.”

 

Christmas FM, which is celebrating its 16th year on air this year, has raised over three million euro for a range of charities since it began broadcasting. This year, Christmas FM will be continuing with their hugely successful ‘Magic of Christmas’ appeal, raising funds for Barnardos, Barretstown, Make-A-Wish Ireland and a range of children’s charities around Ireland making a difference in local communities through Community Foundation Ireland.

 

Last year, The Magic of Christmas appeal raised almost €300,000 for the charities and the fundraising initiative is hoping to raise over €1,000,000 between 2022 – 2024 for Ireland’s Children’s charities and to maximise the impact of the funds raised by helping more children in need.

 

So, by donating to The Magic of Christmas, you will….

Give the Gift of Childhood to those who need it most, because every 

child deserves Magic at Christmas.

 

The station is presented on air each year by up to 100 volunteers who devote hundreds of hours of their time assisted by a core management team. Meanwhile, the costs of running Christmas FM are covered by various sponsors, ensuring listener donations go directly to the fundraising initiative. This year, the station’s premier FM sponsors are Coca Cola, An Post and Cadbury.

Christmas FM is broadcasting from The Clayton Hotel, Liffey Valley who have kindly donated their studio space again this year.

Christmas FM is available online at:

www.christmasfm.com

You can follow the station on social at:

@christmasfm

Christmas FM – Bringing You the Magic of Christmas

themagicofchristmas.ie

You can follow The Magic of Christmas on social at:

@supportthemagic