Global renewable energy developer DP Energy and SBM Offshore, a global player in the offshore energy transition, have formalized a new joint venture to pursue floating offshore wind energy opportunities off Nova Scotia. The partnership will strive to support Nova Scotia’s ambitious climate action targets and contribute meaningfully to the phasing out of coal from the grid, creating a cleaner more sustainable future for Nova Scotia.

 

Since 2021, the local team has been engaging in Nova Scotia with the objective of understanding local constraints and opportunities. The initial focus of the newly formed joint venture is to support the development of a floating offshore wind industry in Nova Scotia, contributing carefully to the implementation of environmental, regulatory, supply chain, workforce, and construction best practices. Such foundation for an ambitious, yet sustainable energy transition, can only be established through honest engagement and local dialogue with all key stakeholders; first nations and other interested parties will remain a priority throughout the partnership’s endeavours.

 

DP Energy and SBM Offshore have a collective wealth of expertise in the renewable energy sector and the design and construction of offshore floating facilities for the energy industry. They also have significant experience working in Nova Scotia to help advance the region’s offshore energy journey, this includes in depth understanding of local regulatory specificities and successful track record in local partnerships and growing local businesses.

 

Simon De Pietro, CEO of DP Energy said “With SBM Offshore we have found a strong partner to pioneer Canada’s floating offshore wind sector. The combination of their proven offshore construction capability, and a project development philosophy with strong emphasis on building up local supply chains, and our abiding commitment to protect the environment, is the ideal team to start Canada’s promising plan to create a new renewable offshore energy industry to help the world’s common climate challenge.”

 

“Our 30-year approach to renewable project development puts the environment and local communities front and centre. Floating offshore wind is an exciting new opportunity for Nova Scotia and will bring much needed new investment which can add to coastal economies and communities.”

 

Severine Baudic, Managing Director New Energies and Services at SBM Offshore said “We are very pleased to announce the formalization of our partnership with DP Energy, a well-recognized developer in the renewable energy space. We believe that Canada’s offshore wind resource is among the best in the world, and as an offshore energy transition company with proven experience in Nova Scotia, we are excited to continue and expand our partnerships with the local community and ready to write a new chapter, together.”

 

About DP Energy

DP Energy is an Irish company that develops, constructs, and operates renewable energy projects across the world, including Australia, Canada, the UK, and Ireland. With over 30 years’ experience in the global renewable energy space, DP Energy has an immediate project pipeline of over 7GW and is committed to using the most sustainable and environmentally responsible methods in all their energy developments.

 

About SBM Offshore

SBM Offshore has over 65 years of extensive experience designing, constructing, delivering, installing, and operating offshore energy facilities, with special expertise in developing local supply chains and providing economic opportunities to local communities. With over 7,000 people globally, SBM Offshore is active in the decarbonization of conventional deepwater ocean infrastructure and the deployment of new energies.

 

For over fifty years, Trócaire have been working with supporters, partners, and communities to create positive and lasting change. To commemorate the occasion, Core and Saturday Films have launched a new ‘One Day’ campaign on behalf of Trócaire.

Link to new campaign (TVC and image stills): https://we.tl/t-HBnqMjYbUo

The campaign conceived by Core and developed alongside Saturday Films highlights some of the human stories behind these “One Days,” days when Trócaire have helped achieve positive lasting change in more than 27 countries around the world over the past five decades.

These include the day that the women of Sierra Leone won the right to own their land, the day that over 1,400 Kenyan farmers gained access to running water for the first time and the day that Apartheid was finally ended in South Africa.

Susan Kelly, Strategic Director at Core, highlights the campaign’s theme, stating that:

“For many of us, the day when we finally overcome the problems of poverty and inequality seems like it will never come. This campaign shows how Trócaire have helped make those long hoped-for “One Days” happen… and continue to happen… for more than fifty years.”

Karen Smyth, Head of Brand at Trócaire, emphasises the importance of highlighting the extraordinary human impact made by the Irish public through their support of Trócaire:

“In this campaign we have shown what we can achieve when we work together. It is a testament to the support of the Irish people and the tireless efforts of our partners overseas that we have managed to achieve so much over the past fifty years.”

