Spark Foundry appoints Helen O’Rourke as Deputy Managing Director

Spark Foundry, the media communications agency, has appointed Helen O’Rourke as Deputy Managing Director.

Helen joined Spark Foundry, previously known as Mediavest, 12 years ago and was appointed to the board of the company in 2014. During this time, Helen has worked with some of Spark Foundry’s largest clients and has contributed to many new business wins. As Deputy Managing Director, Helen will work closely with the management team to drive the strategic direction of the agency, while also continuing to lead a portfolio of clients.

Helen is the IAPI representative on both the Research and the Technical Committees of the JLNR and she also teaches a number of courses in Core Learning, the practice within Core which provides training for media, marketing and advertising professionals.

Spark Foundry has been operating in the Irish market since 1999 and is part of Core, Ireland’s largest marketing communications company. Spark Foundry provides a range of services including media and investment, analytics, technology, insights and content. Since 2013, the company has been the No. 1 qualitatively ranked media agency in Ireland, according to independent assessment agency RECMA. The agency works with a range of indigenous and international clients including Aviva, BWG, ESB Group, Mars Ireland Ltd, P&G, Three, Road Safety Authority and Ulster Bank. The company recently won the Irish Distillers Pernod Ricard account.

Sandra Alvarez, Managing Director of Spark Foundry, says: “Helen is undoubtedly one of the most talented practitioners in our market. Her commitment to making our industry better is remarkable and she constantly raises the bar for the standard of the work we do. Helen is an integral part of the Spark Foundry team and I’m really looking forward to working alongside her to bring the agency to even higher levels.” 

Core, formerly known as Core Media, is made up of nine distinct practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.


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