Core remains the dominant marketing communications company in Ireland, increasing
its lead to 29 qualitative points
Spark Foundry, the media communications agency, which is part of Core, Ireland’s largest marketing communications company, has been ranked No. 1 in the latest qualitative report released by RECMA, the global independent assessment agency.
RECMA is the only independent global research company that evaluates media agencies worldwide.
By collecting and analysing data from over 1,400 media agencies in 90 countries, the mission of the organisation is to provide strategic intelligence reference tools to help the Top 500 global advertisers in their decision making and agency sourcing.
RECMA ranks networks and groups according to the RECMA Qualitative Evaluation. This is based on 18 criteria, which are grouped into four sets:
- Competitiveness in pitches over three years
- Momentum, which includes new business balance and growth rates as well as hiring talent and awards
- Resources in digital and diversified services including data and content
- Agency capability to manage major accounts, as well as relationship stability
Spark Foundry Ireland scored an ‘A’ grade in the 2018 report, and Core remains the dominant marketing communications group in Ireland, increasing its overall lead from 25 to 29 qualitative points.
Speaking about the ranking Sandra Alvarez, Managing Director of Spark Foundry, said: “We are very proud with our ranking. This result is a combination of having an extraordinary team working with extraordinary clients. Last year, we had great success welcoming new clients into the agency and high rates of business retention. Being part of Core is a key part of this success as we have access to leading experts in the market across Creative, Investment, Data, Research, Strategy and Sponsorship. None of the success would be possible without such a collaborative and diversified structure.”
Speaking about the ranking Aidan Greene, Deputy CEO of Core, said: “The continued focus for Core will be the strengthening of each of our practices under the leadership of highly experienced specialists. We see the RECMA results as an affirmation of Core’s vision and strategy.”
Core has a team over 300 people across nine practices – Creative, Data, Investment, Learning, Media (comprising of Mediaworks, Spark Foundry, Starcom and Zenith), Recruitment, Research, Sponsorship and Strategy.
Core has been voted Agency Network of the Year for the last six years at the Media Awards and the company was also recently voted one of the top workplaces in Ireland by the Great Place to Work Institute for the tenth year running.
Pictured: Spark Foundry Board of Directors – Gemma Corbett, Board Director; Aileen McDaid, Digital Board Director; Sandra Alvarez, Managing Director; Helen O’Rourke, Deputy Managing Director; Dave Kirkpatrick, Digital Strategist and Board Director
For more information about Core, please visit www.onecore.ie