 

Link to new campaign (TVC and image stills): https://we.tl/t-HBnqMjYbUo

At the heart of the One Day campaign are a series of powerful films for TV, cinema and social created by Core and Saturday Films to demonstrate the impact of this work on the lives of individuals around the world.

These highly charged emotional spots were co-directed by Mike Garner and Gary Moore. Utilising archive footage and images from Thailand to Guatemala as well as shooting new material with local photographers and film makers in Sierra Leone, Somalia, Kenya, and South Africa, the work show the scale of positive change that has been achieved over the past fifty years.

Viewers can learn more about these remarkable stories at trocaire.org/oneday

The media campaign was developed by Zenith, part of Core and will run across TV, VOD, cinema, an Irish Times partnership and social across July and August

Credits

Trócaire

Director of Ireland Programmes: Gwen Dempsey

Head of Brand: Karen Smyth

Brand Manager: Michael Cummins

Interim Head of Communications: Niamh Mc Cathy

Communications Officer: Catherine Devine

Digital Communications Manager: Karen Mc Hugh

Core

Client Partner: Jonny Boyle

Senior Client Manager: Sophie Burke

Client Manager: Hannah Finnegan

Strategy: Susan Kelly

Executive Creative Director: Liam Wielopolski

Creative Director: Mike Garner

Senior Art Director: Nadia Karim.

Senior Copywriter: Conor McDevitt.

Media: Phoebe Laing, Shane Costello, Donal Loughlin and Lucy Slevin

Production: Saturday Films

Directors: Gary Moore and Mike Garner

Producer: Gary Moore

DOPs: Adam Asmal, Grant Atkinson, Seye Olusoji, Mackin Barassa Wafulu

Stills: Gary Moore, Muiru Mbuthia, Brid Dunne, Simone Dalmasso

Archive: Pamela Yates, Garry Walsh, CNN, Elena Hermosa

Post Production

Editor: Anna Heisterkamp

Grade: Gary Curran, Outer Limits

Online: Arnaud Rigaud, Rory Gavin, Outer Limits

Composer: Steve Lynch, Stellar Sound

Soundmix: Liam Yelen, Screen Scene

VO: Donna Nikolaisen

Cast

 

Marie Kanu

Adey Bule Aden

Fadumo Ali Abdi

Isahil Ali Osman

Ali Mohamud Salat

Fadumo Xasan Maxamuud

Warsame Cali Maxamuud

Nasro Cali Maxamuud

Dhool Cali Maxamuud

Sharmaake Cali Maxamuud

Saadaq Cali Maxamuud

Samwel Kariuki

Stella Murugi

Allan Mugendi

Denis Murugi

Samwel Macharia

Madris

Skylah Kline

Sky Van Schoor

Rebekah Leah Jordaan

Lucy Malander

Amber Chandler Wilson

Alex Potgeiter

Gabriel Maasdorp

Zachary Adonis

Iviwe Mani

Audon Van der Hyde

Talia Ndalasomani

Lesedi Ngcongco

Aluvuso Nkosi

Jassiel Chitsiga

 

 

 

Core employs a team of 330 people and consists of nine Practices – Creative, Data, Investment, Learning, Media (comprising of Spark Foundry, Starcom, and Zenith), Research, Sponsorship, Performance and Strategy.

www.onecore.ie

• Renowned Portuguese denim brand opens in Liffey Valley offering full range of womenswear clothing, shoes and accessories for the first time

 

• Gorgeous limited-edition denim tote bag from Salsa Jeans FREE with all purchases in new Liffey Valley store until July 4^th

 

Salsa Jeans, the Portuguese denim brand, has unveiled a flagship store in Liffey Valley Shopping Centre, the brands first standalone store in Ireland. Open now, the store features their well-established denim jeans collection in a variety of fits and washes, as well as their wider collection of the latest womenswear including upper garments, shoes and a stunning range of accessories.

 

The store is located in a prime retail position on the ground floor in Liffey Valley. With 132.80 m² of open plan space, including three welcoming fitting rooms for try on’s, the store is designed to create a relaxed atmosphere for a comfortable and enjoyable shopping experience.

 

With 190 stores in over 40 countries worldwide, Salsa Jeans in Liffey Valley is the first dedicated retail store for the innovative Portuguese brand in Ireland. Now, just in time for the summer months, the Irish public can enjoy perusing not only Salsa Jeans’ wide-ranging denim collection, but also their more extensive clothing range featuring tops, shorts, blouses and dresses, as well as a selection of shoes and accessories.

 

The Liffey Valley location is the sixth new store opened by Salsa Jeans so far in 2023, following five new locations throughout Europe including a flagship store in Barcelona on the city’s main commercial and shopping street, Paseo de Gracia. The opening of the Liffey Valley store is the first of two openings planned for Ireland this year, following the successful arrival of ‘The Confidence Room’ by Salsa Jeans on Exchequer Street in Dublin city centre in May. This life size walk-in closet experience is still open to the public by appointment-only until July 22^nd.

 

Commenting on the opening of the brands first store in Ireland Hugo Martins, CEO at Salsa Jeans, said:

“We are delighted to announce the opening of our first stand-alone store in Ireland. It is a market in which we have been present for over 14 years, through an amazing network of department stores and boutiques across the country. As Irish consumers have gotten to know our brand and values, we thought it was the right time to take the next step by opening a permanent location in Liffey Valley Shopping Centre, one of Ireland’s leading shopping destinations.

 

We are looking forward to welcoming customers to Liffey Valley where our full range of high-quality denim will be available to inspire true confidence for women in everyday life. We believe this new store is a key step in making Salsa Jeans the leading denim brand in Ireland.”

 

Salsa Jeans Liffey Valley will be open seven days a week; Monday and Tuesday 9.30am to 7pm; Wednesday to Friday 9:30am to 9pm; Saturday 9:30am to 7pm and Sunday from 11am to 7pm.

 

To celebrate the opening of their first Irish store, a gorgeous limited-edition denim tote bag from Salsa Jeans will be included free of charge with all in-store purchases until July 4^th.

 

Salsa Jeans is a fully inclusive brand providing jean sizes from 25’’ to 40’’ with prices ranging from approx. €75 – €110. It will continue to be stocked in over 60 outlets nationwide including Brown Thomas, Arnott’s, Avoca, Pamela Scott, McElhinneys in Ballybofey, Anthony Ryans in Galway, Pauls in Kilkenny as well as a wider selection of boutiques around Ireland.

 

Salsa Jeans is a brand that works the art of denim like no other, originating almost 30 years ago in a laundry in Porto, North Portugal. While jeans have been the core product for the brand since inception, Salsa Jeans also have an extensive clothing offering to complement their denim range including tops, blouses, dress, jumpsuits and jackets catering for women and men.

 

For more information visit:

Website:           www.salsajeans.com

Facebook:        www.facebook.com/SalsaJeansOfficial/ 

YouTube:         www.youtube.com/@salsaofficialvideos

Instagram:       www.instagram.com/salsajeansofficial

LinkedIn:         www.linkedin.com/company/salsajeans

 

 

New research from the National Health Watch Report by Webdoctor.ie

unveils key insights into physical, mental and environmental health trends experienced by the Irish public

 

• 91% plan to prioritise their physical health in the next six months
• 78% intend to spend more time outdoors
• 43% of those who menstruate have avoided playing sport due to period–related symptoms
• 71% say they don’t smoke, vape or use an e-cigarette
• 60% intend to use self-help apps and tools for mindfulness and meditation

 

Three in four people who menstruate in Ireland have had to limit their daily activity due to period pain and other menstruation symptoms, according to the 2023 National Health Watch Report conducted by Webdoctor.ie, Ireland’s award-winning online GP service.

 

The report, which surveyed over 1,400 people across the country, reveals key insights into how health issues are affecting the nation and how they intend to deal with them across a variety of areas including physical health, mental health, environment and lifestyle and attitudes towards traditional and digital healthcare services.

 

Period Pain and Limitations: The report highlights that 85% of those who menstruate have experienced period pain, with 75% confirming they have had to limit their daily activity on various occasions due to a period-related illness. Almost half (48%) of those who experience a menstrual cycle say they have been forced to cancel plans and social events in the past due to these symptoms.

 

Participation in sports is also significantly impacted with over 40% (43%) saying they avoid playing sports and doing physical activity due to period pain. Workplace, school and university attendance has also suffered due to a period-related symptom or illness with one-third (33%) of those who menstruate confirming that they have missed at least one of the above due to their period.

 

Smoking and Vaping: Despite the increased presence of vaping in society today, more than seven in ten (71%) say they never smoke nicotine products including cigarettes, e-cigarettes or vapes. This result is surprisingly positive given the rise in concern regarding the usage of high nicotine-level disposable vapes, particularly in the younger generation. Of those who do use nicotine products, 42% consider vaping and e-cigarettes just as harmful to their health as smoking tobacco cigarettes.

 

Physical Health: Similar to 2022 results, the research revealed that the majority of people (91%) plan to prioritise their physical health over the next six months, with 88% of those surveyed already considering themselves healthy. The number of people opting to improve their physical health through the outdoors has grown significantly since last year with 78% of people choosing to spend more time exercising in nature in 2023 compared to just 30% in 2022.

Almost seven in ten (68%) plan to engage with a professional to boost their physical health and 40% are choosing to join a gym and work with a personal trainer. Almost 20% (18%) plan to engage with a nutritionist to create healthy eating habits and 10% would like to work with a medical professional to manage their weight and overall physical health.

 

Mental Health and Wellbeing: According to the survey, over three-quarters of respondents (77%) are intending to prioritise their mental health in the next six months. This is an encouraging result after last year’s National Health Watch Report revealed that 40% of respondents confirmed that their mental health had suffered due to the Covid-19 pandemic.

Similar to last year, almost 40% will continue to talk to family and friends more to improve their mental health. Interestingly, 60% intend to use self-help tools or apps for mindfulness or meditation this year. This rise shows an increased trust and reliance people have developed on technology to help aid their mental health.

 

Traditional Vs Virtual GP Preference: Of those surveyed by Webdoctor.ie, 66% say they still find it difficult to access traditional GP consultations, with nine out of ten stating this is due to lack of availability. 55% of respondents say the main reason for using an online GP service is that it is more cost effective than an in-person GP appointment and almost half (47%) say that using an online GP is quicker and more efficient.

 

61% say they are more comfortable having an online GP consultation rather than in-person consultation, particularly in relation to sexual health and wellbeing with 83% of people saying they would feel more comfortable seeking sexual health advice from an online GP service. Over three-quarters (77%) of people would choose an online consultation over an in-person appointment for weight management advice.

 

Commenting on these findings, Ian Kennedy, Chief Marketing Officer with Webdoctor.ie said: “It’s clear from the results of the National Health Watch Report that there has been a continued shift towards spending more time outdoors and in nature to improve our physical health. While physical health is important, it is also imperative that we look after our mental health. With this in mind, I thought it was interesting to see such a significant percentage of people choosing to use self-help tools and apps to support mindfulness and for mental health purposes. It’s also encouraging to see that there is still such a positive attitude towards online GP services as this means telehealth providers like webdoctor.ie can continue to facilitate patients, particularly when our bricks-and-mortar medical services might need some support.”

• 12 advertisements across social media, online, radio, television and print were found to be in breach of the ASAI Code on grounds related to a range of issues including Misleading, Substantiation, Decency & Propriety, Alcohol and Environmental Claims

 

 

The Advertising Standards Authority for Ireland’s (ASAI) independent Complaints Committee has released its latest Complaints Bulletin, which contains 18 case reports on complaints recently investigated by the organisation.

 

10 of the 18 cases were upheld in full and 2 of the 18 cases were upheld in part. Advertisements across social media, online, radio, television and print were found to be in breach of the ASAI Code on grounds related to Misleading, Substantiation, Decency & Propriety, Alcohol and Environmental Claims. Two intra industry / interested party complaints were upheld in part. The ASAI Complaints Committee chose not to uphold complaints made against 3 advertisements and issued a statement to 1 advertisement.

 

The Complaints Committee is a completely independent arm of the ASAI and is responsible for considering and adjudicating on complaints submitted by the public, by an organisation, by a Government Department, or any other person or body. The Committee is made up of a range of experts from the advertising, media, education, consumer, and marketing sectors. See further details here – http://www.asai.ie/about-us/complaints-committee

 

Commenting on the latest ASAI rulings, Orla Twomey, Chief Executive of the ASAI, stated:

 

“The latest complaints bulletin from the ASAI shows the scope of the ASAI and the significant part we play in ensuring that advertisements are legal, truthful, decent and honest for all Irish consumers. The ASAI fully investigates all complaints thoroughly to ensure that marketing communications in Ireland are adhering to the guidelines and not in breach of the ASAI code.

“The ASAI also provides a free and confidential copy advice service to the advertising industry to help them create responsible ads that adhere to the advertising code. If an advertiser, agency, or medium has any concerns about a marketing communications’ compliance with the ASAI’s Code, they can contact us and avail of the free and confidential copy advice service.”

 

Below is a list of advertisements that have been found to be in breach of the ASAI Code:

 

Advertiser	Medium	Complaint Category	Description	Complaint Status	Section Breached	Link
K18 Hair	Social Media (Instagram)	Misleading / Substantiation	The advertisement promoted K18 hair mask. The advertisement posted by an influencer to Instagram depicted two images of her hair from behind with captions ‘before’ and ‘after’.   Issue 1: The complainants considered the post misleading as the influencer did not disclose the use of hair extensions in the post.   Issue 2: The complainants considered the ‘after’ picture misleading as hair styling and a brightening filter were used to enhance the appearance of the hair.   Issue 3: Two complainants considered the post misleading as they said there was no indication of the post being advertising material.	Issue 1: Upheld Issue 2: Upheld Issue 3: Not Upheld	4.1 and 4.4	https://www.asai.ie/complaint/health-beauty-beauty-3/
The Brass Fox	Leaflet	Misleading / Substantiation	The leaflet advertisement for The Brass Fox restaurant in Wicklow featured regular menu items and promotional items.   The complainant considered the leaflet misleading as the promoted daily deals were not available to purchase in the restaurant and only through the app via the restaurant’s partnership with FlipDish.	Upheld	3.10, 4.1, 4.4, 4.5, 4.9, 4.10, 5.5, 5.15 and 5.26	https://www.asai.ie/complaint/leisure-restaurant-2/
Herbal Wise Limited	Company Website	Decency & Propriety	The online advertisement referred to ‘Slut Mix’ designed to help regulate the female hormonal system of mares.   The complainant drew attention to the fact that a supplier of the product in the UK had been told by the Advertising Standards Authority UK to not refer to ‘Slut Mix’ in their advertising.	Upheld	3.17, 3.8 and 3.20	https://www.asai.ie/complaint/equine-industry/
Winners Enclosure	Online (Social Media)	Decency & Propriety	A social media post featured a man presenting a boy with a cheque.   The complainant objected to the use of a child in a marketing communication for a gambling company. The complainant said that the competition referenced in the social media post was an underage competition therefore meaning the boy pictured was underage.	Upheld	10.1b and 10.17(e)	https://www.asai.ie/complaint/betting-2/
White Claw	Online (Social Media)	Misleading / Substantiation / Alcohol	A post on the advertisers’ UK Facebook page promoted a competition to win tickets to a festival with followers having to comment on the post to enter.   Issue 1: The complainant entered the competition on Facebook and after checking the page the day after the competition closed, noted that they were the only person to comment and therefore considered they had won. Upon contacting the page, they were told the competition also ran on Instagram and a winner was picked from there. The complainant considered the post on Facebook misleading as it had not stated that the competition was running on several platforms.   Issue 2: The ASAI Executive noted that the post had not included any indication that the competition was restricted to over 18’s or that the prize would only be awarded to over 18’s.	Issue 1: Upheld Issue 2: Upheld	5.5, 5.17, 9.9(a) and 9.9(b)	https://www.asai.ie/complaint/alcohol-33/
Celtic Field Sports	Online (Advertisers’ Own Website)	Misleading / Substantiation	The advertisers’ website promoted various hunts including Ibex goat hunting.   The complainant considered the reference to Ibex goats misleading as Ireland does not have this type of goat.	Upheld	3.10, 4.1, 4.4, 4.9 and 4.10	https://www.asai.ie/complaint/leisure-31/
Horseware Products LTD	Online (Company Own Website)	Misleading / Substantiation	The website promoted various products within three product ranges with a range of statements claiming the products enhanced horse wellbeing.   The complainant stated that the health claims made regarding certain products were not proven clinically.	Upheld	4.1, 4.4, 4.9 and 4.10	https://www.asai.ie/complaint/health-animal-health/
Digiweb	Online (Advertisers’ own website)	Misleading / Substantiation	The homepage of the website listed a 1000Mpbs product from €29.95 p/m.   The complainant considered the advertisement misleading as it had not stated the advertised price was only for 4 months and would increase to €59.95 after that period.	Upheld	4.1, 4.4, 5.5, 5.16	https://www.asai.ie/complaint/telecommunications-90/
Euro Car Parks Ireland Ltd	Online (Advertisers’ Own Website)	Misleading / Substantiation / Pricing	The advertisers’ website on the Point Square parking page advertised the evening parking rate at €14.00 from 6:00pm – midnight.   The complainant considered the advertised evening parking rate of €14.00 misleading. When booking online, the price on the third-party booking website was €16.00 with an additional €2.00 surcharge totalling €18.00.	Upheld	4.1, 4.4 and 4.23	https://www.asai.ie/complaint/motoring-car-park/
Energia	Online (Third-Party)	Misleading / Substantiation / Environmental Claims	The advertisement stated “Energia’s Cheapest Electricity / 100% Renewable Electricity.”   Issue 1: The complainant considered the advertisement misleading as they considered the consumer would reasonably assume that the claim ‘100% green energy” suggested no fossil fuels were used in generating the electricity. They said that assuming the advertisers adhered to the relevant regulations, the electricity provided was generated using fossil fuels which were then offset (or greenwashed) using Guarantees of Origin.   Issue 2: The complainant considered that the advertisement was misleading as it omitted the fact electricity was generated with fossil fuels which were offset with Guarantees of Origin.   Issue 3: The complainant objected to the claim “100% Green” on the grounds that it was an absolute claim which could not be substantiated that it would cause no environmental damage.   Issue 4: The complainant considered the claim “Get 100% Green Energy to Your Home” misleading on the grounds that if the supplier was selling ‘dirty’ electricity to the consumer and offsetting it with Guarantees of Origin purchased elsewhere it was not possible to constitute green energy to a home.	Issues 1, 2 and 3: Statement Issued Issue 4; Upheld	4.1, 4.4, 4.9, 4.10. 15.2 and 15.5	https://www.asai.ie/complaint/household-25/
SSE Airtricity	Online (Advertisers’ Own Website)	Misleading / Substantiation / Environmental Claims	The complainants considered the advertisement’s claim to provide 100% green energy to their customers’ homes and businesses from a single energy market that was made up of both renewable and non-renewable sources as misleading as it was not possible to state their customers received 100% green energy	Upheld	4.1, 4.4, 4.9, 4.10, 15.2 and 15.5	https://www.asai.ie/complaint/household-27/
Flogas	Radio and Online (Third Party Website)	Misleading / Substantiation / Environmental Claims	The complainants objected to the claims in the advertisement that Flogas provided “100% green electricity” to consumers as they understood that the electricity was sourced from the national grid made up of both renewable and non-renewable fuel sources. Therefore, making it not possible for the company to provide only renewable energy.	Upheld	4.1, 4.4, 4.9, 4.10, 15.2 and 15.5	https://www.asai.ie/complaint/household-28/

 

The following advertisements were investigated and the ASAI Complaints Committee found that they did not breach the Code on the grounds raised in the complaints.

 

Advertiser	Medium	Complaint Category	Description	Complaint Status	Section Breached	Link
Bauer Media	Radio and Online (Company Own Website)	Gambling	The competition was promoted throughout the day by presenters of each radio station within the advertisers’ network for ‘The Cash Machine.’   Issue 1: The complainants considered that it was misleading for the competition to have different names depending on the station it was on. They considered that listeners of only one radio station may not realise the competition is across multiple radio stations.   Issue 2: The complainants considered the use of the term ‘Giveaway’ by some presenters when referring to recent winners as misleading as there was a charge to enter.	Issue 1: Not Upheld Issue 2: Not Upheld	N/A	https://www.asai.ie/complaint/competition-1/
Crown Paints Ireland Ltd	Television	Decency & Propriety	The television advert depicted a group of people singing a song about a couple called Hannah and Dave. The audience was told Hannah never wanted children but as the story progresses she changes her mind.   Issue 1: Complaints considered the lines “fine for at least a time” and “one day out of the blue, she stopped thinking ‘no’ – then she threw herself at Dave and said ‘come on let’s go’” implied that Hannah was forced to change her mind about her stance on having children.   Issue 2: Complainants considered the line “Hannah is hoping for a girl, Dave’s just hoping it’s his” as offensive and misogynistic.	Issue 1: Not Upheld Issue 2: Not Upheld	N/A	https://www.asai.ie/complaint/household-23/
Quooker	Television	Children	The television advertisement depicted a video montage of people using the Quooker tap at various settings while the voiceover said “With a Quooker tap you always have 100 degrees boiling, hot, cold, filtered, chilled and sparkling water all from one tap.” The final clip showed a young boy using the tap on his own filling multiple bottles with water.   The complainants stated that the advertisement depicted a dangerous scenario in which a child could be scalded by using a tap which can dispense boiling water.	Not Upheld	N/A	https://www.asai.ie/complaint/household-kitchen-appliances/

 

The ASAI chose to uphold in part two complaints made by an Intra-industry or Interested Party in the following cases:

 

Advertiser	Medium	Complaint Category	Description	Complaint Status	Section Breached	Link
Aldi	Television & Online (Advertisers’ Own Website)	Misleading / Substantiation	Three advertisements featured a couple discussing the savings they made by shopping in Aldi with a price comparison to Dunnes and SuperValu. Similar advertisements featured on the Aldi Website.   Issue 1: The complainant considered the campaign misleading as no evidence had been shown that any of the families in question actually swapped from Dunnes or Supervalu to Aldi. Issue 2: The complainant objected to the time periods used in the campaign. They noted that the shopping completed by the featured couple took place between the 3rd and 30th May 2021 and that prices were then compared with Dunnes / Supervalu on the 17th June 2021. They considered this misleading and not an accurate comparison. Issue 3: The complainant objected to the inclusion of other families on the advertisers’ website without substantiation or reference to savings made or products purchased.	Issue 1: Not Upheld Issue 2: Upheld Issue 3: Upheld	4.1, 4.4, 4.9 and 4.10	https://www.asai.ie/complaint/retail-supermarket-14/
Aldi	Television & Online (Advertisers’ Own Website)	Misleading / Substantiation	Three advertisements featured a couple discussing the savings they made by shopping in Aldi with a price comparison to Dunnes and SuperValu. Similar advertisements featured on the Aldi Website.   Issue 1: The complainant considered that the premise of the campaign was misleading as the advertisement suggested families swapped from their existing retailer to Aldi which was not the case.   Issue 2: The complainant considered the advertisement misleading as the product and price comparison linked from the television ads and webpage only included information for one of the six families featured and no information on the savings made by the other families.   Issue 3: The complainant objected to the time periods used in the campaign given that grocery markets are subject to pricing movements and the comparison was not on the same day.   Issue 4: The complainant objected to some of the price comparisons chosen by Aldi and considered there were a number of instances where the retailers own brand product could have been chosen instead of the more expensive branded product.   Issue 5: The complainant objected to the advertisement on the grounds that they considered the savings referenced were overstated due to the fact some comparisons were incorrect and a directly substitutable and cheaper alternative could’ve been chosen.	Issue 1, Issue 4 and Issue 5: Not Upheld Issue 2 and Issue 3: Upheld	4.1, 4.4,  4.9 and 4.10	https://www.asai.ie/complaint/retail-supermarket-11/

 

The ASAI chose to issue a statement in the following case:

 

Advertiser	Medium	Complaint Category	Description	Complaint Status	Section Breached	Link
Energia	Online (Company Own Website)	Misleading / Substantiation / Environmental Claims	The complainant considered that the claim to provide 100% green electricity to consumers was misleading as they were aware the company operated a gas-powered plant which provided energy to the grid and that it was from the grid customers were provided with their electricity. In this circumstance, they considered that the electricity provided to customers was made up of both renewable and non-renewable energy.	Statement Issued	N/A	https://www.asai.ie/complaint/household-26/

 

 

The ASAI conducts ongoing monitoring of advertising across all media and since 2007, has examined over 27,000 advertisements, with an overall compliance rate of 98 percent. The ASAI Monitoring Service monitors compliance with the Complaints Committee’s adjudications.

 

Media are reminded that advertisements found to be in breach of the Code cannot be accepted for publication.

www.asai.ie

 

Follow The Advertising Standards Authority for Ireland on LinkedIn and Twitter @THE_ASAI